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PODCAST

Leader Generation

Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.

business marketing

All Episodes

22:25

EP38: Part 3 Independently Owned Restaurants Series

Leader Generation ·

2022/05/25

The restaurant industry has been hit the hardest during the pandemic. According to the National Restaurant Association, 110,000+ food and beverage establishments in the U.S. temporarily or permanently closed for business. How did local restaurants stay afloat? What creative pivots did they embrace? Were the changes temporary or here to stay? If you’re a marketer or salesperson in the restaurant industry, you need to know how independent operators tick. Listen to this conversation with the

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31:26

EP37: Part 2 Independently Owned Restaurants Series

Leader Generation ·

2022/05/17

Independent restaurant owners face many challenges that are unique to those of large chains. If you work in sales or marketing for the food service industry, you must understand these differences to successfully communicate with Independents. The best way to learn? Hear the struggles and needs of restaurant owners first-hand. Listen to industry veteran, Laurie Torres, share the ups and downs of restaurant ownership on this episode of the Lead(er) Generation podcast. About Laurie Torres: Laurie

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33:11

EP36: Part 1 Independently Owned Restaurants Series

Leader Generation ·

2022/05/10

Independent restaurants offer unique dining experiences, such as farm-to-table meals or craft cocktails. But they also face unique challenges that are far different than those of large restaurant chains. Offering solutions to the difficulties that independents face, may mean the difference between a win or loss for both sales and marketers in the food service industry. What are the biggest challenges of independent restaurant operators? How has the pandemic changed their business? How can

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30:22

EP35: The Role Of Market Research In B2B Lead Generation

Leader Generation ·

2022/04/27

Market research helps marketers gain insights into consumer behavior, attitudes, opinions, and preferences. But how important is it in B2B lead generation and marketing communication? Can market research help you develop more effective strategies and campaigns? Explore this topic with expert market researcher, Lauren Schmidt from the full-service marketing research and consulting company NSRC. About Lauren Schmidt: Lauren Schmidt is the Senior Director of Client Services & Strategy at NSRC

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35:17

EP34: What Is The Role Of Marketing Technology In...

Leader Generation ·

2022/04/11

Are you struggling to get leads? Are you looking for ways to improve your sales funnel? If yes, then you should definitely join us to explore the role of marketing technology in lead generation. Marketing technology has become a crucial part of every company’s strategy. From CRM software and email marketing platforms to analytics and automation tools, technology plays a vital role in improving the efficiency and performance of your marketing campaigns. Technical demand generation marketer and

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23:33

EP33: Is Marketing The New Sales?

Leader Generation ·

2022/03/22

Salespeople have long been considered the face of a company. They sell products or services, negotiate deals and close the sale. In recent years, however, companies have begun replacing salespeople with marketers. Today, marketing is often seen as the primary way to generate leads and increase sales. As a result, companies are investing heavily in marketing departments. And they’re also hiring more marketers than ever before. How did this trend begin? What are the pros and cons? Is marketing

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20:55

EP32: Cognitive Marketing: Build More Successful...

Leader Generation ·

2022/03/09

Episode Description: Marketing is a science. And now, thanks to advances in cognitive science, marketers can harness the power of human psychology to influence consumer behavior. What is cognitive marketing? What are its benefits? How does it differ from other types of marketing? Learn all this and more during an interview with Sandeep Dayal, seasoned marketing and strategy leader. He shares how cognitive science can be applied to branding and marketing. Plus, how we can use cognitive marketing

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24:55

EP31: Female Marketers: Level Up Your Leadership...

Leader Generation ·

2022/02/22

Leadership is a critical skill for anyone working in marketing today. If you don't have strong leadership skills, you won't be able to manage your team effectively. And if you aren't managing your team well, you won't be successful at growing your business. Female marketers, however, face many unique obstacles when trying to achieve success in their careers. From equal treatment and advocating on their own behalf to building alliances and trusting their own voices. Despite these challenges,

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29:48

EP30: How To Use Your Personal Brand To Generate Leads

Leader Generation ·

2022/02/08

Personal branding is a powerful tool for marketers and salespeople to attract business. The challenge is that it takes time and effort to build a strong digital presence. Explore how you can identify and create your own authentic digital brand with Madeline Fetterly. She’ll share tips on how to harness your passion and expertise. Plus, how to leverage your online presence to gain a steady stream of new leads and drive business development. About Madeline Fetterly: Madeline Fetterly is a

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39:47

EP29: How To Personalize Marketing With AI-Generated...

Leader Generation ·

2022/01/25

Content plays an important role in generating, nurturing, and converting leads. However, many marketers struggle with creating messaging that resonates with people and drives results. Join us as we explore language personalization using artificial intelligence and machine learning solutions. And rest assured, you don’t need to be a data scientist or have vast automation expertise to learn and gain actionable ideas from this episode. ----more---- About Amy Heidersbach: Amy Heidersbach is Chief

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39:54

EP28: AI For Marketers: Practical Uses Across The...

Leader Generation ·

2022/01/11

Artificial intelligence is here now, and here to stay. Marketers can use AI to automate hundreds of repetitive tasks that occur throughout the customer journey. The challenge: where to start? This episode is your jumping-off point. You’ll learn the benefits of using AI in your marketing. Plus, how to use AI to generate leads and shorten the sales cycle for better business results. ----more---- About Paul Roetzer: Paul Roetzer is founder and CEO of PR 20/20 and Marketing AI Institute; author of

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39:54

EP27: How To Win At Retail In The Changing CPG Landscape

Leader Generation ·

2021/12/22

The CPG industry is rapidly changing. Retailers are faced with ongoing challenges, from changing shopper behaviors and labor shortages to supply chain disruptions and beyond. In his conversation with Tessa Burg, guest Will Salcido shares how we can “win” in the evolving CPG landscape by combining data with storytelling. Hear about what data is important to retail buyers, common stories that sell, how to align with retail strategies and more on this episode of Lead(er) Generation. ----more---- About

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39:54

EP26: How To Use Intent Data To Find In-Market Leads

Leader Generation ·

2021/12/07

Your prospects may be looking for a solution to a problem that your company can solve. But they’re not contacting your salespeople for help. They’re searching for answers, reading content and comparing options online. Mike Farrell joins us to talk about intent data—buying signals that show which prospects are actively looking for potential solutions. Hear how you can use intent data to reach higher-quality leads earlier in the buyer journey. Plus, provide the most relevant content to address

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39:54

EP25: What Value Do Brand Communities Offer B2B...

Leader Generation ·

2021/11/23

Before the pandemic, B2B customer engagement typically happened in person during sales calls, meetings, trade shows, demos, and more. With the shift to virtual communication, B2B companies must think about how to engage with customers and improve their experience online. In this episode, we’ll hear about the importance of communities from Mark Donnigan, an expert in marketing for startups. We’ll talk about how to apply those principles to enterprise businesses to connect your customers with each

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33:57

EP24: B2B eCommerce: The Evolution Of Online Grocery

Leader Generation ·

2021/11/10

How have customer expectations evolved in the food and grocery industry? What role do digital and e-commerce play in the selection and purchase process? We’ll explore these questions and more with Jay Scherger, the Director of Ecommerce Accelerator at Kroger. After this episode, you’ll have a better understanding of how we—as B2C, B2C, B2C2B and B2B digital marketers—can make shopping an easier and more enjoyable experience for customers. ----more---- About Jay Scherger: Jay Scherger is the

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27:28

EP23: Can Reporting Dashboards Drive B2B Growth?

Leader Generation ·

2021/10/12

As sophisticated B2B digital marketers, we’re tracking, measuring, and making more data-driven decisions than ever before. So how are we doing? Most of us have a reporting dashboard (or several) to visualize KPIs. But are you receiving actionable data? Dave Hurt, CEO, and Co-Founder of the Verb Data experience platform, helps us better understand how to get more out of our reporting dashboards. Learn more about what makes a good dashboard and how to receive actionable insights that make the

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32:20

EP22: How Automation Brings B2B Marketers Closer To...

Leader Generation ·

2021/09/07

In this episode, we explore the impact that IoT and AI-powered solutions have on manufacturing and industrial businesses. Learn how B2B marketers can introduce new revenue streams, get closer to their customers and deliver self-directed experiences that delight and retain customers. ----more---- About Eric Ehlers: Eric Ehlers is the Director of Manufacturing/Industrial Solutions at ServiceNow. He has 15+ years of experience leading global outreach, strategic marketing, optimization, and creative

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29:53

EP21: What Role Does Brand Play In B2B Marketing?

Leader Generation ·

2021/08/11

B2B companies tend to separate “brand” and “digital” and two independent functions. Our guest, Kip Botirius, has deep experience in both brand development and digital marketing for consumer and commercial businesses. Today, we’ll explore the role of a strong B2B brand and the impact it has on creating effective digital marketing experiences that generate leads and convert them into customers. ----more---- About Kip Botirius: Kip Botirius is the CEO of Tenlo. With more than 20 years of experience

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36:36

EP20: Why B2B Leaders Need Marketing Operations

Leader Generation ·

2021/07/05

People, process, data and technology all play critical roles in B2B lead generation. But how well is your managing and optimizing performance in these areas? Dan Lukens explains how a Marketing Operations Manager adds value to an organization by keeping these functions focused on marketing and sales strategy. Plus, adapting them to changing conditions so your marketing is most effective. ----more---- About Dan Lukens: Dan Lukens is the Marketing Operations Manager at Discovery Education. He draws

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32:50

EP19: Does My B2B Website Need To Be ADA-Compliant?

Leader Generation ·

2021/06/08

2020 made all of us B2B marketers and leaders more dependent on eCommerce and doing business online. As B2B continues its evolution—looking more and more like B2C—there are some important standards we need to be aware of regarding accessibility. Guest Ryan Boog helps us better understand ADA Compliance, and explore the value of accessible websites and apps. ----more---- About Ryan Boog: Ryan Boog is the owner of Minnesota-based Happy Dog. The digital agency creates custom web apps, mobile apps,

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