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PODCAST

Marketing 4 Business

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.

business marketing

All Episodes

27:25

16 Key Marketing Lessons from Gary Vee

Marketing 4 Business ·

2023/08/23

16 Key Marketing Lessons from Gary VeeIn today’s episode, Scott shares part 1 of a 2-part series where he shares 16 marketing lessons he has learnt from Gary Vaynerchuk. If you don't know who Gary Vee is, you are in for a treat as Scott breaks down 8 Key Marketing Lessons he has learnt from Gary in this episode. Here’s what you will discover in this Marketing 4 Business Podcast episode. Lesson 1: Be Yourself, Always - Scott shares two important things he learned early in his business

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01:09:25

Building A Better Business

Marketing 4 Business ·

2023/08/16

Scott is back this week interviewingAmos Banburyfrom One Partner & Better Finance.This engaging episode explores Amos’ entrepreneurial journey and the relationship between sports, business, and personal growth.Plus, you’ll discover how Amos went from failing at school to creating a business empire.Here’s what you will discover in this episode of theMarketing 4 Business Podcast:Soccer Success to Business Success – Scott & Amos discuss an entrepreneurial journey born from the soccer field,

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01:07:51

Digital Marketing 4 Business - Where You Can Win!

Marketing 4 Business ·

2023/08/09

This week we have something different for you. A few weeks ago, Scott was interviewed byLee Stevenson theTime & Motion Podcast.During this episode, Scott shares several insights on where business owners can win with Digital Marketing.Here’s what you will discover in this episode of theMarketing 4 Business PodcastDiscover Scott Wilson’s journey from his sports-focused beginnings in Christchurch to his leadership in online marketing. This episode unveils his life story, the shift from traditional

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01:25:01

Serving Up Success

Marketing 4 Business ·

2023/08/01

Serving Up SuccessScott is back this week interviewing Tactical Strategist & Ex Tennis Coach Darren Pratley.In this engaging episode, you’ll discover how Darren went from coaching tennis, growing a highly successful finance business to becoming a highly sought-after speaker and tactical business strategist.Here’s what you will discover in this episode of the Marketing 4 Business PodcastHolding Court - Darren's discipline and strategic thinking on the court would later become invaluable in his

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17:29

7 Steps To Crushing Your Marketing Goals

Marketing 4 Business ·

2023/07/26

Scott Wilson is back with a deep dive into the world of goals & marketing.In recent months, he has engaged with hundreds of business owners through seminars, workshops, podcasts, and strategy sessions, discovering several common mistakes when setting marketing goals.In thisMarketing 4 Business podcast, Scott shares his 7 Steps To Crushing Your Marketing Goals.Get ready to revolutionise your marketing strategy! By the end of this episode, you’ll have a clear, actionable seven-step plan to crush

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01:12:35

Unpacking Safe Leadership: A Deep Dive into Core...

Marketing 4 Business ·

2023/07/19

Scott is back this week interviewing Safe Leadership expert and published author Dave Sewell.In this engaging episode, you’ll discover how Dave went from running his business “Bunny Lodge” to becoming a sought-after trainer, speaker, and published author.Here’s what you will discover in this episode of theMarketing 4 Business Podcast:This episode starts with Dave’s initial entrepreneurial venture at the Bunny Lodge, which ignited his enduring passion for training people.From the bustling retail

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15:38

Protecting Your Marketing Mindset

Marketing 4 Business ·

2023/07/11

Protecting Your Marketing MindsetIn this episode of the Marketing 4 Business Podcast, Scott addresses a question from a listener about safeguarding your business mindset, especially in challenging economic times. Here are the key takeaways:1.Customer-Centric Focus: Stay attuned to your customers’ needs and experiences to guide your business decisions and marketing strategies effectively. Find new ways to assist them, leading to innovative solutions.2.The “Want” Mindset: Shift from a “need” mindset

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36:49

AI Marketing Formula (AI + HI = SI)

Marketing 4 Business ·

2023/07/05

You can watch this seminar presentation here as well - Unlock The Power AI MarketingIn this Marketing 4 Business Podcast episode, Scott is live at Lunch & Learn with 60 of his private clients, where he dives deep into the potential of Artificial Intelligence (AI) to revolutionise how businesses grow and operate.1. Your AI Assistant: Discover how AI can aid in career growth and provide a personal AI assistant.2. (AI + HI = SI) Formula: Understand the power of combining AI and human intelligence

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17:10

Are You Recession Ready or Not

Marketing 4 Business ·

2023/06/27

Are You Recession Ready or Not?In today’s episode, Scott tackles a question from one of our listeners, Ian, who wonders if it’s worth advertising and marketing his retail stores during a recession.Here’s what you will discover in thisMarketing 4 Business Podcastepisode…Ian’s Awesome Question– M4B podcast listener Ina ask’s a great question regarding marketing and advertising your business in a recession.3 BIg Marketing No’s– Scott shares three reasons not to market and advertise your business during

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01:13:55

Sales is a Skills Game

Marketing 4 Business ·

2023/06/21

Sales is a Skills Game. Scott is back this week interviewing sales legend and published author Mike Brunel. In this engaging episode, you'll discover how Mike went from working in a sheep shearing shed to becoming a top-selling salesperson, a published author and building a multi-million dollar business. Here's what you will discover in this episode of the Marketing 4 Business Podcast * Mike's journey from shearing sheep to building a multi-million dollar empire in media demonstrates the power of

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15:10

The Marketing Opportunity

Marketing 4 Business ·

2023/06/14

The Marketing OpportunityIn this episode of theMarketing 4 Business Podcast, Scott delves into key marketing insights drawn from his recent engagements with business owners.Here’s what you’ll discover:1.Common Theme 1 – Lack of Performance Measurement: Many businesses invest in various marketing platforms but often fail to measure their performance effectively. This lack of strategic measurement can lead to wasted resources on underperforming campaigns.2.Common Theme 2 – Avoiding Mismatch in Market,

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01:10:35

Dont Turn Off Your Marketing

Marketing 4 Business ·

2023/06/06

Dont Turn Off Your MarketingScott is back this week interviewing Michael Durie, CEO & Founder of Durie Hill & Associates.In this engaging episode, Scott interviews Michael, a seasoned marketer with an impressive background working for renowned companies such as New Zealand Herald, Mazda Telecom, Westpac, and Australia Post.Scott gets Michael to share his knowledge and experience in marketing, technology, education, and business mentoring. They also give valuable insights and practical advice

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22:51

Scott's 1 Hour Marketing & AI Challenge

Marketing 4 Business ·

2023/05/31

Scott’s 1-Hour Marketing & AI ChallengeScott Wilson is back with a challenge for you in his latestMarketing 4 Business podcastepisode.Here’s what you will discover in this episode.– Scott shares his recent presentation on AI, providing real-life examples of AI usage in business to a group of 60 business owners.– An overview of the purpose of the podcast and its role in educating and inspiring business owners to leverage technology to alleviate anxieties and frustrations while creating growth

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01:00:21

Business Leadership - A Contact Sport

Marketing 4 Business ·

2023/05/24

Business Leadership – A Contact SportScott is back this week interviewing Richard Smith, his former teacher at Papanui High and former high-performance leader at the Crusaders, NZ Cricket, and NZ High Performance.Now a business owner, Richard shares his insights with Scott on building leaders inside a high-performing business.Scott enjoyed two subjects at school, Outdoor Education and Physical Education, and lucky enough, Mr Smith happened to be his PE Teacher.Years down the track, they have

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51:33

12 Rules of Marketing Your Business In A Recession -...

Marketing 4 Business ·

2023/05/17

12 Rules of Marketing Your Business in A Recession Part TwoIn this episode, Scott presents the second part of his "12 Rules of Marketing Your Business in A Recession," following the first six tips shared in Part One.These tips are designed to help your business thrive in challenging economic times. Here's a snapshot of what Scott covers:- Think Mobile First: Embrace a mobile-centric approach in your marketing strategy.- Focus on Reason-Why Advertising: Highlight the reasons why customers should

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57:18

Grow Your Brand. Grow Your Business.

Marketing 4 Business ·

2023/05/10

Grow Your Brand. Grow Your Business.In this episode, Scott interviews branding expert Amanda van Kuppevelt about her intriguing journey from Scuba Diving instructor to Branding Expert and Business Growth Advocate.Here are some key takeaways:* Sharks In The Water– Amanda shares her teenage experiences as a scuba diver and how they taught her valuable life lessons about people, control, and dealing with fear.* Brand Power– Discover Amanda’s journey in the branding world and how branding can help you

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31:07

12 Rules of Marketing Your Business In A Recession -...

Marketing 4 Business ·

2023/05/03

12 Rules of Marketing Your Business In A Recession – Part OneIn this episode,Marketing Expert Scott Wilsongives you his first six rules of the 12 rules for marketing your business in a recession.Grab a pen and paper because Scott gives these six rules in a checklist form so you can learn and take action to ensure your business thrives in a recession.Here’s a snapshot of what’s in thisMarketing 4 Business podcastepisode:Rule No 1: The Warren Buffet Mindset– the common mindset all Scott’s Private

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01:03:29

Investing In Yourself

Marketing 4 Business ·

2023/04/26

Investing In YourselfIn this episode, Scott interviews Paul Wright, one of the co-owners of Harcourts International. Investing In Yourself shares Paul’s story, from being made redundant at 20 to retiring at 55.Here are some key takeaways:# Driven To Take Action – Paul’s nonsense success leaves clues mindset that has led him to work alongside some of the most successful business people in New Zealand.# From Redundant at 20 to Retired at 55 – how being made redundant was one of the most pivotal points

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17:24

The Magical Marketing Number

Marketing 4 Business ·

2023/04/19

The Magical Marketing Number: Understanding Your Lifetime Value.In this episode, Marketing Expert Scott Wilson shares the magical marketing number every business must know to grow your business in tough economic times.Here’s a snapshot of what’s in this Marketing 4 Business podcast episode:* Calculating The Magic:Scott shares how to calculate the magic so you can start confidently marketing your business.* Out-Marketing Your Competitors with LTV– Determine how much you will spend to acquire a new

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40:48

Marketing 4 Business Live - Success Leaves Clues

Marketing 4 Business ·

2023/04/11

Marketing 4 Business Live – Success Leaves CluesIn this episode, Scott interviews live on stage three highly successful business peopleKevin Eder (CEO of Tradestaff),Shaun Stockman (CEO of Stockman Group)andTony Jenkins (CEO of Harcourts Holmwood.)Here are some key takeaways you’ll discover on the podcast.Success Leaves Clues– Step into the world of successful business people and discover how they overcame setbacks and challenges to achieve greatness.Building Teams & Culture– Learn the secrets

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171 results

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