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PODCAST

Marketing 4 Business

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.

business marketing

All Episodes

57:42

What Smart Businesses Are Doing Differently in 2026

Marketing 4 Business ·

2026/01/14

What will actually move the needle for your business in 2026?In this episode of the Marketing 4 Business podcast, Scott is joined by Renée from Digital Influence to break down what business owners should really focus on this year – and what they can safely ignore.Together, they unpack five key marketing priorities for 2026 based on what’s working now, what’s shifting in the market, and where the biggest opportunities lie.You’ll learn:Why video is non-negotiable in 2026 – and how to get started

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01:04:30

The Secret to Performing Under Pressure (on the Field...

Marketing 4 Business ·

2026/01/07

What do you do after a 17-year professional rugby career? If you’re Tim Bateman, you turn personal struggle into purpose and build a franchise that’s redefining recovery and wellbeing.In this Marketing 4 Business episode, Tim joins Scott to share how lessons from elite sport helped shape O-Studio, a growing wellness brand across New Zealand and now Australia. From stress and leadership to habits and high performance, this episode is not one to miss.You’ll learn:Why stress quietly kills performance

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55:17

Marketing in 2026: What’s Changing, What’s Working,...

Marketing 4 Business ·

2025/12/31

What will actually move the needle for your business in 2026?In this New Year’s episode of the Marketing 4 Business podcast, Scott is joined by Renée from Digital Influence to break down what business owners should really focus on this year – and what they can safely ignore.Together, they unpack five key marketing priorities for 2026 based on what’s working now, what’s shifting in the market, and where the biggest opportunities lie.You’ll learn:Why video is non-negotiable in 2026 – and how to get

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14:16

What 2025 Taught Me – And What Every Business Owner...

Marketing 4 Business ·

2025/12/24

Before you set your 2026 goals, ask yourself these seven questions.In this solo Marketing 4 Business episode, Scott shares the key reflections that helped him and his team thrive in 2025 (not just survive). You’ll get a simple but powerful framework to reset, refocus, and step into the new year with clarity.In this episode, you’ll discover:The surprising power of asking “What am I proud of?”Why most business owners miss key lessons from their toughest challengesThe energising effect of identifying

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01:08:23

Work Less, Stress Less, Profit More: Lessons From a...

Marketing 4 Business ·

2025/12/17

In this episode of the Marketing 4 Business podcast, Scott sits down with Andrew Johnston, a straight-talking business coach who’s helped thousands of business owners shift from chaos to control.Andrew shares the lessons he’s learned from running four businesses at once, coaching clients across 19 countries, and turning struggling companies into profitable, well-oiled machines. But this conversation isn’t just about business, it’s about building a better life too.You’ll hear:The real reason most NZ

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56:06

Why Your Team Doesn’t Feel Seen – And What Great...

Marketing 4 Business ·

2025/12/10

In this episode of the Marketing 4 Business podcast, Scott sits down with Rachel Kwok, Executive Officer of the National Kitchen and Bathroom Association (NKBA), to unpack what great leadership really looks like – and why most business owners are missing the mark.Rachel shares how she leads a passionate, high-performing team by prioritising emotional intelligence, listening deeply, and aligning work with individual values. From one-on-one catch-ups to open culture meetings, this is practical,

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39:02

What Every NZ Business Owner Should Do Before the...

Marketing 4 Business ·

2025/12/03

Attention business owners: ask yourself these 5 questions before you start planning for 2026.In this episode of the Marketing 4 Business podcast, Scott chats with Bronte from the Digital Influence team about the five key questions every business owner should ask before they dive into next year’s marketing strategy.After sitting in over 50 strategy sessions this year, Bronte shares the trends, blind spots, and smart moves she’s seen across NZ businesses – including where most are wasting time and

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01:00:50

Built in a Recession: How Smart Businesses Thrive...

Marketing 4 Business ·

2025/11/26

Want better results in a slow market? Focus less on price, and more on people.In this episode of the Marketing 4 Business podcast, Scott chats with Ziggy Conroy, founder of Zen Builders, about what it really takes to build a resilient, values-led business during tough times.Ziggy shares how clear communication, strong culture, and a focus on personal development have helped his team thrive – even when the market slows down. From over-communicating with clients to empowering staff to grow their

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01:07:52

Get LinkedIn - 5 Ways to Show Up & Stand Out with...

Marketing 4 Business ·

2025/11/19

LinkedIn isn’t just for job hunters, it’s one of the best tools a business owner can use to grow.In this episode of the Marketing 4 Business podcast, Scott chats with Chloe Sabbadin, founder of XO Recruitment, about how showing up consistently on LinkedIn helped her build a values-led recruitment business and attract clients she actually wants to work with.Chloe shares how she went from HR in the mines to building a personal brand that cuts through the noise. You’ll learn the five key ways business

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01:03:25

The Market’s Changing – Here’s How to Win While...

Marketing 4 Business ·

2025/11/12

Most business owners know the market has changed, but very few are doing anything about it…In this episode of the Marketing 4 Business podcast, Scott chats with leadership and sales expert Darren Pratley about what’s really happening in the NZ market right now, and how smart business owners are setting themselves up to win in 2026 and beyond.Darren and Scott unpack the strategies they’re seeing work across industries, from vision-led leadership to modern sales tactics and customer experience that

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01:02:49

The DIY Marketing Trap: What James Learned After...

Marketing 4 Business ·

2025/11/05

Most tradies hit a wall when the referrals dry up. James MacLean hit that wall and decided to do something about it…In this episode of the Marketing 4 Business podcast, Scott chats with James MacLean from Pantheon Painting about what it really takes to go from contractor to business owner – and why marketing was the skill he never knew he needed.James shares what happened when the friends-and-family jobs ran out, the lessons he learned trying to DIY his lead generation, and why clarity, culture, and

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55:19

Fixing Leaks, Building Legacies: What It Really Takes...

Marketing 4 Business ·

2025/10/29

Most people say they want success – but few are willing to do what it takes. Yuri Gomes is one of the few.In this episode of the Marketing 4 Business podcast, Scott sits down with Yuri Gomes, founder of RMS Roofing & Waterproofing, to unpack the journey from Brazilian immigrant to respected Christchurch business owner – and the hard yards it took to get there.Yuri shares how he built his business from scratch while working night shifts, why servant leadership drives team performance, and the

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01:05:52

Drowning in To-Dos? These 3 Strategy Shifts Will Save...

Marketing 4 Business ·

2025/10/22

Most business owners are drowning in to-dos. Noel MacDonald helps them design a business that works for them – not the other way around.In this episode of the Marketing 4 Business podcast, Scott chats with Noel MacDonald from Oxygen8 about the three key strategy shifts that help business owners escape the overwhelm, get back in control, and build a business that supports the lifestyle they actually want.Noel shares why working harder won’t fix your problems, how to use critical thinking to make

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45:13

Marketing: Expense or Asset? The Mindset Shift That...

Marketing 4 Business ·

2025/10/15

Most business owners treat marketing like an expense. Marti Amos treats it like his biggest asset, and it’s helped him build a global business.In this episode of the Marketing 4 Business podcast, Scott chats with Marti Amos, founder of The Professional Builder, about the mindset shift that helped him scale a global coaching company, and how you can apply the same thinking to grow your own business faster.Marti shares why so many business owners stay stuck at 6 or low-7 figures, the real reason most

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01:14:05

Debt-Free by Design: How to Escape the System and...

Marketing 4 Business ·

2025/10/06

Think being mortgage-free is out of reach? Jacque Elias wants you to think again, and she's helped hundreds of Kiwi homeowners prove it’s possible.In this episode of the Marketing 4 Business Podcast, Scott chats with Jacque Elias, CEO of Futurebound, about how everyday people can escape the debt cycle, take control of their finances, and build long-term wealth – all without earning more or giving up the things they love.Jacque shares her journey from credit card debt to financial freedom, the

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01:06:18

Video or Vanish: The 2026 Business Owner’s Video...

Marketing 4 Business ·

2025/10/01

Think video marketing is just for influencers or ecommerce brands? Kaushik Kumar knew better, and now he helps business owners turn their expertise into video content that actually gets results.In this episode of the Marketing 4 Business Podcast, Scott chats with Kaushik Kumar from Dark Matter about how service-based businesses can start using video to build trust, show up in search, and grow authority – without needing fancy gear, viral views or polished scripts.Kaushik shares how he went from

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32:17

Beat 2026 Before It Starts: The Business Owner’s...

Marketing 4 Business ·

2025/09/24

The end-of-year rush is coming and the businesses that win are planning for it now.In this episode of Marketing 4 Business, Scott and Renée unpack what smart business owners should be doing right now to finish the year strong and kickstart 2026 with real momentum.From planning your Christmas campaigns to fixing your follow-up and doubling down on what already works – this is a fast-paced guide to avoiding the panic and getting ahead. You’ll learn how to stay visible during the silly season, where to

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01:01:26

The Instagram Effect: How Reels and Video Turned...

Marketing 4 Business ·

2025/09/17

Think your business isn’t “right” for video marketing? Georgia Hale thought the same, until her Instagram Reels started filling up her calendar.In this episode of Marketing 4 Business, Scott chats with Georgia Hale, founder of The Face by Georgia Hale, about how she turned a niche injectable clinic into a fast-growing brand using authentic video content.Georgia shares the real story behind launching her business, faking confidence until she found it, and why being “a bit cringe” on camera is worth

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01:07:49

Sales Slump? How NZ Business Owners Can Turn It...

Marketing 4 Business ·

2025/09/10

Feeling the sales pressure? You’re not alone, but there is a better way to turn things around.In this episode of Marketing 4 Business, Scott chats with sales and leadership coach Di Murphy about how New Zealand business owners can lift sales by focusing less on pushing harder and more on understanding people.Di shares how a simple tool – DISC profiling – can help business owners improve how they lead, sell, and build better-performing teams. You’ll hear real advice on how to manage mindset, build

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01:05:42

Stop Winging It: How to Lead Your Business and Your...

Marketing 4 Business ·

2025/09/03

Are you leading with intention, or just winging it and hoping for the best? In this M4B episode, Scott sits down with high-performance leadership coach and 7-time world champion James Laughlin to unpack what it really takes to lead yourself, your team, and your business on purpose.James shares powerful insights from his new book The Habits of High Performers, including the exact framework he uses with elite athletes, military leaders, and business owners to build long-term success (without burning

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176 results

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