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PODCAST

Marketing 4 Business

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.

business marketing

All Episodes

39:02

What Every NZ Business Owner Should Do Before the...

Marketing 4 Business ·

2025/12/03

Attention business owners: ask yourself these 5 questions before you start planning for 2026.In this episode of the Marketing 4 Business podcast, Scott chats with Bronte from the Digital Influence team about the five key questions every business owner should ask before they dive into next year’s marketing strategy.After sitting in over 50 strategy sessions this year, Bronte shares the trends, blind spots, and smart moves she’s seen across NZ businesses – including where most are wasting time and

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01:00:50

Built in a Recession: How Smart Businesses Thrive...

Marketing 4 Business ·

2025/11/26

Want better results in a slow market? Focus less on price, and more on people.In this episode of the Marketing 4 Business podcast, Scott chats with Ziggy Conroy, founder of Zen Builders, about what it really takes to build a resilient, values-led business during tough times.Ziggy shares how clear communication, strong culture, and a focus on personal development have helped his team thrive – even when the market slows down. From over-communicating with clients to empowering staff to grow their

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01:07:52

Get LinkedIn - 5 Ways to Show Up & Stand Out with...

Marketing 4 Business ·

2025/11/19

LinkedIn isn’t just for job hunters, it’s one of the best tools a business owner can use to grow.In this episode of the Marketing 4 Business podcast, Scott chats with Chloe Sabbadin, founder of XO Recruitment, about how showing up consistently on LinkedIn helped her build a values-led recruitment business and attract clients she actually wants to work with.Chloe shares how she went from HR in the mines to building a personal brand that cuts through the noise. You’ll learn the five key ways business

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01:03:25

The Market’s Changing – Here’s How to Win While...

Marketing 4 Business ·

2025/11/12

Most business owners know the market has changed, but very few are doing anything about it…In this episode of the Marketing 4 Business podcast, Scott chats with leadership and sales expert Darren Pratley about what’s really happening in the NZ market right now, and how smart business owners are setting themselves up to win in 2026 and beyond.Darren and Scott unpack the strategies they’re seeing work across industries, from vision-led leadership to modern sales tactics and customer experience that

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01:02:49

The DIY Marketing Trap: What James Learned After...

Marketing 4 Business ·

2025/11/05

Most tradies hit a wall when the referrals dry up. James MacLean hit that wall and decided to do something about it…In this episode of the Marketing 4 Business podcast, Scott chats with James MacLean from Pantheon Painting about what it really takes to go from contractor to business owner – and why marketing was the skill he never knew he needed.James shares what happened when the friends-and-family jobs ran out, the lessons he learned trying to DIY his lead generation, and why clarity, culture, and

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55:19

Fixing Leaks, Building Legacies: What It Really Takes...

Marketing 4 Business ·

2025/10/29

Most people say they want success – but few are willing to do what it takes. Yuri Gomes is one of the few.In this episode of the Marketing 4 Business podcast, Scott sits down with Yuri Gomes, founder of RMS Roofing & Waterproofing, to unpack the journey from Brazilian immigrant to respected Christchurch business owner – and the hard yards it took to get there.Yuri shares how he built his business from scratch while working night shifts, why servant leadership drives team performance, and the

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01:05:52

Drowning in To-Dos? These 3 Strategy Shifts Will Save...

Marketing 4 Business ·

2025/10/22

Most business owners are drowning in to-dos. Noel MacDonald helps them design a business that works for them – not the other way around.In this episode of the Marketing 4 Business podcast, Scott chats with Noel MacDonald from Oxygen8 about the three key strategy shifts that help business owners escape the overwhelm, get back in control, and build a business that supports the lifestyle they actually want.Noel shares why working harder won’t fix your problems, how to use critical thinking to make

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45:13

Marketing: Expense or Asset? The Mindset Shift That...

Marketing 4 Business ·

2025/10/15

Most business owners treat marketing like an expense. Marti Amos treats it like his biggest asset, and it’s helped him build a global business.In this episode of the Marketing 4 Business podcast, Scott chats with Marti Amos, founder of The Professional Builder, about the mindset shift that helped him scale a global coaching company, and how you can apply the same thinking to grow your own business faster.Marti shares why so many business owners stay stuck at 6 or low-7 figures, the real reason most

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01:14:05

Debt-Free by Design: How to Escape the System and...

Marketing 4 Business ·

2025/10/06

Think being mortgage-free is out of reach? Jacque Elias wants you to think again, and she's helped hundreds of Kiwi homeowners prove it’s possible.In this episode of the Marketing 4 Business Podcast, Scott chats with Jacque Elias, CEO of Futurebound, about how everyday people can escape the debt cycle, take control of their finances, and build long-term wealth – all without earning more or giving up the things they love.Jacque shares her journey from credit card debt to financial freedom, the

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01:06:18

Video or Vanish: The 2026 Business Owner’s Video...

Marketing 4 Business ·

2025/10/01

Think video marketing is just for influencers or ecommerce brands? Kaushik Kumar knew better, and now he helps business owners turn their expertise into video content that actually gets results.In this episode of the Marketing 4 Business Podcast, Scott chats with Kaushik Kumar from Dark Matter about how service-based businesses can start using video to build trust, show up in search, and grow authority – without needing fancy gear, viral views or polished scripts.Kaushik shares how he went from

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32:17

Beat 2026 Before It Starts: The Business Owner’s...

Marketing 4 Business ·

2025/09/24

The end-of-year rush is coming and the businesses that win are planning for it now.In this episode of Marketing 4 Business, Scott and Renée unpack what smart business owners should be doing right now to finish the year strong and kickstart 2026 with real momentum.From planning your Christmas campaigns to fixing your follow-up and doubling down on what already works – this is a fast-paced guide to avoiding the panic and getting ahead. You’ll learn how to stay visible during the silly season, where to

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01:01:26

The Instagram Effect: How Reels and Video Turned...

Marketing 4 Business ·

2025/09/17

Think your business isn’t “right” for video marketing? Georgia Hale thought the same, until her Instagram Reels started filling up her calendar.In this episode of Marketing 4 Business, Scott chats with Georgia Hale, founder of The Face by Georgia Hale, about how she turned a niche injectable clinic into a fast-growing brand using authentic video content.Georgia shares the real story behind launching her business, faking confidence until she found it, and why being “a bit cringe” on camera is worth

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01:07:49

Sales Slump? How NZ Business Owners Can Turn It...

Marketing 4 Business ·

2025/09/10

Feeling the sales pressure? You’re not alone, but there is a better way to turn things around.In this episode of Marketing 4 Business, Scott chats with sales and leadership coach Di Murphy about how New Zealand business owners can lift sales by focusing less on pushing harder and more on understanding people.Di shares how a simple tool – DISC profiling – can help business owners improve how they lead, sell, and build better-performing teams. You’ll hear real advice on how to manage mindset, build

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01:05:42

Stop Winging It: How to Lead Your Business and Your...

Marketing 4 Business ·

2025/09/03

Are you leading with intention, or just winging it and hoping for the best? In this M4B episode, Scott sits down with high-performance leadership coach and 7-time world champion James Laughlin to unpack what it really takes to lead yourself, your team, and your business on purpose.James shares powerful insights from his new book The Habits of High Performers, including the exact framework he uses with elite athletes, military leaders, and business owners to build long-term success (without burning

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01:18:22

Everyone Is in Sales (Yes, Even You)

Marketing 4 Business ·

2025/08/27

“I’m not in sales.” Yes, you are.Whether you’re running a business, leading a team, or answering phones – how you show up shapes the customer experience.In this episode of the Marketing 4 Business Podcast, Scott chats with Mike Boyle, The Sales Scientist, about the mindset, leadership, and systems behind high-performing businesses. Mike shares practical insights from years of helping teams across Australasia build culture, lift performance, and sell with purpose.They cover why most sales teams

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01:00:30

Liquidation, Leadership & Letting Go: Lessons Learnt...

Marketing 4 Business ·

2025/08/20

What if losing your business was the best thing that ever happened to you?In this episode of the Marketing 4 Business Podcast, Scott chats with Craig Fortune, a former business owner who voluntarily liquidated his company after facing burnout and a diagnosis of depression. Now, Craig helps other business owners reduce stress, work smarter, and avoid the mistakes he made.They dive into what it really means to be “busy but not productive,” how leadership habits can make or break your team, and why

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57:43

The Small Wins Strategy Every Business Owner Should...

Marketing 4 Business ·

2025/08/13

In this episode of the Marketing 4 Business Podcast, Scott sits down with Jennifer Heuett, founder of The Small Wins Company – a strategist who helps business owners create clarity, streamline operations, and design businesses that feel as good as they perform. Jennifer shares her journey from burnout to rebuilding a business by design, revealing how a clear North Star, aligned offers, and the right mindset can completely transform your trajectory.They explore why small wins are more than just

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57:39

Getting Good Sh*t Done - Dan Bradley’s Blueprint for...

Marketing 4 Business ·

2025/08/06

In this episode of the Marketing 4 Business Podcast, Scott sits down with Dan Bradley, founder of BPM and the man behind the “get good sh*t done” ethos. Dan shares his journey from Manchester to New Zealand, escaping the corporate grind to build a business rooted in real values, straight talk, and a relentless focus on people.They dig into the mindset shifts needed to go from employee to owner, the reality of hiring (and leading) a team, and why sticking to your core values – no matter how blunt –

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35:33

Invisible Online? 5 Things Silently Killing...

Marketing 4 Business ·

2025/07/30

Is your business still relying on old-school referrals? You might be falling behind. In this episode, Scott and Renée reveal how established NZ businesses can future-proof their marketing and win in today’s digital-first world.Renée, our Growth Specialist at Digital Influence, returns to break down why even the most reputable brands are losing ground online – and what you can do to turn things around. They cover the signs your referral network is drying up, how younger competitors are overtaking

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01:12:15

From Tennis to Tech: Lessons in High Performance and...

Marketing 4 Business ·

2025/07/23

In this episode of the Marketing 4 Business Podcast, Scott is joined by Glenn Wilson, former New Zealand Davis Cup tennis captain and now General Manager at Custom Pack. Glenn’s story covers a unique path from dairy farming to the world stage of tennis, and now to running a fast-evolving family business in the packaging industry.They dig into the real mindset shifts that drive high performance – in sport and business – and what it takes to lead through change. Glenn shares lessons from tough

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170 results

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