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PODCAST

Marketing 4 Business

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.

business marketing

All Episodes

01:10:11

How to Start an E-Commerce Business from Scratch in 2026

Marketing 4 Business ·

2026/04/15

What does it actually take to leave a job you love, build something from nothing, and stay in the game when most people quit?In this episode of Marketing 4 Business podcast, Scott sits down with Kristina Roesebeck, co-owner of Arctic Sammy, a NZ outdoor gear brand for dogs she built with her partner Stefan from their garage in 2021. With no product development background (she's a trained chef), Kristina created something people actually wanted, and then had to figure out everything else.You'll hear

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38:25

You Don't Need a Degree. You Need These 10 Books.

Marketing 4 Business ·

2026/04/08

You don't need a degree to build a great business. You just need to read the right books.This week on the Marketing 4 Business podcast, Scott is sharing the 10 books that genuinely changed how he runs his business, thinks about money, and approaches marketing, along with a few bonus reads he couldn't leave out.Between them they cover some of the most valuable lessons any business owner or professional can learn, including how to rethink the way you price and position, where your money is actually

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51:37

Busy Isn’t the Problem: Why Most Leaders Have a...

Marketing 4 Business ·

2026/04/01

What if the real issue in your business isn’t that you're busy… it's that you're focused on the wrong things?In this special live episode of the Marketing 4 Business Podcast, Scott sits down with high-performance coach and author James Laughlin during a recent Digital Influence Leadership Live Client Breakfast in Christchurch.James has worked with world champions, global leaders, elite athletes, and high-performing organisations. In this conversation, he shares practical lessons on leadership,

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41:25

What I Know Now: 12 Business Lessons Worth More Than...

Marketing 4 Business ·

2026/03/25

What if the most valuable business education didn't come from a classroom, but from 10 years in the trenches, serving real clients, and figuring out the hard way what actually works?This episode is a special one. It's Scott's birthday, and Digital Influence turns 10 this month, so we thought, what better way to mark it than to share some of the lessons that have genuinely made a difference in our business.In this solo Marketing 4 Business episode, Scott unpacks 12 honest lessons about marketing,

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01:08:00

The Exit Plan Every Business Owner Needs: Wealth,...

Marketing 4 Business ·

2026/03/18

What happens when a business owner spends decades building a successful company… but never builds a plan for life after it?In this episode of the Marketing 4 Business Podcast, Scott sits down with Andrew Nuttall, Financial Adviser and Co-Founder of Cambridge Partners, to unpack the financial realities many business owners avoid thinking about until it’s too late.Andrew has spent more than 35 years helping individuals, families, and business owners grow and protect their wealth. In this conversation,

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01:07:33

What Great Leaders Do Differently: The Leadership...

Marketing 4 Business ·

2026/03/11

What actually separates great leaders from the rest?In this episode of the Marketing 4 Business Podcast, Scott sits down with Amy Jones, Co-Founder of Nexus Blue Innovation and Founder of Human Impact Leadership, to explore the leadership traits that truly move the needle in modern businesses.Amy has worked as a Tony Robbins Results Coach, helping high-performing entrepreneurs sharpen their thinking, overcome roadblocks, and build businesses that scale. In this conversation, she shares the practical

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01:07:56

The Best Marketing Strategy Is Caring: How to Stand...

Marketing 4 Business ·

2026/03/04

Caring is the most underrated marketing strategy in 2026.Because in a world of AI-generated “content”, the brands that win are the ones that feel real, sound human, and actually understand the customer.In this episode of the Marketing 4 Business podcast, Scott sits down with Clive Antony, founding partner of Antony & Mates, to unpack what it takes to stand out when everyone has access to the same tools.You’ll learn:Why “care” is still the ultimate competitive advantage (and what it looks like in

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48:51

If You’re Not Measuring This, You’re Guessing...

Marketing 4 Business ·

2026/02/25

Where did your last 10 leads come from?Not your best guess. Not “probably Meta.” Do you actually know?In this episode of the Marketing 4 Business podcast, Scott and Renée break down what it really means to know if your marketing is working, and why so many businesses are operating on activity instead of strategy.From tracking leads properly to understanding your cost to acquire a customer, they unpack the systems, numbers, and mindset shifts that give you confidence to scale.You’ll learn:The simple

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01:03:30

Brand Is Culture, Culture Is Brand: How to Build a...

Marketing 4 Business ·

2026/02/18

What do people actually feel when they interact with your business? Because that feeling is your brand, and it’s either working for you… or quietly costing you sales.In this episode of the Marketing 4 Business podcast, Scott sits down with Islay Wharton, brand strategist, designer, and director at Forme Creative Studio, to unpack what brand really means for business owners, and why so many get it wrong.From starting her business by Googling “how to start a business in New Zealand” to now helping

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01:11:05

Losing a Business, a Partner, and a Daughter – How...

Marketing 4 Business ·

2026/02/11

What do you do when life takes everything?In this raw and moving episode, Scott sits down with Sheena Hemens, writer, entrepreneur, and speaker, to talk about the year her world fell apart. After losing her business, her relationship, and her daughter, Sheena had to start from scratch.She shares what got her through, and how she found a way to move forward:Why hitting rock bottom changed her view of successHow writing helped her process grief (and why her first novel won’t ever be published)The

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01:14:28

Build a Business That Runs Without You: Hiring,...

Marketing 4 Business ·

2026/02/04

What if your business could thrive without you there every day?In this episode of the Marketing 4 Business podcast, Scott chats with Brad Ferris, a Canadian agency owner, author, and former nurse turned entrepreneur, about how to build a team that actually runs the business, so you don’t have to.Brad’s been in the trenches. From managing at McDonald’s to running a 40-person agency, he’s learned what it really takes to hire well, grow leaders from within, and create a culture people want to stick

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01:07:21

Why Everyone Needs a Coach (Especially Right Now)

Marketing 4 Business ·

2026/01/28

Who’s in your corner when business gets tough?In this episode of the Marketing 4 Business podcast, Scott sits down with Margie Foster – former Silver Fern, high-performance coach, breast cancer survivor, and founder of Motivations NZ – to talk about the power of coaching, belief, and backing people to grow.From elite sport to youth mentoring to running government-backed employment programmes, Margie shares the mindset and methods she uses to help people bounce back, level up, and find their

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01:10:08

How to Stay Calm, Think Clearer, and Lead Smarter...

Marketing 4 Business ·

2026/01/21

Feeling the pressure of running a business in uncertain times? Here’s how to stay calm, clear, and in control (backed by science).In this episode of the Marketing 4 Business podcast, Scott chats with clinical psychologist Dr Sarah Anticich about how business owners can manage stress, build resilience, and lead more effectively using her Executive Frame framework.Sarah works with everyone from high-performing CEOs to people overcoming trauma, and she shares simple, powerful tools that help in both

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57:42

What Smart Businesses Are Doing Differently in 2026

Marketing 4 Business ·

2026/01/14

What will actually move the needle for your business in 2026?In this episode of the Marketing 4 Business podcast, Scott is joined by Renée from Digital Influence to break down what business owners should really focus on this year – and what they can safely ignore.Together, they unpack five key marketing priorities for 2026 based on what’s working now, what’s shifting in the market, and where the biggest opportunities lie.You’ll learn:Why video is non-negotiable in 2026 – and how to get started

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01:04:30

The Secret to Performing Under Pressure (on the Field...

Marketing 4 Business ·

2026/01/07

What do you do after a 17-year professional rugby career? If you’re Tim Bateman, you turn personal struggle into purpose and build a franchise that’s redefining recovery and wellbeing.In this Marketing 4 Business episode, Tim joins Scott to share how lessons from elite sport helped shape O-Studio, a growing wellness brand across New Zealand and now Australia. From stress and leadership to habits and high performance, this episode is not one to miss.You’ll learn:Why stress quietly kills performance

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55:17

Marketing in 2026: What’s Changing, What’s Working,...

Marketing 4 Business ·

2025/12/31

What will actually move the needle for your business in 2026?In this New Year’s episode of the Marketing 4 Business podcast, Scott is joined by Renée from Digital Influence to break down what business owners should really focus on this year – and what they can safely ignore.Together, they unpack five key marketing priorities for 2026 based on what’s working now, what’s shifting in the market, and where the biggest opportunities lie.You’ll learn:Why video is non-negotiable in 2026 – and how to get

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14:16

What 2025 Taught Me – And What Every Business Owner...

Marketing 4 Business ·

2025/12/24

Before you set your 2026 goals, ask yourself these seven questions.In this solo Marketing 4 Business episode, Scott shares the key reflections that helped him and his team thrive in 2025 (not just survive). You’ll get a simple but powerful framework to reset, refocus, and step into the new year with clarity.In this episode, you’ll discover:The surprising power of asking “What am I proud of?”Why most business owners miss key lessons from their toughest challengesThe energising effect of identifying

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01:08:23

Work Less, Stress Less, Profit More: Lessons From a...

Marketing 4 Business ·

2025/12/17

In this episode of the Marketing 4 Business podcast, Scott sits down with Andrew Johnston, a straight-talking business coach who’s helped thousands of business owners shift from chaos to control.Andrew shares the lessons he’s learned from running four businesses at once, coaching clients across 19 countries, and turning struggling companies into profitable, well-oiled machines. But this conversation isn’t just about business, it’s about building a better life too.You’ll hear:The real reason most NZ

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56:06

Why Your Team Doesn’t Feel Seen – And What Great...

Marketing 4 Business ·

2025/12/10

In this episode of the Marketing 4 Business podcast, Scott sits down with Rachel Kwok, Executive Officer of the National Kitchen and Bathroom Association (NKBA), to unpack what great leadership really looks like – and why most business owners are missing the mark.Rachel shares how she leads a passionate, high-performing team by prioritising emotional intelligence, listening deeply, and aligning work with individual values. From one-on-one catch-ups to open culture meetings, this is practical,

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39:02

What Every NZ Business Owner Should Do Before the...

Marketing 4 Business ·

2025/12/03

Attention business owners: ask yourself these 5 questions before you start planning for 2026.In this episode of the Marketing 4 Business podcast, Scott chats with Bronte from the Digital Influence team about the five key questions every business owner should ask before they dive into next year’s marketing strategy.After sitting in over 50 strategy sessions this year, Bronte shares the trends, blind spots, and smart moves she’s seen across NZ businesses – including where most are wasting time and

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189 results

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