x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

More than a Few Words

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the

business marketing

All Episodes

11:57

#1053 Sell Your Authority

More than a Few Words ·

2024/09/05

I had a wonderful conversation with Josh Elledge about strategies for generating inbound leads and moving away from outdated, spammy marketing tactics. Here are the key points from their conversation: Shift from Outbound to Inbound Marketing: Traditional outbound methods like sending unsolicited emails are no longer effective. Consumers, including business decision-makers, are overwhelmed and turned off by spam. Josh emphasizes the importance of creating an inbound funnel that attracts potential

en

11:59

#1052 Let Email Work for You | Kendra Corman

More than a Few Words ·

2024/09/03

I am an email marketing fan so I was excited to invite Kendra Corman to join me for a conversation on how to make email marketing effective. She started by explaining why email is so important. Sure it is great to build a community on social media, but what will you do if Facebook goes down or cuts off your profile. You are stuck. But if you have email addresses, you own those contacts and can take them wherever you want. You have the flexibility to contact them when you want and to share

en

01:19

#1051 It Takes a Village to Raise a Business

More than a Few Words ·

2024/09/01

Every parent knows, It takes a village to raise a child. Each of the adults in the child’s life, relatives, teachers, coaches, brings a different perspective. The same is true for your business. No matter how smart you are or how much you know about your business, there are gaps in your skill-set. Your business village should be filled with smart, talented subject matter experts to help you fill in the gaps. If you are running a small business your village won’t be comprised of employees, but an

en

12:31

#1050 Survey Your Way to Success

More than a Few Words ·

2024/08/29

Mickey Kennedy, founder of eReleases joined me for another conversation about building your authority and online visibility. This time we talked about the importance of using surveys and studies to stand out as a subject matter authority.Why does this strategy work? First of all the media loves data. Fresh data from industry-specific surveys can attract media attention. You can use a platform like SurveyMonkey to create a 16-question survey, including some fun or unusual questions to capture

en

10:51

#1049 New Sales from Old Clients

More than a Few Words ·

2024/08/27

What is the fastest least expensive way to get clients? Guest, Gall Doby suggests there is one strategy that people often ignore, and it’s right in front of them. Looking for new sales? Start with your current clients. Almost every single client ( assuming you are doing a good job) will be willing to do business with you in a different way. Maybe it is an add-on to their project, a few more things and they hadn’t originally considered or an entirely different project. It’s so much easier to go to

en

02:14

#1048 The Buying Journey

More than a Few Words ·

2024/08/25

Let’s go on a buying journey. Think about the last item that you bought, where you spent more than $100. Maybe it was something for your business or home. Write down the item you bought and work backwards through your buying journey. Describe why you chose that particular product. Did you see an ad? Did someone recommended it? Was there information on social media which made you curious? Write down all of the things you remember related to that purchase.For example, we recently installed new

en

11:55

#1047 What is the Right Price | Janene Liston

More than a Few Words ·

2024/08/22

Janine Liston, a business strategist and pricing expert, joined me for a conversation about the complexities and strategies behind setting the right price for products and services. Here are a few key takeaways: One common myth is that the lowest price always wins. Many business owners believe this, but it’s not true for most products and services. Targeting the right customer who values your product is more important than simply offering the lowest price. When you set your price, you need to put

en

10:57

#1046 - Stop Living Small | Connie Jones

More than a Few Words ·

2024/08/20

Did you miss this conversation with Connie Jones about limiting beliefs? Then you want to check it out now. We create these upper limits for ourselves fueled by messages we have received starting early on in childhood about who we are and who we are not. And who we are supposed to be. We create patterns of playing roles that are consistent with those messages, but sometimes the messages are wrong and the pattern becomes a trap. To break the cycle of limiting beliefs, you must first identify the

en

02:39

#1045 Words Have Power

More than a Few Words ·

2024/08/18

Words have the power to move, motivate, inspire, frighten, and cheer. What you say and how you say it can have a profound impact on another person. And some words, called power words, have more impact than others. These words have a strong meaning which is likely to trigger a psychological or emotional response. They are persuasive, pushing people to take action. Power words fall in to one of three categories: seductive, emotional, or sensory (visual). As you write web copy, email communication, and

en

10:26

1044 Social Media for Business Owners, Not...

More than a Few Words ·

2024/08/15

I love chatting with Lindsey Anderson, and it has been awhile since this seasoned online business consultant, bestselling author, and podcast host, dropped by for a chat. It this conversation we talked about her experience as a play in a reality TV game ( The Trust) and what she learned about using social media effectively as a business owner rather than as an influencer. Lindsey introduced her VEMS model, which is designed to help business owners build a compelling social media presence that

en

10:49

#1043 Maybe You Should Buy a Business | Deb Curtis

More than a Few Words ·

2024/08/13

As business owners try to grow their business they assume they have to do it organically. The problem with the organic approach is you have to be patient. It takes time for the business to mature and grow. But that is not the only way to grow. Your path to success might include merging with another company or through the acquisition of another business. Deb Curtis, an expert in SBA-Supported Business Acquisition Loans & Smooth Ownership Transitions shares a few tips and things to consider

en

01:03

1042 What Do Other People Say About You | that is...

More than a Few Words ·

2024/08/11

What do you want people to say about you when you're not in the room. What do you want them to tell people. who are looking for someone who does what you do? All of those comments add up to your personal brand. Now a lot of business owners are under the misconception that somehow they control their brand. But they don't. Your brand is something that exists in the mind of your customers. All you can do is influence it with your marketing messages and your actions and over time you will create a

en

11:14

#1041 How Women Can Survive and Thrive in the Tech...

More than a Few Words ·

2024/08/08

If you’re a woman business owner or thinking about becoming one, there are unique challenges you’ll face compared to your male counterparts. However, success is achievable, as demonstrated by Sharon Gillenwater, a tech startup founder who sold her company, Boardroom Insiders, for $25 million. Here are a few key points from our conversation.Funding and Networking Obstacles: Women receive only about 2% of venture funding. Additionally, if you’re not part of the entrepreneurial network, gaining access

en

16:48

#1040 Finding Your Voice

More than a Few Words ·

2024/08/06

One of the advantages of having more than 1,000 episodes in my archive, is the wealth of great information buried there. This week I dug way back, to find a conversation I had with Allison Carter back in 2013, when she was my regular co-host. We always had a good time, but I really loved this conversation about finding your brand voice. Just as you can recognize someone's speaking voice, their writing voice is unique too. It’s like a fingerprint. A strong, consistent voice can help a company

en

03:49

#1039 Creativity is a Round Process

More than a Few Words ·

2024/08/04

The Creative Process I am often asked, why I chose to name my company “Roundpeg.” The obvious answer was because I spent all those years in corporate, feeling like a square peg in a round hole, and this is where I fit! But there is more to the story. I wanted to build a business around the ideas of creativity, collaboration, and positive energy, and for me, creativity begins with a “R.O.U.N.D” process. R.O.U.N.D: Research, Originate, Unite, Nurture, Do It! Research If you want creative output, you

en

12:01

#1038 Build Your Online Brand | Jason Barnard

More than a Few Words ·

2024/08/01

I had a great conversation with Jason Barnard ( @jasonmbarnard ) about online branding. Importance of Brand SERPs: One of the standout points Jason emphasizes is the critical role of Brand Search Engine Results Pages (SERPs). He explains how they reflect a brand's online reputation and visibility, and why businesses should prioritize optimizing their Brand SERPs for better recognition and credibility. Knowledge Panels: Jason delves into the significance of Knowledge Panels, those information boxes

en

10:40

#1037 Stand, Stagger, Fall! | Matt Nettleton

More than a Few Words ·

2024/07/30

In this conversation from my archive, chatted with Matt Nettleton about the importance of practice and the danger of over practicing. Have you ever done something for the first time, without prior knowledge and been able to achieve success? If so, you’re truly unique. Most humans find themselves meeting new challenges with a series of frustrations and failures. Imagine an infant as they decide to walk for the first time, they stand up then they stagger and inevitably they fall. To become consistent

en

02:22

#1036 Activity vs Productivty

More than a Few Words ·

2024/07/28

When it comes to marketing, it's easy to focus on activity. Just create a list of tasks and check them off as you complete them:Write five blog posts ✔ Send an e-newsletter ✔ Post status updates on Facebook and LinkedIn ✔ Schedule ads ✔ Create a landing page ✔ Send postcards ✔ Make phone calls ✔ As you check things off your list, you feel good about all you have accomplished. But when you focus exclusively on the activities of marketing, you're missing half the equation. It doesn't really matter

en

10:34

#1035 The Art of Asking for a Testimonial

More than a Few Words ·

2024/07/25

If you’re looking to harness the power of testimonials for your business, this conversation with Danielle Klemm, a positioning and funnel strategist, is packed with insights. She packed so much information into the short conversation: Here are just a few highlights. There is a structure to a great testimonial Testimonials should follow a story structure with a beginning, middle, and end. When asked to give a testimonial, customers usually describe their experiences from the end point, but that

en

11:52

#1034 Marketing Automation Basics

More than a Few Words ·

2024/07/23

Seven years ago, I chatted with Luke Magsamen, who was a member of the Roundpeg team at the time, about marketing automation. While tools have changed, the strategies we discussed are as relevant today to help you keep a business running smoothly, even while you sleep. Here are some key points from our discussion: Automated Messaging: Automated emails and messages can engage both new and existing customers without constant manual effort. This includes sending birthday wishes or reminding customers

en

1,169 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...