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PODCAST

Growth Masterminds: mobile growth podcast

Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality,

business marketing

All Episodes

00:26:59

60% of app subscription cancellations happen in the...

Growth Masterminds: mobile growth podcast ·

2023/04/28

60% of in-app subscription cancellations happen in the first 60 minutes ... but there's a way to 10% of them back. In this Growth Masterminds host John Koetsier chats with Apphud cofounder Renat Kurbanov. Every app marketer wants more subscription revenue, but how do you achieve that? In this episode, we chat about: - the core challenges to driving subscription revenue - typical and most successful flows to drive more subscription revenue - optimizing free trials - managing auto-renews

en

00:38:09

Run fewer ads, make more money says gaming OG Adam Jaffe

Growth Masterminds: mobile growth podcast ·

2023/04/21

Can you make money by running fewer ads? Gaming OG Adam Jaffe says yes. In this Growth Masterminds, we chat about bad ads, bad ad experiences, and how not to run ads in your games and apps. We also chat about the declining ROI of increasing numbers of ads in your app. Adam was formerly with Jam City, was the CEO of Tenko Games, is a former CMO of an edtech company, sits on advisory boards for multiple companies including Dataset and INCRMTL ... and is now founder and CEO of Mega Studio, a gaming

en

00:19:03

SKAN 4 conversion models live: Singular releases SKAN...

Growth Masterminds: mobile growth podcast ·

2023/04/18

SKAN 4 tools are now live in the Singular dashboard. Clients who want to set up and start testing SKAdNetwork 4 compatible campaigns can now do so live in the Singular dashboard. That means you can now set up conversion details for each postback: postbacks 1, 2, and 3. Both revenue and events models are now available; additional models and mixed conversion models will soon also be live. And good news: this is fully backwards compatible with SKAN 3, so it won’t interfere with any ongoing live

en

00:21:00

Public data from mobile gaming companies shows true...

Growth Masterminds: mobile growth podcast ·

2023/04/12

What if you could take a microscope to some of the biggest and best companies in your space, peer inside, and see exactly what they spend for user acquisition and marketing? Would that be useful data? That's exactly what Clement Favier, Chief Operating Officer at Adikteev has been doing for massive gaming companies like Netmarble, SciPlay, and Aristocrat, owner of Product Madness and Big Fish Games. In this Growth Masterminds, we chat about UA spend, how to find it across verticals and

en

00:26:26

User acquisition is a drug we're all hooked on:...

Growth Masterminds: mobile growth podcast ·

2023/03/27

What does it take to win in user acquisition in 2023? In this episode of Growth Masterminds we chat with Misplay chief growth officer Jason Heller about the new world of mobile user acquisition on iOS in 2023: - what works - what's changed - how marketers should navigate these new waters - how ad networks need to adapt as well We also learn a little bit more about Misplay, which was a surprise strong finisher in multiple categories of the 2023 Singular ROI Index, but is still

en

00:16:26

Post-identifier marketing: chatting with Adobe about...

Growth Masterminds: mobile growth podcast ·

2023/03/22

Mobile marketers have largely lost the IDFA, and are going to lose the GAID. But on the web, the 3rd-party cookie -- which will also go away -- is getting more investment. In fact, according to Adobe, 64% of marketers actually plan to increase spending on 3rd-party cookie marketing this year. In this Growth Masterminds, we chat with Ryan Fleisch, Head of Product Marketing, Real-Time CDP & Audience Manager at Adobe about privacy and marketing. That includes 3rd-party cookies, of course, but also

en

00:27:13

Surprise: Apple Search Ads drives organic App Store...

Growth Masterminds: mobile growth podcast ·

2023/03/15

Apple Search Ads is now in second place among top ad networks apps choose for user acquisition campaigns, at least for Singular clients. And according to Splitmetrics CMO Olga Noha, ASA campaigns help drive organic App Store optimization by as much as 4X. In this Growth Masterminds, John Koetsier chats with Noha about: - how important ASA is - how important ASO is - how ASA and ASO are related - how Apple's newest ad units are performing - what percentage of apps are running Custom Product Pages -

en

00:36:47

What Steph Curry's shoes reveal about livestream...

Growth Masterminds: mobile growth podcast ·

2023/03/08

Why does livestream shopping work in China but not in the U.S. or Europe? And what is one big obvious opportunity that big brands are missing? In this Growth Masterminds, host John Koetsier chats with MoEngage's VP of Strategy Vassil Mladjov. We chat about where livestream commerce is actually working, could work, and isn't. We also chat about what's different and why livestream commerce does work in China. Key topics we cover: 1:27 3 minutes about Vassil 4:34 Livestream shopping: east vs west 8:57

en

00:27:29

How TikTok is the new Google, with M&C Saatchi’s...

Growth Masterminds: mobile growth podcast ·

2023/03/03

With over a billion people on TikTok, there’s a lot going on. In this episode of Growth Masterminds, we chat with M&C Saatchi’s Jennifer Sudo, who just completed a study on TikTok users. What she found: Over 90% of TikTokkers buy or are willing to buy products they see on TikTok TikTok can make the most mundane product go viral TikTok ads shouldn’t really be ads at all Authenticity wins TikTok is evolving into something like Home Shopping Network or QVC TikTok is the new Google for millions of

en

00:22:41

How to pick an MMP in 2023, with Matej Lancaric

Growth Masterminds: mobile growth podcast ·

2023/02/06

How do you pick the right MMP? Are there major differences between MMPs? Do you even need a mobile measurement partner in the age of SKAN and (soon) Privacy Sandbox on Android? In this episode of Growth Masterminds, we chat with UA expert and consultant Matej Lancaric about the evolving role of MMPs and things to look for when you need one. (And yes, we also chat about when you need to get an MMP.)

en

00:21:53

Cockroach apps: growing when budgets are low, with...

Growth Masterminds: mobile growth podcast ·

2023/02/01

Whole generations of mobile marketers have cut their teeth on growth in the grand old times of (nearly) free money from venture capitalists, resulting in huge budgets that could be deployed and deterministically measured. Those times are over, so how do you grow when growth is hard? You become a cockroach app. Cockroach apps survive the nuclear apocalypse when nothing else does because they focus on the fundamentals, says Tynker chief growth officer Lomit Patel. “If you look at the past 5, 6, 7

en

00:21:10

Location-based gaming beyond Pokemon Go, with Atlas...

Growth Masterminds: mobile growth podcast ·

2023/01/25

Where is location-based gaming right now? Pokemon Go is a massive hit, and Niantic is trying to follow it up with NBA All World, but what else is happening? And, are we going to turn the world into a laser tag theme park? In this episode of Growth Masterminds we chat with Beau Button, the president and CTO of Atlas Reality. Button is making a location-based game with play-to-earn mechanics that incorporates web3 thinking without blockchain. We also chat about growth, user acquisition, and much more

en

00:39:54

Streaming deep dive with M&C Saatchi's Guillaume...

Growth Masterminds: mobile growth podcast ·

2023/01/04

CTV. OTT. Streaming media. Connected TV. Whatever you want to call it, there's a huge amount of growth in CTV. In this episode of Growth Masterminds, we chat with Guillaume Lelait, managing director Americas at M&C Saatchi Performance about the growth to date, future growth, and advertiser opportunities in CTV. Along the way, we hit the biggest players, the industry structure, how advertisers are structuring calls to action, and how to measure ad impact and results on connected TV. Players we

en

00:43:07

Growth hacking web3: "a beautiful moment of a bear...

Growth Masterminds: mobile growth podcast ·

2022/11/18

How do you build web3 in 2023, after the boom and after the bust? In this Growth Masterminds host John Koetsier chats with Dan Reynolds from First Light Games, Jon Hook, the CMO of PlayEmber, and Quinn Campbell, the VP Growth at Sky Mavis, makers of Axie Infinity. After the hype, after the Discord and Telegram, after the influencers ... where do you go for growth? And what is the emerging web3 growth stack? We chat about: - new web3 growth strategies - old web2 growth strategies - wallet

en

00:33:10

Doubling retention to grow faster: Storyly VP Daniele...

Growth Masterminds: mobile growth podcast ·

2022/11/07

Mobile user acquisition is great. But for many apps it's not the problem. The problem: most apps’ retention rates are the bad news. If your app is a leaky bucket, pouring users out as fast as you dump them in, you're wasting tons of marketing dollars. But what if you could double retention, 2Xing standard industry mobile app user retention rates? How would that change your UA strategy? In this Growth Masterminds, host John Koetsier chats with Storyly VP Daniele di Nunzio. Storyly works with

en

00:55:55

SKAdNetwork 4: introduction, overview, questions...

Growth Masterminds: mobile growth podcast ·

2022/11/01

Apple just released SKAdNetwork 4, or SKAN 4. In this special episode of Growth Masterminds, Singular CEO Gadi Eliashiv walks us through all the details released so far AND, crucially, what they mean for mobile marketers on iOS. More postbacks - good! More complexity - true. More opportunity - also true. Gadi and host John Koetsier chat about SKAdNetwork version 4's new postbacks, new lockable conversions, new random timer delays for postbacks 2 and 3, and how Apple's crowd anonymity works. They

en

00:32:11

Unity's gaming report: Pong, multiplayer...

Growth Masterminds: mobile growth podcast ·

2022/10/14

In this crosspost from the TechFirst podcast, we chat with Unity CEO John Riccitiello about Unity's latest gaming report. Riccitiello talks about monetization of multiplayer games, which have much higher paying player rates than just about any other kind of games or apps. We also chat about the ironSource acquisition, the first game he played, and how he sees the metaverse evolving. In addition, we touch on 2022: what's happening now after 2 years of explosion in the global gaming industry.

en

00:40:47

Creatives FTW: the evolution of playable ads

Growth Masterminds: mobile growth podcast ·

2022/10/05

Somewhere around 2016 someone created the first playable ad ... a mini-game you could enjoy, and an ad that didn’t suck. Last year, according to a Liftoff report, “playable ads were the most effective ad format” in every month other than September, when they tied with another format. That makes sense: you're generating engagement with the ad. It's fun. Sometimes it's tied to a reward, and a playable ad often shows something of what the advertised app is all about. BUT there's been a big

en

00:28:36

Beyond the install: Redefining mobile growth...

Growth Masterminds: mobile growth podcast ·

2022/09/14

In the mobile app world … how do you know who’s winning? It is number of installs? We know that can be a faulty measurement: one that's easy to game, and easily misleading. Apptopia knows this. Their job is providing competitive intelligence across the digital ecosystem, and isolated install counts won’t cut it. So they’ve teamed up with Digital Turbine to do something different They’ve just released v2 of that “something different," the BRAG index. In this episode of Growth Masterminds, we chat

en

00:25:34

Contextual targeting and advertising: how good can it...

Growth Masterminds: mobile growth podcast ·

2022/08/08

Behavioral targeting is dying. But how good can contextual targeting get? In this episode of Growth Masterminds we chat with Remerge CEO Pan Katsukis about context advertising: where it works, where it's strong, and where it is weak. We also chat about the psychology of contextual versus behaviorally targeted ads, the future of targeting, and how in some cases contextual target can use up to 100 parameters to get even better than behavioral targeting.

en

181 results

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