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PODCAST

Create Tomorrow, The WGSN Podcast

WGSN is the world"s leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.

arts design

All Episodes

00:36:14

28. Reimagining our Relationship with Nature with...

Create Tomorrow, The WGSN Podcast ·

2021/06/11

WGSN Creative Director Lisa White is joined by Anab Jain and Jon Ardern, co-founders of Superflux, a studio that creates speculative worlds and tells future stories that help explain where civilization might be going and what we can do to influence these potential outcomes. Their byline is brilliant at explaining their mission in just seven words: Translating future uncertainty into present-day choices.

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00:25:58

27. Material Gains for the Future with Mylo

Create Tomorrow, The WGSN Podcast ·

2021/05/29

This week WGSN CEO Carla Buzasi speaks to the CEO and Founder of fashion-textile disruptor Bolt Threads, Dan Widmaier. Joining them is WGSN's Head of Materials and Textiles, Helen Palmer. The conversation focusses around Bolt Threads' revolutionary new non-leather, Mylo and explores innovation, industry change and sustainability in textiles and beyond.

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00:34:15

26. The Captivating Power of Nostalgia

Create Tomorrow, The WGSN Podcast ·

2021/05/15

This week the WGSN team discusses youth and nostalgia, two things that have often (though it seems counterintuitive) gone hand in hand. Although teens and twenty-somethings often love a bit of retro, the term is definitely on the rise as a discussion topic on social media. It's a fundamental human emotion and has been very much on people's minds during the pandemic and over the past year of lockdowns, particularly among Gen-Z and Millennials.

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00:27:41

25. Defining the new luxury with Nanushka

Create Tomorrow, The WGSN Podcast ·

2021/05/02

WGSN CEO Carla Buzasi speaks to Nanushka Founder, Sandra Sandor and Peter Baldaszti the company’s co-owner and CEO. Over the years the label has made a name for itself through its ardent approach to sustainability while staying committed to its luxury roots. Over the course of this conversation they discuss the changing consumer relationship with sustainable fashion, how Nanushka challenges suppliers to truly deliver sustainable solutions, and how to manage the growth of a business while maintaining

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00:32:15

24. Sustainability Branding in a Sceptical Age

Create Tomorrow, The WGSN Podcast ·

2021/04/16

For consumers, the climate crisis is no longer a theoretical problem that will need to be solved in the future, but rather, it is something that is urgent and happening now. Having seen the swift action from governments around the world in response to the pandemic, consumers are now expecting a similar level of drive in response to the climate crisis. All of this is driving broad shifts in consumer behaviour as the pandemic accelerated shifts around values, with people adopting a much more frugal

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00:34:09

23. A Design for Life with Yves Béhar

Create Tomorrow, The WGSN Podcast ·

2021/04/02

The DNA of an Yves Béhar project is pushing design and technology boundaries to forge new territories often light years ahead of the mainstream. From sustainable shoe packaging for Puma, to Samsung's "The Frame" TV, his studio, fuseproject which he founded in 1999, explores the nexus between design and technology with a strong focus on sustainability and always with an optimistic, punk meets freewheeling west coast attitude.

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00:30:37

22. Fashion's New Comfort Zone

Create Tomorrow, The WGSN Podcast ·

2021/03/19

Over the past year it's felt like stalemate. In our Groundhog Day existence, rarely has fashion seemed so pragmatic. We've seen sweatpants, puffer coats, wellies and walking boots selling out across the globe, while heels, tailored workwear and dresses are gathering dust. So what does emerging from the lockdown mean for fashion from a product perspective? How do categories from workwear and partywear evolve and what happens next to loungewear?

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00:28:20

21. The Value of Truth in Beauty with Deciem CEO...

Create Tomorrow, The WGSN Podcast ·

2021/03/05

WGSN CEO Carla Buzasi speaks to CEO and Co-Founder of beauty company Deciem, Nicola Kilner. Carla and Nicola discuss, the impact of seemingly endless Zoom calls on consumers' beauty decisions, the reasons behind creating a social activist manager role within the business and offering a simplified, uniform product range to a global consumer among many other things.

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00:35:57

20. Retail Disruption - Designing an Omnichannel Future

Create Tomorrow, The WGSN Podcast ·

2021/02/20

Retail is once more in a state of flux. The pandemic led to huge shifts in consumer behaviour in 2020 and this is set to continue into 2021. In the US alone 11,000 stores closed and 40 major retailers went bankrupt last year. Online spending also reached new heights accounting for 27.3% of global overall retail sales, growing by a third over the course of the year. Retailers need to adapt to a future where digitally facilitated shopping trips are the norm.

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00:25:28

19. The Future of Homeware Rental with Harth...

Create Tomorrow, The WGSN Podcast ·

2021/02/05

At WGSN we have been discussing the growing rental markets for fashion as well as furniture and interiors for a number of years now, this has accelerated in recent years due to the increasing consumer demand for sustainable and flexible lifestyles. Henrietta Thompson co-founded Harth in 2018, and became a pioneer of the furniture rental market in the UK. In the last six months Harth has seen a 50% increase in rental requests and a 60% increase in stock listed by private lenders.

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00:30:04

18. Rebranding Wellness - Staying Healthy in 2021

Create Tomorrow, The WGSN Podcast ·

2021/01/22

January tends to be the time of year when many of us pull our gym kit out of the back of our cupboards and generally set goals to become the best versions of ourselves. The wellness sector is worth $4.5 trillion per year and has been growing at 6.4% annually, twice the rate of global economic growth. Petah Marian is joined by experts from across WGSN to discuss how wellness is undergoing something of a detox to become more democratic, and why we need to start thinking about it as

en-us

00:25:07

17. Talking Key Trends for 2021 and Beyond

Create Tomorrow, The WGSN Podcast ·

2021/01/06

In a special episode WGSN CEO Carla Buzasi and Senior Strategist for WGSN Insight Petah Marian unite to take a look at some of the 10 key trends in consumer behaviour and product development for 2021 and beyond. The trends reveal the future direction for business strategy, product and experience design for the fashion, beauty, lifestyle, interiors, food and drink industries.

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00:24:17

16. Reflecting on a Year of Acceleration,...

Create Tomorrow, The WGSN Podcast ·

2020/12/11

In our final episode of the year the tables are turned as David Davies, Ascential's Chief Content Officer quizzes WGSN CEO Carla Buzasi on her high and lowlights of the year. They discuss the innovations Carla was most proud of and what kept her and the wider WGSN team going through the past 12 months.

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00:34:35

15. Exploring Consumer Trends Holiday 2020

Create Tomorrow, The WGSN Podcast ·

2020/12/03

The holiday season this year is going to be an incredibly complex one. People are dealing with restrictions on movement and gathering while still looking to find moments of joy and connection after an incredibly difficult year. It goes without saying that the holiday season this year will be fundamentally different and companies hoping to win in this season will be required to adapt their conventional thinking.

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00:37:34

14. New Visions of the City

Create Tomorrow, The WGSN Podcast ·

2020/11/25

Cities are locations which take up and outsized space in our imaginations. They are places that ambitious and creative young people aspire to go to in order to succeed and find their place in the world. Perceptions about cities in the wake of the pandemic have changed. The forecasts that deemphasize a physical presence in city offices are creating space for new visions of the city to emerge, ones that build towards a more humane sustainable and equitable future.

en-us

00:22:16

13. Adapting to Future Consumer Behaviours

Create Tomorrow, The WGSN Podcast ·

2020/11/05

This week WGSN CEO Carla Buzasi is joined by Andrea Bell, WGSN's Director of Insight. Over the course of the conversation they discuss the impact of the pandemic on consumer behaviour, both this year and into the future, what that means for brands and businesses and how the design industry has to change as a consequence.

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00:33:02

12. Making Home – Lifestyles of the Future

Create Tomorrow, The WGSN Podcast ·

2020/10/26

One of the places where we have seen some of the largest shifts over the past year has been in the home. Once a place where we might have just slept, it's now the centre of our worlds, becoming a place where we live, educate, eat, work and if we're lucky, have a little bit of time left to play. While attitudes to space are changing, so too are the lifestyles around that space. This week Petah Marian is joined by the Lifestyle and Interiors team ahead of the product's new launch on November

en-us

00:25:57

11. The Value of Beauty

Create Tomorrow, The WGSN Podcast ·

2020/10/08

This week WGSN CEO Carla Buzasi is joined by Director of Beauty Jenni Middleton. The pair discuss the immediate impact that the beauty industry has seen from the pandemic, from the impact of masks on makeup to at home salon treatments and much more.

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00:32:44

10. Serving the Recessionary Consumer

Create Tomorrow, The WGSN Podcast ·

2020/09/23

The global shutdowns earlier this year and continued restrictions on movement have plunged much of the world into recession. As we operate through a difficult landscape for businesses, consumer behaviour is changing rapidly. Even for those that remain financially stable, the broader economic environment is making people feel more concerned about their financial circumstances. In this episode we explore what this will mean for brands and businesses moving through this period.

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00:25:41

9. Preserving the Future of Food

Create Tomorrow, The WGSN Podcast ·

2020/09/10

This week, WGSN MD Carla Buzasi is joined by Director of WGSN Food and Drink Kara Nielsen. The pair discuss how the global pandemic has influenced not only what we eat, but how we think about food and drink as well. Carla and Kara also divulge some of their lockdown discoveries.

en-us

149 results

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