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PODCAST

The Marketing Freelancer: Unicorns Unite

Emily Reagan | Digital Marketing Mentor, Speaker

Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You"ll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer"s Workgroup. On this

business marketing

All Episodes

26:53

#156 Real Talk on Freelancing: Instilling Confidence...

The Marketing Freelancer: Unicorns Unite ·

2023/05/02

In this solo episode, I’m dishing out some more real talk on a topic that's been driving me bananas: the importance of instilling confidence in your clients. I've covered a lot of ground on this podcast, from being indispensable to avoiding ghosting, and even the power of kickoff calls. But now, let's talk about something that goes beyond typos and logos. Your branding isn't just about aesthetics– it's about how you behave, communicate, and show up for your clients. Have you ever wondered why your

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23:54

#155 Real Talk on Freelancing: 3 Types of Clients

The Marketing Freelancer: Unicorns Unite ·

2023/04/25

Have you just felt the energy sizzlin’ and making progress with one client while another feels like it’s slowing you down? In today’s solo episode, I share some real talk about the three types of clients you’ll see during your work as a freelance digital service provider. I don’t mean industry types of clients, but clients at different stages of the business. As freelancers, we need to align with clients who have an investment mindset and are focused on long-term growth. You don’t want to get

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36:53

#154 Marketing vs Sales

The Marketing Freelancer: Unicorns Unite ·

2023/04/18

Marketing is NOT sales and marketing is NOT just promotion. In this episode, we’ll dive into the strategies behind marketing and sales so you can understand the difference and know how they should work together. This will make you a better digital marketer. I know this podcast will help you understand the value of your services, step up into marketing roles without needing a four-year degree, and manage conversion and sales expectations of your clients. Sponsored by The Unicorn Digital Marketing

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20:11

#153 Real Talk on Freelancing: Clients with...

The Marketing Freelancer: Unicorns Unite ·

2023/04/11

Today's topic is handling clients with unrealistic expectations. As a digital marketing freelancer, dealing with clients who have unrealistic expectations can be a challenging and frustrating experience. In this solo pep talk episode, I discuss a rejection letter received by a workgroup member from a business owner who was overly focused on perfectionism. I break down how you’re allowed to see red flags during a discovery call and say no if it’s not a good fit. While it’s beneficial to have

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21:02

#152 Say Yes to the Job Opportunities

The Marketing Freelancer: Unicorns Unite ·

2023/04/04

Why are we not raising our hands and putting our names in the hat for these jobs? There are so many jobs going unfilled. So here’s a little pep talk so you can see the value of what you bring to the table, even if you don’t meet all the requirements. Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter

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51:13

#151 Turning Your Passion into Profits with Matt...

The Marketing Freelancer: Unicorns Unite ·

2023/03/28

Getting noticed today is easier than at any point in human history, but standing out is harder than ever. So let’s cover how to truly embrace your unique unicorn self and differentiate yourself in the market. Today’s guest, Matt McWilliams, is a four-time affiliate manager of the year. He helps online business owners leverage the power of affiliate partners to grow their email lists and revenue… and he helps affiliate partners tap into a new stream of revenue. Matt got started only knowing the bare

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01:01:02

#150 How to Build Copywriting Confidence with...

The Marketing Freelancer: Unicorns Unite ·

2023/03/21

Copywriting Series #6 Is your end goal to be an expert and NOT a worker bee? Then listen up. You have to be able to talk about your services in a way that attracts clients. And that’s the backbone of copywriting, and exactly why you need to invest time and energy into learning the marketing conversation. It's not about blowing your own horn. It's about making your value clear and understood. And then standing in that value so that people want to pay you top dollar to do what you're really good at.

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01:17:29

#149 Email Marketing without Coercion with Tarzan Kay

The Marketing Freelancer: Unicorns Unite ·

2023/03/14

Copywriting Series #5 The popular persuasion principles used in sales copywriting can be used to convince people to buy a program that’s not the right fit or spend thousands of dollars they don’t have. As digital marketing assistants and specialists, we don’t want this for our clients or ourselves. It’s unethical, it’s bad for business, and it’s just gross. That’s why copywriter Tarzan Kay is here to break down what she’s learned about coercive sales and email strategies since building her

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01:08:43

#148 How to Add Your Personality to Your Copy with...

The Marketing Freelancer: Unicorns Unite ·

2023/03/07

Copywriting Series #4 Laura “effing” Belgray is known for writing the only emails you’ll ever read. In a noisy digital age where open rates are dropping, lists are shrinking, and email inboxes are flooded and abandoned, Laura’s emails get the Holy Grail of opens and clicks. How does she do it? By adding personality. Today, she’ll break down how to add personality to your copy (and your clients’) so that your subscribers, followers, and fans actually want to read your stuff. And buy too. Her

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01:01:07

#147 How to Build a Freelance Copywriting Business...

The Marketing Freelancer: Unicorns Unite ·

2023/02/28

Copywriting Series #3 If you’re holding on to all the copywriting questions: What to charge? Where to find clients? How to get started? What to focus on first? What niche to pick? And you’re wondering how to get started with copywriting services, then this podcast episode you need to listen to. Whether you’re looking for a side hustle or full-time income replacer, today’s advice covers it all. Copywriting is a lucrative in-demand service, even with the introduction of AI writing tools. That’s

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45:16

#146 The 5 C’s of Copywriting with Kim Kiel

The Marketing Freelancer: Unicorns Unite ·

2023/02/21

Copywriting Series #2 The 4 C’s Copywriting Formula is a checklist you can use to edit any piece of copy and make sure it covers all the markers of great copy. But did you know there’s a 5th “C” you should be paying attention to? This is especially important in this day and age when you’re trying NOT to be like the pushy, unethical, bad-for-business bro marketers. In the second episode of my podcast series all about copywriting, we learn from Kim Kiel, a direct response strategist and founder of the

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53:02

#145 The Story Stripdown with Marisa Corcoran

The Marketing Freelancer: Unicorns Unite ·

2023/02/14

Copywriting Series #1 As a digital marketing unicorn, you know it’s important to use stories in your content. But what happens when you’re in that moment, staring at a blank google doc, waiting for inspiration? That moment when you need content and you can’t think of a good story… Stories have been around for thousands of years. Stories make it more likely for our brains to absorb teachable moments. When it comes to marketing, potential buyers are trying to answer two key questions: Do you have

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36:53

#144 Launch Retrospectives with Becky Rubenstein

The Marketing Freelancer: Unicorns Unite ·

2023/02/07

Launch Series #5 What’s the best way to get the lessons learned from a launch and have an actionable improvement plan for next time? Answer: a retrospective. Retrospectives are meetings held after a launch to discuss what happened internally during the launch planning, release, and promotional phases. If you run an online business and are bringing together a team for product, event or course launches, retrospectives are a crucial opportunity to get everyone together in the same Zoom room to

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48:47

#143 Facebook Ads for Launches with Jenn Possick

The Marketing Freelancer: Unicorns Unite ·

2023/01/31

Launch Series #4 Let’s face it: ads can be scary. There is no exact equation with ads where what you put in, you get out. You don't know what's gonna happen with your money (or your client’s money!). This is why I invited Ads Manager and “The Ads Maven”, Jenn Possick, to join me on Unicorns Unite. Jenn is an expert when it comes to Facebook and Instagram Ads. She’s doing this work for her clients, she’s in the weeds, and she knows what’s working and what’s not working. When it comes to

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01:08:54

#142 Launch Email Strategy with Brittany McBean

The Marketing Freelancer: Unicorns Unite ·

2023/01/24

Launch Series #3 Ok, unicorns, I’m delivering another powerful episode this week all about launch emails. What if I told you that most of the sales and conversion wisdom we learned from the marketing gurus (and recommend to our clients) is no longer matching the voice of the customer? This is huge for you and your clients. Conversion copywriter and launch funnel strategist, Brittany McBean, is my guest this week and she spends most of her time listening to the voice of the customer for her clients

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51:55

#141 Pre Launch Marketing Strategy with Brenna McGowan

The Marketing Freelancer: Unicorns Unite ·

2023/01/17

Launch Series #2 One of the worst feelings in the online space is hitting publish on a new sales page and hearing crickets. No mad rush of enrollments. No payment notifications. No one buying. Nada. Unfortunately, it happens all the time. Yes, zero-sale launches are a rite of passage and a “fail-forward” moment for entrepreneurs to get better with their offers and messaging. But we’d like to skip to the good part where launches actually get people buzzing with excitement, grow an email list, and

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30:28

#140 How to Become a Launch Manager

The Marketing Freelancer: Unicorns Unite ·

2023/01/10

Launch Series #1 Ready to take on more responsibility in a launch and command more premium rates? You should become a launch manager. But skip the expensive courses and certifications, you don’t need them to uplevel into this role using your current marketing skills and my grassroots approach. Yes, sometimes we buy courses so we can feel confident. But if you naturally progress through the launch role phases here on this podcast and surround yourself with a community of go-getter marketing

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34:39

#139 Lessons of 2022 with Emily Reagan

The Marketing Freelancer: Unicorns Unite ·

2022/12/20

2022 was a doozie! A six-figure launch, a trademark issue, and a big client loss. In this episode, I’m sharing the wins, highlights, and struggles of the year. The biggest a-ha for me is the theme of staying positive, and persistent all while choosing to see the good. Listen for the scoop on what’s happening in 2023. Enjoy! Sponsored by Braden Drake’s Contract Club. $30 gets you access to a solid client services agreement and everything you need to know about contracts to protect yourself and

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40:43

#138 Video Marketing that Converts with Milan Kowalewski

The Marketing Freelancer: Unicorns Unite ·

2022/12/13

It’s not a surprise that video marketing is king right now. Looking at you, TikTok, Instagram Reels, and YouTube Shorts! So let’s talk about how to create the right videos that actually convert followers and viewers into clients. My guest is Milan Kowalewski, a video marketing consultant & strategist from New York City. For the past 10+ years he’s helped some of the top cosmetic doctors elevate their online marketing presence. Now he’s helping other entrepreneurs and service providers take their

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19:12

#137 Why You Must Always Charge for Your Services

The Marketing Freelancer: Unicorns Unite ·

2022/12/06

Listen up virtual assistants, creative specialists, and marketing mavens, always charge for your services. Today I’m sharing a couple of real-life stories where giving away “free” services actually backfired for these service providers. This is an important lesson to learn, especially if you’re new in business when your reputation is at stake. I’ll also help you find ways to thank referrals without giving away free hours. To be a viable, sustainable freelance business, you have to pay attention to

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278 results

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