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PODCAST

The Marketing Freelancer: Unicorns Unite

Emily Reagan | Digital Marketing Mentor, Speaker

Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You"ll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer"s Workgroup. On this

business marketing

All Episodes

01:04:19

#281 How to Drive More Traffic to Your Freelancer...

The Marketing Freelancer: Unicorns Unite ·

2026/04/07

Ways to drive more traffic to your freelancer website are changing fast. And if SEO is the only strategy you know, you're only halfway there. I brought on Krissy and Clarie to break down what's actually happening with search right now, including the shift from Google rankings to AI recommendations, and what you need to know about both SEO and AEO to stay visible to the clients you actually want.Krissy Chin and Claire VanBemmelen are the founders of K+C Creative and the duo behind websites that don't

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01:09:14

#280 Custom GPTs for Freelance Marketers: How to Use...

The Marketing Freelancer: Unicorns Unite ·

2026/03/24

Custom GPTs: Part 2You've been using AI for your clients, but are you using it for your own freelance business?I brought three more members of our Digital Marketer's Workgroup on to pull back the curtain on how they’re using custom GPTs to market themselves as service providers. They share the ChatGPT and Claude projects running in the background of their businesses, saving them hours every week and making their own marketing feel a whole lot less like a second job.Jenn Mullen shares how she built a

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01:26:25

#279 Custom GPTs for Clients: How Freelance Marketers...

The Marketing Freelancer: Unicorns Unite ·

2026/03/10

Your clients are already asking for AI help. The question is whether you're the one getting paid to build it.In this episode, I brought four members of our Digital Marketers Workgroup onto the show to share exactly what they're building for clients with custom GPTs and AI agents — the real stuff, like what they charge and how they turn one-time projects into steady retainers.My panelists are talented freelancers who've built everything from funeral industry marketing bots to meal planning agents to

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54:13

#278 What's Working with Digital Ads in 2026: Top...

The Marketing Freelancer: Unicorns Unite ·

2026/02/24

Digital ads in 2026 look different than they did two years ago. AI is baked into every platform. Search queries are getting longer. Buyer trust is harder to earn. And if you're managing ads for clients, or trying to understand enough to consult on the strategy, there's a lot to keep up with.That's exactly why I brought Danielle Migliaccio-Morse, founder of DM Squared Media, on the show. She's been managing millions in ad spend for 15+ years, has turned failing Meta and Google campaigns into 100%

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26:40

#277 Freelancer Rates in 2026: The Truth About What...

The Marketing Freelancer: Unicorns Unite ·

2026/02/10

Most freelancers discover their real rates are 30% to 50% lower than they think. I’m breaking down the math behind real freelancer rates in 2026. If you think you're making $50 an hour, you're likely making much less when you factor in the "just a quick question" Slack messages and the administrative black hole of invoicing.This episode is a reality check to help you face your numbers and stop trading your sanity for $15 an hour. Knowing your numbers is power, and knowing your numbers is profit

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01:08:41

#276 How the Trust Recession Changed Buyer Behavior &...

The Marketing Freelancer: Unicorns Unite ·

2026/01/27

We’re in the middle of a trust recession. It’s totally changing everything about buyer behavior and marketing in 2026. Selling feels slower and more personal. And maybe a little heavier than it used to. If you’ve been feeling that shift, you’re not doing anything wrong.In this episode, I’m sitting down with my friend Sheri Moise, and she offers a really refreshing (and honestly relieving) reframe that every freelancer and service provider needs right now. We talk about why so many old marketing

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26:26

#275 Online Marketing Shifts Freelance Service...

The Marketing Freelancer: Unicorns Unite ·

2026/01/13

The online marketing industry is shifting in 2026. And no, it’s not collapsing. It’s maturing. In this episode, I’m breaking down what’s actually happening behind the scenes, why panic isn’t the move, and how freelance service providers and implementers are more valuable than ever in this next phase.Listen to learn more about:Why the online marketing industry is NOT dyingWhat big-name course closures really signal (and what they don’t)Why implementation beats information in today’s marketHow

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01:06:24

#274 The Identity Reset Freelancers Need to Attract...

The Marketing Freelancer: Unicorns Unite ·

2025/12/16

Feel like you’re doing everything right as a service provider, but your freelancer business still hasn’t caught up? You know what to do, believe you deserve better clients and higher rates, but still default to playing small. It’s time for an identity reset, especially as you wrap up the year and think about what needs to change in 2026. In this episode, Mindi Huebner and I dive into identity resets and mindset shifts for freelancers and the pre-strategy strategy behind attracting better clients and

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54:34

#273 How to Become an OBM and Land Premium Clients...

The Marketing Freelancer: Unicorns Unite ·

2025/12/02

The Online Business Manager role is exploding and for good reason. More entrepreneurs want leadership, strategy, and someone who can own operations instead of just checking off tasks. In this episode, we’re diving into how to become an OBM – a role that so many VAs and freelance service providers naturally grow into. And if you’ve been feeling tugged toward leadership or higher-value strategy work, Sarah Noked is here to shorten your learning curve. She breaks down everything from real pricing to

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51:59

#272 From Corporate Sales to Marketing Agency Owner:...

The Marketing Freelancer: Unicorns Unite ·

2025/11/18

We hear the corporate escape stories all the time. What we don’t hear as often is what happens after. My guest built a stronger, smarter, and more aligned freelance marketing business on the other side of it.That’s why I loved this conversation with Tyneshia Dise. She walked away from a high-pressure corporate sales role after hitting burnout, went back to school for a marketing degree, and slowly built her agency through networking, internships, referrals, and showing up online long before it felt

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01:06:18

#271 E-Commerce Marketing: Shopify Data, Strategy &...

The Marketing Freelancer: Unicorns Unite ·

2025/11/04

Black Friday is around the corner, and if your product-based clients aren’t ready with their e-commerce marketing, it’s not too late. Progress over perfection is the name of the game.In this episode, I’m joined by Business Strategist Carlyn Bushman to talk about e-commerce marketing, Shopify strategy, and how freelancers like you can confidently support product-based clients heading into Q4. We’re breaking down what’s actually working in today’s noisy e-com world, like using Shopify data, SMS

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01:00:21

#270 How to Land Freelance Clients from Facebook...

The Marketing Freelancer: Unicorns Unite ·

2025/10/28

If you haven’t listened yet, here are Part 1 and Part 2 of our replay: 7 Ways to Land Clients.Landing clients as a freelancer starts with visibility that feels genuine. When you show up with purpose, speak your clients’ language, and stay consistent, opportunities start finding you.This is Part 3 of our live event 7 Ways to Land Clients, featuring freelance marketers from our Digital Marketer’s Workgroup. They’re sharing exactly how they position themselves online with Facebook groups, lead

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53:25

#269 Booking Freelance Clients Through Networking,...

The Marketing Freelancer: Unicorns Unite ·

2025/10/24

If you missed it, here’s Part 1 of our live event replay: 7 Ways to Land Clients.This episode is Part 2, and I’m joined by three of our Workgroup members share how they consistently book clients without cold pitching or chasing leads. We’re talking about the real strategies that work—building genuine relationships, growing your reputation, and showing up with visibility that gets noticed.Angela Kiszka shares how genuine relationships and clear positioning as a funnel strategist built her

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01:11:52

#268 How to Land Freelance Clients Using Warm Leads,...

The Marketing Freelancer: Unicorns Unite ·

2025/10/21

Wondering how to get freelance clients without cold DMs, awkward pitches, or job board burnout? Welcome to Part 1 of our live event replay: 7 Ways to Land Clients. A panel of talented freelancers joins me to share the real strategies that helped them attract clients through warm leads, online directories, and word-of-mouth referrals.My guest speakers are Workgroup members who’ve mastered the art of visibility and positioning. They break down how they built trust, refined their messaging, and

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18:33

#267 Why Confidence is the Ultimate Sales Call...

The Marketing Freelancer: Unicorns Unite ·

2025/10/17

If you’ve ever walked away from a sales call thinking, “Ugh, I sounded so unsure of myself,” you’re not alone. Every freelancer has been there. But here’s the truth: your confidence is your most powerful marketing tool. And it shows up long before your proposal does.In this quick solo episode, I’m breaking down what really makes or breaks a sales call: your self-belief. This conversation is inspired by my brilliant friend Sarah Ashman, who said, “The first sale is always to yourself.” I’m sharing

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25:39

#266 5 Crossover Skills That Keep Freelancers...

The Marketing Freelancer: Unicorns Unite ·

2025/10/14

With this shifting economy, businesses aren’t just hiring task-doers—they’re hunting for problem solvers who understand strategy, systems, and results. Today I’m diving into the crossover skills that keep freelance service providers booked, referred, and recession-proof.We’re seeing many businesses cutting costs, hiring fewer employees, and leaning hard on contractors who can do more with less. The ones who can think strategically, wear multiple hats, and understand how marketing actually connects

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13:49

#265 Ask Emily Reagan: How to Quote Prices...

The Marketing Freelancer: Unicorns Unite ·

2025/10/10

Freelancers get stuck between wanting to look professional and protecting their pricing power. Welcome back to another Ask Emily Anything episode — my mini-series where I tackle your real freelancer questions. Today’s question came in a DM from Adam, who’s in corporate strategic communications, and he asked a good one: “When quoting a price for a potential client, do you prefer giving one total figure or itemized pricing?”Listen to learn more about:The psychology behind pricing and why showing “too

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13:52

#264 Ask Emily Reagan: What Marketing Freelancers...

The Marketing Freelancer: Unicorns Unite ·

2025/10/07

Using AI in client work can save you time, spark ideas, and help you finally get ahead on that never-ending to-do list. But the wrong approach can blur boundaries, create awkward conversations, or even chip away at your clients’ trust.In this Ask Emily Anything episode, listener Danielle brings up a timely question: “As AI tools become part of everyday marketing work, what ethical considerations should we keep in mind, and when should we disclose AI use to clients?”Listen to learn more about:How to

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19:05

#263 Ask Emily: How to Handle Negative Client...

The Marketing Freelancer: Unicorns Unite ·

2025/10/03

A client you admire tells you you’re not worth your rate… Ouch, right? That kind of feedback can rock your confidence and make you question everything, especially when you’re trying to grow your freelance business. But here’s the truth: no one else gets to decide your worth.In this Ask Emily Anything episode, I’m answering a powerful listener question from Nai, an operations assistant, who asked: “How do you keep momentum and show up confidently after receiving discouraging feedback from someone you

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20:44

#262 Ask Emily Reagan: How to Shift Into a Boss...

The Marketing Freelancer: Unicorns Unite ·

2025/09/30

Are you still thinking like a “grateful doer” instead of the boss of your business? If you’ve ever felt stuck in the freelancer-to-CEO mindset shift, this episode is for you. In this Ask Emily Anything episode, listener Candice asks a question so many of us freelancers secretly struggle with: How do you actually make the transition in your brain from service provider to boss?It’s not just about raising your rates or slapping “CEO” in your bio. You have to own your expertise, set boundaries, and

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283 results

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