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PODCAST

Up Next with Gabriella Mirabelli

Gabriella Mirabelli

New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the "Up Next Podcast" with Gabriella Mirabelli.

business marketing

All Episodes

21:16

UN 273 - IJRM. Understanding Sponsorship.

Up Next with Gabriella Mirabelli ·

2023/07/06

In a world where sponsorship can play a vital role in brand building, marketers often fail to understand how to maximize its effectiveness. Today we’re speaking with Marc Mazodier, Professor of Marketing at ESSEC Business School, whose academic research focuses on brand management and marketing communication efficacy. Our conversation explores how sponsorship works, why it works, and how to make the most of it. Topics include: Why sports sponsorship delivers a lot of bang for the

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29:50

UN 272 - Dave Benson. SuperQuickQuestion.

Up Next with Gabriella Mirabelli ·

2023/06/29

In the realm of fan engagement, SuperQuickQuestion, created by Dave Benson, has revolutionized the way fans interact with their favorite teams and players. Through their unique platform for one-on-one video chats, they have redefined fan engagement, offering a direct and unparalleled level of communication and connection. Key Issues Discussed in the Interview: Discovering the gold mine in solving business frustrations. The transformative power of truly listening in an initial sales meeting

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23:09

UN 271 - YPulse. News Consumption, Trust & Young...

Up Next with Gabriella Mirabelli ·

2023/06/22

In today’s episode Tori D’Amico, YPulse’s editorial coordinator, analyzes their latest survey on young consumers, news consumption, and trust. She delves into where young consumers source their news and the factors that drive their preferences. Topics include: Why 'pivot to video' shouldn't be an industry punch line. Why your SEO team is so important. Why journalists are so important for the marketing of news brands. Why local appeal might be less about geography and more about consumer

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28:50

UN 270 - Peter Sisson. CertifyIt.

Up Next with Gabriella Mirabelli ·

2023/06/15

In today’s podcast Peter Sisson discusses the ever-increasing prevalence of digital misinformation and what he hopes his latest company, CertifyIt, can do to help stop it. Topics include: How CertifyIt is developing advanced technologies, leveraging artificial intelligence and blockchain, to verify the authenticity and integrity of digital content. Why providing a way to verify the content we consume will restore trust in the digital realm and contribute to a more reliable and

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28:42

UN 269 - Personal AI. Suman Kanuganti.

Up Next with Gabriella Mirabelli ·

2023/06/08

Personal.ai offers a unique and personalized communication experience, driven by individual data and user control. With a focus on privacy and the ability to adapt and expand its capabilities, Personal.ai is set to revolutionize the way we interact with AI technology and our own digital personas. In our interview Suman Kanuganti, CEO of Personal.ai, explores the fascinating realm of personal artificial intelligence (AI) and its potential impact on communication. Here are the key highlights:

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31:24

UN 268 - IJRM. What Blockchain Can & Can’t Do.

Up Next with Gabriella Mirabelli ·

2023/06/01

Today, we're speaking with Alex Marthews, an expert in blockchain technology and privacy. In this interview, we dive into the intersection of blockchain, privacy, and data ownership, unraveling the challenges and implications that arise from the use of blockchain in marketing and beyond. Topics include: Trust, Disintermediation, and Incentives: Blockchain's potential to revolutionize industries and remove intermediaries sparks excitement, but the 'last mile' problem creates limits.

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27:46

UN 267 - Ethan Song. Rare Circles.

Up Next with Gabriella Mirabelli ·

2023/05/25

Today we’re speaking with Ethan Song, the founder and CEO of Rare Circles, a new company in the experiential loyalty space. Listeners may know him better as the co-founder and CEO of Frank and Oak a leading apparel brand focused on sustainability and climate change that won the Technology Fast 50 and Fast Company’s Most Innovative Company in Retail. Our conversation explores engaging with consumers and how starting with a core fandom can be very powerful way to grow your business. Topics

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27:48

UN 266 - YPulse. Young Consumer Media Consumption...

Up Next with Gabriella Mirabelli ·

2023/05/18

In the podcast, Laura Barajas, YPulse's Head of Strategic Services, delves into the current trends of media consumption among young consumers. Topics include: Young consumers’ top ranked entertainment platform for video content. How young consumers feel about the value of paying for streaming subscriptions. Which glass surface (TV, tablet, laptop or smart phone) young consumers turn to when they want to watch video content.

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25:24

UN 265 - Mahendra Ramsinghani. The Resilient Founder.

Up Next with Gabriella Mirabelli ·

2023/05/11

”In a business culture that values doing (execution) and thinking (strategy), we need to evolve toward feeling – a part that remains ignored in the world of business.” – Mahendra Ramsinghani, The Resilient Founder In today’s podcast Mahendra Ramsinghani discusses his book, The Resilient Founder, and some of the practices that listeners can use to build resilience. Topics include: The truth about internal darkness and the entrepreneurial experience. Why it might be time to develop

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29:55

UN 264 - IJRM. Crypto & NFTs: Where’s the value?

Up Next with Gabriella Mirabelli ·

2023/05/04

The prices and value of cryptocurrency and NFTs have swung wildly over the past few years. Leaving many to ask, “How much is it actually worth… and why? Today we’re speaking with Professor Z. John Zhang. His research focuses on targeted pricing and other pricing strategies, competitive strategies, market entry and channel and retail management. Our conversation seeks to answer this question and explores the value of cryptocurrency and NFTs from a marketing perspective and examines how

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29:01

UN 263 - Dominic Young. AI is here. Are we ready?

Up Next with Gabriella Mirabelli ·

2023/04/27

In today’s podcast Dominic Young, long-time newspaper strategist and founder of Axate, discusses how our collective experiences with the digital disruption in the past can be used to inform how to approach regulating generative AI going forward. Topics include: Why we shouldn’t be rushing legislation or regulation around generative AI. Why today is a good time to reexamine how copyright works on the internet. Why inefficiency … is good for creativity.

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28:14

UN 262 - YPulse. Young Consumers in Western Europe.

Up Next with Gabriella Mirabelli ·

2023/04/20

In this podcast Antonin Facatier, Editorial Director for Western Europe at YPulse, discusses how young consumers in Western Europe are distinct from their North American counterparts. Topics include: The coherence of Western European youth culture. What Western European youth consumers are looking forward to doing in 2023. The importance of diversity to young consumers in Western Europe.

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29:16

UN 261 - Dev Patnaik. Innovation & Future Focus.

Up Next with Gabriella Mirabelli ·

2023/04/13

In today’s podcast Dev Patnaik, CEO of Jump Associates, discusses innovation, business empathy and how leaders can build the skills to ‘meet the moment’ in a time when change is not only constant, but accelerating. Topics include: The things you can do to train yourself to be more future focused. Why it’s important to pay attention to fringe behavior. How business empathy is distinct from a customer centric strategy – and why it matters.

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27:05

UN 260 - IJRM. Distributed Ledger Technology & ...

Up Next with Gabriella Mirabelli ·

2023/04/06

There has been a lot of buzz around distributed ledger technologies, like blockchain, and how they could revolutionize the way people market their businesses. Today we’re speaking with professor Mingyu (Max) Joo about how distributed ledger technology could help improve brand safety, consumer privacy and transparency in digital advertising. Topics include: The current digital advertising ecosystem and where the disconnects between advertisers, digital publishers and consumers currently

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27:26

UN 259 - Renji Bijoy. IRL Virtual Offices.

Up Next with Gabriella Mirabelli ·

2023/03/30

Today we’re speaking with Renji Bijoy, founder of Immersed, a company that is removing the constraints of physical offices and empowering users around the world to access portable, distraction-free virtual workspaces. The conversation centers around the evolution of VR technology and what it means for both individual users and businesses. Topics include: How VR technology has evolved the user experience. What users experience when they work in a virtual space. The expanding number

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27:48

UN 258 - YPulse. Revisiting Representation.

Up Next with Gabriella Mirabelli ·

2023/03/23

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the impact of diversity and inclusion for GenZ & Millennial consumers. Topics include: The preferred terms that young consumers like to use when describing their own multiracial & multicultural identities. Why YPulse had decided to retire the BIPOC label. How young consumers feel about the current state of representation in media, entertainment and gaming. The impact of authentic inclusion and representation on brand

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26:12

UN 257 - David Schweidel. What Holds Attention?

Up Next with Gabriella Mirabelli ·

2023/03/16

Attention is at the heart of today’s economy. It may start with stopping the scroll, but success requires sustained engagement and holding attention beyond the first click. In today’s conversation David Schweidel discusses the research he and his colleagues have recently conducted into what drives sustained attention. Topics include: Why the news that people share on social media isn’t the same the news articles that they actually read. Why the language you use, the actual words and

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27:30

UN 256 - Michael Haenlein. TikTok & How Social Media...

Up Next with Gabriella Mirabelli ·

2023/03/09

Young consumers learn about all things cultural, political or commercial through social media. Anyone who wants to engage audiences, be they consumer products companies, lifestyle influencers or political movements, meet their audiences on social platforms. Like with everything else in our constantly changing world, social platforms themselves are evolving. TikTok is the latest social juggernaut disrupting the social media ecosystem. Today we’re speaking with Michael Haenlein about not only where

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28:14

UN 255 - IJRM. How NFTs Can Bring Value to Brands.

Up Next with Gabriella Mirabelli ·

2023/03/02

Change in how marketers think about engaging with consumers is a constant and the rate of change is accelerating. NFTs are part of the new marketing landscape. What they are and what they mean to consumers is still being explored as is how they might function for marketers. Today we’re speaking with Anatoli Colicev for a deep dive into NFTs and how they can bring value to brands. Topics include: What NFTs are. How NFTs can expand the ways marketers engage with consumers. Why NFTs

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28:58

UN 254 - Dr. Jim Loehr. Wise Decisions.

Up Next with Gabriella Mirabelli ·

2023/02/23

”Our everyday micro decisions set the table for the macro decisions that we know full well have the potential to change everything.” –Wise Decisions In today’s podcast Jim Loehr discusses Wise Decisions, the book he recently co-authored with Sheila Ohlsson, about how to make better decisions. Topics include: Decision Fatigue: What it is, why it happens and what to do about it. Why writing your thoughts out longhand can be so helpful in training your own inner voice to be a more

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311 results

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