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PODCAST

The Brand Marketing Show

Catherine Langman

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won"t let go and refuse to accept "that"s just how it"s done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don"t just create products. And you understand that people don"t fall in love with features and benefits. They fall in love with the future you"re building. The problems you"re

business marketing

All Episodes

48:45

How To Make Quality Products: The Fail-Safe Process &...

The Brand Marketing Show ·

2023/05/23

Are you finding it difficult to navigate the complex web of finding a manufacturer that meets your business needs? One that can start small and grow with you? Because I know I did when I first started out! I remember when I was working on launching my first brand, back in 2007. Back then, it was so incredibly difficult to find a manufacturer – ANY manufacturer! Let alone one who was happy to start with us when we were small, but who could also scale with us as we grew. Boy was that learning curve

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35:17

Make Millions With Magic Metrics

The Brand Marketing Show ·

2023/05/16

It seems everywhere I turn lately, I see small business owners struggling with a drop in sales, both online and offline. Is it interest rate rises? Is it inflation? Is it because of end of financial year? Clearly businesses are hurting. The stress and anxiety is almost tangible. And trust me when I tell you, I totally know how this feels because I’ve been there too, many times. But if you focus on those things, I guarantee you’ll struggle. So where do we go from here? If you’re feeling stressed and

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26:14

How to Improve the Profitability of Your Social Media...

The Brand Marketing Show ·

2023/05/09

Does the thought of running social media ads have you feeling like Mr Zuck is opening your wallet, fleecing all your money and then some, and then closing it without even so much as a ‘here’s a customer for you’? If so…then this episode is for you! Something we should all do regularly is review how profitable your marketing and advertising currently is. I recently did a bit of an expenses audit – part of which was reviewing which expenses to keep and what to cut. But – more importantly – it

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41:18

How You Can Enjoy 66x ROI From Your Klaviyo Account

The Brand Marketing Show ·

2023/05/02

Do you want to enjoy 66x ROI From Your Klaviyo Account? No, that's not a trick question! We’re into May now, and as crazy as this sounds, now is the time to be planning and preparing for a bumper 4th quarter. And if you want customers to be spending with you - then as well as now - you do need to plan and execute the right kind of activities so that you can thrive throughout the rest of the year. Now, the average return on investment on email marketing across the board is 38x. But today I want to

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42:37

Conquering Imposter Syndrome: Building Unshakable...

The Brand Marketing Show ·

2023/04/25

Conquering Imposter Syndrome: Building Unshakable Self-Belief for Success Are you struggling with self-doubt and feelings of inadequacy despite your achievements? Entrepreneurs often start their businesses because they have a vision or a goal that they’re really excited and passionate about. But then when challenges come their way, whether external or internal, it’s really common to start feeling as though you’re not cut out for business or can’t be successful because it’s hard. And in those

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31:59

How To Get Past A Sales Slump In Your Ecommerce Business

The Brand Marketing Show ·

2023/04/18

Navigating a downturn in business is one of the most daunting experiences a business owner can go through. Lately, I’ve seen a few of you struggling with a downturn right now and I know from experience that when that happens there’s always the fear at the back of your mind that this is it, it’s as good as it’s gonna get and things might not get better again. So when we experience a downturn in business, what do we do? First of all, if you are experiencing a downturn right now, you need to try not

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39:16

How An Office Waste Problem Led To This Popular...

The Brand Marketing Show ·

2023/04/11

Have you ever heard that old saying that Necessity is the Mother of all Invention? That was truly the case with my guest today, Michelle from PaperSaver who, alongside her husband, turned an office waste problem into a new, popular invention! I think it’s a similar genesis story for many of you actually - as it was for me too. Struggling with a specific problem, not finding a solution to it already available on the market, so taking on the challenge of making something new that would do the job.

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54:42

The Success Behind The Grow Journal

The Brand Marketing Show ·

2023/04/03

If you’re a Mum or a Teacher, you might already know this brand, but if you don’t then you’ll want to, I promise! The Grow Journal started their journey by having an idea for journals designed for kids and teens in mind, packed full of content to help kids and teens to develop resilience, to have positive mindsets, have higher self-esteem and just generally higher levels of emotional well-being! They’ve gone from strength to strength and have massively grown their business in the last couple of

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36:43

5 Reasons Why Customers Aren't Buying From You

The Brand Marketing Show ·

2023/03/28

Are you finding customers aren't buying from you? It can be incredibly disheartening right?! You invest a huge amount of time and money setting up your online store, sourcing your products, building your brand and trying to grow a business and after all that hard work, you’re just not seeing that conversion. Did you know that low traffic volume itself is a major reason why some online stores aren’t getting any orders through the till? If you’re getting under 100 visitors a day, then your primary

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39:00

The Journey Of French Soda With Ashlee Nagle

The Brand Marketing Show ·

2023/03/21

Today’s interview is with someone I’ve wanted to invite on the show for a while, not just because I love her and her brand, but also because I’ve had several of you listeners request to hear her story! Ashlee Nagle from French Soda HAS achieved an enormous amount in her 5 years in business. Generating fantastic year-on-year growth via both wholesale and eCommerce, effectively implemented multi-channel marketing strategies & not to mention, found ways to overcome the difficulties she’s faced along

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28:09

How To Become A Cashflow Queen

The Brand Marketing Show ·

2023/03/14

Let’s begin with the cold, hard facts. Did you know that one in five eCommerce businesses fails within one year? This rises to 30% in the second year, 39% in the third year, and over 40% in the fourth year. That’s pretty sobering right?! The reality is, poor cashflow management, running out of cash & other cost issues contribute to the failures of so many businesses. But it doesn’t have to happen to you! In today's episode we’re going to talk about 5 big reasons why eCommerce businesses fail, and

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44:09

Cracking The Code On International Women’s Day

The Brand Marketing Show ·

2023/03/07

This year, the theme of International Women’s Day is ‘Cracking the code: innovation for a gender equal future’. Growing up, I was taught to believe that girls and women had an equal right to education and opportunities in the work place. However soon after university and at the start of my career I realised that the reality was not even close to women having equal opportunities. Let’s look at the stats for 2022: We still have an over 13% gender pay gap. Meaning, for every $1 a bloke earns, women

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Cracking The Code On International Women’s Day

The Brand Marketing Show ·

2023/03/07

This year, the theme of International Women’s Day is ‘Cracking the code: innovation for a gender equal future’. Growing up, I was taught to believe that girls and women had an equal right to education and opportunities in the work place. However soon after university and at the start of my career I realised that the reality was not even close to women having equal opportunities. Let’s look at the stats for 2022: We still have an over 13% gender pay gap. Meaning, for every $1 a bloke earns, women

en

Cracking The Code On International Women’s Day

The Brand Marketing Show ·

2023/03/07

This year, the theme of International Women’s Day is ‘Cracking the code: innovation for a gender equal future’. Growing up, I was taught to believe that girls and women had an equal right to education and opportunities in the work place. However soon after university and at the start of my career I realised that the reality was not even close to women having equal opportunities. Let’s look at the stats for 2022: We still have an over 13% gender pay gap. Meaning, for every $1 a bloke earns, women

en

23:14

3 Ways Putting Your Eggs In One Basket Is Risky

The Brand Marketing Show ·

2023/02/28

Today I want to talk to you about risk. I know, I know! Risk isn’t the most fun topic for business owners BUT how often have you heard of a business going along swimmingly and then suddenly losing everything? I know we like to think it won’t happen to us, and we just want to get to the point where we find the right strategies that work for us and have them working perfectly and then continue as is into the sunset of success. But… what happens when your one channel on social media shuts your

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32:35

The 3 Social Media Ads You Need Today To Build Brand...

The Brand Marketing Show ·

2023/02/21

Recently, I heard someone advise a business owner to just focus on selling, because that’s the number one thing. Which is all good and well if you have an audience to sell to… and not just any audience but an audience that actually needs and DESIRES your brand or product! But how do you get that audience who needs and desires you in the first place? Today I have my superstar social media buyer Sally Bingham on the show to explain the purpose of engagement ads on social media. We’re going to go

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39:32

I’ve Seen Too Many Brands Owners Struggle With This...

The Brand Marketing Show ·

2023/02/13

How are you spending your time in your business at the moment? If you’re in the first year or two of your business you’re probably wearing ALL the biz hats - which is very normal when you’re in start up mode and learning all the ropes and saving your biggest resource, money. However, when it comes to growing your business there comes a time when you’re most essential resource becomes your own time and expertise. In order for you to scale, you need to be spending your time on action items that will

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41:58

6 Phases To Perfect For A Successful Trade Show or Expo

The Brand Marketing Show ·

2023/02/07

As we approach trade show season here in Australia, many brands are gearing up to show off their wares and to increase their wholesale clients or sales via a trade show or expo. And it’s easy to understand why, exhibiting at an trade show for retailers or at a expo selling directly to customers can be a great way to increase your brand visibility and sales. But attending a show for the first time can be extremely overwhelming and requires some serious pre-planning to make the most of this big

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37:17

5 Ways To Increase Brand Visibility Using Organic...

The Brand Marketing Show ·

2023/01/31

This month I’m dedicating to the theme of building brand visibility and growing your engaged audience. February can kinda be a trickly month as it’s in between seasons. We’ve finished Christmas and Back To School and there’s a little lull until Autumn or Easter promos start to kick off. So what to do? This is the perfect month to be working on your brand visibility! Because what you work on now will help you enjoy greater results when the sales cycle swings around again. And the bigger the size of

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21:10

Accelerate Growth With A 90 Day Action Plan

The Brand Marketing Show ·

2023/01/24

If you’ve listened to my podcast episodes so far this month, January 2023, you most likely are really excited about your 3 year vivid vision and what you hope to achieve in the next 12 months. But.. if you’re anything like most people, you might also be stumbling a little with how to put this into practice in a way you can stick to it. And you’re not alone. The two most common stumbling blocks when it comes to actioning your plans are: I don’t know what to do TODAY to achieve the big vision goals,

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304 results

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