x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Brand Marketing Show

Catherine Langman

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won"t let go and refuse to accept "that"s just how it"s done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don"t just create products. And you understand that people don"t fall in love with features and benefits. They fall in love with the future you"re building. The problems you"re

business marketing

All Episodes

29:04

What To Focus On Next In Your Business

The Brand Marketing Show ·

2023/07/03

Not to be dramatic, but the internet is plagued with distractions and illegitimate experts. So let me tell you, If there’s one thing I’ve learned over the past few years, it’s that the number of Instagram followers you have has nothing to do with the systemization and automation of your sales growth. Let’s be honest, you’re probably thinking “What does that have to do with anything about what to focus on next” Trust me, this statement will make sense by the end! So the other day, I was

en

30:06

Create Your Own Content Plan With Ease In 10 Simple...

The Brand Marketing Show ·

2023/06/27

Hands up if you’ve ever heard the phrase “Content is King” when it comes to marketing your brand? Or “Queen” in my books! Now, obviously having great content is what makes or breaks your brand’s marketing and advertising. But if you’re anything like me and many of my clients – figuring out what that should be is the hard part. So it gets put into the ‘too hard’ basket. If that’s you, then no doubt you’re probably feeling like content creation has become like the beast that needs constant feeding.

en

25:49

Which Social Platforms Are Best For You To Advertise On?

The Brand Marketing Show ·

2023/06/20

Do you know what the single most important thing in any online store is? One word. TRAFFIC As we all know, without traffic - nothing else happens… No visitors to your website = No sales in your shopping cart… It literally all starts with TRAFFIC. Now of COURSE it’s not just about generating ANY traffic… It’s about generating the RIGHT traffic Traffic that is PROFITABLE! It’s not news that the go-to places over the past few years to generate that traffic have been Facebook, Instagram and Google

en

28:56

3 Ways To Build Your List Before A Promotion

The Brand Marketing Show ·

2023/06/13

No-one is motivated to receive more newsletters! Okay, maybe we started off a bit harsh there… But when you’re growing your SMS & Email list, this is a hard fact you NEED to know. So again, for the people in the back! A newsletter is not the most effective way to convert new subscribers into buyers. And for the people who thought they were spared…. No, a discount is also not the only way of offering value to your target market. Yes, it’s a nice enticement for someone who is ready to buy right

en

26:31

How To Plan A Revenue Boosting End Of Financial Year...

The Brand Marketing Show ·

2023/06/06

Want to squeeze as much juice (revenue) as possible out of the last few weeks of this financial year? You may be considering running a clearance or mid-year sale (affectionately known as an EOFYS). As you know, it’s not my preference to run sales and discounts all the time, but there definitely are times of the year when it can be a good idea to do so, and this is it! There are many benefits to running an EOFYS: You can sell off end-of-season or last season’s stock. Clear slow-selling lines

en

26:51

5 Simple Steps To Revive A Dead Email List

The Brand Marketing Show ·

2023/05/30

Is your email list dead in the water? Chances are you killed it yourself… Harsh, I know. But hear me out. I’m aware that some of you think email marketing is dead, or that it’s just not where the real money is. The evidence says otherwise. But let’s be honest. There’s no easy way to admit if your email list is dead & you often don’t realise it immediately. It can take several emails to realise it. You see only a few opens, no clicks, and no action. Then you realise: it’s dead. You wonder what

en

48:45

How To Make Quality Products: The Fail-Safe Process &...

The Brand Marketing Show ·

2023/05/23

Are you finding it difficult to navigate the complex web of finding a manufacturer that meets your business needs? One that can start small and grow with you? Because I know I did when I first started out! I remember when I was working on launching my first brand, back in 2007. Back then, it was so incredibly difficult to find a manufacturer – ANY manufacturer! Let alone one who was happy to start with us when we were small, but who could also scale with us as we grew. Boy was that learning curve

en

35:17

Make Millions With Magic Metrics

The Brand Marketing Show ·

2023/05/16

It seems everywhere I turn lately, I see small business owners struggling with a drop in sales, both online and offline. Is it interest rate rises? Is it inflation? Is it because of end of financial year? Clearly businesses are hurting. The stress and anxiety is almost tangible. And trust me when I tell you, I totally know how this feels because I’ve been there too, many times. But if you focus on those things, I guarantee you’ll struggle. So where do we go from here? If you’re feeling stressed and

en

26:14

How to Improve the Profitability of Your Social Media...

The Brand Marketing Show ·

2023/05/09

Does the thought of running social media ads have you feeling like Mr Zuck is opening your wallet, fleecing all your money and then some, and then closing it without even so much as a ‘here’s a customer for you’? If so…then this episode is for you! Something we should all do regularly is review how profitable your marketing and advertising currently is. I recently did a bit of an expenses audit – part of which was reviewing which expenses to keep and what to cut. But – more importantly – it

en

41:18

How You Can Enjoy 66x ROI From Your Klaviyo Account

The Brand Marketing Show ·

2023/05/02

Do you want to enjoy 66x ROI From Your Klaviyo Account? No, that's not a trick question! We’re into May now, and as crazy as this sounds, now is the time to be planning and preparing for a bumper 4th quarter. And if you want customers to be spending with you - then as well as now - you do need to plan and execute the right kind of activities so that you can thrive throughout the rest of the year. Now, the average return on investment on email marketing across the board is 38x. But today I want to

en

42:37

Conquering Imposter Syndrome: Building Unshakable...

The Brand Marketing Show ·

2023/04/25

Conquering Imposter Syndrome: Building Unshakable Self-Belief for Success Are you struggling with self-doubt and feelings of inadequacy despite your achievements? Entrepreneurs often start their businesses because they have a vision or a goal that they’re really excited and passionate about. But then when challenges come their way, whether external or internal, it’s really common to start feeling as though you’re not cut out for business or can’t be successful because it’s hard. And in those

en

31:59

How To Get Past A Sales Slump In Your Ecommerce Business

The Brand Marketing Show ·

2023/04/18

Navigating a downturn in business is one of the most daunting experiences a business owner can go through. Lately, I’ve seen a few of you struggling with a downturn right now and I know from experience that when that happens there’s always the fear at the back of your mind that this is it, it’s as good as it’s gonna get and things might not get better again. So when we experience a downturn in business, what do we do? First of all, if you are experiencing a downturn right now, you need to try not

en

39:16

How An Office Waste Problem Led To This Popular...

The Brand Marketing Show ·

2023/04/11

Have you ever heard that old saying that Necessity is the Mother of all Invention? That was truly the case with my guest today, Michelle from PaperSaver who, alongside her husband, turned an office waste problem into a new, popular invention! I think it’s a similar genesis story for many of you actually - as it was for me too. Struggling with a specific problem, not finding a solution to it already available on the market, so taking on the challenge of making something new that would do the job.

en

54:42

The Success Behind The Grow Journal

The Brand Marketing Show ·

2023/04/03

If you’re a Mum or a Teacher, you might already know this brand, but if you don’t then you’ll want to, I promise! The Grow Journal started their journey by having an idea for journals designed for kids and teens in mind, packed full of content to help kids and teens to develop resilience, to have positive mindsets, have higher self-esteem and just generally higher levels of emotional well-being! They’ve gone from strength to strength and have massively grown their business in the last couple of

en

36:43

5 Reasons Why Customers Aren't Buying From You

The Brand Marketing Show ·

2023/03/28

Are you finding customers aren't buying from you? It can be incredibly disheartening right?! You invest a huge amount of time and money setting up your online store, sourcing your products, building your brand and trying to grow a business and after all that hard work, you’re just not seeing that conversion. Did you know that low traffic volume itself is a major reason why some online stores aren’t getting any orders through the till? If you’re getting under 100 visitors a day, then your primary

en

39:00

The Journey Of French Soda With Ashlee Nagle

The Brand Marketing Show ·

2023/03/21

Today’s interview is with someone I’ve wanted to invite on the show for a while, not just because I love her and her brand, but also because I’ve had several of you listeners request to hear her story! Ashlee Nagle from French Soda HAS achieved an enormous amount in her 5 years in business. Generating fantastic year-on-year growth via both wholesale and eCommerce, effectively implemented multi-channel marketing strategies & not to mention, found ways to overcome the difficulties she’s faced along

en

28:09

How To Become A Cashflow Queen

The Brand Marketing Show ·

2023/03/14

Let’s begin with the cold, hard facts. Did you know that one in five eCommerce businesses fails within one year? This rises to 30% in the second year, 39% in the third year, and over 40% in the fourth year. That’s pretty sobering right?! The reality is, poor cashflow management, running out of cash & other cost issues contribute to the failures of so many businesses. But it doesn’t have to happen to you! In today's episode we’re going to talk about 5 big reasons why eCommerce businesses fail, and

en

44:09

Cracking The Code On International Women’s Day

The Brand Marketing Show ·

2023/03/07

This year, the theme of International Women’s Day is ‘Cracking the code: innovation for a gender equal future’. Growing up, I was taught to believe that girls and women had an equal right to education and opportunities in the work place. However soon after university and at the start of my career I realised that the reality was not even close to women having equal opportunities. Let’s look at the stats for 2022: We still have an over 13% gender pay gap. Meaning, for every $1 a bloke earns, women

en

Cracking The Code On International Women’s Day

The Brand Marketing Show ·

2023/03/07

This year, the theme of International Women’s Day is ‘Cracking the code: innovation for a gender equal future’. Growing up, I was taught to believe that girls and women had an equal right to education and opportunities in the work place. However soon after university and at the start of my career I realised that the reality was not even close to women having equal opportunities. Let’s look at the stats for 2022: We still have an over 13% gender pay gap. Meaning, for every $1 a bloke earns, women

en

Cracking The Code On International Women’s Day

The Brand Marketing Show ·

2023/03/07

This year, the theme of International Women’s Day is ‘Cracking the code: innovation for a gender equal future’. Growing up, I was taught to believe that girls and women had an equal right to education and opportunities in the work place. However soon after university and at the start of my career I realised that the reality was not even close to women having equal opportunities. Let’s look at the stats for 2022: We still have an over 13% gender pay gap. Meaning, for every $1 a bloke earns, women

en

310 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...