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PODCAST

Startups For the Rest of Us

The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.

business entrepreneurship

All Episodes

00:29:38

Episode 739 | Selling SaaS to Customers Who Don't...

Startups For the Rest of Us ·

2024/11/12

In episode 739, Rob Walling interviews Andy Kim, co-founder of Trotto, about his unique journey into SaaS. Andy shares how “go links” work, and why they are so valuable for internal, enterprise use despite their relative obscurity. They also explore the marketing hurdles and customer adoption challenges in a business like Trotto. Episode Sponsor: Hiring senior developers can really move the needle in your business, but if you bring on the wrong person, you can quickly

en-US

00:28:40

Episode 738 | Encouraging Word of Mouth, Educating a...

Startups For the Rest of Us ·

2024/11/05

In episode 738, join Rob Walling for a solo adventure as he answers listener questions. He explores how to target larger, enterprise deals after achieving product-market fit, and why word of mouth marketing can be great, yet is tricky to control. Rob also answers a later-stage question and cautions against trying to educate the market as a bootstrapper. Topics we cover: 1:58 – Expanding to enterprise deals after product-market fit 6:39 – Word of mouth marketing is

en-US

00:42:11

Episode 737 | Key Takeaways from MicroConf Europe...

Startups For the Rest of Us ·

2024/10/29

In episode 737, Rob Walling is joined by Derrick Reimer to recap the experience from MicroConf Europe 2024 in Dubrovnik. They discuss the differences between MicroConf US and MicroConf Europe, some small programming tweaks over the years, and they revisit the highlights from the talks at this event. If you missed the event and had some MicroConf FOMO, get your tickets now for our New Orleans event! Episode Sponsor: Hiring senior developers can really move the needle

en-US

00:42:11

Episode 737 | Key Takeaways from MicroConf Europe...

Startups For the Rest of Us ·

2024/10/29

In episode 737, Rob Walling is joined by Derrick Reimer to recap the experience from MicroConf Europe 2024 in Dubrovnik. They discuss the differences between MicroConf US and MicroConf Europe, some small programming tweaks over the years, and they revisit the highlights from the talks at this event. If you missed the event and had some MicroConf FOMO, get your tickets now for our New Orleans event! Episode Sponsor: Hiring senior developers can really move the needle

en-US

00:27:49

Episode 736 | Founder Regrets, DIY vs. Hiring,...

Startups For the Rest of Us ·

2024/10/22

In episode 736, join Rob Walling as he answers some later-stage listener questions in another solo adventure. He discusses common pitfalls in delegation, transitioning from one-time transactions to SaaS models, and when it makes sense to target multiple ICPs. Rob also warns about the limited impact that social media marketing can have on growing your SaaS tool. Episode Sponsor: Are you drowning in challenging tech decisions? You should check out today’s sponsor,

en-US

00:26:58

Episode 735 | The 8 Levels of SaaS Platform Risk (A...

Startups For the Rest of Us ·

2024/10/15

In episode 735, join Rob Walling for a solo adventure where he categorizes the different levels of SaaS platform risk. He introduces a framework with three key factors: Replacement, Customer Concentration, and Lead Flow. Rob then defines eight levels of risk according to these factors and other vulnerabilities such as relying on open source – a hot topic with recent news about WordPress, WP Engine, and Automattic. Episode Sponsor: Hiring senior developers can really

en-US

00:35:03

Episode 734 | The 20 Year Bootstrapper (With Ian...

Startups For the Rest of Us ·

2024/10/08

In episode 734, Rob Walling interviews Ian Landsman, founder of HelpSpot, about his 20-year bootstrapper journey. They discuss Ian's transition from on-prem software to SaaS, the challenges and benefits of each, and the early days of building the business. They wrap up by discussing the potential impact of AI on the customer service industry. Topics we cover: 1:11 – Ian, the OG bootstrapper 2:22 – Benefits of on-prem software in 2024 5:46 – Slow, steady,

en-US

00:27:19

Episode 733 | Good vs. Bad Distractions, Weaknesses...

Startups For the Rest of Us ·

2024/10/01

In episode 733, join Rob Walling for a solo adventure where he covers several topics. In this episode he differentiates between good and bad distractions, weaknesses versus blind spots, and shares personal experiences of struggle. He concludes with actionable advice – uncover the blind spots, then launch, iterate, and take feedback. Topics we cover: 2:09 – Not all distractions are bad 5:42 – The worst distractions masquerade as productivity 9:48 – Weaknesses versus

en-US

00:27:19

Episode 733 | Good vs. Bad Distractions, Weaknesses...

Startups For the Rest of Us ·

2024/10/01

In episode 733, join Rob Walling for a solo adventure where he covers several topics. In this episode he differentiates between good and bad distractions, weaknesses versus blind spots, and shares personal experiences of struggle. He concludes with actionable advice – uncover the blind spots, then launch, iterate, and take feedback. Topics we cover: 2:09 – Not all distractions are bad 5:42 – The worst distractions masquerade as productivity 9:48 – Weaknesses versus

en-US

00:36:25

Episode 732 | Lessons Learned Bootstrapping to a...

Startups For the Rest of Us ·

2024/09/24

In episode 732, Rob Walling interviews Jeff, a mostly anonymous and retired founder, about his mostly bootstrapped business and subsequent exits. Jeff shares how he started the company in 2003 and how he persevered in the early, lonely years to achieve traction in the business. They also discuss finding fulfillment after a huge, life-changing exit. Topics we cover: 2:17 – Jeff, the retired SaaS founder you haven’t heard of 3:32 – Refreshing the bank balance after

en-US

00:49:05

Episode 731 | How to Delegate as a Perfectionist,...

Startups For the Rest of Us ·

2024/09/17

In episode 731, join Rob Walling and Derrick Reimer as they tackle some more advanced listener questions. They discuss delegation and giving up areas of control as a founder, including examples from their time together at Drip. Derrick describes how he approaches partnering with other SaaS businesses and why planning a full quarter ahead doesn’t work for many bootstrapped founders. Episode Sponsor: Hiring senior developers can really move the needle in your business, but

en-US

00:37:31

Episode 730 | The SaaS Launchpad: The Ultimate Course...

Startups For the Rest of Us ·

2024/09/10

In episode 730, Craig Hewitt turns the table and interviews Rob Walling about releasing The SaaS Launchpad course. Craig, founder of Castos, asks Rob about the course's purpose and structure, which founders that it’s designed for, and why he made a course as opposed to a new book, or a YouTube series. They also discuss the pricing strategy, hosting platforms, accountability, community, and more. If you’re trying to take your SaaS from zero to one, purchase The SaaS Launchpad

en-US

00:25:27

Episode 729 | 9 Things I've Learned Investing in 170+...

Startups For the Rest of Us ·

2024/09/03

In episode 729, join Rob Walling as he shares insights from the 170+ SaaS investments he’s made through his B2B SaaS accelerator, TinySeed. Key patterns include the survivability of SaaS, the lucrative value of these companies, and commonalities across the ones that grow the fastest. To see even more patterns that didn’t make this episode, be sure to check out the MicroConf YouTube channel. Episode Sponsor: Hiring senior developers can really move the needle in your

en-US

00:25:27

Episode 729 | 9 Things I've Learned Investing in 170+...

Startups For the Rest of Us ·

2024/09/03

In episode 729, join Rob Walling as he shares insights from the 170+ SaaS investments he’s made through his B2B SaaS accelerator, TinySeed. Key patterns include the survivability of SaaS, the lucrative value of these companies, and commonalities across the ones that grow the fastest. To see even more patterns that didn’t make this episode, be sure to check out the MicroConf YouTube channel.Episode Sponsor: Hiring senior developers can really move the needle in your business, but if you

en-US

00:36:05

Episode 728 | Bootstrapping Gymdesk to a More Than...

Startups For the Rest of Us ·

2024/08/27

In episode 728, Rob Walling interviews Eran Galperin, founder of Gymdesk, about his incredible exit. Eran shares his journey of transforming Gymdesk from "Martial Arts on Rails" into a successful gym management software company. He discusses how they succeeded in a competitive market, the role of TinySeed in their growth, and how feelings of burnout eventually led to a majority buyout for the company.Topics we cover: 2:02 – Gymdesk Announces a $32.5 Million Strategic Growth

en-US

00:36:05

Episode 728 | Bootstrapping Gymdesk to a More Than...

Startups For the Rest of Us ·

2024/08/27

In episode 728, Rob Walling interviews Eran Galperin, founder of Gymdesk, about his incredible exit. Eran shares his journey of transforming Gymdesk from "Martial Arts on Rails" into a successful gym management software company. He discusses how they succeeded in a competitive market, the role of TinySeed in their growth, and how feelings of burnout eventually led to a majority buyout for the company. Topics we cover: 2:02 – Gymdesk Announces a $32.5 Million Strategic

en-US

00:29:31

Episode 727 | Gymdesk Sells for More than $32.5...

Startups For the Rest of Us ·

2024/08/20

In episode 727, Rob Walling is joined by Tracy Osborn and Einar Vollset to give their hot takes on some recent news. First they celebrate Gymdesk’s recent funding and evaluate what that means for TinySeed companies. Then, they weigh in on bootstrapper hiring, grappling with new challenges as MRR grows, and how to really move the needle in your business.Episode Sponsor: Hiring senior developers can really move the needle in your business, but if you bring on the wrong person, you can quickly

en-US

00:29:31

Episode 727 | Gymdesk Sells for More than $32.5...

Startups For the Rest of Us ·

2024/08/20

In episode 727, Rob Walling is joined by Tracy Osborn and Einar Vollset to give their hot takes on some recent news. First they celebrate Gymdesk’s recent funding and evaluate what that means for TinySeed companies. Then, they weigh in on bootstrapper hiring, grappling with new challenges as MRR grows, and how to really move the needle in your business. Episode Sponsor: Hiring senior developers can really move the needle in your business, but if you bring on the wrong

en-US

00:23:39

Episode 726 | Selling 29,000 Copies, Information vs....

Startups For the Rest of Us ·

2024/08/13

In episode 726, join Rob Walling for a solo adventure where he covers several topics. In this episode he reveals the sales details around “The SaaS Playbook” by sharing the volume and sales channel data. He explores the importance of motivation over mere access to information, particularly for developers, with the introduction of AI. Rob also previews several exciting projects to be released in the near future. Topics we cover: 2:49 – The SaaS Playbook sales channel

en-US

00:23:39

Episode 726 | Selling 29,000 Copies, Information vs....

Startups For the Rest of Us ·

2024/08/13

In episode 726, join Rob Walling for a solo adventure where he covers several topics. In this episode he reveals the sales details around “The SaaS Playbook” by sharing the volume and sales channel data. He explores the importance of motivation over mere access to information, particularly for developers, with the introduction of AI. Rob also previews several exciting projects to be released in the near future. Topics we cover: 2:49 – The SaaS Playbook sales channel breakdown 8:20 –

en-US

835 results

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