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PODCAST

Startups For the Rest of Us

The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.

business entrepreneurship

All Episodes

00:24:47

Episode 805 | Gatekeeping vs. Paying Dues, Raw...

Startups For the Rest of Us ·

2025/11/04

How much does your startup idea matter compared to your execution? In this solo episode, Rob Walling covers several founder-focused topics: the difference between gatekeeping and paying your dues, why raw material beats polish, and why successful people don't mind others winning. He also shares a listener's exit story, discusses optimism in founder communities, and talks about the mix of luck, skill, and hard work needed to build something that

en-US

00:35:30

Episode 804 | Positioning, Inventing a Category,...

Startups For the Rest of Us ·

2025/10/28

Can bootstrapped founders really invent a new category with AI or is it a trap? In this solo episode, Rob Walling answers a fresh batch of listener questions covering SaaS marketing, global expansion, and strategic positioning. He shares advice on whether inventing a new product category is ever worth it and the nuances of updating your positioning after launch. Want to get your question answered? Drop it here. Topics we cover: (2:53) –

en-US

00:35:30

Episode 804 | Positioning, Inventing a Category,...

Startups For the Rest of Us ·

2025/10/28

Can bootstrapped founders really invent a new category with AI or is it a trap? In this solo episode, Rob Walling answers a fresh batch of listener questions covering SaaS marketing, global expansion, and strategic positioning. He shares advice on whether inventing a new product category is ever worth it and the nuances of updating your positioning after launch. Want to get your question answered? Drop it here. Topics we cover: (2:53) –

en-US

00:34:19

Episode 803 | 8 Key Takeaways from MicroConf Europe 2025

Startups For the Rest of Us ·

2025/10/21

What's it really like to attend MicroConf? In this episode, Rob Walling and Laura Sprinkle, founder of Rootabl, recap MicroConf Europe 2025 in Istanbul. They discuss the MicroConf vibe, standout talks on AI, affiliate marketing, and SaaS growth, as well as the value of networking and connecting while getting outside the conference room. Topics we cover: (5:01) – The friendly, diverse MicroConf crowd (8:06) – Impressions on

en-US

00:34:19

Episode 803 | 8 Key Takeaways from MicroConf Europe 2025

Startups For the Rest of Us ·

2025/10/21

What's it really like to attend MicroConf? In this episode, Rob Walling and Laura Sprinkle, founder of Rootabl, recap MicroConf Europe 2025 in Istanbul. They discuss the MicroConf vibe, standout talks on AI, affiliate marketing, and SaaS growth, as well as the value of networking and connecting while getting outside the conference room. Topics we cover: (5:01) – The friendly, diverse MicroConf crowd (8:06) – Impressions on

en-US

00:32:59

Episode 802 | Marketing Not Scaling, Where to Publish...

Startups For the Rest of Us ·

2025/10/14

Where’s the best place to publish if you’re starting content from scratch? In this episode, Rob Walling flies solo, answering your questions on marketing and audience building. He covers what to do when your channels stop scaling, where to publish early on, and the "media company first" approach. Episode Sponsor: Are you a non-technical founder with solid revenue and real traction, but your technology is holding you back? You should check out

en-US

00:32:59

Episode 802 | Marketing Not Scaling, Where to Publish...

Startups For the Rest of Us ·

2025/10/14

Where’s the best place to publish if you’re starting content from scratch? In this episode, Rob Walling flies solo, answering your questions on marketing and audience building. He covers what to do when your channels stop scaling, where to publish early on, and the "media company first" approach. Episode Sponsor: Are you a non-technical founder with solid revenue and real traction, but your technology is holding you back? You should check out

en-US

00:54:37

Episode 801 | Competing Against Incumbents, Technical...

Startups For the Rest of Us ·

2025/10/07

Can churn ever be good in SaaS? In this episode, Rob Walling is joined by fan favorite Derrick Reimer for a listener Q&A. They break down what it takes to compete with well-funded incumbents, how to decide whether to pivot or push forward, when a technical co-founder is truly necessary, the right time to think about trademarks, and the difference between “good churn” and “bad churn” especially when customers fall outside your ICP. Episode

en-US

00:54:37

Episode 801 | Competing Against Incumbents, Technical...

Startups For the Rest of Us ·

2025/10/07

Can churn ever be good in SaaS? In this episode, Rob Walling is joined by fan favorite Derrick Reimer for a listener Q&A. They break down what it takes to compete with well-funded incumbents, how to decide whether to pivot or push forward, when a technical co-founder is truly necessary, the right time to think about trademarks, and the difference between “good churn” and “bad churn” especially when customers fall outside your ICP. Episode

en-US

00:37:11

Episode 800 | The 12 Commandments of Startups for the...

Startups For the Rest of Us ·

2025/09/30

What if you could get all 15 years of this podcast bundled up into one episode? In episode 800, Rob Walling goes solo for a special milestone installment of Startups For the Rest of Us. He covers the 12 foundational commandments that shape his approach to SaaS, hard-won lessons forged from years of building, investing in, and advising startups. Topics we cover: (3:46) – #1: Nuance beats absolutes (6:52) – #2: Make hard decisions with

en-US

00:37:11

Episode 800 | The 12 Commandments of Startups for the...

Startups For the Rest of Us ·

2025/09/30

What if you could get all 15 years of this podcast bundled up into one episode? In episode 800, Rob Walling goes solo for a special milestone installment of Startups For the Rest of Us. He covers the 12 foundational commandments that shape his approach to SaaS, hard-won lessons forged from years of building, investing in, and advising startups. Topics we cover: (3:46) – #1: Nuance beats absolutes (6:52) – #2: Make hard decisions with

en-US

00:29:15

Episode 799 | TinySeed Tales s5e6: $500k ARR!

Startups For the Rest of Us ·

2025/09/25

What's next for OutboundSync? In the Season 5 finale of TinySeed Tales, Rob Walling talks with Harris Kenny as OutboundSync blows past $500k ARR. Harris shares the wins and struggles of getting here, from choosing not to raise funding (for now), to planning a laser tag event no committee would approve, to what comes next on the road to $1M. Topics we cover: (1:49) – Crossing $500k ARR and building personal health habits (5:36) – The big

en-US

00:29:15

Episode 799 | TinySeed Tales s5e6: $500k ARR!

Startups For the Rest of Us ·

2025/09/25

What's next for OutboundSync? In the Season 5 finale of TinySeed Tales, Rob Walling talks with Harris Kenny as OutboundSync blows past $500k ARR. Harris shares the wins and struggles of getting here, from choosing not to raise funding (for now), to planning a laser tag event no committee would approve, to what comes next on the road to $1M. Topics we cover: (1:49) – Crossing $500k ARR and building personal health habits (5:36) – The big

en-US

00:42:29

Episode 798 | Lessons From 10 Years of SaaS Growth...

Startups For the Rest of Us ·

2025/09/23

How do you bootstrap a SaaS to $1 million+ ARR? In this episode, Rob Walling chats with Colin Bartlett about how he and his co-founder Andy transformed a side project monitoring tool into a seven-figure ARR business that now serves as an early warning system for outages across 6,000+ services. From nearly abandoning the product during three stagnant years to discovering their killer differentiation, Colin's journey is a masterclass in patient

en-US

00:30:25

Episode 797 | TinySeed Tales s5e5: Should I Raise...

Startups For the Rest of Us ·

2025/09/18

OutboundSync just hit $35k MRR—but the decisions are only getting harder. In this episode of TinySeed Tales, Rob Walling and Harris Kenny dive into the messy middle of SaaS growth, where every opportunity comes with a trade-off. They explore the tension between raising funds you don't need, staying focused when good ideas keep coming, and building a business while raising a family. Topics we cover: (2:28) – From $20k to $35k MRR in three

en-US

00:30:25

Episode 797 | TinySeed Tales s5e5: Should I Raise...

Startups For the Rest of Us ·

2025/09/18

OutboundSync just hit $35k MRR—but the decisions are only getting harder. In this episode of TinySeed Tales, Rob Walling and Harris Kenny dive into the messy middle of SaaS growth, where every opportunity comes with a trade-off. They explore the tension between raising funds you don't need, staying focused when good ideas keep coming, and building a business while raising a family. Topics we cover: (2:28) – From $20k to $35k MRR in three

en-US

00:29:45

Episode 796 | Marketing Isn't Easy?, How to Grow Your...

Startups For the Rest of Us ·

2025/09/16

What if your SaaS isn’t growing because of the product, not the marketing? In this solo adventure episode, Rob Walling unpacks why SaaS marketing feels harder than ever and why most advice out there will waste your time. He shares how he’d approach things if growth has stalled, the questions he’d ask first, and why real progress comes from proven fundamentals. Episode Sponsor: Is your engineering team stretched too thin? Gearheart provides

en-US

00:29:45

Episode 796 | Marketing Isn't Easy?, How to Grow Your...

Startups For the Rest of Us ·

2025/09/16

What if your SaaS isn’t growing because of the product, not the marketing? In this solo adventure episode, Rob Walling unpacks why SaaS marketing feels harder than ever and why most advice out there will waste your time. He shares how he’d approach things if growth has stalled, the questions he’d ask first, and why real progress comes from proven fundamentals. Episode Sponsor: Is your engineering team stretched too thin? Gearheart provides

en-US

00:28:27

Episode 795 | TinySeed Tales s5e4: The $20K Milestone

Startups For the Rest of Us ·

2025/09/11

Harris hit $20k MRR. It’s real. What’s next? In this episode of TinySeed Tales, Rob Walling celebrates with Harris Kenny after OutboundSync crosses $20k MRR ahead of schedule. They talk about why hitting a milestone can feel both exciting and overwhelming, the arrival fallacy, and how simple, consistent execution may be all it takes to reach $30k. Harris shares the bets that moved the needle, including Salesforce, SOC 2, and what hidden demand taught

en-US

00:28:27

Episode 795 | TinySeed Tales s5e4: The $20K Milestone

Startups For the Rest of Us ·

2025/09/11

Harris hit $20k MRR. It’s real. What’s next? In this episode of TinySeed Tales, Rob Walling celebrates with Harris Kenny after OutboundSync crosses $20k MRR ahead of schedule. They talk about why hitting a milestone can feel both exciting and overwhelming, the arrival fallacy, and how simple, consistent execution may be all it takes to reach $30k. Harris shares the bets that moved the needle, including Salesforce, SOC 2, and what hidden demand taught

en-US

833 results

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