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PODCAST

The Tom Ferry Podcast Experience

Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.

business self-improvement

All Episodes

23:08

Run Geo-Targeted YouTube Ads for Capturing Seller...

The Tom Ferry Podcast Experience ·

2024/06/12

As a real estate agent, how do you target your YouTube ads for capturing seller leads? Well, let’s start by asking, where do you find seller leads? In your community! Geo-targeting is the key. In this episode of This Week in Marketing, Jason Pantana will show you how to geo-target your YouTube ads for capturing seller leads and becoming the “I see you everywhere” agent of your community. You’ll also learn some important updates about ChatGPTs new integration with Google docs which will help

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19:58

5 Must-Know Tools for Thoughtful Marketing | Tom...

The Tom Ferry Podcast Experience ·

2024/06/11

What are the best tools for thoughtful marketing that agents can use today for gathering inspiration and standing out in a sea of sameness? That’s the question that Jimmy Mackin and I are answering in this episode of the Tom Ferry Show. We’ll show you the exact websites and tools for thoughtful marketing that any agent can access to level up their game and compete like the small percentage of agents listing the majority of homes today. You will walk away with a guide for attracting listings at

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02:26

What Kills Momentum | Mindset Monday

The Tom Ferry Podcast Experience ·

2024/06/10

What kills momentum? What shoots you back down every time you’re right on the verge of a breakthrough in your life or business? There are two things, and they’re destroying your ability to make decisions right when you need to most. In this Mindset Monday, I’ll show you what kills momentum and what you can do to shut them down and stay on track.

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34:47

Buyer Agency Role Plays & a Work Ethic Refresh | Tom...

The Tom Ferry Podcast Experience ·

2024/06/06

With the rules changing, it’s time to double-down on your buyer agency role plays. Do you know the new conversations you need to be having, the words to use, and how to deliver them? One of the best people to turn to is Jimmy Burgess, the CEO of Berkshire Hathaway Home Services Beach Properties of Florida. In this episode of the Tom Ferry Podcast experience, Jimmy and I will show you the buyer agency role plays you need to study and practice today. On top of that, Jimmy is sharing a ton of

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28:50

Today’s Best Real Estate Recruiting Strategies

The Tom Ferry Podcast Experience ·

2024/06/05

The best real estate recruiting strategies do more than bring in talented agents, assistants, and other roles for your team. They enhance the value proposition of your business for consumers and other businesses looking to work with you. Recruiting is a game that all agents play, whether they’re looking to grow or not. In this episode of This Week in Marketing, Jason Pantana talks with Chris Giannos, the CEO of Humanize.io, about the best real estate recruiting strategies working today for any

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19:56

Real Estate Halftime Adjustments to Finish the Year...

The Tom Ferry Podcast Experience ·

2024/06/04

What are the real estate halftime adjustments you’re going to make as we head into Q3? The market is shifting yet again. Keeping Current Matters estimates that mortgages will drop in the second half of the year. With July approaching, this is your real estate halftime opportunity to make adjustments and fine tune your business – and that’s exactly what I’m showing you how to do in this episode of the Tom Ferry Show. I’m asking you important questions that will help you get to the root of what’s

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46:50

Engage to Inform: Housing Market Forecast &...

The Tom Ferry Podcast Experience ·

2024/05/30

How would you like a KCM housing market forecast that clearly shows where we are, where we’re headed, what it means, and how to communicate it to your audience? In this episode of the Tom Ferry Podcast Experience, you’ll get all that and more. I talk with David Childers of Keeping Current Matters about his housing market forecast and the conversations you must have with buyers and sellers to steer the narrative. We’ll cover mortgage rates, inventory, the most important factors affecting real

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32:02

The Realtor Marketing Messages that Matter Most |...

The Tom Ferry Podcast Experience ·

2024/05/29

What are the realtor marketing messages that matter most? If the aim of marketing is to prime conversations with buyers and sellers, then that’s the question you need to answer first. Everything else comes second to how your messaging resonates with consumers. In this episode of This Week in Marketing, Jason turns to one of the most knowledgeable minds in the entire business, David Childers of Keeping Current Matters. They’re talking about the realtor marketing messages that spur conversations,

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07:47

Summer Real Estate Follow-Up & Lead Gen: 3 Hot...

The Tom Ferry Podcast Experience ·

2024/05/28

The summer is the most important time for real estate follow-up – and possibly the most difficult. The kids are out of school, people are going on vacation, everyone is generally getting distracted. When that happens, how can you adjust your real estate follow-up to keep yourself top of mind with leads and generate new opportunities? That’s the question I typed into TomAI and it showed me what some of our most successful clients are doing right now to win big in their markets. In this episode

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01:38

The Apex Predator Mindset | Mindset Monday

The Tom Ferry Podcast Experience ·

2024/05/27

In 2023, 5,238 in the United States listed more than 45 houses. What separates them from the other 197,000? It’s not luck or location or inherited advantages. You could call it the Apex Predator Mindset, and that’s what I’m talking about in this Mindset Monday.

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25:37

4 Essential Videos for Buyers Agents | This Week in...

The Tom Ferry Podcast Experience ·

2024/05/15

What are the best videos for buyers agents to make right now that will convey their value and attract new clients? That’s just one of the questions Jason Pantana is answering in this episode of This Week in Marketing. First, he dives into some breaking news surrounding the Google Map Pack and the upcoming TikTok ban in the U.S. You’ll learn what it means for you and how to prepare yourself before diving right into the four most important videos for buyers to be making right now. Once you

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01:47

Connecting the Dots | Mindset Monday

The Tom Ferry Podcast Experience ·

2024/05/13

How do you go from problems to passion? It’s all about connecting the dots. In this Mindset Monday, we’re going to dive into the past, present, and future to look at what it takes to summon passion and apply it to any problem.

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53:57

Crafting Your Value Proposition for Buyers | This...

The Tom Ferry Podcast Experience ·

2024/05/08

Your value proposition for buyers has never been more important. Since the lawsuits were first announced, buyer perception of real estate agents has changed. It’s your job to establish your value and control the narrative with home buyers today. In this episode of This Week in Marketing, Jason Pantana talks with one of the most brilliant minds in all of real estate marketing and branding, Marc Davison, about what it takes to elevate your value proposition for buyers. Jason and Marc cover

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23:44

A Custom GPT Tutorial for Listing Descriptions | This...

The Tom Ferry Podcast Experience ·

2024/05/01

ChatGPT is the ultimate tool for writing listing descriptions. But then why do so many agents struggle to use it for creating attention-grabbing results every time? It’s because you need to teach ChatGPT what you want every time. Luckily, there is a way to permanently train your own custom GPT to write consistently perfect listing descriptions. In this episode of This Week in Marketing, Jason Pantana will give you a custom GPT tutorial for doing just that. He’ll walk you step-by-step through

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02:42

Little Things Over Time | Mindset Monday

The Tom Ferry Podcast Experience ·

2024/04/29

People always want big changes fast. Have you ever tried to massively change your habits all at once? How’d it work out for you? The key to massive breakthroughs is adjusting little things over time. That’s what we’re talking about in this Mindset Monday.

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33:50

Buyer Strategies to Implement Immediately | Tom Ferry...

The Tom Ferry Podcast Experience ·

2024/04/25

Your buyer strategies need an update. The NAR settlement agreement has gotten preliminary approval and rules are set to change in July, but that’s just one of the new challenges you face. Right now, it’s critical to use new buyer strategies to handle consumer perceptions, increasing competition, and a confusing market. In this episode of the Tom Ferry Podcast Experience, I’m talking with expert coaches Janet Miller and Tausha Fournier about the buyer strategies that agents need to start

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35:53

Shaping Buyer Agency Perception in Your Marketing |...

The Tom Ferry Podcast Experience ·

2024/04/24

Buyer agency has never been more important. Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing. In this episode of This Week in Marketing, Jason Pantana talks with Brian Boero, the co-founder of 1000Watt about the best marketing for shaping buyer agency perception today. Watch or listen now. In this episode, they discuss… 0:00 – Fixing buyer agency perception 4:08 –

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21:53

The New Buyer Presentation – Rules & Adjustments |...

The Tom Ferry Podcast Experience ·

2024/04/23

Your buyer presentation has NEVER been more important. With the NAR settlement come new rules and challenges that require preparation and nuance on an entirely different level. But it doesn’t have to be difficult. In this episode of the Tom Ferry Show, I’m talking with coach Paul Sanford about the new buyer presentation strategies for winning trust, staying protected, and earning the signed contract. You MUST update your buyer presentation before June, and not just because it’s the law. This

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02:28

The Perfect Game | Mindset Monday

The Tom Ferry Podcast Experience ·

2024/04/22

If everything seems to be going wrong and you’re feeling defeated, I want to give you a piece of advice that one of my first coaches gave me: The universe is unfolding exactly as it should. I know that seems difficult to grasp, but I have a little game I want to show you that will bring it into context. It’s called “The Perfect Game,” and it’s what we’re talking about in this Mindset Monday.

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19:14

Real Estate TikTok Tactics, Tech News, & Open Houses...

The Tom Ferry Podcast Experience ·

2024/04/17

If you’re looking for real estate TikTok tactics, an open house game-plan, or the tech news that’s going to take your marketing to the next level, look no further. Jason Pantana rolls out a new format for This Week in Marketing, dividing each episode into three sections: News & Updates, a Practical Strategy, and a Short Interview. This week, he’s talking with Zachary Foust about the knock-out real estate TikTok videos he’s using to draw an audience and spark conversations. Zach is one of the

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