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PODCAST

ONLINE MARKETING FOR DOCTORS PODCAST

Online Marketing For Doctors

The Online Marketing For Doctors podcast show is laser-focused on helping you, the motivated doctors and surgeons, implement clever, effective marketing ideas that you can use to GROW and SCALE your practice into the empire it deserves to be.

business management

All Episodes

13:50

Ep030: How To Create Winning Content Offers That...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/07/18

In our last podcast episode, we talked about why the call to action ‘Book a Consultation or Appointment’ isn’t as effective any more, and what really works now instead. In this podcast, “How To Create Winning Content Offers That Prospects Definitely Want” we’re expanding on that idea and walking you through a step by step plan on how to create winning content and an irresistible offer that your prospects want now!

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10:12

Ep029: Why ‘Book Appointment’ as a Call to Action Is...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/07/18

Have you noticed that most healthcare websites have something in common? A little button that you see everywhere titled… “Book a Consultation” or “Book Appointment”? And maybe these practices are starting to see fewer conversions or enquiries from these buttons. In this latest podcast, “Why Book Appointment as a Call to Action Is Not Working Anymore” we‘re going to talk about why this simple call to action isn’t working as effectively in this ever increasingly competitive online market.

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16:10

Ep028: 6 Sales Training Principles For Improving Your...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/07/18

Do you know that many doctors think sales and medicine don’t have that much to do with each other? Sales can be an uncomfortable topic for medical practitioners; so we wanted to provide some ideas on how to be better at sales and convert more enquiries into patients without sounding too salesy. In this latest podcast, “6 Sales Training Principles For Improving Your Sales Skills Without Sounding Salesy” we are going to go through why practices need sales training and offer some ideas on how to excel

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14:19

Ep027: How To Deal With The “How Much Does It Cost?”...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/07/18

Did you know that the “How much does it cost?” question, is the most frequently asked question that clinics are dealing with? For lower priced or simple services, it could be simple to answer this question directly, but when it comes to higher valued customised services like surgery, how do you answer this question without scaring prospects away? And instead, turnthe enquiry into a consultation booking and potential surgery after that? In this podcast we are going to take an extensive look at how

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17:51

Ep0026: Sales Funnels and How They Help To Grow Your...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/07/18

You have a nice online presence, experienced staff and things are going okay. However, you have lately started to realize that referrals aren’t at a level to sustain your practice in the long run, or your competition is starting to get more aggressive online; and that is concerning you. You need a new strategy to attract new patients, build your online reputation, and set you as a trusted reliable source.

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15:55

Ep025: Top 10 Tips For Creating Medical Website...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/07/18

"Content is king" is an often-cited quote in the world of online marketing. It is the belief that content is central to the success of a website. Have you ever wondered where the phrase “Content is King” stemmed from? In January 1996, Bill Gates wrote the an essay titled “Content is King”, which was published on the Microsoft website, in which he said “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” But how do you create good content

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12:20

Ep024: How Cutting Back Clinic Services Can Help You...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/07/18

Are you trying to grow your practice by offering anything and everything that your patients could want or wish for? Yet, you still feel like it’s not enough? Are you struggling to allocate your time and resources to offer all the services that you think your practice needs to achieve the growth rate that you want? On this podcast, we will look at the topic of how cutting back on clinical services can help you to grow faster.

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19:44

Ep023: 7 Tips to Make Sure Leads Become Actual Patients

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/07/18

It's one thing to acquire new patient leads, this can be tricky enough, but what about ensuring their conversion and turning these leads into actual patients? That can be even more difficult. In this latest podcast, “7 Tips to Make Sure Patient Leads Become Actual Patients” we explore 7 easy ideas that you can implement that will help increase the likelihood that your leads will turn into a consultation and then a booked surgery.

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17:17

Ep022: How To Increase Patient Engagement Through an...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/07/18

In our latest podcast, we’re excited to welcome to the podcast channel Dr. John Morganpartner and veterinarian at the Gordon Vet Hospital in Pymble Australia. Join us for this insightful podcast as we discuss the benefits and successes Gordon Vet Hospital has realized from implementing an online booking application. Dr. John Morgan has gained a wealth of valuable experience and knowledge since graduating from Sydney University, including putting his emergency, dermatology and soft tissue surgery

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24:40

Ep021: Simple Techniques to Acquire New Patients with...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/07/18

The hunt for new patients never ends, and so we’re excited to welcome to this week’s podcast Mr. Brent Goddard from Mod Pod Sports Podiatry in Sydney who brings us some simple techniques and ideas that anyone can use to help them to acquire new patients for their practice. Brent Goddard was trained in New Zealand, finishing his degree in 1997, and began working in Dunedin running the podiatry department of Otago Sports Medicine. His career took him to the UK in 2001 and finally Australia in 2006

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08:12

Ep020: How to Use Foot-In-The-Door Offer to Get More...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/07/18

Are you looking for some new techniques and tactics to acquire new patients? “How to get more new patients” is one of the most frequently asked questions we’ve received from practices. Foot-in-the-door offers are a more sophisticated form of persuasion and a sales technique. The principle is this; start by asking for something small from someone, and if they comply with your first small request, they will be more likely to respond to your next bigger request. ChangingMinds.org explains it this

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08:28

Ep019: Should You Reinvest In Your Practice?

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/07/18

I didn’t see it that way, so we had a great conversation, and basically, what I said was “look, it’s just the mind shift switch.” It is okay to go down on your profit margin in the short term in order to get to a bigger profit margin through growth in the long term.

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23:43

Ep018: How To Scale To A Multi Location Practice

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/07/18

We’re delighted to welcome Stewart Hayes from Orthotic Solutions Podiatry onto this week’s podcast to discuss how you can build a profitable practice with multiple locations. Stewart is the founder of Orthotic Solutions Podiatry who has been running his practice since 1994, successfully expanding the original practice to 4 locations in Sydney. He has also established an active online presence within a fairly short amount of time, which has help drive his location’s growing number of patients over

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27:06

Ep017: Top Tips on How To Improve Communications...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/07/18

The podcast today is coming to you from Sydney Australia, where we’ve got a special guest for the show: Dr Theo Baisi from The Ortho Practice. Dr. Baisi is the founder of The Ortho Practice and he has been running his practice since 1990, successfully expanding the original practice to 3 locations throughout Sydney. He has also successfully established a trusted network of referring doctors and a growing number of patients over the years thanks to his excellence in communications between doctors

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19:07

Ep016: How To Increase Your New Patient Conversion...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/07/18

In this podcast, we interview Dr Mark Attalla from Chelsea Cosmetics Melbourne and learn how Dr Attalla increased his new patient conversion rate from 50% to 90%. Dr Attalla completed his MBBSa from Alexandria University of Egypt in 1987 then completed his general surgery training in a teaching hospital in Egypt. After completing his Master’s Degree in General Surgery, he made the decision to move to Australia where he received his intensive training in various types of cosmetic surgery procedures

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19:44

Ep015: 7 Effective Ways To Nurture Relationships With...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/07/18

Did you know that the most valuable asset that a practice has is its existing patient database? Every practice wants and needs new patients, but your surest and most predictable source of new revenue is right under your nose. It comes from the loyal patients who already know your practice. Many practices make the mistake of focusing only on gaining new patients, they fail to effectively address the need to retain those they already have. The average practice loses between 15 to 20% of their patient

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14:30

Ep014: 7 Steps to Attract the Right Patients to Your...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/07/18

Did you know that on average you will lose between 10% to 30% of patients year on year (According to Hearing Journal)?, so it should be a critical part of your marketing strategy to attract new patients to your practice. However, while most practitioners focus on getting new patients into their practice, very few know how to effectively attract the right kind of patient. In this podcast we talk about the 7 Steps to attract the right patients to your practice to help you keep scaling your

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19:12

Ep013: 5 Marketing Tips To Help Busy Practice Owners...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/07/18

Owning and running a small practice is no joke. It means a workload like no other. It can mean a lot of sleepless nights, endless work days, and skipping family trips on the weekend. Running a practice can take over your entire life and change almost every aspect of your routine. So, how do you make sure every aspect of your business is getting the attention it needs and deserves? How do you scale and generate profits with your practice while doing the minimal amount of work? Our answer is very

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12:09

Ep012: 5 Quick Tips for Turning Wait Times Into...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/07/18

Do you know that according to an annual report by Vitals, patients wait an average of 19 minutes and 19 seconds before they see a doctor?. Certainly, this amount of time isn't substantial, but healthcare professionals and patients alike can benefit if these times continue to decrease. I think the waiting room experience for your patients doesn’t have to be boring and unproductive. And if you can’t always avoid having your patients wait, you can improve their experience and satisfaction. So how

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09:14

Ep011: How to Buy Back Your Time So You Can Scale...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/07/18

Have you ever noticed that in other areas of our lives, we change as we grow: our clothing style, where we live, where we eat. Yet how we use money and time — especially for practice owners —we seem to be very resistant to change? I’d like to take you behind the scenes of one of the most powerful productivity concepts I’ve learnt as a business owner: buying back your time in both your work and personal lives.

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143 results

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