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PODCAST

Content Amplified

Masset - Content Amplified

Content Amplified is all about how to get more out of your marketing content.Each 15-20 minute episode gives you one new way to get more out of your marketing content.We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday.

business marketing

All Episodes

8:05

How Do You Turn Product Knowledge Into Marketing &...

Content Amplified ·

2025/02/28

Send us a text In this episode, we interview Jeff Hoffman, a seasoned software sales leader with over 35 years of experience at companies like IBM, Oracle, and multiple FinTech firms. Jeff shares his expertise in go-to-market strategies, messaging, and sales execution. What you'll learn in this episode: How to craft compelling messaging using the "Why Buy?" frameworkThe key elements of an effective go-to-market strategyHow to align sales efforts with revenue goalsThe role of product knowledge...

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16:22

How Can You Build a Personal Brand on LinkedIn?

Content Amplified ·

2025/02/27

Send us a text In this episode, we interview Don Barnett, Director of Sales and Marketing at London House Chicago, about the power of LinkedIn and personal branding. What you'll learn in this episode: Why LinkedIn is an underutilized platform for personal brandingHow to define your "why" before creating contentThe best way to start engaging and building your presenceHow often you should post and what types of content perform bestWhy sharing your knowledge makes you a thought leader, not a com...

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11:37

How Can Marketing Impact the Entire Customer Journey?

Content Amplified ·

2025/02/26

Send us a text In this episode, we interview Amy Stephen, Vice President of Marketing at HMP Global, about how marketing can influence the entire customer journey beyond just acquisition. What you'll learn in this episode: Why focusing solely on lead generation is a short-term strategyHow to engage customers year-round with personalized contentThe power of speed and relevance in marketing communicationsHow to prioritize marketing efforts for maximum impactKey metrics that truly measure market...

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17:47

How Can You Make Content Snackable?

Content Amplified ·

2025/02/25

Send us a text In this episode, we interview Sara Khalatbari, Senior Director of Integrated Marketing at Grafik, a B2B branding and marketing agency. She shares her expertise on turning long-form content into bite-sized, high-impact pieces that engage audiences and drive results. What you'll learn in this episode: The two biggest reasons snackable content worksHow to break down long-form content into engaging snippetsWhy effective content should focus on value, not salesWays to brainstorm and...

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17:45

How Can Partnerships Elevate Your Marketing?

Content Amplified ·

2025/02/24

Send us a text In this episode, we interview Danya Raphael-Hoyle, Vice President of Marketing, about the power of program and affinity marketing. With experience spanning retail, hospitality, and finance, Danya shares how businesses can craft strategic partnerships to enhance customer value and drive engagement. What you'll learn in this episode: How to identify and build strategic marketing partnershipsWays to personalize offers using customer dataThe key to managing and leveraging CRM and a...

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13:55

How do you thrive as a one-person marketing team?

Content Amplified ·

2025/02/21

Send us a text In this episode, we interview Matt Fiel, EVP of Marketing at Penrod, a healthcare-focused Salesforce consultancy. As a one-person marketing team, Matt shares his strategies for maximizing efficiency, leveraging technology, and knowing when to outsource or expand. What you'll learn in this episode: How to prioritize tasks when you're the only marketerThe role of AI, automation, and project management tools in streamlining workWhen to outsource versus handling tasks in-houseHow t...

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19:57

How Can Storytelling Transform a Brand? [Amazing...

Content Amplified ·

2025/02/20

Send us a text In this episode, we interview Darren Keeler, Vice President of Marketing at Shuckin' Shack Oyster Bar. Darren shares his journey from radio DJ to marketing leader and how storytelling plays a pivotal role in building brand culture, engagement, and impact. What you'll learn in this episode: How to create a brand culture that resonates with customersWhy storytelling is the most powerful tool in marketingThe origin of the Fresh and Raw Tour and its impact on business and community...

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16:39

Are Communities the Future of Engagement?

Content Amplified ·

2025/02/19

Send us a text In this episode, we interview Justin Ruiss, Senior Vice President of Media Research at BWG Strategy. What you'll learn in this episode: Why community management is crucial for 2025 and beyondHow platforms like Reddit and Discord shape audience engagementStrategies for brands to effectively engage and listen to communitiesThe power of niche audiences and their impact on brand loyaltyBalancing owned communities versus participating in existing onesBest practices for driving...

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13:11

Can personalization scale without losing impact?

Content Amplified ·

2025/02/18

Send us a text In this episode we interview Danielle Erwin Colvin, VP of Marketing at Bridgeline. Danielle shares her journey from running a branding agency to leading marketing efforts focused on helping marketers connect with their audiences. What you'll learn in this episode: How clean data is the foundation of scalable personalizationWays AI can transform search bars and chatbots into personalized experiencesReal-world examples of personalization boosting conversions and engagementStrateg...

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5:26

Can AI Enhance Your Storytelling?

Content Amplified ·

2025/02/17

Send us a text In this episode, host Benjamin Ard, the CEO and co-founder of Masset, shares his thoughts on how to use AI. What you'll learn in this episode: Why AI thrives on unique human inputHow to use AI to amplify, not replace, creativityPractical ways AI can support marketing, sales, and customer success teamsThe critical role of storytelling in making AI outputs valuable

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21:27

Can creativity beat big budgets?

Content Amplified ·

2025/02/14

Send us a text In this episode we interview Benjamin Gordon, for part 2 of 2! We dive deep into the power of creativity, partnerships, and storytelling in marketing—especially when working with limited budgets. What you'll learn in this episode: Creative ways to market with little to no budgetHow to leverage partnerships to amplify your reachStrategies for building emotional connections with your audienceUsing qualitative insights to sharpen your storytellingThe importance of staying ah...

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17:41

Listening to your audience (amazing story!) - Part 1

Content Amplified ·

2025/02/13

Send us a text In this episode we interview Benjamin Gordon, a marketing leader currently at Amazon, whose career spans Apple TV+, Paramount, and Starbucks. What you'll learn in this episode: How a customer-driven campaign helped Starbucks win over CanadaThe power of listening to your audience—and acting on itWhy authenticity matters more than clever brandingHow storytelling can transform a brand from outsider to fan favoriteCreative ways to gather consumer insights without breaking the bankD...

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17:41

How Do You Create Buyer-First Content?

Content Amplified ·

2025/02/12

Send us a text In this episode, we interview Jayme Jenkins, VP of Marketing at LeadVenture, a technology provider specializing in end-to-end solutions for dealerships across industries like power sports, marine, RV, and more. What you'll learn in this episode: How to map content to the buyer’s journey for real impactThe right questions to ask at each stage of the purchase processHow to leverage sales and customer insights when research budgets are tightThe best ways to measure, refine, and op...

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18:55

How Can Empathy Transform Content Marketing?

Content Amplified ·

2025/02/11

Send us a text In this episode, we interview Evynn McFalls, a marketing executive and scholar specializing in digital humanities and rhetoric. What you'll learn in this episode: Why storytelling is the key to authentic connectionHow to operationalize empathy to scale engagementThe biggest mistake marketers make when crafting messagingWhy there’s no such thing as a "perfect" messageHow to segment audiences effectively and tailor messagingThe power of curiosity in refining content strategyEvynn...

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15:09

Why Are Marketers Afraid of Demos?

Content Amplified ·

2025/02/10

Send us a text In this episode, we interview Dr. Chase Cunningham, a retired Navy cryptologist and cybersecurity expert turned marketing strategist. Chase shares his unique insights on why marketers hesitate to offer software demos and how that reluctance may be hurting their sales. What you'll learn in this episode: Why restricting software demos can derail the sales processThe disconnect between marketing metrics and real conversion valueHow automated demos can streamline the buyer journeyT...

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17:38

How is AI Transforming Marketing Teams?

Content Amplified ·

2025/02/07

Send us a text In this episode, we interview Rachel Bulla, Associate Vice President of Growth at Fluency, Inc., an advertising operating system focused on digital advertising. What you'll learn in this episode: The difference between AI and automation in marketingHow AI-powered automation is saving marketers hours of manual workThe best ways to optimize marketing workflows using automationHow agencies can scale while improving employee satisfactionThe key criteria for selecting the right auto...

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18:41

How Can Partnerships Amplify Your Marketing?

Content Amplified ·

2025/02/06

Send us a text In this episode, we interview Kevin Hospodar, a marketing leader specializing in content strategy and partnership enablement. Kevin shares his journey from video production to corporate marketing and his expertise in leveraging partnerships for scalable growth. What you'll learn in this episode: How to align marketing with sales goals for measurable impactWhy marketplace and partner marketing require unique content strategiesThe importance of speaking the right language in thir...

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20:13

How Do You Prove Content’s Value?

Content Amplified ·

2025/02/05

Send us a text In this episode, we interview Allison Videtti, Chief Marketing Officer at Empeople Credit Union. With over a decade in marketing, Allison shares her journey from content marketer to CMO and breaks down the real impact of content on business growth. What you'll learn in this episode: Why content marketers have a unique path to leadershipHow to align content with business objectives for real impactThe key metrics that matter—beyond likes and sharesHow to use ad equivalency to pro...

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15:57

The "Hearts and Smarts" Content Philosophy

Content Amplified ·

2025/02/04

Send us a text In this episode, we interview Kristina James, a marketing leader with over 20 years of experience in content strategy, branding, and storytelling. She shares her unique "Hearts and Smarts" philosophy—blending emotional appeal with intellectual depth to create truly engaging content. What you'll learn in this episode: How to make complex content more digestible and emotionally resonantWhy balancing data-driven insights with human storytelling is key to engagementThe role of bran...

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15:16

Does a Blog-First Content Strategy Still Work in 2025?

Content Amplified ·

2025/02/03

Send us a text In this episode, we interview Jake Behnke, a seasoned B2B SaaS marketer with over 12 years of experience in branding, messaging, and content strategy. What you'll learn in this episode: Why a blog first content strategy creates lasting marketing assets.How to repurpose blog content into videos, infographics, and eBooks.The role of SEO and AI-driven search in content marketing today.How to guide prospects through a nurturing funnel without being pushy.Why content marketing is st...

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378 results

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