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PODCAST

Do This, NOT That: Marketing Tips with Jay Schwedelson

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive

business marketing

All Episodes

08:20

‘Quick Fix’ & ‘Growth’ = 20% Increase! ➕ Meta News...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/17

Meta’s finally doing it—ads are coming to WhatsApp. Jay Schwedelson explains what that means for marketers (especially if you’re already running ads on Facebook or Instagram). Plus, you’ll learn a sneaky trick to boost your content downloads, get a disturbing stat about AI relationships, and hear what restaurant chain is opening more locations than seems humanly possible.Best Moments:(00:50) WhatsApp is opening up to ads for the first time ever(01:49) “Growth,” “micro,” and “quick fix” as secret

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12:25

SPECIAL SERIES == Attribution is Garbage 🗑️ == |...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/16

Most marketers think attribution is the answer to everything, but Jay Schwedelson and Daniel Murray take it apart with stories about chasing TikTok-famous restaurants, tracking referrals that don't show up in dashboards, and why "where did you hear about us?" is still the secret weapon. Turns out, the biggest marketing fights aren't about numbers—they’re about team alignment. Plus, you’ll get their real-life hacks for finding hidden gem restaurants (spoiler: Reddit and TikTok win).Best

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11:03

7 NEW Subject Line Tests (you've NEVER tried!) + Guys...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/13

Sometimes, marketing advice gets a little wild, and that’s what makes this episode a must-listen. Jay Schwedelson is on a mission to shake you out of boring subject lines with A/B tests that are completely opposite. Think “you don’t need this email” vs. “you absolutely need this email,” or "letting your inner guilt trip loose." You’ll pick up plenty of unexpected ideas (and maybe rethink what “we need to talk” really means), plus get a peek into Jay’s annual guys trip and his quest for the world’s

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18:58

People Follow People: The Future of Brand Trust...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/13

You never know where someone’s career will take them, and Jay Schwedelson is totally fascinated by Adam Ryan’s unconventional path—from ninth-grade American government teacher to building the B2B creator community platform Workweek. Adam breaks down why the future of content and community isn’t about brands, but about real, trusted personalities—and why “community” might be the most overused word in marketing right now.Check out everything Adam and his team are building at Workweek, and explore

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10:01

[Limited Series]🥫SPAMAGEDDON🥫 Promotions Tab ≠ Doom 🧠...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/12

Think your emails are tanking just because they land in Gmail’s promotions tab? Jay Schwedelson teams up with Danielle Gallant and Guy Hanson for Spamageddon—a crossover mini-series that’s equal parts email myth-busting and inbox apocalypse survival kit. This time, they’re going deep on the tab that everyone blames for their marketing woes, debunking the panic with data, real user behavior, and a few shots at turkey pardoning. If you think the promotions tab is your biggest problem, you might want

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09:51

40% BOOST! Offers + Content Working RIGHT NOW! +...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/11

You ever wonder why some content just falls flat while other stuff is suddenly blowing up, even when it feels like not much has changed? Jay Schwedelson has a wild take on why your old playbook is getting ignored—and the data behind what’s actually clicking right now. From what business marketers can steal from the latest consumer trends to the absolutely bonkers headlines coming out of celebrity gossip, this episode is equal parts useful and ridiculous in the best way.Best Moments:(01:07) Denver’s

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10:15

NEW! What LinkedIn Content WORKS? Apple Mail App Fail...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/10

LinkedIn just handed everyone—yes, even the free users—some seriously useful analytics, and Jay Schwedelson is all over it. Turns out, what you post actually impacts how many followers you gain, and there are some surprises in what works (and what flops). Plus, Jay has thoughts on the Apple Mail mess, the McFlurry waiting game, and why you might want to try a business collab even if you’re not Britney Spears.Best Moments:(00:28) LinkedIn personal pages now show exactly how many followers and profile

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11:20

SPECIAL SERIES == Rename That “Ebook”! 📚 Simple...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/09

In this episode of The Bathroom Break, host Jay Schwedelson and Daniel Murray break down why naming your content or sale matters way more than you think—and swap tips (and jokes) about traffic and viral salads.=================================================BestMoments:(01:56) Content names matter more than content itself(02:41) Ebook vs. guide: “guide” gets more downloads(03:47) Test names like checklist, playbook, blueprint(05:27) Sale names: don’t stick with “summer sale”(06:04) Segment

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10:04

4 INSTANT Ways to Increase Social and Email...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/06

In this episode of Do This, Not That, host Jay Schwedelson shares simple but overlooked email and social tactics—from skipping preheaders to breaking up text for more white space—and gets honest about his doctor’s visit.=================================================BestMoments:(00:13) Easy tactics you’re not using for email and social(01:22) Have you ever tested no preheader?(02:04) No preheader lifts open rates by 12–14%(03:26) Try just one call to action button(03:56) One CTA = 3x more

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22:09

DONALD MILLER! Founder StoryBrand! How to Instantly...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/06

In this episode of Do This, Not That, host Jay Schwedelson welcomes bestselling author and StoryBrand founder Donald Miller, who shares how brands can clarify their messaging using story structure, the power of soundbites, and why customer-centric storytelling wins.=================================================Check out Donald Miller’s free website analyzer and more resources at storybrand.ai and storybrand.com. For questions or to connect directly, email

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10:22

NEW! ‘Un-AI’ Your Marketing = Huge Boost! Ask Us...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/04

In this episode of Do This, Not That, Jay Schwedelson answers a listener’s question on how to “un-AI” your marketing content, then shares his latest reality TV favorites.=================================================BestMoments:(00:30) Are there anti-AI things we should be doing to stand out?(01:40) Avoid the green check mark and party popper emojis—they signal AI-written content(03:00) Avoid words like unlock, discover, boost, grow, optimize at the start of subject lines or posts(04:15) Use

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11:08

LinkedIn HUGE Change! ➕ On-Demand is Dying? ➕Goodbye...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/03

In this episode of Do This, Not That, Jay Schwedelson shares a key LinkedIn analytics update, explains why his events use “earned on demand,” and talks about the end of supermarket gossip magazines.=================================================BestMoments:(00:17) LinkedIn just had a major, major update to some analytics(01:06) Now you can see if your LinkedIn post brought profile viewers or new followers(02:22) More impressions doesn’t always mean more followers or profile views(05:14) We do

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09:51

SPECIAL SERIES == 🚨 This ONE POST Can Change Your...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/02

In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray break down a fast, effective social post tactic that drives engagement and helps you source incredible content collaborators—no matter your brand type or audience size.=================================================Best Moments:(01:36) What about you? Like, I never heard you I didn't even know you go to the beach.(02:46) It's doing a social post and asking for people to raise their hand to participate in your content.(03:33)

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11:43

3 SECRET Growth Hacks You’ve Never Tried 😳🔥 Jay’s...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/05/30

In this episode of Do This, Not That, host Jay Schwedelson shares three easy-to-miss tactics that boost engagement on LinkedIn, Instagram, and email—and closes with a story of mistaken identity on spring break in Cancun.=================================================Best Moments:(01:02) Commenting on old LinkedIn posts boosts profile views by 20–25%(03:06) Share your Instagram reel to 20 people with unique notes for 40% more engagement(05:53) A subject line with just the recipient’s first name

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19:58

MY PATH: New York Fashion Week [CFDA] Event Lead ➡️...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/05/30

In this episode of Do This, Not That, host Jay Schwedelson talks with Leigh King, Director of Special Projects and Events at the Council of Fashion Designers of America. Leigh shares how she broke into the fashion world, what it’s really like behind the scenes of major events like New York Fashion Week, and why success in fashion takes more than a good outfit.=================================================Best Moments:(01:18) That's a good question. So like you said, I'm the Director of Special

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11:37

Hate Your Job? Do This! 📒 ASK US ANYTHING!! | Ep. 343

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/05/28

In this episode of Do This, Not That, host Jay Schwedelson answers a listener feeling stuck at work with real talk on job hunting while employed. Then he dishes out takes on upcoming reboots—from Smurfs to Scarlet Johansson vs. dinosaurs.=================================================Best Moments:(01:31) Don't quit your job until you have another one(02:25) Employed candidates get 3x more offers than unemployed ones(04:03) DM people for advice—not jobs—to start real conversations(05:02) Your next

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11:37

Hate Your Job? Do This! 📒 ASK US ANYTHING! | Ep. 343

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/05/28

In this episode of Do This, Not That, host Jay Schwedelson answers a listener feeling stuck at work with real talk on job hunting while employed. Then he dishes out takes on upcoming reboots—from Smurfs to Scarlet Johansson vs. dinosaurs.=================================================Best Moments:(01:31) Don't quit your job until you have another one(02:25) Employed candidates get 3x more offers than unemployed ones(04:03) DM people for advice—not jobs—to start real conversations(05:02) Your next

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07:23

What’s Up THIS WEEK: Micro Events WIN Summer 🧃+...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/05/27

In this episode of Do This, Not That, host Jay Schwedelson dives into the rising popularity of 15-minute micro events for marketers, the early arrival of holiday campaigns, OpenAI's new hardware ambitions, and the best and worst TikTok trends making waves this week.=================================================Best Moments:(00:31) Micro events in the summer is where it is at(01:20) 15-minute micro events have a 60% higher show up rate(02:03) LinkedIn desktop max video upload is 15 minutes(03:08)

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10:26

SPECIAL SERIES == Top Free Marketing Tools! 🧠 Spy...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/05/26

In this episode of The Bathroom Break series, hosts Jay Schwedelson and Daniel Murray share smart, ethical ways to analyze competitors’ marketing strategies. They break down free tools and real tactics you can use today—without ever copying your rivals.=================================================BestMoments:(01:29) Understanding how to reverse engineer competitors' marketing strategies(01:53) Identifying different types of competitors: direct, category, and attention stealers(02:45) Using

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15:20

GUEST: SaaS Startup Advice You Wish You Had 💡...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/05/25

In this episode ofDo This, Not That, hostJay SchwedelsoninterviewsSteffen Schebesta, Chairman of the Advisory Board at Brevo (formerly Sendinblue). They explore Steffen's inspiring journey from a teenage programmer to a successful entrepreneur in the email marketing software industry.=================================================Best Moments:(01:52) Steffen's current roles and ventures(03:27) The origin story of Steffen's entrepreneurial journey(05:24) Challenges faced during the early years of

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