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PODCAST

Agency Bytes

Agency Outsight

Agency Bytes is a podcast for owners of creative, marketing, and advertising agencies that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting. Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works

business marketing

All Episodes

26:57

Ep 024 – Jasz Joseph, Jasz Rae Digital

Agency Bytes ·

2023/05/11

Featuring: Jasz Joseph, Jasz Rae Digital In this episode, Jasz and I talk about the age-old tale of agencies treating their marketing and business development efforts as if they were their own client – and why that doesn’t work. She breaks down why a CRM is so vital to an agency, some of the most vital aspects of a good CRM, and various tricks on how to dig into your pipeline and stages of a business development process. We talk about at what point an agency should outsource their sales and

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27:07

Ep 023 – Carl Smith, Bureau of Digital

Agency Bytes ·

2023/05/04

Featuring: Carl Smith, Bureau of Digital In this episode, Carl shares his passion for people who run shops and create things and how he shifted from employee to running his own shop to now running Bureau of Digital, the greatest community of agency leaders. The biggest takeaways of this episode are some of the gems on how Carl ran nGen, his dev shop, but Carl also shares how hindsight really was 20/20 in understanding what he saw after opening nGen and some of the decisions his previous boss had

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26:37

Ep 022 – Monica Dema, MDinc

Agency Bytes ·

2023/04/28

Featuring: Monica Dema, MDinc In this episode, Monica and I spoke about what it’s like running a global team of content creators and project managers, and how they manage culture with intention as a remote team for more than 12 years. Her agency has scaled in a healthy way over the years, and as a leader, she talks about how important it has been to work smarter, not harder, and how they lean heavily on processes. Monica gave some insight as to how her team and clients prioritize human-made content

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28:41

Ep 021 – Nick Deck, Agency Sidekicks

Agency Bytes ·

2023/04/13

Featuring: Nick Deck, Agency Sidekicks In this episode, Nick and I speak about his evolution from launching an agency to it exploding without the proper systems and people in place, and how he was able to turn that growth into both a sustainable and healthy agency and a booming side business of offshore talent. That side business eventually became his main focus as he helps agencies match with amazing offshore talent to help them scale their agencies. Fellow marketing industry veteran, agency

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26:40

Ep 020 – Patrice Embry, Project Menagerie

Agency Bytes ·

2023/03/31

Featuring: Patrice Embry, Project Menagerie In this episode, Patrice and I talk about the winding path that she took to get into the world of digital project management, how being fired (twice) set her on her way to mastering her destiny, why college may or may not be for everyone and some of the things agencies do (and don’t do) that are mind-boggling. Patrice started managing digital projects 20 years ago, starting with a pioneering e-commerce music company during the .com boom in the 90s. Since

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26:45

Ep 019 – Mark Miller, Historic Agency

Agency Bytes ·

2023/03/20

Featuring: Mark Miller, Historic Agency Having recently published a book, Culture Built My Brand, Mark and I spoke all about the driving force behind the book and how it helped define the success story of an agency previously in trouble. We spoke about how he and his agency took action to create intentional culture, drive out the negativity from the team, and build processes to deliver work for clients that were previously unheard of. Mark shares his and his team's bravery in how they faced tough

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27:21

Ep 018 – Jenny De Witt, Rebranded Media

Agency Bytes ·

2023/03/03

Featuring: Jenny De Witt, Rebranded Media In this episode, Jenny and I talk about how an agency owner can benefit from being a digital nomad and what that means for their perspective on business and life. Jenny joined me from Argentina and talked about how her agency is going through a metamorphosis from focusing on web 2.0 technology and marketing and moving into web 3 solutions for their clients and how you can bring web 3 solutions to your clients. Jennifer De Witt is a communication design

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27:12

Ep 017 – Mike Graham, Second Melody

Agency Bytes ·

2023/02/17

Featuring: Mike Graham, Second Melody In this episode, I chat with Mike about the evolution his agency, Second Melody, has taken in the 17 years it’s existed. We cover things like when to let an employee go, fighting the niche, saying no to clients, elevating employees as a leader, and the competitive nature of an agency owner. Mike Graham is the founder and CEO of Second Melody, a branding studio working with organizations to uncover the accurate, ownable, and inclusive narratives that help tell

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25:26

Ep 016 – Ken Jacobs, Jacobs Consulting & Executive...

Agency Bytes ·

2023/02/02

Featuring: Ken Jacobs, Jacobs Consulting & Executive Coaching In this episode, Ken and I got to talk about the difference between being an owner and a true leader, how to lead and inspire in times of uncertainty, how transparent leads can or should be, and the differences between consulting, training, and coaching. We also tried really hard to remember the name of the book Ken was reading at the time of the recording. The book is "Give and Take. Why Helping Others Drives Our Success." by Adam

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24:56

Ep 015 – Lee McKnight Jr, RSW/US

Agency Bytes ·

2023/01/18

Featuring: Lee McKnight Jr, RSW/US In this episode, Lee and I talked a lot about how business development for agencies has evolved, what agencies can be doing to deepen their relationships and pipeline, some of the systems they could be using, and ways to differentiate themselves from other agencies. We also talked about the economics and logistics of keeping business development efforts in-house vs. outsourcing. Lee McKnight Jr. is the Vice President of Sales for RSW/US in Cincinnati, Ohio. They

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25:26

Ep 014 – Jamie Hawk, Altitude Operations

Agency Bytes ·

2023/01/06

Featuring: Jamie Hawk, Altitude Operations In today’s episode, Jamie and I dug into the need for agencies to solidify their project management systems, what’s needed for an agency owner to really scale their operations, how and why to charge for project management, and the key differences between project management and account management. Having recently brought her husband into her company, we also spent some time talking about the benefits and ways to navigate successfully working with your

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24:42

Ep 013 – Lou Kotsinis, BCS Interactive

Agency Bytes ·

2022/12/22

Featuring: Lou Kotsinis, BCS Interactive In this episode, Lou and I spoke a lot about how his agency, BCS Interactive really digs into their niche industry of non-profits and the services they provide them. Lou brought us into the secret ingredient of his agency and how they lead with this ingredient to make bigger impacts for their clients. We talked about some of the tools and systems his team relies on for their success as a fully remote agency. Lou Kotsinis is co-founder and CEO of BCS

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24:57

Ep 011 – Kelly Campbell, Conscious Leadership Coach

Agency Bytes ·

2022/12/06

Featuring: Kelly Campbell, Conscious Leadership Coach In this episode, I got the opportunity to talk with someone who has truly impacted my current career and to who I’m just so grateful in many ways. To many, Kelly would be seen as a direct competitor, but the truth is, I’d be honored to lose a client to her. And, I’d recommend anyone who can work with her, should. All that to say, we talked a lot about her amazing coaching style, what lead her to this season of her career, what the exit from her

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24:57

Ep 011 – Lisa Cunningham, Treehouse Marketing

Agency Bytes ·

2022/11/28

Featuring: Lisa Cunningham, Treehouse Marketing In this episode, Lisa and I solved every agency’s project management and systems challenges. But really, we just explored some of their challenges, discussed a few amazing solutions, and why now, more than ever, the right tools and procedures are needed to help agencies win. Lisa has been managing marketing projects in agencies and corporate marketing departments for more than 12 years and now serves agencies as Project Management and Operations

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24:57

Ep 010 – Todd Giannattasion, Tresnic Media

Agency Bytes ·

2022/11/11

Featuring: Todd Giannattasion, Tresnic Media In this episode, Todd and I spent time talking about a range of topics including various forms of content marketing, helpful vs. hypeful content marketing, leveling up your own identity through various forms of coaching, and the importance of putting out great energy. Todd Giannattasio is a veteran marketing expert who has been featured by Entrepreneur, Forbes, and Huffington Post for his proven systems to grow brands online and build engaged audiences

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24:57

Ep 009 – Chelsea Craig, Rhino Reviews

Agency Bytes ·

2022/10/27

Featuring: Chelsea Craig, Rhino Reviews In this episode, Chelsea and I talked about everything related to online reviews. We cover the need for reviews, how to ask for them - or not to ask for them - how and when to respond to them, and how brands need to leverage all the platforms at their disposal. We also really explored the need for brands to claim their pages and leverage employee reviews to attract better talent. Chelsea, the founder of Rhino Reviews, works with businesses to protect their

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25:13

Ep 008 – Mental Health Awareness for Agency Owners

Agency Bytes ·

2022/10/19

This is a pretty special, and heavy episode that I’m excited to share with you. This episode was recorded and released within a week in order to get it out during October, near national mental health awareness day and during suicide prevention month. Chris Free, President of Chromatic opened up to us all about the difficulties he faces with his mental health as a result of running his agency. We talked about the impact that overworking himself, being unable to define his actual role, and his

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24:57

Ep 007 – Bill Kenney, Focus Lab

Agency Bytes ·

2022/10/13

In my conversation with Bill, the CEO of a B2B Brand building agency that lives “Brand First,”, we discussed what he and his partners have done to scale at the rate they have while maintaining their culture, staunch values, and amazing work. We talked about how integrating EOS and surrendering to niching down were game changers for their agency. Bill Kenney is co-founder, partner, and CEO of Focus Lab, a global B2B branding agency helping B2B companies connect with customers while leading their

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24:57

Ep 006 – Bringing Digital In-house

Agency Bytes ·

2022/09/28

Featuring: Don Seckler, Peak Inbound Marketing In this episode, Don and I explored why creative and traditional agencies should bring digital in-house. Don lays out the plan for what it takes to build out an in-house digital marketing team to drive long-lasting results for clients and recurring revenue for your agency. Don shares some of his secret sauce on how he’s been leading digital marketing for agencies and really delivering amazing results for everyone. Don Seckler, the founder of Peak

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24:57

Ep 005 – LinkedIn for Agencies

Agency Bytes ·

2022/09/15

Featuring: Julbert Abraham, AGM Julbert is “The LinkedIn Guy”, so of course, we dug into the current state of how LinkedIn can help agencies position themselves as experts, how they can open lines of communications with their next clients, and how to fill their funnel with down-the-road clients. Julbert is widely known as “The LinkedIn Guy”. He is the Founder of AGM, a LinkedIn training firm based out of Kearny, New Jersey. Julbert is the author of the book “7 Steps to 7 Figures Using LinkedIn”

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144 results

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