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PODCAST

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry"s trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer

business marketing

All Episodes

29:12

#616: Synthetic personas in market research with Ali...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/12/18

What if the future of market research isn’t human at all but relies on AI-generated personas to mimic real-world consumers?Today, we’re joined by Ali Henriques, Global Director of Edge at Qualtrics. Ali is here to discuss how synthetic personas, AI, and digital qualitative tools are reshaping the future of market research, and share some insights from the Qualtrics 2025 Market Research Trends Report. RESOURCES Qualtrics: https://www.qualtrics.com Qualtrics 2025 Global Market Research Trends

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30:26

#615: Is Black Friday still the star of the holiday...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/12/16

Has Black Friday lost its significance as a singular shopping day, or is it evolving into something more strategically beneficial for both consumers and retailers? Today, we’re thrilled to welcome Joe Shasteen, Global Manager of Advanced Analytics at RetailNext. Joe is here to share insights into the 2024 holiday shopping season based on early Black Friday weekend data and what these trends tell us about the shifting consumer behavior landscape. From the rise of intentional spending to the evolving

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29:24

#613: Building brands through collaboration,...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/12/11

Today we’re going to talk about the power of collaboration, innovation, and sustainability in building brands that make a huge impact on consumers while leaving a smaller impression on the Earth. To help me discuss this topic, I’d like to welcome Eric Liedtke, Executive Vice President of Brand Strategy, Under Armour, formerly of Adidas and Unless Collective. Eric Liedtke has served as Executive Vice President, Brand Strategy since August 2024. Before joining Under Armour, Mr. Liedtke was the

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30:50

#612: Shared understanding of business needs with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/12/09

As a leader, it’s not enough to simply provide clear instructions of what you want done. Today we’re going to talk about the need for everyone on a team to understand the business needs and objectives of the overall organization or business unit they are contributing to. To help me discuss this topic, I’d like to welcome Patty Soltis, Senior Customer Experience Manager, Upwork. RESOURCES Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart

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16:32

#611: Optimizing e-commerce content with Ashlyn...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/12/06

Is your e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be the key to unlocking both customer engagement and business growth.I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world’s leading brands and hearing all about Optimizely’s platform and how it enables 1:1 personalization, streamlined content operations, and incorporates the

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25:43

#610: Unlocking greater customer loyalty with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/12/04

What if your loyalty program could tap into a $20 billion opportunity that most of your competitors are overlooking? Imagine increasing engagement by offering rewards that your customers are already looking for—are you ready to drive loyalty through car rentals?Today, we’re diving into strategies for boosting engagement in loyalty programs with Aleksander Kaczmarek, VP of Loyalty Partnerships at CarTrawler. We’ll explore findings from their Driving Loyalty report, which reveals how loyalty programs

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37:31

#609: AI-powered DXPs and brand-aware personalized CX...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/12/02

How much time does your marketing team spend on repetitive tasks that could be automated? Imagine if AI could free up that time by creating brand-aware content, letting your team focus on what matters most—creating impactful customer experiences. Today, we’re exploring the future of Digital Experience Platforms and AI with Kathie Johnson, Chief Marketing Officer at Sitecore. We’re going to look at what an AI-Powered DXP is, and how it helps marketers achieve their goals and overcome some of their

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29:00

#608: Why the C-Suite needs to pay more attention to...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/11/29

Are outdated views on social media holding your brand back? With over 5 billion active users, neglecting social channels might be costing you more than you think—in revenue, reputation, and even stock price stability.Today we’re exploring the C-suite’s perspective on social media with Dr. Antonis Papatsaras, CTO of Hootsuite, the social media performance engine powering the content of brands and organizations across platforms worldwide since 2008. We’ll discuss the misconceptions surrounding social

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27:37

#607: Preparing for tiktokified journeys and the...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/11/27

Is your marketing team ready for the future? As the lines between physical and digital blur, and buyer journeys become more non-linear than ever, those who fail to adapt may find themselves left behind.I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world’s leading brands and hearing all about Optimizely’s platform and how it enables 1:1 personalization, streamlined content operations, and incorporates the latest generative

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21:29

#606: Connecting experimentation to business outcomes...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/11/25

How do you know if your marketing efforts are actually driving real business outcomes? Imagine being able to tie every experiment, campaign, and variant to metrics that truly matter. I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world’s leading brands and hearing all about Optimizely’s platform and how it enables 1:1 personalization, streamlined content operations, and incorporates the latest generative AI features. Today,

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29:48

#605: AI agents working across the marketing workflow...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/11/22

What if your AI assistant could do more than just generate content? Imagine an AI agent that works across your entire marketing workflow, enhancing both creativity and productivity—are you ready to transform your marketing team? I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world’s leading brands and hearing all about Optimizely’s platform and how it enables 1:1 personalization, streamlined content operations, and

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27:08

#604: Creating a great post-purchase customer...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/11/20

While there is much focus on the overall customer experience, the post purchase experience doesn’t always get the attention it needs—and deserves—as retailers focus heavily on customer acquisition and getting the sale, but post purchase is the key to building lifelong customer relationships.Today we’re going to talk about how to create a great post-purchase experience, what some of the key elements are, and what retailers need to be thinking about next. To help me discuss this topic, I’d like to

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23:35

#603: What happens to marketers if Google is split...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/11/18

What if one of the biggest tech giants in the world was dismantled? With the DOJ’s antitrust decision on Google just days away, are we on the brink of a seismic shift in how we access information and advertise online? Today, we’re exploring the potential breakup of Google and its implications for consumers, advertisers, and publishers with Steven Read, Chief Product Officer at adMarketplace. We’ll discuss what this historic antitrust case could mean for innovation and competition in the search

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37:06

#602: Breaking down language barriers in customer...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/11/15

How many times have you felt misunderstood by customer service? Imagine if your brand could solve every communication barrier, regardless of language, in real-time. Could that transform your customer experience? Welcome to today’s episode, where we’re discussing how to break down language barriers in customer service with Mike Clifton, and Max Schwendner, both Co-CEOs at Alorica. RESOURCES Alorica: https://www.alorica.com Wix Studio is the ultimate web platform for creative, fast-paced teams at

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28:04

#601: Improving the Customer Experience in a Feedback...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/11/13

What if your customers are staying silent after a bad experience - or even a good one for that matter? If you’re waiting for feedback to drive improvement, the silence might already be costing you more than you think.Today we’re exploring the future of customer feedback with Isabelle Zdatny, Head of Thought Leadership at the XM Institute at Qualtrics. We’ll dive into the findings from Qualtrics' 2025 Consumer Trends Report, the challenges of the “feedback recession,” and the role technology could

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33:19

#600: AI Agents in Marketing with Raj Rikhy, Microsoft

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/11/11

Welcome to today’s episode where going to talk about AI agents as well as the intersection of artificial intelligence and marketing with Raj Rikhy, Principal Product Manager at Microsoft. We’ll explore the functionalities and strategic uses of AI agents and how marketers can leverage them to enhance their initiatives. About Raj Rikhy As a Principal Product Manager at Microsoft, I have over six years of experience in developing and delivering innovative products that utilize Generative AI

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37:55

#599: Increasing AI literacy to improve outcomes with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/11/08

Are your employees afraid that AI will take their jobs, or maybe not even something as extreme as that but still uknown? As AI transforms the workplace, understanding how to make your teams feel more comfortable with these tools might be the key to your organization’s success. Today we’re exploring how AI literacy can transform the workplace with Jason Lapp, CEO of Beautiful.ai. We’ll dive into survey findings that reveal employee fears around AI and discuss strategies for dispelling those fears

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29:51

#595 State of the marketing jobs market with Sue...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/10/30

In this special episode, brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions, we’re going to talk about a few things today, including the state of the job market and how elections, the economy, and AI are affecting the plans that hiring managers and job seekers are making for 2025.RESOURCES Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev

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30:43

#594: Designing for infinite moments of truth with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/10/28

How can a single “moment of truth” with your brand exist when customers are unique, their experiences personalized, and the world continually changing? What if the success of your brand depends not on a single moment, but on an unlimited number of moments you might not even be aware of? This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated, and collaborative agency that believes in the power of ideas and the strength of people. Today we’re

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38:18

#593: Integrating AI into enterprise marketing...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/10/25

AI itself isn’t a goal. In the enterprise, marketers that effectively integrate artificial intelligence into their operations in meaningful ways will start to see the tangible returns that leaders in the space are already realizing. Today we’re going to talk about the reality of AI adoption in the enterprise, and how marketers should be thinking about a workplace where humans and AI agents are working together. To help me discuss this topic, I’d like to welcome Adam Brotman, Co-Founder and Co-CEO,

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193 results

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