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PODCAST

The Art of the Brand

Third Eye Insights

Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized branding experts who help you cut through the noise, see trends first and navigate the complicated world of branding. Enjoy weekly discussions about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests. This is the go-to podcast for business owners and industry experts to stay relevant and cut through the

business marketing

All Episodes

00:03:29

What Marketers Can Learn From Trump

The Art of the Brand ·

2023/07/24

Love him or hate him, Trump understands messaging and there is alot you can learn from his approach to microscripts that can help you connect and convince your target audience to buy from you. In this episode, Camille breaks down microscripts and how you can use them to keep your brand top of mind with your consumers.

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00:16:52

The Stanley Cups' TikTok Phenomenon: Why things go...

The Art of the Brand ·

2023/06/14

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00:04:19

You won’t believe who tacobell’s target market...

The Art of the Brand ·

2023/06/09

In this episode, we're use Taco Bell as a Case Study to show how important Target Market personas are and how Taco Bell is nailing their marketing.

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00:05:57

The first airline to do this will win.

The Art of the Brand ·

2023/06/09

In this episode, we talk about the importance of customer experience. What better example of what NOT TO DO than airlines!

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00:06:43

Why The Bests Are The Worst to Marketing Themselves

The Art of the Brand ·

2023/06/09

Are you the best at what you do? You probably have bad marketing.. this is your sign to invest in your own brand!

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00:05:28

Louis Vuitton's Brand Disaster

The Art of the Brand ·

2023/05/23

In this episode, Camille explores why she thinks the Louis Vuitton brand is on the decline.

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00:07:40

Viral Dyson Video Takeaways

The Art of the Brand ·

2023/05/23

In this podcast, Camille and Phillip reflect on the feedback received from the dyson video that went viral online. The Dyson case study has over 1 million views and counting; with many users having passionate opinions that couldn’t be ignored. Hear Camille and Phillips key takeaways from the videos. Don’t forget to leave your opinions and comments below.

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00:03:57

The Joke Tiffany & Co Can't Recover From

The Art of the Brand ·

2023/05/17

Luxury brands need to stop chasing engagements.

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00:02:28

Tailor Your Message to the Medium - The WealthSimple...

The Art of the Brand ·

2023/05/15

This is the #1 to make money through digital marketing. You have to tailor your message to the medium and who you are trying to attract.

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00:04:45

PRIDE WASHING & VIRTUE SIGNALING WILL KILL YOUR BRAND

The Art of the Brand ·

2023/05/05

Join Camille Moore and Phillip Millar in a video about the importance of authenticity in marketing.

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00:03:27

How to Nail Branding: Dyson Case Study

The Art of the Brand ·

2023/05/05

Branding is more than just a logo, and Dyson is the perfect case study illustrating a brand that has perfected the complete brand experience.

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00:09:51

R.I.P to Tim Hortons Brand

The Art of the Brand ·

2023/05/02

This is a call to the Tim Hortons marketing team to #BringBackTheRim. Join Camille Moore and Phillip Millar in a lament over the poor marketing decisions that have enraged the nation by going digital.

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00:20:29

Budlight $5 Billion Marketing Mistake

The Art of the Brand ·

2023/05/02

Today’s Marketing Yard Sale is brought to you by @budlight ⁠#budlightdylanmulvaney ⁠ In this episode, we talk about the huge Budlight marketing mistake with the Dylan Mulvaney campaign released on March 2023.

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00:49:17

Marketing Lounge Talks: Agency vs Freelancer and the...

The Art of the Brand ·

2023/04/29

In this podcast, Camille Moore and Hannah Appel talk about the difference between working with freelancers and working with an agency for your branding and your marketing strategy and the pros and cons of both. The two also dive into viral content, how to get virality and how to not be sold a pipe dream

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00:05:28

CHAT GPT: A FOOLS GAME

The Art of the Brand ·

2023/04/27

Undoubtedly, AI language models like Chat GPT have changed the world. Many industry experts have proclaimed the end of many marketing positions but Camille Moore and Phillip Millar have an alternative opinion thats worth tuning in for.

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00:08:16

Marketing Misteps: Lagree Needs a Branding Wake-Up Call

The Art of the Brand ·

2023/04/20

In this episode, we talk about Studio Lagree, an advanced pilates system and how the style of workout missed their mark by lacking a cohesive brand. This video caused quite a stir on Tiktok because of how confusing the business and brand are for the end user. Hear what Camille & Phillip have to say about Studio Lagree in this in-depth podcast on the topic of marketing, brands and boutique fitness.

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136 results

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