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PODCAST

SEO Is Not That Hard

Are you eager to boost your website"s performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.Whether you"re a beginner or a seasoned SEO

business marketing

All Episodes

36:59

Topical Authority: How To Build Content Hubs That...

SEO Is Not That Hard ·

2025/02/24

Send us a text Unlock the secrets to elevating your SEO game with our special guest, Matt Tomkin from Tao Digital Marketing. Matt brings invaluable insights into transforming your website into an organic lead generation powerhouse. Learn how a law firm turned a niche topic into an evergreen source of quality leads, demonstrating the power of content hubs. We discuss the synergy between link building and topical authority, and how effective content can sometimes rival even the most high-end li...

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16:12

GROWTH Framework - Step 1 : Gather

SEO Is Not That Hard ·

2025/02/21

Send us a text See the work in progress: https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharing Unlock the secrets of SEO growth and elevate your online presence with the GROWTH framework, where mastering user intent is key. Join me, Edd Dawson, as we explore the first critical step: "Gather." You'll discover how mining the questions users ask online, from platforms like Google's People Also Ask, Reddit, and Quora, can skyrocket your content's relev...

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46:37

Editorial Gold: Unlocking the Secrets of Digital PR &...

SEO Is Not That Hard ·

2025/02/19

Send us a text Unlock the transformative power of digital PR and link building with expert insights from Chris Pantelli, co-founder of Linkify. Discover the art of earning coveted editorial links from top-tier publications and learn how to skillfully engage with journalists while navigating the complex landscape of editorial policies. We promise to equip you with cutting-edge strategies, from the intricacies of newsjacking to the nuances of inbound and outbound pitching, all aimed at enhancin...

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16:25

Conversational Search

SEO Is Not That Hard ·

2025/02/17

Send us a text What if your approach to SEO could be completely transformed by the power of conversational search? Discover how AI chatbots like ChatGPT, Bing Copilot, and Google Gemini are reshaping the SEO landscape with their ability to engage in dynamic, context-aware interactions. Join me, Edd Dawson, as we unpack the mechanics behind this shift from traditional keyword searches to AI-driven dialogues, exploring the profound implications for SEO strategies. Uncover the secrets to adaptin...

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16:48

Why (Most) SEO Tools Are Flawed

SEO Is Not That Hard ·

2025/02/14

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a...

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36:12

SEO, Design, UX and Accessibility with David Pisarek

SEO Is Not That Hard ·

2025/02/12

Send us a text Find David on Linkedin : https://www.linkedin.com/in/pisarek/ Find Wow Digital at : https://wowdigital.com/ Unlock the secrets behind creating an unforgettable online presence for your non-profit with insights from design and programming expert David Pesarek. In our latest episode, we promise you’ll learn how the seemingly trivial blink-of-an-eye—just 0.05 seconds—can shape user perceptions and determine the success of your digital strategy. We break down the necessity of a ...

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35:08

Edd Guests on Podcasting Amplified

SEO Is Not That Hard ·

2025/02/10

Send us a text Link to Podcasting Amplified - https://claricast.com/podcasting-amplified/ Unlock the secrets to boosting your podcast's visibility and engagement as we sit down with Edd Dawson, the brain behind "SEO is Not That Hard." As a leading voice in the SEO industry, Edd shares his wealth of knowledge on how to leverage SEO for elevating your podcast game. From understanding listener search behaviors to ranking on Google and even optimizing for AI platforms like ChatGPT, this episode...

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18:06

GROWTH Framework - Introduction

SEO Is Not That Hard ·

2025/02/07

Send us a text See the work in progress document at: https://docs.google.com/document/d/1q0d_puFnMSwElNwaxo70uMwOM34dONKJcxE6q_JwyeE/edit?usp=sharing All comments and critiques more than welcome! Details in that doc for how to get in touch. Imagine having your online business hit rock bottom overnight, only to rise like a phoenix five times stronger. That's exactly what happened to me when the infamous Google Penguin update dismantled my broadband price comparison site back in 2012. From t...

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45:16

Unlocking Local SEO Opportunities with Daniel Molina

SEO Is Not That Hard ·

2025/02/05

Send us a text Unlock the potential of local SEO for your business with insights from Daniel Molina, CEO of Redpalm.us. If you've ever wondered how to attract more local customers, especially in service-oriented businesses like hair salons, restaurants, and trades, this episode is your blueprint to success. Daniel and I discuss the unique aspects of local SEO compared to traditional strategies and explore why mobile searches often include "near me." By optimizing content with geolocation deta...

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14:27

Domainers

SEO Is Not That Hard ·

2025/02/03

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a...

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9:44

301 Redirect Confusion

SEO Is Not That Hard ·

2025/01/31

Send us a textSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedi...

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11:03

How to avoid SEO Snake Oil

SEO Is Not That Hard ·

2025/01/29

Send us a textSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedi...

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15:58

How Martin Lewis Drives Massive Traffic—and What SEOs...

SEO Is Not That Hard ·

2025/01/27

Send us a textWhat happens when a financial guru's advice sends shockwaves through the digital world? Join me, Edd Dawson, as I unravel the remarkable influence of Martin Lewis, the UK's consumer finance authority, whose TV program on saving money caused an unexpected surge in traffic to my UK-based websites. With a focus on mobile phones, broadband, and energy, discover how his consumer-first approach and transparency have earned him the trust of millions. We'll explore his journey from fina...

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16:09

GROWTH Framework Outline

SEO Is Not That Hard ·

2025/01/24

Send us a textLink to the Framework Outline: https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharingLook forward to hearing your feedback!SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our ...

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30:32

Crafting Content that Captures and Engages with Andre...

SEO Is Not That Hard ·

2025/01/22

Send us a textCould you be sabotaging your own SEO efforts without realizing it? Join me, Edd Dawson, as I sit down with Andre Savoie, an SEO veteran with nearly 20 years of experience, to unravel the secrets of successful SEO strategies. Andre warns against the allure of "get rich quick" schemes and highlights the costly mistakes businesses often make when chasing rapid results with low-cost services. We dive into the importance of understanding SEO from the ground up, sharing personal misst...

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34:05

Influencer Marketing with Marc Hillander

SEO Is Not That Hard ·

2025/01/20

Send us a textDiscover how influencer marketing is revolutionizing the way brands connect with audiences, and learn from the expert insights of Marc Hillander, our first-ever guest on "SEO is Not That Hard." Marc, a specialist in influencer marketing, reveals how influencers are not just enhancing brand awareness but are becoming essential players in today's marketing strategies, especially among younger demographics who use platforms like TikTok and Instagram as their go-to search engines. I...

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13:23

Goodhearts Law - when targets go bad

SEO Is Not That Hard ·

2025/01/17

Send us a textSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedi...

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11:26

Own Your Branded Search (hat tip to Carl Hendy)

SEO Is Not That Hard ·

2025/01/15

Send us a textSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedi...

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15:11

Trademarks and SEO (and when a brand threatened to...

SEO Is Not That Hard ·

2025/01/13

Send us a textSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedi...

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16:33

Accountability

SEO Is Not That Hard ·

2025/01/10

Send us a textSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedi...

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361 results

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