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PODCAST

Marketing With Laryssa

Laryssa Wirstiuk

Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with

business marketing

All Episodes

41:32

249 - Improve Your Jewelry Brand's Social Media Presence

Marketing With Laryssa ·

2023/07/17

Episode #249 - "Improve Your Jewelry Brand's Social Media Presence" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to Episode #249. In this episode, we're closing out our mini-series on social media marketing and diving into an essential aspect of any digital marketing strategy—assessing the performance of your social media efforts. If you're like most jewelry entrepreneurs, then social media has become an integral part of your jewelry

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46:01

248 - Tips for Jewelry Marketing on Instagram,...

Marketing With Laryssa ·

2023/07/10

Episode #248 - "Tips for Jewelry Marketing on Instagram, Facebook, Pinterest, and TikTok" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to Episode #248. We're continuing our mini social media marketing series and building upon the previous episode, when I gave you the lowdown on the four most relevant social media platforms for jewelry brands today: Instagram, Facebook, Pinterest, and TikTok. Now that you're familiar with these

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04:15

BONUS - Sign Up for "Jewelry Marketing Jumpstart"...

Marketing With Laryssa ·

2023/07/03

BONUS EPISODE - "Sign Up for "Jewelry Marketing Jumpstart" Before Access Ends!" Links and Info From This Episode: "Jewelry Marketing Jumpstart" - https://joyjoya.com/jump Hi, my Sparklers! I just wanted to release a short but sweet bonus episode during the Fourth of July holiday in the US, since I'm taking this week off the podcast. I'm sharing a few announcements and reminders in this episode and then I'll be back with a new regular episode about social media marketing next week. Jewelry Marketing

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37:23

247 - Overview of Social Media Platforms for Jewelry...

Marketing With Laryssa ·

2023/06/26

Episode #247 - "Overview of Social Media Platforms for Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to Episode #247. Finally in our Jumpstart Series, we've made it to social media marketing for jewelry brands. After wrapping up our insightful mini-series on email marketing, it's time to explore the ever-evolving landscape of social media in 2023. Brace yourselves because we've got three exciting episodes ahead,

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38:17

246 - How Jewelry Brands Can Level-Up Their Email...

Marketing With Laryssa ·

2023/06/19

Episode #246 - "How Jewelry Brands Can Level-Up Their Email Marketing" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to Episode #246. Today we're going to be building upon our email marketing mini series and diving into some advanced tactics that will skyrocket your jewelry email campaigns and take your jewelry business to new heights! Now, even if you're new to the world of email marketing and feel like you're still finding your

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42:06

245 - How to Send a Jewelry Email Campaign, From...

Marketing With Laryssa ·

2023/06/12

Episode #245 - "How to Send a Jewelry Email Campaign, From Planning Through Execution" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to Episode #245. Today, we'll be getting into the intricate workings of crafting successful email campaigns that truly make a difference for your jewelry brand, all the way from the planning stages through the actual sending of the email to your subscribers. In the previous episode, we laid the foundation

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44:03

244 - 5 Tips: Email Marketing for Jewelry Businesses

Marketing With Laryssa ·

2023/06/05

Episode #244 - "5 Tips + Best Practices - Email Marketing for Jewelry Businesses" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to Episode #244. Today, we're diving into one of my absolute favorite topics: email marketing for jewelry brands. If you've been following along, you know that in our last episode, we talked about the importance of content distribution. And guess what? Email is a rockstar when it comes to distributing your

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05:14

BONUS - Come to My "Office Hours" at JCK Las Vegas!...

Marketing With Laryssa ·

2023/05/29

BONUS EPISODE - "Come to My "Office Hours" at JCK Las Vegas! And Apply for a $12K Grant!" Links and Info From This Episode: $12K Jewelry Marketing Grant - https://joyjoya.com/grant "Jewelry Marketing Jumpstart" - https://joyjoya.com/jump JCK Social Media Talks: How to Make Sense of Your Social Media Analytics Friday, June 2 at 12:30pm How to do a Social Media Audit Saturday, June 3 at 3:30pm ChatGPT/AI to Help You Streamline Social Media Creation and Posting Sunday, June 4 at 12:30pm Hey

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42:12

243 - Amplifying Your Jewelry Marketing With Content...

Marketing With Laryssa ·

2023/05/22

Episode #243 - "Amplifying Your Jewelry Marketing With Content Distribution" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. To learn more about the $12K Jewelry Marketing Grant, visit https://joyjoya.com/grant. Welcome to Episode #243. In this episode, we're diving deep into the world of content distribution. Have you ever wondered what exactly distribution means and why it's crucial for your jewelry marketing content? We're about to uncover

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42:27

242 - Delight Your Customers with Jewelry Marketing...

Marketing With Laryssa ·

2023/05/15

Episode #242 - "Delight Your Customers with Jewelry Marketing Content" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. To learn more about the $12K Jewelry Marketing Grant, visit https://joyjoya.com/grant. Welcome to Episode #242. In this episode, we'll be covering how your content can improve not only your jewelry marketing but also the customer experience. Do you want great customers who order from you multiple times and also tell their

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43:45

241 - Support Your Jewelry Marketing With Content...

Marketing With Laryssa ·

2023/05/08

Episode #241 - "Support Your Jewelry Marketing With Content Pillars" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. To learn more about the $12K Jewelry Marketing Grant, visit https://joyjoya.com/grant. Welcome to Episode #241. In this episode, we'll be talking all about content pillars for your jewelry marketing. You've probably heard the word "pillar" before in reference to architecture; it's something that holds up a structure. Similarly,

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36:12

240 - SEO Copywriting for Jewelry Marketing

Marketing With Laryssa ·

2023/05/01

Episode #240 - "SEO Copywriting for Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to Episode #240. In this episode, we'll be talking all about SEO copywriting for jewelry marketing. We're building on the last two episodes, which introduced you to SEO for jewelry marketing and then taught you how to do strategic keyword research while uncovering SEO-driven content opportunities. So please do catch up on #238 and #239

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46:55

239 - SEO Content Opportunities and Keyword Research...

Marketing With Laryssa ·

2023/04/24

Episode #239 - "SEO Content Opportunities and Keyword Research for Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to Episode #239. In this episode, we'll be diving deeper into the world of Search Engine Optimization (SEO) for jewelry marketing. In our last episode, we gave you a taste of what SEO is and how it works. But in this episode, we're going to take it to the next level by showing you exactly how to conduct

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44:45

238 - A Beginner's Guide to SEO for Jewelry Marketing...

Marketing With Laryssa ·

2023/04/17

Episode #238 - "A Beginner's Guide to SEO for Jewelry Marketing Content" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to episode #238! Today, I'm diving into the exciting world of search engine optimization, or SEO for short. Now, I know that SEO can be a tricky topic for many jewelry entrepreneurs and marketers out there. It's often shrouded in mystery and can leave people feeling baffled. But fear not! Throughout the next few

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41:09

237 - Optimize Your Jewelry Marketing With Effective...

Marketing With Laryssa ·

2023/04/10

Episode #237 - "Optimize Your Jewelry Marketing With Effective Web Content" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to episode #237! I move beyond all the foundational stuff we've covered so far since the beginning of the year, from shaping your brand to getting to know your audience and competition, brainstorming content ideas, and creating a content plan. Now we're getting into the nitty-gritty details of making content. In

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39:34

236 - Transform Your Jewelry Marketing Content Ideas...

Marketing With Laryssa ·

2023/04/03

Episode #236 - "Transform Your Jewelry Marketing Content Ideas into a Functional Plan" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to episode #236! I discuss how you can transform your ideas for marketing your jewelry into a functional content plan! You and/or your team will be able to use this plan to stay organized, focused, and on track toward achieving your goals. If you want to be a jewelry marketing superstar, then you need

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49:22

235 - Tactics for Generating Jewelry Marketing...

Marketing With Laryssa ·

2023/03/27

Episode #235 - "Tactics for Generating Jewelry Marketing Content Ideas" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to episode #235! I share tips on how to kickstart your brainstorming process for strategic jewelry marketing content that shines brighter than a diamond. Let's face it: coming up with fresh and exciting ideas for your jewelry brand can be tough. But fear not, because I've got you covered with a step-by-step process that

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36:22

234 - Create a Winning Content Strategy for Your...

Marketing With Laryssa ·

2023/03/20

Episode #234 - "Create a Winning Content Strategy for Your Jewelry Brand" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to episode #234! Today, we're going to take all the pieces of "Jewelry Marketing Jumpstart" and turn them into a killer content strategy for your jewelry brand. We've covered everything from nailing down your jewelry brand identity to telling captivating stories and analyzing your competition. And let's not forget

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37:41

233 - Metrics that Matter: KPIs for Jewelry Marketing...

Marketing With Laryssa ·

2023/03/12

Episode #233 - "Metrics that Matter: KPIs for Jewelry Marketing Success" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to episode #233! Today, we're going to dive into the world of jewelry marketing and explore some impactful key performance indicators (KPIs) that will help you crush your business goals. Last time, we talked about setting SMART goals, but that was just the beginning. If you want to track your jewelry marketing progress

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44:02

232 - Drive Jewelry Marketing Success Through...

Marketing With Laryssa ·

2023/03/06

Episode #232 - "Drive Jewelry Marketing Success Through Goal-Oriented Content" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to episode #232, where we'll be diving into the juicy details of setting goals that are Specific, Measurable, Attainable, Relevant, and Time-Based (SMART). Trust me, these goals are the secret sauce to creating killer jewelry marketing content that's purpose-driven and effective. By the end of this episode,

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