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PODCAST

Let"s Talk Loyalty

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

business marketing

All Episodes

38:54

#617: Building Loyalty with Benefit Loves: Insights...

Let"s Talk Loyalty ·

2024/11/20

This episode focuses onBenefitLoves… the loyalty programme fromBenefitCosmetics. Members can book treatments, earn Hearts for rewards and discover new products first. With Rachel Mercer, the Loyalty Operations Manager atBenefitCosmetics for the UK and Ireland. She has worked atBenefitfor 2.5 years and worked on launching the programme and is now managing it and the strategy going forwards.Today we will be learning about her favourite loyalty programmes, howBenefitLoves… is building member engagement

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22:21

#616: Aiming to Understand the Customer: Tech to take...

Let"s Talk Loyalty ·

2024/11/19

Executive faculty members from the Loyalty Academy™, the CEO of the The Wise Marketer Group,Bill Hanifin, and his CMO, AaronDauphinee continue their technology-focused conversation this week in theWiser Loyaltypodcast series for Let’s Talk Loyalty.In this series loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation.Additionally, you can expect that each month they cover

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44:49

#615: Accor Plus - The Subscription Loyalty...

Let"s Talk Loyalty ·

2024/11/14

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today we are meeting perhaps the leading hotel travel subscription programme in the world, from the Accor Group in the Asia Pacific region.Many listeners will be familiar with Accor, the global hotel group that now offers 45 hotel brands and a total of 5,600 properties around the world from smart economy hotels, all the way up to luxury five-star palaces, exquisite residences and

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51:04

#614: Stix: el punto de las grandes marcas

Let"s Talk Loyalty ·

2024/11/13

This episode of Let's Talk Loyalty is in Spanish. En el episodio de Let’s Talk Loyalty en Español tenemos a Eduardo Leonidas quien es Founder y CEO de Stix es el programa de lealtad con un modelo de coalición basado en Brasil que integra a grandes cadenas de retail como Pao de Azúcar, Extra, Droga Raia, Drogasil, Shell, C&A, Sodimac, entre otros. El programa fue fundado en 2020. Anteriormente a Stix, Eduardo fue director de estrategia del grupo Pao de Azucar y previo fue Vicepresidente de

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18:43

#613: Technology of AI is Changing the Way Marketers...

Let"s Talk Loyalty ·

2024/11/12

Welcome to theWiser Loyaltypodcast series for Let’s Talk Loyalty where our loyalty industry SMEs provide their weekly perspectives on constructs from theThe Loyalty Academy™curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation.Additionally, you can expect that each month they cover content from one of the core courses and this month it is around Loyalty Technologies (course 109).Executive faculty members from the Loyalty Academy™, the CEO of theThe Wise Marketer Group-

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39:34

#612: TrueBlue from JetBlue - Airline Loyalty Driving...

Let"s Talk Loyalty ·

2024/11/07

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today I am thrilled to be talking with JetBlue, a relatively young New York based airline that began in 2000 with a vision of “bringing humanity back to air travel”.As an airline, JetBlue’s focus is on premium leisure travelers, which of course requires a very different mindset for a loyalty programme than a long haul carrier would need. Joining me today to share how their business strategy

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40:35

#611: Building Loyalty: Bupa Global's Life Rewards...

Let"s Talk Loyalty ·

2024/11/06

Join Carly Neubauer, Managing Director of Elevate Loyalty and OneTap Group, in this episode of Let's Talk Loyalty as she welcomes Rob Harker, the Head of Customer Loyalty at Bupa Global. With an impressive career spanning various industries, including airlines, hotels, travel, banking, and FMCG, Rob shares his insights into building a true loyalist approach at Bupa. Discover how the innovative "Life Rewards" program is transforming customer loyalty and learn about the key strategies that drive

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21:27

#610: What’s Trending in Loyalty Tech?

Let"s Talk Loyalty ·

2024/11/05

Executive faculty members from the Loyalty Academy™, the CEO of the The Wise Marketer Group, Bill Hanifin, and his CMO,AaronDauphinee join you this week for theWiser Loyaltypodcast series for Let’s Talk Loyalty.Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses.This month our conversation turns to

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36:10

#609: Ahold USA Shares Loyalty Insights (Largest...

Let"s Talk Loyalty ·

2024/10/31

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today we’re featuring a leader from a group that includes five leading omnichannel grocery brands in the United States.Ahold Delhaize USA is a division of global food retailer Ahold Delhaize and includes Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop, which taken together comprise the largest grocery retail group on the East Coast and the fourth largest grocery

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32:21

#608: Global customer transformation via B2B loyalty...

Let"s Talk Loyalty ·

2024/10/30

Marc St Pierre tells a compelling story of how his team at Anheuser Busch InBev delivered a global business transformation process to automate B2B sales and to enhance the customer experience for AB InBev's B2B clients. This radically improved the customer experience and created a high customer adoption rate to the tune of $40bn sales through the new platform. Equally of interest is how this process created a B2B loyalty platform which is executed globally but is managed locally to be relevant and

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20:31

#607: Mixing it Up with Analytics-Driven Market Examples

Let"s Talk Loyalty ·

2024/10/29

Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group,Bill Hanifin, and his CMO, AaronDauphinee join you this week for theWiser Loyaltypodcast series for Let’s Talk Loyalty.Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses.This month we are addressing the topic of Data

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41:43

#606: India's Largest Footwear Retailer Metro Brands...

Let"s Talk Loyalty ·

2024/10/24

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today’s episode comes from India, now the world’s most populous country with 1.4 BILLION people and some incredible loyalty programmes that deserve global attention!We were delighted to be introduced to Metro Brands by our friends in Capillary Technologies, a retail brand and a household name in the Indian market.Metro Brands is one of the largest footwear specialty retailers in India, with

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01:02:38

#605: LEAL - La plataforma de gestión de relaciones...

Let"s Talk Loyalty ·

2024/10/23

This episode of Let's Talk Loyalty is in Spanish.Leal es la plataforma de gestión de relaciones con el cliente enfocada en ayudar a las empresas a que conozcan mejor a sus clientes a través de estrategias de data, analíticos, mercadeo, el uso de inteligencia artificial y machine learning para que ofrezcan promociones y comunicación personalizada que aporten al incremento de los ingresos.Hosted by Alex SaulShow Notes:1)Camilo Martinez F.2) Leal

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20:29

#604: A Topline on Analytical Approaches

Let"s Talk Loyalty ·

2024/10/22

Let’s Talk Loyalty brings you theWiser Loyaltypodcast series with the CEO and CMO of the Wise Marketer Group, Bill Hanifin andAaronDauphinee.They are executive faculty members from the Loyalty Academy™ who provide weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation.Our loyalty industry SMEs tackle a topic each month from the content of one of the core courses - Data Analytics in Loyalty Marketing (course #107)

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39:07

#603: Alshaya Shares Insights as Winner of the 2024...

Let"s Talk Loyalty ·

2024/10/17

This episode is available in audio format on ourLet's Talk Loyaltypodcast, and in video format onwww.Loyalty.TV.Today’s episode features the Alshaya Group which is a dynamic family-owned enterprise first established in Kuwait in 1890.Alshaya Group is now one of the world’s leading brand franchise operators with thousands of stores, cafes, restaurants and leisure destinations across MENA,Turkey and Europe, as well as a growing online and digital business, featuring a total of 70 brands including such

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36:21

#602: Mastercard's Kyle Clark Shares Ideas and...

Let"s Talk Loyalty ·

2024/10/16

Today we’re back chatting with our friends in Mastercard given their recently launched Holiday Spend Forecast Report which is focused on what we can expect for the upcoming Christmas season, based on research from the Mastercard Economics Institute.Joining me today to share insights such as the effects and opportunities presented by the 2024 holiday calendar, as well as the predicted growth rates for consumer shopping is Kyle Clark, Senior Vice President of Merchant Loyalty with Mastercard.Kyle

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18:54

#601: If You Want to [Zero] Paaarrrty, Then Check...

Let"s Talk Loyalty ·

2024/10/15

This week'sWiser Loyaltypodcast series for Let’s Talk Loyalty sees our executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin, and his CMO,AaronDauphinee return.This week our SMEs will examine the origins of zero party data terminology and define it relative to other types of data that can be captured and utilized in your loyalty program.For this podcast series the two provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum

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42:49

#600: BILT Rewards Continues Dramatic Growth Amidst...

Let"s Talk Loyalty ·

2024/10/10

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today’s episode features one of the few brands we’ve had on the show for a third time.BILT Rewards is the first ever loyalty program that rewards people for simply paying their rent and spending locally in their neighbourhood, no matter where they live.BILT Members can earn points and access exclusive benefits on rent payments, and now also at local restaurants, pharmacies, fitness studios

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34:14

#599: Understanding Loyalty: Learnings from global...

Let"s Talk Loyalty ·

2024/10/09

In this episode we are delighted to interview Rich Long. Based in Chicago, Rich has significant cross sector loyalty experience working for global brands including PepsiCo and McDonald’s, and U.S. brands like Allstate and US Cellular, together with supporting a wide range of other brands that span many industries while serving as a consultant.Today we will be learning about his favourite loyalty programmes, highlights and key learnings from the programmes he has worked on and what he sees as the

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18:16

#598: Data Sources – How much is enough and when it...

Let"s Talk Loyalty ·

2024/10/08

Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin, and his CMO, AaronDauphinee join you this week for theWiser Loyaltypodcast series for Let’s Talk Loyalty.Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses.This month we are addressing the topic of Data

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219 results

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