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PODCAST

The Social Strategist

Michelle Gifford

The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.

business

All Episodes

39:36

Ep 277 How to Get Unstuck with Jaime, The...

The Social Strategist ·

2024/01/09

Are you feeling stuck in your business? Then this episode is for you. My friend Jaime from The Unstuckologist walks us through how to get unstuck. She teaches us how to come up with better thoughts that can govern our actions so that we can actually grow the business we want. Jaime provides several practical steps you can take now, so that you can make changes today. "One of the biggest missteps that keeps us stuck is that we try to prevent bad things from happening versus focusing on what we can

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34:37

Ep 276 Brittany Hanks on Going All-In on Your Business

The Social Strategist ·

2024/01/02

Brittany Hanks of Home and Kind shares about her exerience of making the no-nonsense decision to go all-in on her business. She highlights how she made her business grow and thrive by having a mindset shift of considering herself a CEO, outsourcing responsibilities, and creating the work-life balance that served her best. You can find Brittany on Instagram @homeandkind, on her website at https://homeandkind.com and at her SHOP where she sells products to make your life easier. Sign up for my weekly

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51:01

Ep 275 How to Authentically Gain 300k Followers on...

The Social Strategist ·

2023/12/26

I'm sharing this one again because it's one of my personal favorites and one of my top listened to interviews. Get ready to take notes, because it's a good one! Enjoy my interview with Sharon McMahon from Sharon Says So. Sharon grew from 14k followers to 400k in just four months. See just how she did it and how her strategies can work for you. In this episode, we talk about: How to build brand evangelism to grow your business, how much of YOU should you put in your business, what to do when you go

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20:29

Ep 274 State of My Business and What It Means for You

The Social Strategist ·

2023/12/19

2023 is coming to an end! It's been a pretty massive year for me in growth personally and professionally and I'm excited because the things that I learned this year are going to help you in your business! I'll walk you through the changes and what I did to make them happen. Sign up for my weekly trending audio emails HERE. Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Also be sure to follow along on

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12:13

Ep 273 How to Confidently Step into Your CEO...

The Social Strategist ·

2023/12/14

There is so much tied up in how we feel about money and making money. In the previous episode, I interviewed Sarah Young, who helps women figure out how to manage their money. In this follow-up episode, I want to talk about how you can step into a new identity relating to money. Let's talk about how you can become someone who makes the kind of money that you want to make and own that identity! You can find Sarah on Instagram @itssarahyoung or on her website. Sign up HERE for her free guide to scale

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34:17

Ep 272 - How to Start Investing and Building Wealth...

The Social Strategist ·

2023/12/12

Today I’m chatting with a super-savvy business woman named Sarah Young. Sarah is the CFO for Young & Co., an online business where she and her team provide tax and accounting services for business owners. We’re talking about how to build more wealth for the future and keep more of your hard-earned money. We’ll also delve into current events and empowering women so they take more ownership of their businesses. You can find Sarah on Instagram @itssarahyoung or on her website. Sign up HERE for her

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25:22

Ep 271 - 2024 Social Media Marketing Trends to...

The Social Strategist ·

2023/12/05

2024 is coming and I’m sharing my predictions for how social media is going to change in the New Year. I’ll give you several areas to focus on in your business so that you can achieve those goals you’ve been working toward. Whether you’ve got 100 followers or 150,000, these strategies can apply to you and your business. We’ll talk about how social media can function as a search engine, why people are consuming videos more than other types of content, and how you being your authentic self is exactly

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15:05

Ep 270 Stop Confusing Your Audience - Zack Zeller...

The Social Strategist ·

2023/11/30

Today I’m doing a deep dive into my last episode with email marketing expert Zack Zeller. We’re talking about how being specific about who you serve can actually help you attract more customers, not fewer! We’ll also teach you how to turn those followers into email subscribers. And figure out the best way to segment them so they’re ready to buy when the time is right. I love using Many Chat to automate my Instagram responses. Sign up for Many Chat here:

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41:45

Ep 269 Zack Zeller: Finding Your Irresistible Siren...

The Social Strategist ·

2023/11/28

I’m excited to have my friend, email marketing specialist Zack Zeller on the podcast today. We are in a mastermind together and I have learned so much from Zack! He’s sharing the 3 reasons people skip over your emails and how to send emails when your audience is actually ready to purchase. You can find Zack at zackzeller.com and learn how to Double Your Email Sales with his simple tips. Find him on LinkedIn HERE or on Instagram @zackzeller. Get my FREE 131 hook ideas HERE! Join Insta Social Society

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11:26

Ep 268 Use the Haters: Follow-up with Helen from...

The Social Strategist ·

2023/11/23

If you tuned into the podcast on Tuesday, you’ll know that Helen Morrison was able to breathe new life into her family’s 100-year-old business, Frownies, with the power of social media. Today I’m breaking down what we learned from Helen and how the power of a personal brand can help give your business more recognition. We’ll also learn how negative comments can actually help you! You can find Helen on Instagram @frownies, TikTok @frowniesfamily, and on her personal page @helenkmorrison. Be sure to

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46:32

Ep 267 4X Your Business with the Power of a Personal...

The Social Strategist ·

2023/11/21

Learn how Helen Morrison breathed new life into her family’s century-old business with these Instagram tools! Helen is the face of Frownies, which sells facial patches that are an alternative to botox. The business has been around since the 1890s, but only recently came into the spotlight through social media. Helen has used her personal touch to skyrocket her followers, 4x her revenue, and help bridge the gap between TikTok and Instagram. She knows that showing up consistently and being yourself

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20:17

Ep 266 Getting What You Actually Want - Natty Lewis...

The Social Strategist ·

2023/11/16

When was the last time you sat down and actually thought about what you want? Is your business going in the direction that you want it to? So often women become “accidental CEOS” and don’t take the time to figure out what they truly want - for their business, as well as for their personal life. I’m breaking down what we talked about with my business coach, Natty Lewis, on Tuesday’s Episode 265. I’ll walk you through how to figure out what you want and not be afraid of dreaming big. Grab a pen and

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35:48

Ep 265 Meet My Coach and Level Up Your Emotional IQ...

The Social Strategist ·

2023/11/14

I’m bringing out the big guns today with my friend, Natty Lewis! Natty has been my coach for the past year and has helped me find my vision and not be afraid of going after what I really want. I’ll give you a sneak peek into how her emotional IQ coaching works and how it’s been a game changer for my business as well as my personal life. Natty Lewis is a motivational speaker and has worked in sales and marketing for more than 12 years. She helped create a framework for emotional wellness training

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17:48

Ep 264 No One Can Compete With Someone With Passion -...

The Social Strategist ·

2023/11/09

In our last podcast (Episode 263), I interviewed my friend Janssen from Everyday Reading about how she is growing her business on Instagram. I’ll walk you through her best tips for making content that your followers will love and that you will love making! Hint: Keep it simple. Janssen Bradshaw shares book reviews and tips for getting your kids to love reading on her blog, Everyday Reading. She’s been blogging since 2006 and has a massive email list. Follow her on Instagram @everydayreading. Not

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42:37

Ep 263 Expert Instagram Secrets with Janssen from...

The Social Strategist ·

2023/11/07

Do you wonder who is actually growing on Instagram? Are you looking for real-life tips on how to engage your audience? Today I’m talking with my friend Janssen Bradshaw from Everyday Reading. She’s sharing her strategy for growing a community on Instagram and driving her audience back to her blog. Janssen shares book reviews and tips for getting your kids to love reading on her blog, Everyday Reading. She’s been blogging since 2006 and has a massive email list. Follow her on Instagram

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12:35

Ep 262 Do You Have the Social Quotient? John Meese...

The Social Strategist ·

2023/11/02

In the last interview with John Meese (Episode 261), he gave me some advice. We did a breakdown of my business and the products I offer. So here’s a little sneak peek behind the scenes of what John recommended and how I implemented some of it in the last month. I'm here to help your business grow. My business isn't perfect. I'm learning and growing all the time, just like you are. This episode is going to be pulling back the curtain. Because guess what I did? I took John's advice. I launched the

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39:22

Ep 261 How John Meese Does Digital Marketing With...

The Social Strategist ·

2023/10/31

I’m excited to introduce you to one of my friends, John Meese. He is brilliant and we are in a mastermind together. In this episode, he's going to use me and my business as a case study to talk about what changes he would make to my digital product suite. John Meese helps smart professionals turn their wisdom into wealth by building a thriving online education business. He is the author of two books: “Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One)” and

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19:57

Ep 260 Get Prepped for Black Friday

The Social Strategist ·

2023/10/26

Black Friday is only four weeks away! Are you ready? Do you have a plan for what products you are going to promote? It’s ok if you don’t yet. I’m here to help! I’m sharing my four-week plan of what you can do now to make sure Black Friday goes off without a hitch. We’ll go over what steps to take and how to nurture your audience now so that they’re ready to buy when Black Friday comes. Hint: you’re probably not sending enough emails! It’s my birthday week! I’m doing tons of giveaways and Instagram

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22:58

Ep 259 How to Stop the Spiral When Things Go Wrong

The Social Strategist ·

2023/10/24

Have you ever been stuck in a spiral? Something goes wrong in your business and you just start spiraling and suddenly you don't even want to show up anymore. You don't know why you're even here. And why did you even start? I've been there many times. In this episode, we're going to dive into some step-by-step things that you can do to pull yourself out and get going again. This is practical, tactical personal advice, and I'm always here for that. I’m going to give you a sneak peek into the emotional

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19:11

Ep 258 Audit Your Instagram

The Social Strategist ·

2023/10/19

I get it. You're posting on Instagram every week and trying to figure out if what you’re doing is actually working. What is not working? In this episode, we're going to talk about how you can audit your own Instagram. We're going to look at your bio and your content. We're going to see if there's anything that you need to change in order to look more professional. We need to be sure we are attracting the right people so that you can get more followers and more buyers. If you're feeling stuck with

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