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PODCAST

SEO in 2026

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We"re pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes

business marketing

All Episodes

15:04

The intersection between UX and SEO - with Laura Iancu

SEO in 2026 ·

2025/03/14

Laura Iancu discusses the intersection between UX and SEO with David Bain.Talking points include:Do you need to be a UX designer to deliver a user-friendly website architecture?What are some simple steps to take in order to deliver a search engine-friendly website?How do you like to stay on top of the latest UX trends and techniques?How do you ensure that UX and SEO works together effectively in a large organisation?What do you look for as a user to ensure that your website is mobile friendly?You

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15:49

Use AI to help do the dirty work, but don't forget to...

SEO in 2026 ·

2025/03/13

Andy Mollison shares the importance of using AI to help do the dirty work (the boring bits), but don't forget to be human first. He shares that using scripts and tools can automate processes that would normally take hours.Discussion points include:You say “Don’t forget to be human-first.” What does that mean in practice? What elements need to be done by a human?What processes should you be automating?How do you use AI to create meta descriptions?How do you use AI for redirect mapping?You also

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17:09

SEO will be more about people, building relationships...

SEO in 2026 ·

2025/03/12

In this episode, Nikolas Monti-Potsolakis shares that SEO will be more about people, building relationships and getting to show empathy. Being in someone’s shoes. Understanding. And ultimately caring for their clients' business. For the person. Not just the numbers. Going above and beyond their needs and egos.Discussion points include:How can you measure the ROI of people?What good does building relationships and showing empathy do for SEO?How do you care for a client’s business and what good does

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16:57

The importance of relevance and depth when it comes...

SEO in 2026 ·

2025/03/11

Amit Raj discusses the importance of relevance and depth when it comes to content and link building with David Bain.Discussion points include:What is relevance? Available vs retainable market / KD scoreLinks - context - what content attracts best links? Most relevant links - content pitching publicationsWhat do you mean by depth?What does this mean when it comes to content?What does this mean when it comes to link building?How do you measure relevance and depth?Where does this fit into an overall

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14:30

Don't forget the human touch - with Desmond Boateng

SEO in 2026 ·

2025/03/10

Desmond Boateng shares the importance of not forgetting the human touch, hosted by David Bain.Discussion points include:How do you know when to use the human touch and when to rely on AI and automation?When does the use of AI go too far?You say that Google is smart enough to recognize your AI content - surely if you’re subtle with your use of AI content then this won’t be obvious to Google?How do you go about demonstrating the human touch?How does incorporating the human touch make a positive

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16:20

The return to Human Written Content - with Julia...

SEO in 2026 ·

2025/03/07

In this episode, Julia Carolin-Zeng discusses the return to human written content, how the flood of AI content has caused a decrease in qualityand seeing a return to content written by humans with a human voice.Talking points include:How do you measure this decrease in quality?Is AI not getting better and better?How can human writers possibly compete with the speed of AI?What does “with a human voice mean”?What aspects of human writing can compete with AI?Are search engines not ambivalent nowadays

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15:20

SEO in 2025 is about task completion and query...

SEO in 2026 ·

2025/03/06

Arnout Hellemans shares that SEO in 2025 is a lot about task completion and query satisfaction. This means that UX and CRO will start to play an even bigger part in the ordering of documents.Discussion points include:What do you mean that SEO in 2025 is a lot about task completion and query satisfaction?How do you optimize for task completion and query satisfaction?What role will UX and CRO play in SEOWhat metrics will Google look at specifically?What are some examples of UX and CRO improvements

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17:02

Focus on creating original, expert-driven content...

SEO in 2026 ·

2025/03/05

Jade Pruett shares the importance of focusing on creating original, expert-driven content with real stories and insights - and that Google rewards value over keyword stuffing.Discussion points include:What does the best original content look like at the moment?What do you mean by expert-driven content?Can you use internal and external experts?What kind of real stories and insights do Google prefer?What is your preferred way of producing this type of content?Should we try to produce vide, audio and

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18:37

In 2025, SEO strategies will prioritise user...

SEO in 2026 ·

2025/03/04

In this episode, Fabio Embalo shares that in 2025, SEO strategies will prioritise user experience, leverage AI-driven content and branding synergy, and emphasise mobile-first indexing, as search engines evolve to deeply understand user intent and content relevance.Discussion points include:How do we use AI and Machine Learning to analyse search trends?And what about content strategies - how do we use AI and Machine Learning to refine that?Can we use it to better understand user intent?How is search

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15:56

Accessibility will be a ranking factor - Heike Knip

SEO in 2026 ·

2025/03/03

According to Heike Knip's conversation with David Bain, accessibility will be a ranking factor in 2025.Topics discussed include:Why will Accessibility be a ranking factor?How important will it be?What does Accessibility seem more important now than it used to be?How will it impact rankings?What legislation is going to enforce this?What will SEOs and UX professionals have to do to comply with the law?How will they know that their accessibility has improved?What software can they use to monitor their

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15:32

Optimize both for both search engines and users -...

SEO in 2026 ·

2025/02/28

Sara Fernández Carmona shares the importance of optimizing for both search engines and users. Hosted by David Bain.Discussion points include:How would you define accessibility?In 2025, the European Union will enforce the European Accessibility Act - how would you summarise that and what does that mean for SEOs?What are the areas that providing good accessibility offers beyond visual impairments?-Cognitive disabilities: clear and straightforward content benefits those with cognitive

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15:47

Accessibility is sexy again (with the changes to the...

SEO in 2026 ·

2025/02/27

Billie Geena Hyde shares that Accessibility is sexy again (with the changes to the European Accessibility Act). Hosted by David Bain.Discussion points include:What changes have we seen to the European Accessibility Act?How does this affect SEOs?What are examples of the real data and facts around accessibility?How do we measure the value of improving accessibility?What are some big opportunities for SEOs?Can we use AI to assist with this?How does this fit into a digital strategy?

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16:16

Adapt to AI search trends with strong brand authority...

SEO in 2026 ·

2025/02/26

Yordan Dimitrov shares the importance of adapting to AI search trends with strong brand authority.Discussion points include:What AI search trends are you referring to?How do you adapt to AI search trends with strong brand authority?What does strong brand authority look like?How do you measure strong brand authority in the age of AI?How will AI search trends continue to evolve?How will this impact the need to continue to adapt as a brand?What are the key elements to creating a successful brand in

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15:59

Customer Experience is the Alpha and Omega of SEO in...

SEO in 2026 ·

2025/02/25

Martina Zrzavá Libřická shares that Customer Experience is the Alpha and Omega of SEO in 2025 - with David Bain.Discussion points include:What does Customer Experience becoming the Alpha and Omega of SEO actually mean in practice?Why is customer experience so important to SEO?What data should SEOs be looking for to find out more about their users?Which other in-house teams should you involve to make this a success?What information are you looking to find out from customers?What should you do with

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15:57

Embrace Search Experience Optimisation with Search...

SEO in 2026 ·

2025/02/24

Damien Robert discusses the importance of embracing Search Experience Optimisation with Search Marketing & Web Accessibility - hosted by David BainTalking points:Why is Search Marketing and Web Accessibility linked?How would you define web inclusivity - and is this different from web accessibility?How do you create an experience that’s welcome to everyone?How do you ensure that your site is universally engaging?How is paid search’s role changing?What are some key aspects of web accessibility

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18:06

How should SEO work in a world where AI has a bigger...

SEO in 2026 ·

2025/02/21

Pedro Dias shares show SEO should work in a world where AI has a bigger role - with David Bain.Discussion points include:When you talk about AI having a bigger role, what do you mean exactly?How do we work in this kind of world?What does this mean for the content that we publish?How do we design and structure websites in order to retain value and protect unique valuable knowledge?Are there any downsides to this?Should we not just let our content be consumed by AI? Is that not inevitable? Will we not

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17:33

In 2025, "SEO PR" is essential - with Alan Silvestri

SEO in 2026 ·

2025/02/20

Alan Silvestri shares why in 2025, "SEO PR" is essential - with David Bain.Discussion points include:- Introduction to "SEO PR" and its importance.- Guidelines - domain authority, traffic- Key components: link quality evaluation, content strategy, outreach principles.- Creating link-worthy content that serves both PR and SEO goals.- Proactive link acquisition techniques in PR campaigns.- Optimizing for high-value link placements and relevant anchor text.

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17:15

Remove the complexities of SEO and get back to basics...

SEO in 2026 ·

2025/02/19

Simon Cox reveals why it's important to remove the complexities of SEO and get back to basics in 2025, in a discussion with David Bain.Talking points include:What do you mean by saying that no-one is going to be able to keep up with AI in 2025?Should SEOs not try to use AI?What do you mean by saying that you should remove the complexities of SEO?What are the basics that everyone should get back to?How do you ensure that you are focusing on the right basics?How do you justify not focusing on AI to

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15:41

Ensure that you're answering prospects' questions and...

SEO in 2026 ·

2025/02/18

Jess Joyce shares why it's essential that you're answering prospects' questions and pain points - with David Bain.Discussion points include:How do you know who your prospects are?How do you know what their needs and pain points are?How do you know you’re answering the right questions?What data do you use?Can you use all this data together?What tools do you use?What does that look like from a content perspective?What does success look like? Why take this approach over something else?

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14:28

Interview a salesperson on your team to get keyword...

SEO in 2026 ·

2025/02/17

Araminta Robertson shares why you need to Interview a salesperson on your team to get keyword ideas for your SEO success - with David Bain.Discussion points include:Why salespeople and not other people in your organisation?Should you interview all salespeople?What topics should you focus on?What questions should you be asking them?How should you structure the interviews?What should you do with the content?How often should you do this?After this, should you interview other people in the company?

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