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PODCAST

Marketing Guides for Small Businesses

Marketing Guides for Small Businesses

We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company"s marketing system or leave it out as it may not apply to your business. Either way, you"ll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone. Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each

business marketing

All Episodes

00:49:12

Marketing Things That Bug Us - Part 1

Marketing Guides for Small Businesses ·

2023/03/29

Welcome to today's episode where we'll be discussing some of the marketing things that bug us. In this multi-part series, we'll explore the common marketing issues, myths, things that are misunderstood or overlooked. I We'll share our personal experiences and opinions on these topics and provide suggestions on how to avoid these annoying practices in your own marketing campaigns. Whether you're a marketer looking to improve your tactics or a business owner tired of irrelevant or

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00:54:02

Unlocking the Power of Marketing: Understanding the...

Marketing Guides for Small Businesses ·

2023/03/29

Unlocking the Power of Marketing: Understanding the Importance of Strategy Before Tactics In this episode of our Marketing Guides for Small Business Podcast, we dive into the crucial topic of strategy before tactics. Our experts discuss the impact of having a solid marketing strategy in place and how it can lead to better results for your business.

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00:54:56

Google Ranking Signals

Marketing Guides for Small Businesses ·

2023/03/29

Welcome to today's episode where we'll be discussing Google Ranking Signals. Google uses a complex algorithm to determine which websites to display on the search engine results page. In this episode, we'll explore the different factors that Google takes into account when ranking websites, such as website content, backlinks, page speed, mobile-friendliness, and user experience. We'll also discuss how to optimize your website for these ranking signals and improve your chances of appearing higher

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00:50:03

Developing Your Content Plan

Marketing Guides for Small Businesses ·

2023/03/29

Welcome to this episode, where we'll be discussing how most businesses don't do nearly enough when it comes to creating content. We'll discuss how to create a content plan and why you need one. Creating a content plan is crucial for building a strong online presence and reaching your target audience. In this episode, we'll cover the key components of a content plan, including identifying your target audience, determining your content goals, brainstorming content ideas, creating a content

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00:48:23

2023 Marketing Trends And How To Leverage Them

Marketing Guides for Small Businesses ·

2023/03/29

2023 Marketing Trends And How To Leverage Them In this podcast your marketing guides will explore trending marketing strategies, tactics, and tools, and how you as a small business can take advantage of them this coming year.

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00:37:44

A Brief History of Marketing

Marketing Guides for Small Businesses ·

2023/01/23

Today we’re going to totally nerd out. We’re discussing the history of marketing: When did marketing first begin? What did early marketing look like? What has impacted marketing over the years? Decades? Centuries? Listen in to learn where we’ve come from and where we’re going. You’ll definitely learn something you probably didn’t know before. Plus, you might just get some ideas that help your business move successfully into the future by looking at what the past has taught us! We have a look

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00:46:37

The State Of Search Ad Spend And What To Be Aware Of...

Marketing Guides for Small Businesses ·

2023/01/19

In this episode, we discuss what we, as marketers see as some Google search ad trends in 2023. Costs have increased and conversion rates have decreased; although that varies by industry. There are also some interesting trends when it comes to demographics.

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00:37:44

A Brief History Of Marketing

Marketing Guides for Small Businesses ·

2023/01/19

In this episode we’re discussing the history of marketing: When did marketing first begin? What did early marketing look like? What has impacted marketing over the years? Decades? Centuries? Listen in to learn where we’ve come from and where we’re going. You’ll definitely learn something you probably didn’t know before. Plus, you might just get some ideas that help your business move successfully into the future by looking at what the past has taught us!

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00:57:28

Predictions: What Will Be Important for Marketing...

Marketing Guides for Small Businesses ·

2023/01/16

In today’s episode, your Marketing Guides are weighing in on what we think will be important for 2023. TikTok, Google, Facebook, customer behavior and expectations, artificial intelligence, privacy change–all of these and more have evolved and are poised to have a big impact on marketing in 2023. Check out this episode to learn more about what to expect in the coming year and how you can prepare your small business for success. We discuss: How important thought leadership will be in

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00:50:44

Marketing Planning For Success

Marketing Guides for Small Businesses ·

2023/01/09

As another year wraps up, many of us are thinking about next year’s success. In this episode, we look at marketing planning for success. We cover what marketing planning entails, who should be involved in the process, how to successfully map out your marketing and how to create a plan you can actually stick to. Tune in to learn how you can effectively review the past year’s marketing efforts and plan for a successful year ahead. We discuss: How to ensure the marketing plans you create

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00:36:12

SEO for Video Content

Marketing Guides for Small Businesses ·

2023/01/02

Video is the most consumed content on the internet. As video consumption has steadily increased, the importance of using it for your business has also increased. Even small businesses can benefit from including video in their content marketing efforts–how-to videos are one of the most searched for videos on YouTube. But it’s not as easy as just making a video and uploading it to YouTube. Just like any content you share, SEO is important for video content. There are a few things you can do

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00:51:18

TikTok and Facebook Ads with Expert Jon Loomer

Marketing Guides for Small Businesses ·

2023/01/02

Jon Loomer is an accidental marketer and advertising educator who launched jonloomer.com in 2011 after two layoffs. He found a niche in advanced Facebook advertising beginning in 2012. His experience with Facebook goes back to his years with the NBA when the league partnered with Facebook in 2007. Jon’s business is built around educating advertisers on the tools, skills, and strategies that they need to succeed. He is now in the process of adjusting his business and brand to the ever-changing

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00:52:53

Myths About SEO

Marketing Guides for Small Businesses ·

2023/01/02

If you run a small business, you likely already know the importance of SEO. But you may feel overwhelmed with the amount of information out there telling you what you should or shouldn’t do when it comes to SEO. Maybe you’re trying to decide if you should invest in some help with your SEO but aren’t sure how to evaluate potential partners. In today’s episode, we’ll cut through the information overload, debunk common SEO myths and equip you with the knowledge you need to make smart decisions

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00:27:57

Is a Holiday Promotion Right for Your B2B Business?

Marketing Guides for Small Businesses ·

2022/12/30

Today’s episode is all about holiday promotions. When we think of holiday promotions, what comes to mind for most of us are B2C or other consumer-facing promotions. Which makes sense. For retailers, the holiday season truly is “the most wonderful time of the year” –most retailers make 30% of their annual sales in the last few weeks of the year. Many B2B companies, however, completely gear down during the holiday season, assuming there are no sales to be made or value in marketing during the

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00:51:44

Facebook Ads For Small Businesses: Getting Started

Marketing Guides for Small Businesses ·

2022/12/26

Facebook continues to be a social media powerhouse. Even though other platforms are growing in popularity, Facebook continues to have a large audience of engaged users. Despite this, many businesses have not tried Facebook advertising or have tried it without success. If you’re a small business owner who would like to get started with Facebook advertising, today’s episode is for you. We’ll take a look at everything you’ll want to know before you start advertising on Facebook. If you’d like to

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00:45:28

What Every Small Business Owner Needs To Know About...

Marketing Guides for Small Businesses ·

2022/12/19

You’ve spent time building a great website, developing lots of great content and establishing a solid digital marketing strategy. Now, for some reason or another, you need to migrate your website. You’ve heard this can potentially undo your hard-earned SEO work and might cause a drop in website traffic. While this may be true in some cases, if done right, migrating your website doesn’t need to impact your traffic or revenue. Today’s episode will help you understand what a website migration

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00:53:06

How To Write Effective Blogs For Your Small Business

Marketing Guides for Small Businesses ·

2022/12/12

If you spend any amount of time on the internet, you’ve probably realized that there are a ton of bad blogs out there–blogs that are poorly written, don’t provide the information you’re looking for, are stuffed with keywords but don’t provide you with any real value or are just trying to sell you something. In today’s episode, we’re going to dig into writing effective blog posts that provide real value to your customers and potential customers. Blogging is one of the most powerful content

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00:42:50

Web Analytics For Small Businesses: What to Track and...

Marketing Guides for Small Businesses ·

2022/12/05

Are you wondering if your small business needs web analytics? If you have a website, then yes, you need web analytics. Web analytics gives you insight into the performance of your website and is a valuable tool for any company with a website. Exploring your web analytics can help you understand how your website’s visitors behave once they’re on your site, who your audience is, where they’re from and how they found your site. You can also see what your most popular content is and what might be

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00:43:57

Brand Building For Small Businesses

Marketing Guides for Small Businesses ·

2022/11/28

Branding includes your logo, name, design and any other components associated with your brand’s identity. But branding goes further than that. It captures almost everything about your business–your vision and mission, the look and feel of your store (whether brick and mortar or virtual) and website, your social media profiles, the tone of your emails and social posts, and the way you market and deliver your product or service. Perhaps most importantly, branding isn’t just what you do or claim

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00:48:34

Dr. J.J. Peterson, Head of StoryBrand and Host of the...

Marketing Guides for Small Businesses ·

2022/11/21

When a potential customer arrives at your website, is it immediately clear to them how you can help them? Is your message clear? When your marketing message isn’t clear, you lose people immediately. In today’s episode, Dr. J.J. Peterson, Head of StoryBrand and Host of the Marketing Made Simple Podcast, joins us to share how you can clarify your message. Since 2013, Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow

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260 results

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