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PODCAST

Sound in Marketing

Dreamr Productions

NBC, McDonald’s, Netflix, and State Farm all have a sound. Did you just sing it? Host Jeanna Isham of Dreamr Productions and Sound In Marketing Learning explores how far brands are willing to go to make their companies and products memorable and profitable through sound strategy. Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b Let’s make this world of sound more intriguing, more unique, and more and more on brand.

business marketing

All Episodes

19:32

Episode 21- Sound In Hospitality With Andreas Cooper...

Sound in Marketing ·

2019/11/19

In this episode, Andreas Cooper from Smart Voice Systems and I talked about merging old and new technology to make a smoother transition for the hospitality industry, how the Volara software is different, and his partnerships with hotels to help educate and introduce voice technology; what is the benefit and expectations. Hotels are still new to the game in voice technology but when they fully embrace it the effect will be quite lucrative in many different ways. The hospitality industry is a great

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23:27

Episode 20 - Sonic Signatures With Jon Brennan and...

Sound in Marketing ·

2019/11/12

In this episode, we talked about establishing an audio DNA for a brand, merging sonic branding within user experience audio, and forecasts of what the sound marketing landscape will look like in the future. This sound revolution age isn’t going away. It will only become more and more relevant as voice technology adoption and creation continues. It is important now more than ever to find your brand sound identity. There is even a shift towards creating a unique voice to reflect a brand before

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20:51

Episode 19- Sonic Signatures With Jon Brennan and...

Sound in Marketing ·

2019/11/05

In this episode, we talked about Sonic Signatures and what they do, the importance of considering what platform you are using before creating your campaign, the education of brands and agencies on new best practices in this new era of audio marketing, and how important it is to designate music and sound as part of your branding; not just an afterthought. Now-a-days, we have an endless amount of musical options from production music catalogs and libraries. It’s easy to get overwhelmed or just not

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17:17

Episode 18- Sound Saves The Day

Sound in Marketing ·

2019/10/29

In this episode, I discussed: Vibroacoustic therapy, a non pharmacological non invasive therapy that has a proven track record of a massive reduction of symptoms in patients suffering from cancer, heart, lung, and blood disorders, infectious diseases, mood disorders, and miscellaneous conditions. Sound vibrations can actually contribute to an experience of relaxation and pain management. 40-80Hz is considered the most “therapeutic” frequency range. Understanding the power of sound vibrations can

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12:05

Episode 17- Alexa, Send Me A Sample

Sound in Marketing ·

2019/10/22

In this episode, I discussed a number of different topics including: The progression of voice technology in smart speaker “skills” as well as the consumers’ interest. The March 2019 Smart Speaker Consumer Report from Voicebot.ai The 2019 State of Voice Assistants as a Marketing Channel report. Food industry and their lead into utilizing voice tech at present. Where and how people are voice shopping. Adobe Digital Insights (ADI) survey. The opportunity and advantages of experimenting now will pay

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17:32

Episode 16- Measuring the Value of Sound With Scott...

Sound in Marketing ·

2019/10/15

In this episode of Sound In Marketing, Scott and I discussed: Veritonic, an audio effectiveness and measurement platform. How Veritonic gains attention and clientele. Convincing the world that what the consumer “hears” matters. Adopting new ways of thinking in the marketing world is not an easy feat. Audio as an afterthought on a sound first platform is a recipe for disaster. New technology gives us the ability to course-correct in real time with incredibly specific and detailed predictive

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20:10

Episode 15- Measuring the Value of Sound With Scott...

Sound in Marketing ·

2019/10/08

In this episode of Sound In Marketing, Scott and I discussed: Veritonic, an audio effectiveness and measurement platform. How Veritonic gains attention and clientele. Convincing the world that what the consumer “hears” matters. Adopting new ways of thinking in the marketing world is not an easy feat. Audio as an afterthought on a sound first platform is a recipe for disaster. New technology gives us the ability to course-correct in real time with incredibly specific and detailed predictive

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20:42

Episode 14- Podcast Your Brand with Matty Staudt...

Sound in Marketing ·

2019/09/30

Thanks for joining me on the Sound In Marketing podcast for part two of my interview with Matty Staudt, former VP of Podcast Programming at iHeartRadio and current CEO and founder of Jam Street Media a podcast production company for brands. My name is Jeanna Isham and I’m Head of Audio at Dreamr Productions and Stage Ham Entertainment. Matty predicts, and I tend to agree that we are in a reboot of the 2001 .com and apps era. The buzz is hot, the advertising dollar spend is high, and so everyone

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18:24

Episode 13- Podcast Your Brand With Matty Staudt...

Sound in Marketing ·

2019/09/24

Today I’m joined by Matty Staudt former Vice President of Podcast Programming at iHeartRadio. Just recently, he took his passion for podcasting full time devoting his full efforts to his company Jam Street Media a podcast production company for brands. Matty is not new to the world of audio. At age 16, he started in broadcast at his hometown radio station then off to CBS Radio to produce the G Gordon LIddy Show in DC, The Sports Guys at WNEW NYC and Alice Radio and Live 105 as the AM Executive

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24:28

Episode 12- Ethics of New Voice Technology With...

Sound in Marketing ·

2019/09/18

Thanks so much for tuning in for Part 2 of my interview with Patrick Givens VP and Head of VaynerSmart, VaynerMedia's Innovations & Emerging Technologies division. We pick up in Part two discussing the ethics of AI in these emerging technologies. Patrick and I discussed the importance of being mindful of a brand’s safety when it comes to using these emerging technologies; calculating the risks and the investment expectations up front to investigate the best practices and paths at present while

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16:55

Episode 11- Ethics of New Voice Technology With...

Sound in Marketing ·

2019/09/10

Sounds are being made whether we realize it or not. It’s not a question of creating sounds, it’s about being mindful of the sounds that we create. Is our sound sincere or is it just a happy (or sad) accident? Patrick Givens, Vice President and Head of VaynerSmart, and I discussed all things sound marketing in this latest episode of Sound In Marketing. There was so much good information, I decided to split the interview into 2 parts. This is Part 1 of my interview with Patrick Givens. In this

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09:26

Episode 10- What Does Sound Look Like

Sound in Marketing ·

2019/08/28

When you hear a sound or a song, your mind creates a visual representation. You hear a car honk, you visualize a car; maybe even a scenario of an angry motorist stuck in traffic honking at the guy in front of him. You hear a baby cry in a crowd. You may not see the baby but you’re picturing one. You hear a song from your past and it brings you back to a specific time and place. Your brain processes sound by creating images. So it only makes sense that sound is visual. Sound is more than just

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12:32

Episode 9- Echo Dot and Voice Technology Review

Sound in Marketing ·

2019/08/21

Today’s episode is about…. Voice Technology. How the world is using it, seeing it, and what we expect from it already. To read the full transcript- go to Episode 9 Blog Transcript at Dreamr Productions This podcast is here to educate on the power of sound, the possibilities of sound and the accessibility of sound in marketing to all brands both big and small. My name is Jeanna and I’m Head of Audio at Dreamr Productions and Stage Ham Entertainment. I create sound identities for companies,

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12:59

Episode 8- Spotify, Pandora, and Other Advertising...

Sound in Marketing ·

2019/08/14

Today’s episode is about advertising in the sound universe. Although there are a bunch of platforms that advertise through sound and music, I decided to do a focus on the two that were most noteworthy to me in present day; Pandora and Spotify. Pandora not only has a super interesting podcast on sound marketing but they also launched their Pandora For Brands department. This is where they actually are working with brands to develop ads to target your exactly specific audience. Pandora will

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11:06

Episode 7- Jingle Vs. Sound Identity

Sound in Marketing ·

2019/07/31

Jingles are fun but if they are not relevant to your brand then they won’t serve their original intent; recall. Without your consumer being able to recall who put that funny or emotional jingle together, then you’ve spent your money on nothing. With sonic branding, you have the power to create something catchy but also relevant and on brand. If done right, the consumer will have no problem remembering what brand put that sound together and easily go back to access more information. I believe that

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10:25

Episode 6- How to Use a Universal Language in Your...

Sound in Marketing ·

2019/07/24

Today’s episode is about how sound can be used as a universal language and can drive marketing effectively and efficiently. This podcast is here to educate on the power of sound, the possibilities of sound and the accessibility of sound in marketing to all brands both big and small. Sound marketing is a great way to break through the noise that visual marketing creates. This podcast breaks down what has happened, is happening, and insights on what’s happening in the future. But the

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13:41

Episode 5- Passive Advertising In Sound

Sound in Marketing ·

2019/07/09

In this day and age no one wants to be sold to. They want to make up their own mind without being pressured. I was listening to a podcast the other day called Brand Builder where Dave Gerhardt VP of Marketing at Drift shares some huge knowledge bombs. He said that according to Harvard Business Review 75% of B2B gather all of their information before even going to your website. That’s pretty phenomenal if you think about it. Information is free. It’s everywhere. Case in point with this podcast. The

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11:40

Episode 4- Sound Subtlety Rocks the Marketing World

Sound in Marketing ·

2019/06/27

Sound is something that has been ever present in our lives. All of our lives. It is all around us telling us what to do. An alarm goes off; sound tells us to wake up. A car horn honks, sound tells us the light might have just changed without us noticing or we may have just cut someone off. The chip reader beeps; sound tells us we’ve just made a successful purchase. And in enters the subtlety of sound marketing. Sound tells us what to do or gives us assurance that we’ve just completed

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07:38

Episode 3- Therapeutic Music and Marketing

Sound in Marketing ·

2019/06/18

Music and sound influences healing. Which impacts emotion. If sound can heal, then sound can influence marketing decisions in an incredibly powerful way. In this episode, we discuss the healing influence of sound and music https://www.mindbodygreen.com/0-17515/what-you-need-to-know-about-sound-healing.html. How manipulating a frequency or a tone or even a way something is spoken, can change the entire message. We can harness this power with our brand voice. We are able to craft our sound to be

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15:17

Episode 2- Marketing Differently

Sound in Marketing ·

2019/06/07

Pandora has been doing some incredibly interesting re-invention lately with new programming in "Pandora stories" https://techcrunch.com/2019/05/08/pandora-expands-its-music-and-podcasts-product-pandora-stories-with-help-from-siriusxms-guests/ as well as their new sound logo https://adage.com/creativity/work/pandora-sonic-logo/1729321. They're not afraid of being brave and trying something that may just be a bold move in the right direction. Speaking of bold, let's talk podcasters. Some consider them

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