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PODCAST

Scaling DevTools

We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.

business marketing

All Episodes

28:35

From VC to DevTools with Karl Clement, founder of...

Scaling DevTools ·

2023/06/01

Karl Clement is the founder of https://codeowners.com/ CODEOWNERS is the single source of truth for code ownership.SummaryIntroducing Karl Code ownershipWhat are the types of people that are implementing code Code OwnershipHow to find and reach platform engineers.What are some of the key metrics that organisations are looking for to measure the value of their tooling?Dora metricsMean time to resolution, MTTRWhat is Backstage and how has it been used?Improving the developer experience with

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29:20

Great Developer Experience with ngrok founder Alan...

Scaling DevTools ·

2023/05/25

Alan Shreve is the founder & CEO of ngrok. ngrok is a simplified API-first ingress-as-a-service that adds connectivity, security, and observability to your apps in one lineWhat we cover:Creating a simple experience for users.Designing for the 90% use case vs. the 10%.How did the idea for ngrok emerge?How the first iterations of the product came about.The internal struggle to create simple interfaces.How do you test your library design?One of the best ways to test library design.Amazon's

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47:33

How Fred Schott built two open source projects with...

Scaling DevTools ·

2023/05/18

Fred Schott is the founder of Astro.build and the Astro technology company. Astro is the all-in-one web framework designed for speed. Pull your content from anywhere and deploy everywhere, all powered by your favorite UI components and libraries.Snowpack is a lightning-fast frontend build tool, designed for the modern web. Before this, Fred founded Snowpack What is Astro and what is it doing? 0:00Fred introduces himself and talks about astro.Fred explains what astro is and what it

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29:25

Top of Hacker News with Anh-Tho from Lago

Scaling DevTools ·

2023/05/11

Anh-Tho is the founder of Lago https://www.getlago.com/ Lago gives you open-source metering and usage-based billing

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27:29

Making developer videos with Jamie Barton, DevRel...

Scaling DevTools ·

2023/05/04

Jamie Barton is a DevRel Engineer at Grafbase https://grafbase.com/ and the host of https://graphql.wtf/

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28:53

How SigNoz grew to 12k GitHub stars with Pranay Prateek

Scaling DevTools ·

2023/04/20

Pranay Prateek is the founder of SigNoz - Open Source Observability with Traces, Logs and Metrics in a single pane. Topics covered:How SigNoz has grown to 12k starsHow did you get started with the open source model? And have there been any teething challenges. Apart from growth, have there been any other benefits?What is the path to monetization (question from Utpal Nadiger)?Could you talk about your technical writer program? Links:SigNoz https://signoz.io/Pranay's Twitter

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34:06

Developer Marketing with Adam DuVander

Scaling DevTools ·

2023/04/11

Adam DuVander is an expert in developer marketing and the author of two books: Developer Marketing Does Not Exist and Technical Content Strategy Decoded. In this episode, we dive deep into the world of developer marketing, specifically focusing on early-stage companies building tools for developers and how to create engaging content for your audience.What we cover:Adam's journey from journalism to developer marketingThe importance of developer marketing for early-stage companies and its

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24:53

Go slow & build good things, with Rob Moore from...

Scaling DevTools ·

2023/04/06

Rob Moore is the CTO and founder of Churnkey - a tool that reduces churn for you automatically. What we cover:- Developer documentation- How Rob buys tools- How Rob discovers tools- Go slow & build good things- How Churnkey worksReferences:- Rob's twitter https://twitter.com/robmoo_re- Churnkey https://churnkey.co/- Super docs super.so

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37:19

PMF is one pivot away with Ant Wilson from Supabase

Scaling DevTools ·

2023/03/30

Ant is the founder of Supabase. Supabase is the open-source firebase alternative and has gone from zero to 47,000+ GitHub stars in a matter of years. What we cover:- Ant's Egyptologist dream - How the Launchpad book showed Ant that building a company is possible- Product Market Fit is always just a pivot away- How to talk about Supabase?- Differences between pre-PMF and post-PMF- How Supabase stay on top of and prioritise huge volumes of product feedback - How Supabase positions itself to

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30:48

Growing with open source projects - Josh Thurman from...

Scaling DevTools ·

2023/03/28

Josh is a Navy Seal turned founder of Uffizzi. Uffizzi provides environments as a Service and works with open source projects like Backstage.Topics- Pivoting between ideas- Working with open source projects to improve products and build credibility Links:UffizziJosh's Twitter

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27:48

Building in-person developer communities with Paul...

Scaling DevTools ·

2023/03/23

Paul Butler is the cofounder of Drifting in Space. They believe that browser-based applications can feel like magic if they’re built with the right tools. They make Jamsocket, a platform for building applications with session backends, and Plane, the open-source server that powers it.What we cover:- The power of in-person meetups- How to communicate complex problems- Deconstructing topics for developer content- Writing about trends e.g. GPU rendered UIs- Going after developers doing

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30:43

Developer marketplaces with Robin Warren, founder of...

Scaling DevTools ·

2023/03/16

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.What we coverThe early days of CorrelloThe advantages of marketplacesWhere to hear from RobinRobin's TwitterRobin's MastadonCorrelloBlue Cat Reports Where to hear from usJack's Twitter Scaling DevTools

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18:58

Demand Generation for DevTools - Dino Kukic from Hygraph

Scaling DevTools ·

2023/03/09

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.What we coverIntroduction HygraphFinding your focusDemand GenerationWhat is a good SEO strategy?Does performance marketing work with developers?How to target developersWorking with sales teamsCollaborating

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26:51

Where should Developer Advocacy sit? With Vera Tiago...

Scaling DevTools ·

2023/03/02

Scaling DevTools is the podcast that investigates how DevTools go from zero to one.What we coverIntroduction to VeraDeveloper advocacy at OutSystemsProgression in OutSystemsMoving around the companyChallengesStrategies at OutSystemsEducationDeveloper advocacy skillsWhere to hear from VeraTwitter: @veratiagoLinkedin: https://www.linkedin.com/in/veratiago/?originalSubdomain=ptMedium: https://vera-tiago.medium.com/https://www.outsystems.com/Where to hear from usTwitter:

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38:31

Shomik Ghosh - office hours with a DevTools investor

Scaling DevTools ·

2023/02/23

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.Shomik is a Partner at boldstart where he focuses on investing in Developer Tools and other enterprise software startups. What we coverAn introduction to ShomikWhere to start?Early stage versus late

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31:21

Making DevTools more human with Carla Sofia Teixeira...

Scaling DevTools ·

2023/02/09

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. What we coverAn introduction to MiroWhat does ‘humanness’ mean?How to leverage ‘humanness’The four pillars of DevRelOutreachProductEducationCommunityAlways be empatheticAlways be respectfulWhere to hear from CarlaTwitter: @CarlaSofiiLinkedin: Carla Sofia Teixeira**https://developers.miro.com/**Where to hear from usTwitter: @JackSBridgerhttps://blog.bitreach.ioNewsletter: https://www.bitreach.io/

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38:10

Great DevRel Content is a process, not a project with...

Scaling DevTools ·

2023/01/19

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.What we coverCreating content is a process, not a projectReusing content effectivelyStay on message!!Consistent gentle pressureBoring but effective strategiesWhere to hear from JasonTwitter:

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34:19

Crossing the chasm with Shawn Wang (swyx)

Scaling DevTools ·

2023/01/12

ResourcesCrossing the chasm by Geoffrey MooreAirbyteNetlify Auth LibraryWardley mapStrategy Letter V by Joel SpolskyThe hardest working graphic in software10x-ing Svelte (Svelte Summit 2022 Talk Notes)swyx’s links:TwitterswyxDX TipsAI writingLearninpublic.orgIntro to tech strategyKey points:Everyone in tech should understand the technology adoption cycle and know which stage of the adoption cycle you’re atFirst time founders obsess about products and second-time founders obsess about

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27:15

The first 2,000 GitHub stars with Matija Šošić from Wasp

Scaling DevTools ·

2023/01/05

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.What we coverAn introduction to WaspThe Wasp journey so farThe ups and the downsHaving convictionReviewing progressCommunication with usersReaching Junior DevelopersWhat advice would you give?Where to hear

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20:05

Giving developers what they want with Deepak Prabhakara

Scaling DevTools ·

2022/12/20

Deepak Prabhakara is the CEO and Co-founder of BoxyHQ. BoxyHQ enables you to add plug-and-play enterprise-ready features to your SaaS product.Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.What we coverAn introduction to BoxyHQGetting BoxyHQ out there in

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171 results

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