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PODCAST

Business of Aesthetics Podcast Show

Business of Aesthetics

The Business of Aesthetics (BOA) podcast show continues to inspire and help our community of aesthetic doctors grow their practices. We bring outstanding leaders in Dermatology, Plastic Surgery, and Aesthetics together to not just achieve more but experience fulfillment in their practice.

health & fitness medicine

All Episodes

38:57

Mastering Medical Practice: Insights from a Family...

Business of Aesthetics Podcast Show ·

2023/07/06

Welcome to our podcast, where we delve into the fascinating world of medical practice with the esteemed Dr. Marc Richmond. Join us as we embark on a captivating journey through his extraordinary experiences and gain invaluable insights into navigating the roadblocks of medical practice.From his early days in Pennsylvania to establishing his practice on the scenic shores of Newport Beach, California, Dr. Richmond's story is one of passion, perseverance, and dedication to family medicine. With a keen

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41:02

Critical Mistakes Practice Owners Must Avoid in 2023

Business of Aesthetics Podcast Show ·

2023/06/29

In this episode, we have a special guest, Naren, a seasoned expert with over 15 years of experience working closely with practice owners. Get ready to dive deep into the four biggest marketing mistakes practice owners make in 2023. Naren takes us on a journey through the ever-changing landscape of digital marketing, shedding light on the importance of search engine optimization (SEO) and understanding how people buy in today's world. He reveals the staggering statistic that up to two-thirds of new

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41:27

Unlocking Aesthetic Success through Community Engagement

Business of Aesthetics Podcast Show ·

2023/06/22

In this episode, Dr. Umstattd shares her insights on market differentiation, nurturing patient relationships, and employing effective branding strategies for exponential growth in the aesthetic industry. She emphasizes the concept of reciprocity, highlighting the importance of investing time and attention in patients. She gains patient reviews, captures impressive before-and-after photographs, and builds a vibrant word-of-mouth referral network by fostering strong relationships. Dr. Umstattd also

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30:33

7 Steps to running a successful event

Business of Aesthetics Podcast Show ·

2023/06/15

In this engaging podcast, Jeff will walk you through every step of the event planning process, from crafting the perfect theme to curating an unforgettable experience. You'll learn how to captivate your audience with enticing demonstrations, showcase real-life success stories, and build meaningful connections that keep patients coming back for more.

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35:35

Mastering Aesthetic Medicine: Unveiling the Power of...

Business of Aesthetics Podcast Show ·

2023/06/09

We are privileged to sit with renowned cosmetic surgeon Dr. Timothy Katzen in this captivating episode. Join us as we explore the incredible impact of education and content creation in aesthetic medicine. Discover how Dr. Timothy Katzen, a true visionary, has utilized the power of social media and video marketing to educate and inspire patients. With over 100 informative videos on YouTube and a substantial Instagram following, he has become a trusted authority, sharing his expertise through

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28:38

What to Pay Attention to With Your Aesthetic Website...

Business of Aesthetics Podcast Show ·

2023/06/01

In this thought-provoking podcast, we delve deep into the intricate world of digital marketing, specifically focusing on optimizing your website to enhance your practice's success. Prepare to unlock the secrets of a truly captivating aesthetic website that captivates and converts visitors into loyal patients. Join a panel of industry experts as they reveal a wealth of knowledge backed by years of experience to propel your practice to new heights. Delve into the minds of potential patients as we

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01:04:11

10 Biggest Legal Mistakes Aesthetic Practice Owners Make

Business of Aesthetics Podcast Show ·

2023/05/25

Join esteemed attorney and legal expert Sarah Shikhman in this enlightening episode as we explore crucial legal considerations within the aesthetics industry. Gain invaluable insights into potential pitfalls and learn from Sarah's extensive experience advising businesses like yours. Discover the ten most significant legal mistakes that can jeopardize your aesthetic business and learn how to avoid them.

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31:09

Revolutionizing Plastic Surgery: Dr. Derek...

Business of Aesthetics Podcast Show ·

2023/05/18

In this captivating episode, we are honored to have Dr. Derek Steinbacher, a highly accomplished plastic surgeon, as our special guest. Dr. Steinbacher shares valuable insights on branding and marketing in the digital era. He discusses establishing a strong organic reputation and leveraging word-of-mouth in the digital realm. Dr. Steinbacher unveils secrets to effectively utilizing social media, websites, and SEO to establish an influential online presence. He emphasizes the importance of patient

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01:13:19

Unlock the Cash in Your Unused Technology: Exploring...

Business of Aesthetics Podcast Show ·

2023/05/11

In this engaging discussion, our guests address concerns related to liability, lack of business expertise, and the emotional attachment to expensive equipment. They highlight the crucial role of Medical Resource Partners (MRP) in connecting healthcare providers looking to sell their equipment with those seeking cost-effective options. Discover the comprehensive range of services provided by MRP, including equipment assessment, marketing, sales, and logistics support.

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43:41

Mentorship and Community: Essential Factors for...

Business of Aesthetics Podcast Show ·

2023/05/04

In this episode of the Business of Aesthetics podcast series, we had the pleasure of speaking with the highly respected and knowledgeable Dr. Troy Pittman. He shared his insights and experience in aesthetic surgery, discussing various topics, including his journey to becoming a successful surgeon, the importance of building a solid team and brand, and tips for managing a successful practice. Dr. Pittman also offered valuable advice for young surgeons and professionals in the field, emphasizing the

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32:57

The Insider's Guide to Winning SEO in the Aesthetic...

Business of Aesthetics Podcast Show ·

2023/04/27

In this podcast episode, Naren Arulrajah shares his wealth of experience in search engine optimization (SEO) and digital marketing, specifically for the physician and aesthetic industries. The episode focuses on the insider's guide to winning SEO in the aesthetic industry.

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42:34

Connecting with and Converting the Millennial Patient

Business of Aesthetics Podcast Show ·

2023/04/20

As the landscape of healthcare evolves, understanding how to engage with the millennial generation effectively has become increasingly important for plastic surgeons. In this episode, we will discuss strategies for connecting, converting, and building trust with millennial patients. We will also explore the use of less anesthesia to attract younger patients and build strong bedside relationships. So, whether you're a seasoned plastic surgeon or just starting out in the field, join us as we delve

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38:43

Treating Dermatologic and Cosmetic Patients of Color-...

Business of Aesthetics Podcast Show ·

2023/04/13

Dr. Bosley's journey is inspiring and highlights the importance of diversity and representation in dermatology. As an African American dermatologist, Dr. Rawn Bosley deeply understands the unique challenges that patients of color face in seeking skin care and hair loss treatment and is dedicated to providing personalized care that considers patients' individual needs and concerns.

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35:25

How One Celebrity Physician Developed His Brand

Business of Aesthetics Podcast Show ·

2023/04/06

Dr. Tijion Esho, known as "the lip doctor," shares his journey on how he became a renowned aesthetic doctor in the UK's aesthetics industry. From leveraging social media to studying successful luxury brands like Chanel, Dr. Esho provides valuable insights on creating unconscious income and scaling a business quickly. Tune in for tips on growing your brand in the aesthetic industry.

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36:14

8 Types of Patients

Business of Aesthetics Podcast Show ·

2023/03/30

Welcome to this week's edition, where we delve into the world of aesthetics and explore the different types of patients that come through the door. In this episode, we take a closer look at how to handle different types of patients in the field of aesthetics. From the great and good to the bad and worst, we share insights on how to navigate through different patient scenarios. Every patient is unique, and we discuss how to approach each one with care, empathy, and professionalism. Whether you're

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38:40

How to Best Navigate the Advantages and Disadvantages...

Business of Aesthetics Podcast Show ·

2023/03/23

In this podcast episode, we delve into the world of plastic surgery and discuss the advantages and disadvantages of practicing in a group. Dr. Derek Rapp discusses the risks and rewards of starting a solo practice versus joining an established partnership, highlighting the benefits of having access to resources such as exam rooms, billing personnel, attorneys, servicing, and group purchasing organizations. However, they also caution against the potential downsides of working in a competitive

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43:12

What Madonna Looked Like at the Grammys: Lessons from...

Business of Aesthetics Podcast Show ·

2023/03/16

Get ready for an episode that's all about keeping patients fresh-faced and fabulous! We're diving into one of the most buzzed-about topics in the entertainment world - Madonna's jaw-dropping appearance at the Grammy Awards. With fans and critics alike wondering just how she achieved that barely recognizable look, we're bringing in an expert to help us unpack the mysteries. In this episode, we're chatting with board-certified dermatologist and all-around skin guru Dr. Jeanine Downie, who shares her

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39:26

The Sweet Spot Between a Medical and an Aesthetics...

Business of Aesthetics Podcast Show ·

2023/03/09

In this episode, Dr. Alison Tendler discusses her journey from ophthalmology to aesthetics and how more people are starting to venture into this field. She discusses the growing acceptance of self-care and how the conversation around aesthetics has evolved from introducing Botox to clients to its current level of acceptance. Dr. Tendler stresses the importance of preventive care and the desire to maintain a healthy and youthful appearance. Additionally, she highlights how her ophthalmology and

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38:30

Trends and Technology with Dr. Bruce Katz

Business of Aesthetics Podcast Show ·

2023/03/02

Welcome to this episode of our podcast, where we explore the latest trends and technology in the field of dermatology. Today, we are joined by a renowned dermatologist, Dr. Bruce Katz. In this episode, we will delve into the latest toxin and filler innovations and how they are changing the landscape of cosmetic dermatology. We will also discuss patient trends and the importance of customizing treatments to meet each patient's unique needs. Dr. Katz will share his insights on technology

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38:37

Patient Communication: How to Build Trust and...

Business of Aesthetics Podcast Show ·

2023/02/23

Building a strong connection with patients is crucial for aesthetic practitioners. Patients often come in with a particular idea of what they want to achieve through aesthetic treatments, but it's important to remember that they may not fully understand the procedures or potential outcomes. Therefore, it's essential to actively listen to their concerns and questions, educate them on the available treatments and potential risks and benefits, and find common ground where you and the patient are

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260 results

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