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PODCAST

Business of Aesthetics Podcast Show

Business of Aesthetics

The Business of Aesthetics (BOA) podcast show continues to inspire and help our community of aesthetic doctors grow their practices. We bring outstanding leaders in Dermatology, Plastic Surgery, and Aesthetics together to not just achieve more but experience fulfillment in their practice.

health & fitness medicine

All Episodes

44:57

Scaling Without Compromise: Closing the Associate...

Business of Aesthetics Podcast Show ·

2026/03/24

In this episode, host Don Adeesha joins Mary Ford, co-founder of Smiley Aesthetics and Allergan Medical Institute faculty trainer , to tackle the practice owner's fear of the dilution effect when scaling. Mary argues that hands-on needle skills are rarely the main issue for new hires; instead, the true competency gap lies in a lack of deep knowledge regarding facial anatomy and product rheology. Mary breaks down the operational stress tests required before signing a lease for a second location ,

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45:33

The 'Salary vs. Commission' Debate, The Talent...

Business of Aesthetics Podcast Show ·

2026/03/17

In this episode, host Don Adeesha joins Kim Laudati, CEO of Somercel LLC and founder of IT Intelligent Treatment, to challenge the aesthetic industry's reliance on cutthroat compensation and consumable-heavy business models. Kim argues that the traditional standard of a low base salary plus high commission creates a toxic, transactional culture that damages patient retention and pits staff against each other. Kim breaks down a healthier alternative for staff compensation, suggesting a median salary

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39:10

The Hidden Cost of High Turnover, The ROI of Staff...

Business of Aesthetics Podcast Show ·

2026/03/10

In this episode, host Don Adeesha joins Melissa DelFino, founder of Modern Distinction LLC and practice manager at Geria Dermatology, to bridge the gap between human behavior and practice profitability. Melissa argues that clinics invest hundreds of thousands of dollars into aesthetic technology while neglecting the psychology of the people operating it, explaining how a practice's internal culture directly dictates its external patient retention. Melissa breaks down the true meaning of

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39:44

The 'New' Obagi Strategy and the Economics of...

Business of Aesthetics Podcast Show ·

2026/03/03

In this episode, host Don Adeesha sits down with Drew Fine, U.S. general manager for the professional channel at Obagi Medical, to explore the shift from traditional lab studies to real-world clinical data. Drew explains why standard clinical trials are no longer enough and introduces the Aloha program, an initiative designed to gather practice-based evidence and give clinic owners a direct seat at the R&D table. Drew breaks down the strategy behind launching a new premium HA filler in a saturated

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34:05

Burnout vs. Misalignment, The Hormonal Cost of...

Business of Aesthetics Podcast Show ·

2026/02/24

In this episode, host Don Adeesha joins Bertha Osorio-Campbell, founder of the Optimal Weight Loss Institute, to explore the intersection of executive performance and clinical entrepreneurship. Bertha argues that normalizing chronic stress as a necessary cost of scaling is a critical error, sharing how the relentless pursuit of growth can actually destroy the biology of the provider running the business. Bertha breaks down the biological impact of decision fatigue, explaining how sustained executive

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34:32

Why Providers Hate Selling, Fixing the 'Retail Gap,'...

Business of Aesthetics Podcast Show ·

2026/02/17

In this episode, host Don Adeesha joins Laura Crowley, CEO of Laura Janet & Co, to tackle the "retail gap" in aesthetic practices. Laura explains why the best clinical providers often struggle with retail sales, feeling that it compromises their clinical integrity. She shares how to psychologically rewire a team to reframe product recommendations from a commercial upsell to a necessary part of patient advocacy and optimal medical results. Laura breaks down the operational failures that cause half of

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35:39

Building a 'Practice Within a Practice,' Leveraging...

Business of Aesthetics Podcast Show ·

2026/02/10

In this episode, host Don Adeesha joins Dr. Milind Kachare, a plastic surgeon at Nayak Plastic Surgery, to dissect the "high-performance associate" model. Dr. Kachare explains his "practice within a practice" approach, detailing how he carved out a distinct Breast and Body lane within a predominantly facial surgery ecosystem. He shares the critical preparatory steps he took before day one, including establishing specific protocols and consents, to ensure he could generate his own leads rather than

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40:19

The Business of Neuro-Aesthetics: Systematizing Gut...

Business of Aesthetics Podcast Show ·

2026/02/03

In this episode, host Don Adeesha sits down with Sonja Landtrachtinger, CEO of Beauty Zentrum Group, to address the frustration of the "non-responder" - the patient who undergoes treatments but fails to see results. Sonja argues that clinics typically blame the device when they should be blaming the biology, specifically the gut-skin connection. She details her business model based on neuroaesthetics, where she treats the nervous system, gut microbiome, and microcirculation to resolve internal

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33:24

The Business of Health Optimization: Scaling with...

Business of Aesthetics Podcast Show ·

2026/01/28

In this episode, host Don Adeesha joins Carmen Stansbury, founder of Advanced Practice, to tackle the operational nightmare of adding a wellness division to an aesthetic clinic. Carmen explains that while the demand for longevity and metabolic health is exploding, building these clinical protocols from scratch often traps owners in a cycle of writing SOPs and hiring staff rather than generating revenue. She advocates for white-labeling clinical IP, a strategy that allows practices to bypass months

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39:16

The Second Largest Expense: How to Turn Your Lease...

Business of Aesthetics Podcast Show ·

2026/01/20

In this episode, host Don Adeesha joins Colin Carr, founder and CEO of CARR, to audit the second-largest expense on a practice's P&L: real estate. Colin challenges the assumption that rent is a fixed cost, arguing that a lease is actually a flexible financial instrument capable of funding renovations and boosting valuation. He exposes the hidden costs of the standard dual-agency model, explaining why unrepresented tenants frequently lose $200,000 to $400,000 by failing to understand landlord

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36:12

Why Most Annual Goals Drift by March and How to Build...

Business of Aesthetics Podcast Show ·

2026/01/13

In this episode, host Don Adeesha joins Kara McClanahan, VP of Operations for Genesis Lifestyle Medicine, to discuss why most aesthetic practice goals crumble by March. Kara introduces her "warts and all" operational audit, identifying the single most common blind spot owners ignore: staffing and performance management. She explains that this issue persists simply because it is uncomfortable to address, advocating for a "management by walkabout" approach where owners step out of the treatment room

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35:47

The Safety Culture: Moving Beyond "Buttonology" to...

Business of Aesthetics Podcast Show ·

2026/01/06

In this episode, host Don Adeesha joins Tracey Mancuso, a certified medical laser safety officer and founder of Dermaroom, to define what a true "safety culture" looks like in a modern aesthetic practice. Tracey argues that safety is not merely about avoiding adverse events but is a comprehensive mindset that must begin from the very first patient phone call, warning against the rising danger of "buttonology" - where providers memorize device settings without understanding the underlying physics or

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39:39

Optimizing Entity Structure, Compensation, and...

Business of Aesthetics Podcast Show ·

2025/12/30

In this episode, host Don Adeesha joins Sean Duncan, founder of Chief Proactive Advisors, to distinguish between tax preparation and tax planning. Sean argues that relying solely on historical filing is a costly error, sharing how reactive financial structuring can waste tens of thousands in unnecessary taxes. Sean breaks down the math of entity selection, identifying the $50,000 net income threshold where switching to an S-Corp becomes viable. He highlights the hidden benefits of this structure,

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36:08

Why Hypergrowth is Outpacing Regulation and How to...

Business of Aesthetics Podcast Show ·

2025/12/24

In this episode of the Business of Aesthetics podcast, host Don Adeesha sits down with Paulina Riedler, CEO and co-founder of Spakinect, to talk about one of the biggest threats facing the fast-growing med spa industry: compliance gaps. The med spa industry is booming , adding over $1 billion each year , but many businesses are scaling faster than the rules can keep up. Paulina shares real stories from the field, including how skipping important steps like Good Faith Exams can cost a practice

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35:43

The Laser Ceiling: Why 'Permanent Reduction' is No...

Business of Aesthetics Podcast Show ·

2025/12/16

In this episode of the Business of Aesthetics Podcast, host Don Adeesha is joined by Alana Dzurek, Founder and CEO of Beverly Hills Hairfree, to challenge the limits of the industry's gold standard: laser hair removal. They discuss the "laser ceiling" the frustration practice owners face when turning away patients with gray, white, blonde, or red hair. Alana argues that as the patient demographic ages, this untreatable segment is growing and represents a massive leak in potential revenue for clinics

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59:50

Surviving Market Saturation: Strategic Pivots, CapEx...

Business of Aesthetics Podcast Show ·

2025/12/09

In this episode of the Business of Aesthetics Podcast, host Don Adeesha is joined by Rebecca Landriault, CEO of Apex Aesthetic Consulting, to tackle the reality of operating in a hyper-competitive, high-density market. As the industry shifts away from a "growth at all costs" mindset, Rebecca argues that 2026 will be defined by operational discipline and capital efficiency. She challenges owners to pivot from an "acquisition obsession" to a mastery of retention, warning that in a saturated landscape,

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01:11:25

Maximizing Practice Growth with Next-Gen Injectables,...

Business of Aesthetics Podcast Show ·

2025/12/02

In this episode of the Business of Aesthetics Podcast, host Don Adeesha convenes an expert panel featuring Plastic Surgeon Dr. Gregory Buford, Entrepreneur Tiffany DiGiuseppe, Marketing CEO Naren Arulrajah, and Aesthetic Nurse Sonya Ellis to decode the future of practice growth. The conversation tackles the critical challenge of distinguishing between profitable innovation and "shiny object syndrome." Dr. Buford warns against investing in fleeting "trends" (likening them to Beanie Babies) versus

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38:06

Compliance Outlook: RF Microneedling, Compounded...

Business of Aesthetics Podcast Show ·

2025/11/25

In this episode of the Business of Aesthetics Podcast, host Don Adeesha is joined by Sara Shikhman and Samara Bell of Langea Law to discuss the seismic shift in the regulatory landscape as we approach 2026. With the FDA moving from a reactive stance to proactive enforcement, the attorneys explain why compliance can no longer be an afterthought, specifically highlighting the new federal scrutiny on RF microneedling devices and compounded GLP-1 medications. Sara and Samara break down the dangerous

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50:04

From Artisan to Architect: Building a Purpose-Driven...

Business of Aesthetics Podcast Show ·

2025/11/18

In this episode of the Business of Aesthetics Podcast, host Don Adeesha sits down with Morgan Curry, CEO and founder of Refine Aesthetics, to explore the pivotal transition every founder must face: evolving from a solo "artisan" to a scalable "architect". A former cardiac ICU nurse, Morgan shares her journey of rebuilding her career in a new city where she knew no one, transforming her practice into a trusted name in natural, regenerative aesthetics. She challenges the common founder trap of

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24:00

When Social Media Shuts You Down: How Plastic...

Business of Aesthetics Podcast Show ·

2025/11/10

In this episode of the Business of Aesthetics Podcast, host Don Adeesha is joined by Naren Arulrajah, CEO of Ekwa Marketing and a veteran strategist for over 500 healthcare practices. The discussion tackles a critical and growing threat: what happens when social media shuts you down?. With platforms like Instagram and Facebook tightening rules on before-and-after photos and cosmetic surgery ads, many plastic surgeons are seeing their primary marketing channel unravel overnight. Naren provides an

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278 results

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