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PODCAST

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David Barnard, Jacob Eiting

Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the "trillion-dollar App Store opportunity".

technology entrepreneurship

All Episodes

52:55

The TikTok Marketing Playbook — Maddie Kirby, 1...

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2021/08/11

Watch the video version of this show on YouTube »Maddie Kirby is currently the Senior Social Media Manager for the video journal app, 1 Second Everyday. Maddie started her social media marketing career at Ozwest. Ozwest is an exclusive distributor of Zing branded toy products and the Ozwest toy line in the USA and Canada.While working at Ozwest, Maddie started growing her personal social media presence. Maddie has almost 400k followers on TikTok. Since joining 1 Second Everyday in 2019,

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44:36

Growth Tactics from the Top Apps in the App Store —...

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2021/07/28

Watch the video version of this show on YouTube »Andy Carvell is the Partner & Co-Founder of Phiture, a mobile growth agency. Here he has worked with some of the biggest apps on the App Store, including Headspace, Spotify, Triller, and VSCO.Prior to founding Phiture, Andy worked on the marketing and growth teams at SoundCloud. His team built SoundCloud's activity notification system, which delivered over 500 million pushes per month, and increased M1 retention by five percentage points

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67:43

Next-Level App Marketing Tips and Strategies — Alex...

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2021/07/14

Watch the video version of this show on YouTube »Alex Ross is the co-founder & CEO at Gregarious, Inc. Gregarious is the company behind Greg, an app dedicated to helping people grow healthier and happier plants. Greg’s community has grown from 100 beta users in August 2020 to over 50,000 monthly active users today.Alex graduated from the University of California, Los Angeles, and studied data science and statistics at MIT. Alex has worked for companies such as Cisco, The Daily Aztec,

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57:16

Lessons Learned From 50 Million Downloads — David...

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2021/06/30

David Smith is a full-time independent app developer. Since 2006, David has owned and operated a small company focusing on creating applications for the iPhone and Apple Watch.David has built many successful apps over the years. His most recent app, Widgetsmith, went viral and hit #1 on the App Store. It has over 50 million downloads. David’s other successful apps include Watchsmith, Pedometer++, and Sleep++.David also co-hosts a weekly podcast called Under the Radar, where he and his

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65:33

Quantifying Apple’s Developer Sentiment Problem — Ben...

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2021/06/23

Our guest today is Ben Bajarin, CEO and Principal Analyst at Creative Strategies. For the past 20 years, Ben has been studying the consumer tech market and providing actionable insight and strategic recommendations to many of the top technology companies in the world.In this episode, you’ll hear about:The results from Ben’s survey of iOS developersWhy positive developer sentiment is invaluable to platform ownersHow much developers think is fair for Apple to chargeFollow Us:David Barnard:

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56:06

How to Sell Your App — Eric Owens, App Business Brokers

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2021/05/19

In this episode, you’ll hear about:The pros and cons of selling an app on your own versus going through a brokerWhat to watch out for during negotiationsWhat to expect after selling your appFollow Us:David Barnard: https://twitter.com/drbarnardJacob Eiting: https://twitter.com/jeitingEric Owens: https://www.linkedin.com/in/ericowens/Here’s the Outline of Our Interview with Eric:(1:00) Eric and David have worked together before!(1:25) How Eric became an app broker.(5:09) The top reasons app

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52:22

From Sleep Devices for NFL Athletes to a $500k ARR...

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2021/05/05

Our guest today is Leon Sasson, Co-Founder & CTO at Rise Science, a company dedicated to helping people overcome sleep challenges, feel better, and be more productive.Since its inception in 2014, Rise has primarily focused on elite athletes, helping some of the top NFL, NBA, and college football teams with their sleep. But in 2019 they decided to enter the consumer subscription space, which became even more important in 2020 as COVID challenged their B2B model. Leon and the team at Rise

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78:36

Revisiting the Fundamentals of App Marketing Post...

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2021/04/22

In this episode, you’ll hear about:Why most apps should do at least some paid user acquisitionHow paid user acquisition has evolved over the past decadeHow to think about marketing in the post-IDFA era

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62:11

Building an Apple Design Award-Winning Photo Editing...

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2021/04/08

Our guests today are Majd Taby and Jasper Hauser, co-founders of the Apple Design Award-winning app, Darkroom.Prior to founding Darkroom, Majd spent time at Apple, Facebook, and Instagram working as a product-focused engineer. Alongside Darkroom, Majd has also published a photobook documenting the Syrian Refugee Crisis.Jasper is a 3-time Apple Design Award winner, with 18 years of industry experience in creating digital products and mentoring people. Prior to founding Darkroom with Majd,

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54:03

Going All-In on Indie App Development — Ryan Jones,...

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2021/03/24

Our guest today is Ryan Jones, long-time indie developer of Weather Line and Flighty. Before going full-time on his apps in 2019, Ryan spent time in operations at Apple and as Entrepreneur-in-Residence at McGarrah Jessee, a full-service product marketing agency.In this episode, you’ll hear about:(3:53) Ryan’s background in mechanical engineering and the oil industry.(6:35) Ryan’s first app, Weather Line, hit #12 in the App Store(11:09) Weather Line’s Super Forecast(16:21) Networking with

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50:38

How to Pitch Your App to Tech Journalists — Ed...

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2021/03/10

Our guest today is Ed Zitron, the founder and CEO of EZPR, a media relations company based in San Francisco. Ed has worked with everyone from drone-maker Skydio to game-maker PUBG to app-maker SmartNews. He has a unique approach to media relations and is quite effective at helping his clients get results.In this episode, you’ll hear about:(4:41) Why PR is so much more difficult these days; Facebook; Cambridge Analytica; Theranos.(11:37) Joanna Stern may be the best tech journalist working

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40:44

Pioneering a New Genre of Audio App — Faye Keegan,...

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2021/02/17

Our guest today is Faye Keegan, co-founder and CTO of Dipsea. Part technology company and part story studio, Dipsea is the first audio platform for women's sexual wellness. Prior to founding Dipsea, Faye spent time at Neighborly as a software engineer and Bridgewater as an investment associate. With a background in economics and investment analysis, Faye isn’t your typical startup CTO.In this episode, you’ll hear about:(4:16) The growing popularity of audio as a medium; Headspace;

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51:51

The Next Big Opportunity in Software — Eric Crowley,...

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2021/02/02

Our guest today is Eric Crowley, a tech investment banker with GP Bullhound, focusing on consumer subscription software (CSS), enterprise software, and financial technology. With investments in companies ranging from Spotify to Fishbrain, and clients such as AllTrails, Partnerize, and Motif, GP Bullhound provides transaction advice and capital to many of the leaders in the consumer subscription software space.In this episode, you’ll hear about:(8:52) Prediction: There will be 50 more

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54:47

Building a Lean Growth Machine for the World’s...

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2021/01/20

Darius Mora is the Chief Marketing Officer at Reflectly, the world’s largest journaling app. Reflectly is consistently in the top 5 Health & Fitness iPhone apps in the US, competing with companies 10X its size. Over the past 6 months, Reflectly has broadened its scope, acquiring 8 new apps in the mental fitness space.Darius has been in the app space for almost a decade and founded 4 app startups prior to joining Reflectly in 2018. He’s been focused on ASO, free marketing, paid user

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47:29

Transitioning a Free App with Millions of Users to...

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2021/01/12

Today on the podcast we have two guests from Big Sky Health: Vu Pham, who works on the product team, and his colleague Nick Robinson, Chief Business Officer.Big Sky Health was founded to help people live healthier, longer lives with the help of technology. They are currently working on 3 apps: Zero, the world's most popular fasting app, Less, an app for more mindful drinking, and Oak, a meditation and breathing app.In this episode, you’ll hear about:(6:07) Zero helped create the “fasting

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44:53

Building a $100k App Business in 6 Months — Zach...

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2020/12/16

While in college Zach built Hashtag Expert, an app for finding top-performing hashtags. After growing it organically for a bit, he started doing paid acquisition and quickly scaled it to hundreds of thousands of dollars a month in revenue. You can see exactly how much Zach spent to grow Hashtag Expert to that level because he publishes an interactive dashboard that shows the past couple years of income and expenses. Zach is now writing an email newsletter on his process of building a new

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50:08

Performance Marketing in a Post-IDFA World — Eric...

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2020/12/02

Since Apple’s big announcement about upcoming privacy changes in iOS 14, mobile app developers have been scrambling to understand how these changes will affect their businesses. With IDFA effectively dead in the water, developers will no longer be able to use device-level attribution and high-resolution tracking to send targeted ads to their users. So what can they do?In this week’s episode, we asked mobile marketing expert Eric Seufert for his take. Eric has had quite a career in mobile

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43:00

Hot Takes — The New App Store Small Business Program

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2020/11/18

In This EpisodeApple recently shocked the App Store developer community with news that small developers with revenue of less than $1M per year will pay a commission of 15% instead of 30%. Within hours of the news dropping, David and Jacob recorded this episode with the hottest of takes, exploring what this means for the future of the App Store.Here's what we cover in the episode:(1:32) Is this a good thing or a bad thing? (For once, David takes the cynical view!)(4:39) 97% of developers

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42:02

Taking a Fitness App to Y Combinator and Beyond —...

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2020/11/13

Starting a mobile-first subscription app business can be tough — there are a lot of decisions to make. Should you bootstrap or raise investor funding? How will you classify your business? When is the right time to monetize your app?Fortunately, you don’t have to go it alone! One of the best ways to chart your course is to learn from the experiences of developers who’ve been through the process before. And one of the best ways to do that is to go through an accelerator like Y Combinator.This

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51:48

The Trillion-Dollar Subscription App Opportunity —...

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2020/10/30

We’re at an interesting point in the evolution of the subscription app ecosystem. Mass adoption of smartphones, consumers’ increasing willingness to pay for digital services, and a better business model — Personal SaaS — are all coming together to create a huge opportunity for mobile-first subscription app developers. Just how big is this opportunity?(Full disclosure: Nico is so bullish on the future of subscription apps, he recently invested in RevenueCat!)In this episode, you’ll hear

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