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PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

56:13

Understand, Optimise and Leverage Your Cashflow -...

Bringing Business to Retail ·

2023/02/03

Have you ever heard me talk about "growing broke"? If you've ever felt like you "just need more money" in your business, then this podcast is for you. Alvin Narsey & I dive deep into understanding, optimising and leveraging money in your business.

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12:43

Can Business Be A Game?

Bringing Business to Retail ·

2023/01/27

What would happen if you looked at business like a game? And you were the coach? Let's jump in and find out!

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55:07

Everything You Need To Know About Hiring A Copywriter...

Bringing Business to Retail ·

2023/01/20

Ever hired (or tried to hire) a copywriter and found the entire exercise a complete waste of your time? Could well be that you've got the wrong person for the job. There are actually severally different types of "copywriting" and it's rare that one person is great at multiple styles. So if you're looking to boost your sales or conversions and you need help with copywriting, find out everything you need to know before you spend a dollar. Samantha Burmeister is the founder & lead copywriter at Nomad

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33:33

80% Of Your Customers Will Keep You Poor

Bringing Business to Retail ·

2023/01/13

Truth is 80% of your customers will keep you poor now. More customers don't mean more sales. But there are ways for you to raise the bar of your customers so that you can raise the money you are bringing in. In this episode, I'll share with you the steps you can use to get those great customers in your door.

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13:31

Most Retailers NEVER Do This (The Secret Growth Hack)

Bringing Business to Retail ·

2022/12/29

We have a problem. Right now, You have too much on your plate. Too many things, too many ideas, too many projects. And it means you’re working too much and not making the money you should be. This time of year, a lot of the retailers I’ve been speaking to are... So. Freaking. Tired. They feel like the past year flew by and the New Year just seems like a big obstacle looming. The good news is, we can fix that, find out how in today's episode.

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36:44

What Ted Lasoo Taught Me About Growth

Bringing Business to Retail ·

2022/12/22

I recently binge-watched Ted Lasoo... I'd put it off because I'm really not a fan of watching sports. Eventually, I gave in and started watching. As it turns out, even though the series is about a soccer team, what it's really about is growth. Throughout the entire series, I just kept thinking "this is like what happens in business". So today's episode is all about what binge-watching Ted Lasso taught me about building businesses.

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36:31

In Control Or Controlling? Which Is Best?

Bringing Business to Retail ·

2022/12/15

If I was to ask you if you were in control of your business, or controlling your business, what would you say? today’s podcast isn't another strategy. Over the past few weeks, I’ve been scrolling through my feeds and just like you, my competitors' ads have been popping up. Now these days, I tend to be more curious, than furious, when I see one of their ads, but I know there’s definitely been times in the past, when, I’ve wondered how some businesses are able to rapidly grow their business, be all

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40:23

This Is What It Will Take To Scale In 2023

Bringing Business to Retail ·

2022/12/08

With the new year just a few weeks away, hopefully, you're thinking about what you want from your business and what you'll need to do to achieve that success. In this episode, I want to share with you what I think it will take, for retail & e-commerce stores to scale in 2023.

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56:42

The Conversations Of 2022 That Changed My Life Forever

Bringing Business to Retail ·

2022/12/01

Growth happens when you take the time to reflect on the lessons that life has thrown at you. How you choose to apply what you've learned can be the difference between happiness and heartache. So in this episode, I want to share with you the life-changing conversations that have come my way in 2022... How they affected me (positively and negatively) in my business, my marriage, and my friendships, and how I'm moving forward in 2023.

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26:42

I Guarantee This Will Get You More Sales

Bringing Business to Retail ·

2022/11/24

Can this simple hack guarantee to increase your sales? I think so. There are a thousand reasons why a customer won’t buy from you. But there might just be one key thing that you're missing, that could leverage this peak selling period and convert more sales both online and in-store. Hop into this episode with me as I guarantee how you can get more sales!

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15:22

Should I Pay My Team Bonuses?

Bringing Business to Retail ·

2022/11/17

I'm sorry to tell you this, but you aren't good enough to build a multi mullion dollar business on your own. Growth comes when you find your key people. And once you find them, you need to encourage them to stay. In today’s episode, I’ll be sharing with you what I’ve been doing over the years and how it has evolved when incentivising your team.

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49:48

What Standing In A Pit Of Tiger Snakes Taught Me...

Bringing Business to Retail ·

2022/11/10

Not up for standing in a pit of tiger snakes? Me neither! Luckily Kath Clarke's done it for us and she's going to give us the insight on how that moment translated into building brands. The fact is, your brand is often built around you. But as you scale, it can end up being diluted. Find out how to forge a strong brand, even as you scale, both within your team and also externally for your customers (or even investors!)

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01:02:44

How To Leverage Paid Ads For BFCM, Thanksgiving,...

Bringing Business to Retail ·

2022/11/03

How prepared are you for the upcoming spend-fest that is the holiday season? Are your advertising and marketing campaigns ready? Or are you just going to rely on what you’ve always done (hint: that's NOT going to work this year)? Joining me to uncover where and when to invest your money to maximize your sales this holiday season in this collaboration episode with the National Online Retailers Association (NORA), Sam Thompson (Bench), and Ming Kang Chen (Sheet Society).

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24:14

How To Get Terrible Customers

Bringing Business to Retail ·

2022/10/27

Join me in this fun episode and find out how to attract the worst customers ever! Today, I’ll be sharing with you 11 ways to attract a Karen! (hopefully that's not just an Aussie phrase - google it) You’re probably asking why right? Well, if you're feeling stuck, or you're not quite sure where you should be putting your focus, this episode is for you. I'm flipping things up, which might be just what you need.

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50:36

The Super Fun Ways To Make More Money - Aimée Lopez

Bringing Business to Retail ·

2022/10/20

This is my super fun episode on how to make more money! Making money is a non-negotiable in business. No money, no business. Simple. But too many retailers approach making money as something that's difficult when in reality, it's not. Former vintage clothing appraiser (I mean, how cool is that for a job!) Aimee Lopez and I will chat about how to do exactly this. I will say, if you have a chance to watch the video of this, it's well worth it, because Aimee is THE most expressive person we've had on

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45:48

Mastering The Art Of Fulfillment - Matt Neale and...

Bringing Business to Retail ·

2022/10/13

Covid definitely upped the game when it comes to online shopping. And the biggest customer complaint is always around delivery. Good fulfillment solutions not only affect your customers, but they also affect YOU! Great fulfillment solutions can help you save you thousands, through actions like efficient picking and reduced freight costs How to leverage your entire network for delivery, combining distribution centres with stores acting as fulfillment locations and even leveraging fulfillment

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34:58

Sustainability And The Circular Economy - Yasmin...

Bringing Business to Retail ·

2022/10/06

We've heard about eco friendly products, sustainable marketing, etc. But what is circular economy, really? With production and consumption hitting the limits of natural resources and the ever-increasing waste problem, the age of circular economy is here. Customers are becoming more conscious about their product consumption and waste reduction. In collaboration with the National Online Retailers Association, in this episode of Bringing Business To Retail, I’m joined by Yasmin Grigaliunas (CEO &

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26:43

Why Do Some People In Business Succeed And Others Don't

Bringing Business to Retail ·

2022/09/29

Ever wondered how some businesses just seem to be an overnight success and others are still pootling (yes that's a made-up word) along, year in and year out? Last night, over pizza and wine by the beach, my friend Gina asked me why I thought some business owners succeed and others don't. Find out what I told her.

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37:27

How To Keep Your Customers Shopping (Even In A...

Bringing Business to Retail ·

2022/09/23

Keeping customers coming back to shop with you is so much easier and cheaper than marketing to and attracting a constant stream of new customers. In this episode, I'm sharing how you can dig in and really understand both your customers and the value you bring to them that will keep them shopping with you when they may be tightening their belts or limiting their spending.

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35:31

No Brainer Sales Strategies

Bringing Business to Retail ·

2022/09/15

If I told you the exact formula guaranteed to sell more products, would you implement it? You're probably thinking "hell yeah", but I know the answer is, 99% of you won't. But, I'm still going to share it anyway. The only catch - you've got to let me know what you implement and the results you get. Deal? ps - I'll also share with you WHY you won't implement it, and it's got nothing to do with time or money. (send me a DM, email, or FB message - we read them all!)

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