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PODCAST

The Unique CPA

Randy Crabtree, CPA

Over more than six years and 250 episodes, The Unique CPA has blossomed from "just an accounting podcast" into a community of thriving accounting professionals. With personal fulfillment and energizing, passionate work at the top of our list of priorities, we"re keeping you at the forefront of the changing face of public accounting through conversations with fascinating leaders who understand that the one constant in the accounting profession is change: Change in our approach to the demands of the

business management

All Episodes

31:03

Building a Diverse Future for Accounting

The Unique CPA ·

2023/08/15

Randy welcomes newly appointed President and CEO of the Illinois CPA Society, Geof Brown, on Episode 118 of The Unique CPA. Geof discusses Diversity, Equity and Inclusion in the accounting profession and a report the Society recently published, going over Randy’s specific questions on a number of metrics. Jeff shares his insights and expertise around DEI and highlights the need to promote inclusion, recognize the benefits of diverse perspectives, and prioritize employees' mental health and wellbeing

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31:53

Offshoring Done Right: Beat Busy Season Burnout

The Unique CPA ·

2023/08/08

Justin Korth of Lutz Accounting joins Randy on Episode 117 of The Unique CPA to discuss how his firm faced down the challenges currently endemic in the accounting profession. To tackle the shortage of accounting graduates and high turnover rates, among other issues, Lutz started outsourcing some tax and audit work to a team in India. Justin discusses how outsourcing has helped reduce employee workload during busy season while still maintaining a high level of client service. He provides five key

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27:43

The Opportunity in Opportunity Zones

The Unique CPA ·

2023/08/01

On Episode 116 of The Unique CPA, Randy is joined by Jonathan McGuire of Aldrich Advisors to discuss Opportunity Zones, a unique element of the tax code introduced by the Tax Cuts and Jobs Act in 2018. Opportunity Zones allow investors to defer capital gains taxes and later taxation by investing in designated low-income communities. Jonathan covers the tax benefits, requirements for Opportunity Zone Funds and Businesses, and types of eligible investments. Get the full show notes and more resources

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45:55

From the Big Four to Tech Startups

The Unique CPA ·

2023/07/25

On Episode 115 of The Unique CPA, Randy talks to Eileen Adao, Vice President of Strategy and Partnerships with Glean.ai. Eileen discusses her career journey from the Big Four to tech startups, and what she’s learned about the importance of culture, coaching, and diversity in creating an inclusive workplace where people can bring their authentic selves to work. She also details Glean.ai’s leveraging of AI to provide insights and efficient workflows for accountants. Get the full show notes and more

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50:18

Becoming the Designated Motivator: Universal Success

The Unique CPA ·

2023/07/18

On Episode 114 of The Unique CPA, Randy gets together with Dawn Brolin, the CEO of Powerful Accounting and author of The Designated Motivator. Dawn discusses her journey of coaching a college softball team during tax season, the experience of which led her to write her book. She details how technology and relationship pricing models have helped her reduce her hours during tax season and provide more value to her clients. Get the full show notes and more resources at TheUniqueCPA.com

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39:38

Finding Focus in a Busy Profession: Combating Burnout

The Unique CPA ·

2023/07/11

Randy talks to Zach Baughan, a mindfulness consultant and practitioner, on episode 113 of The Unique CPA. Zach discusses how mindfulness and meditation practices can help reduce stress and increase performance for accounting professionals through techniques like deep breathing and seated, silent meditation, as well as a number of book and app recommendations. Randy also talks to Zach about his own advocacy for mental health in the accounting profession and how he hopes to incorporate mindfulness

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29:25

The “Virtuous Circle of Mutual Learning” and AI

The Unique CPA ·

2023/07/04

Making technology work for your firm is the theme on Episode 112 of The Unique CPA. Randy talks to Ellen Choi, co-founder of Aiwyn, an automation platform for accounting firms. She talks about how Aiwyn helps firms streamline processes and overcome resistance to change. Leveraging AI, through what she describes as the “virtuous cycle of mutual learning,” can help not only to improve value based pricing and client experience for firms of any size, but increase the knowledge and understanding of the

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39:18

Tax Optimization as a Key Driver

The Unique CPA ·

2023/06/27

Randy Crabtree talks “coach-ulting” and tax optimization with Brian Amann of CPA Edge on Episode 111 of The Unique CPA. Brian was the former founder and partner at TaxOps, which has been recognized as a top accounting firm by Accounting Today and Inc. magazine, among others, and he took his experience developing TaxOps’ model and offered it to other accounting professionals by founding CPA Edge. He stresses the important of culture and brand, both difficult things to measure, but very important in

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37:26

Going All-In on Digital Marketing

The Unique CPA ·

2023/06/20

David Toth of Winding River Consulting brings his digital marketing expertise to the table in this conversation with Randy on episode 110 of The Unique CPA. David identifies the five core principles behind developing a successful digital culture that drives growth at a CPA firm amongst a plethora of other business development insights. He further touches on how important getting buy-in from people in important, decision making roles, as well as finding them “gems” within your firm that will carry on

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45:24

Strategic, Organic Growth: The Optimal Choice

The Unique CPA ·

2023/06/13

Randy Crabtree is joined by Gale Crosley of Crosley+Company on episode 109 of The Unique CPA. Gale’s specialty is in driving strategic, organic, revenue growth for CPA firms, and she has been recognized for her influence and insights into the accounting profession by The Advisory Board, CPA Practice Advisors, Accounting Today, Inside Public Accounting, and more. Gale shares her insights through actionable principles any CPA firm can take now to improve its growth and profitability, and delves into

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47:23

Automation: The Key to Scaling New Heights

The Unique CPA ·

2023/06/06

Joe Woodard joins Randy for Episode 108 to talk about June's Scaling New Heights conference and automation as the key to helping your business soar. The founder of Woodard, a nationally recognized CPA coaching membership, and co-host of The Woodard Report podcast with Heather Satterly, Joe offers a road map for firms that are looking to automate more of their processes, shares tips for how to get it done in an efficient, scalable way, and relieves tensions around the onslaught of AI solutions with

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23:37

A Panorama of Business Success

The Unique CPA ·

2023/05/30

Randy welcomes Tina White, the founder of Panoramic Academy, on Episode 107 of The Unique CPA. Tina started her career in the public accounting world, then transitioned to ownership of an HVAC servicing company, and now runs Panoramic Academy, which specializes in coaching business owners to improve their financials and make their companies self-sufficient. She discusses how important advisory services are in the accountant / business relationship, the human element of that connection, and how

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43:51

Breaking the Mold: Making Your Firm Profitable

The Unique CPA ·

2023/05/23

Randy welcomes Jody Grunden of Anders CPAs on Episode 106 of The Unique CPA. A two-time author, speaker and visionary, Jody helped pioneer virtual CFO services as well as subscription-based billing in the accounting profession, creating new ways for firms to do business. He recounts his unusual journey, including tales of lost luggage and declined credit cards as he tried to finally solidify a stable business. Get the full show notes and more resources at TheUniqueCPA.com

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45:23

Anytime, Anywhere Work: The Key to Staffing

The Unique CPA ·

2023/05/16

On Episode 105 of The Unique CPA, Jennifer Lee Wilson returns and is joined by Renee Moelders to talk to Randy about the latest, encouraging results of ConvergenceCoaching’s biennial Anytime, Anywhere Work survey. The survey results are available for free, and they show big developments for firms in making work more flexible and more accessible. The trend indicates that these were the firms not having trouble attracting new talent or keeping existing talent: Perhaps an unsurprising consequence, but

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32:12

#TaxTwitter Retreat Unveiled!

The Unique CPA ·

2023/05/09

Mary McDonald joins Randy Crabtree on Episode 104 of The Unique CPA to talk about #TaxTwitter. When Mary, Dan Heron, and Allison McLeod started planning the TaxTwitter Retreat, they had no idea that it would far exceed their expectations, potentially bringing together professionals from various areas of the tax industry in an environment of camaraderie, learning, and even wine and beer tastings—the latter, thanks to Randy! Who knew that the power of community and networking could lead to such

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42:40

Understand How the Profession REALLY Works

The Unique CPA ·

2023/05/02

On Episode 103 of The Unique CPA, Randy is joined once again by Donny Shimamoto of IntrapriseTechKnowlogies and The Center for Accounting Transformation. With the busy season completed, Donny is now looking towards solutions to improve the wellbeing of the members of the profession and strategies for healthy firm culture and growth—and he has commissioned two research studies to find out how best to accomplish those goals: one on advisory services, and one on staffing strategies. The two discuss all

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44:57

You Heard It Here, Too!

The Unique CPA ·

2023/04/25

Continuing the theme of special episodes around the century mark, The Unique CPA presents a re-broadcast of Randy Crabtree’s recent appearance On The Air with Accounting Today. Host Daniel Hood leads a discussion with Randy and other guests David Bergstein and Jasen Stein of the AccounTrends Podcast focusing on the future of accounting and how best to stay on top of all the changes the profession is undergoing. Get the full show notes and more resources at TheUniqueCPA.com

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52:13

The First 100, Part 2: Hearing from the Guests

The Unique CPA ·

2023/04/21

We're back with Part 2 of The Unique CPA's celebration of reaching the 100 episode milestone, with Episode 101. Randy is once again the “guest,” and producer Justin Grant of Professional Productions.net continues his hosting duties, as the two listen and respond to messages and questions sent in by several past and future guests on the show. Get the full show notes and more resources at TheUniqueCPA.com

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42:42

Looking Back on the First 100

The Unique CPA ·

2023/04/18

The Unique CPA has reached a milestone on Episode 100, and the tables have been turned on Randy! Longtime producer Justin Grant, founder of Professional Productions, asks the questions on this special episode, which in addition to being the hundredth, is also the first Unique CPA Happy Hour episode. Wondering what that’s all about? Tune in and find out—there are a few more surprises waiting, too! Get the full show notes and more resources at TheUniqueCPA.com

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40:15

A Better Way: The Licensing Model

The Unique CPA ·

2023/04/11

On episode 99 of The Unique CPA, Randy is joined by John Briggs, the Founder and CEO of Incite Tax. John has created a very unique model through Incite, whereby accountants may enter a licensing agreement with Incite, which handles the backend systems and lead generation, while allowing the accountants to have their own lucrative practices without working 60 or 70 hours a week. He explains his idea and his passion for bettering the accounting community, preventing the dehumanizations of its members,

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