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PODCAST

The Unique CPA

Randy Crabtree, CPA

Over more than five years and 200 episodes, The Unique CPA has blossomed from "just an accounting podcast" into a community of thriving accounting professionals. With personal fulfillment and energizing, passionate work at the top of our list of priorities, we"re keeping you at the forefront of the changing face of public accounting through conversations with fascinating leaders who understand that the one constant in the accounting profession is change: Change in our approach to the demands of the

business management

All Episodes

33:48

Narrative Archeology: Excavate Your Firm's Story

The Unique CPA ·

2026/03/10

Randy didn't expect to ever sit through an entire conference session, but Elliott Bastien Morin's "narrative archeology" workshop changed that pattern. What started as curiosity about excavating stories became a months-long collaboration that transformed Randy's keynote from five scattered narratives into a single arc that earned a standing ovation, and plenty of Kleenex. On Episode 254 of The Unique CPA, Elliott, the co-founder of 3Motion, explains how he's spent 15 years interviewing thousands of

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43:29

A New Era for The Unique CPA

The Unique CPA ·

2026/03/03

The Unique CPA is evolving. On Episode 253, Randy Crabtree and Terrell Turner sit down to announce a significant shift: Terrell is joining as co-host, and the podcast is becoming fully independent. But this isn't about changing the mission: mental health, peak firm performance, and elevating the profession remain central. It's about expanding how those conversations happen. Randy and Terrell brainstorm openly about what comes next, whether it's live recordings at conferences and roadshows, college

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31:38

Unfollow the Rules: Question Everything

The Unique CPA ·

2026/02/24

Sharrin Fuller has built and sold two accounting firms, and the second time around, she knew exactly what mistakes to avoid, except for one she didn't see coming. On Episode 252 of The Unique CPA, she tells Randy that the business side of an exit is straightforward, but the emotional aftermath? That sent her into two levels of counseling and off her life insurance policy due to skyrocketing blood pressure. Now, as founder of Glass Wallet Ventures, she helps firm owners prepare for exits they may not

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43:58

How to Streamline the New Partner Experience

The Unique CPA ·

2026/02/16

Making partner should feel like a triumph, but for many CPAs, that first year becomes the hardest of their careers. Sarah Elliott and Brian Kush from Intend2Lead surveyed new partners across the profession and uncovered a troubling pattern: 70% aren't working more hours, yet the intensity feels crushing. On Episode 251 of The Unique CPA, they tell Randy that the culprit isn't volume, it's the abrupt shift from technical expert to strategic leader, not to mention firms that rarely prepare people for

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31:55

From "Firm" to "Business:" Making the Shift

The Unique CPA ·

2026/02/10

Mary Delaney, CEO of Karbon, opens Episode 250 of The Unique CPA with a powerful story: she tells Randy about a neighbor whose accountant didn't just crunch numbers but delivered life-changing advice that transformed his business into a legacy. That moment crystallizes what technology can unlock for the profession. Rather than something to be feared, it has the potential to grant us the freedom to focus on advisory work that truly matters. Mary explains how automation handles the mundane,

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41:38

Challenging Accounting's Status Quo

The Unique CPA ·

2026/02/03

Mike Maksymiw, better known as Mike Max, lives for change. On Episode 249 of The Unique CPA, he talks to Randy about how in a profession often defined by tradition, he's been willing to "poke the bear" and challenge long-held assumptions. His leadership at Aprio Firm Alliance is marked by a drive to create real progress on issues like DEI, work-life harmony, and value-based work, and he shares candid reflections on what it takes to move an entire profession forward. Whether it's questioning the

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39:17

People First and the Attitude of Gratitude

The Unique CPA ·

2026/01/27

Heath Alloway, growth partner at Sorren, returns to The Unique CPA on Episode 248 for a dynamic conversation with Randy about the evolving landscape of accounting firms and the power of intentional culture. Heath shares the story behind Soren's formation, a merger of thirteen firms driven by a vision for people-first leadership and meaningful growth. Although heavily focused on business development in his own role, Heath's focus here is on how advisory, leadership retreats, and an "attitude of

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41:15

Mergers, Mindsets, Modern Leadership

The Unique CPA ·

2026/01/20

Shawn Minard and Jeremy Jones join Randy Crabtree to pull back the curtain on Frazier & Deeter's approach to growth, culture, and leadership on Episode 247 of The Unique CPA. As the firm expands through private equity and acquisitions, the conversation moves beyond numbers to the real work of integrating people and ideas. Shawn describes how "stay interviews" and a flexible, opt-in leadership program have become cornerstones of their people-first philosophy, while Jeremy discusses the challenges of

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40:49

Telling a Better Story about the Greatest Profession

The Unique CPA ·

2026/01/13

Mark Koziel's first year as AICPA President and CEO has been anything but quiet. He tells Randy Crabtree on Episode 246 of The Unique CPA that nine days into his tenure, Ohio became the first state to roll back the 150-hour requirement, setting off a chain reaction across the profession. Then came the "Big Beautiful Bill" with provisions that could have devastated pass-through entities, followed by Florida's deregulation attempt, IRS commissioner turnover, and a 43-day government shutdown. Through

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26:45

Unleashing True Value: Empowering the Profession

The Unique CPA ·

2026/01/06

Kathleen Burns Kingsbury joins Randy Crabtree on Episode 245 of The Unique CPA for a candid conversation about the hidden forces shaping how professionals, particularly women, perceive and communicate their worth. Drawing on her journey from FDIC bank examiner to wealth psychology expert, Kathleen unpacks the cultural and personal barriers that keep so many from asking for what they deserve. The author of Breaking Money Silence, now in its second edition, Kathleen shows you how building confidence,

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23:58

Transform Your Accounting Role

The Unique CPA ·

2025/12/30

Adam Lean's journey from disenchanted accountant to entrepreneurial advisor takes center stage as he reveals how a simple desire to help business owners understand their numbers sparked the creation of the CFO Project on Episode 244 of The Unique CPA. Follow Adam from late-night e-commerce hustle to the formation of a productized CFO advisory service, designed to eliminate scope creep and empower accountants to deliver real value. As Randy's prompts unpack the pitfalls of commoditized compliance

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30:28

Fuel Your Success with Healthy Habits

The Unique CPA ·

2025/12/23

Kaitlin Borncamp left a promising Big Four accounting career to become a certified nutritional therapy practitioner, but she didn't just change jobs, she redefined what it means to thrive in a demanding profession. Kaitlin joins Randy Crabtree on Episode 243 of The Unique CPA to share how her own struggles with burnout and unhealthy habits led her to champion the brain as an accounting professional's greatest asset. From the realities of stress, to the hidden costs of ignoring your wellbeing, and

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43:42

Reimagine Growth for Your Firm

The Unique CPA ·

2025/12/16

Alan Whitman, former CEO of Baker Tilly, returns on Episode 242 of The Unique CPA to share the hard-won insights behind his new book, Break the Mold: How to Achieve Transformational Change, Scale and Grow Simultaneously. In a candid conversation with Randy Crabtree, Alan unpacks the real challenges of leading a firm through rapid growth and cultural reinvention, where trust and transparency mean everything and can ultimately make or break a vision. He reveals why strategy must be more than a

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41:18

The Power of Pay Transparency: Crowdsourcing and More

The Unique CPA ·

2025/12/09

Dominic Piscopo didn't set out to disrupt the accounting world, he just wanted to know if he was being paid fairly. That simple question led him from pen-and-paper salary surveys at Deloitte to building Big 4 Transparency, a crowdsourced database now relied on by countless people in accounting. On Episode 241 of The Unique CPA, Dominic talks to Randy about how a weekend project snowballed into a vital resource for accountants, empowering individuals to advocate for themselves and helping firms

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31:38

The Readiness Divide: Bridging the Generations

The Unique CPA ·

2025/12/02

President and CEO of the Illinois CPA Society Geof Brown returns to The Unique CPA for Episode 240, bringing with him the results of a bold research initiative that set out to map the "readiness divide" between new accountants and their managers. Geof describes the moment when scattered frustrations from firm leaders, young professionals, and academics converged, prompting his team to launch a survey to cut through assumptions and capture real, useful, hard data. The results reveal a landscape where

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31:21

The ROI of Wellbeing

The Unique CPA ·

2025/11/25

About a decade ago, Dr. Jackie Meyer hit a wall of exhaustion running her CPA firm, but she refused to hide behind the industry's mask of perfection. Diagnosed with chronic fatigue and juggling motherhood and her work responsibilities, she began to question the relentless pace and the culture of stoicism that define the profession. On her return to The Unique CPA for Episode 239, she explains that instead of retreating, she transformed her struggle into a mission: she built TaxPlanIQ, a platform

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40:23

Gen Z's Challenge to the Status Quo

The Unique CPA ·

2025/11/18

When Paul Peterson looks across his firm, he sees a new generation rewriting the rules. On Episode 238 of The Unique CPA, he joins Randy Crabtree to trace the ripple effects of Gen Z's arrival in accounting as young professionals who expect flexibility, are driven by their purpose, and challenge the status quo while setting new standards for everyone. Paul recounts how a twenty-something team member became the office's AI expert, teaching partners to rethink their approach to technology. He

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31:09

Breaking the Rules and Redefining Leadership

The Unique CPA ·

2025/11/11

Tara Whitney, CEO of White Birch Advisory, steps into the studio with a confession: she was drawn to accounting for its clear rules and right answers. But as the conversation unfolds, Tara reveals how the very habits that once defined her success, like perfectionism, self-reliance, and yes, rule-following, became obstacles as she rose to leadership. On Episode 237 of The Unique CPA, she and Randy trace the burnout and stress plaguing members of the profession, and recounts the moment she realized

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38:37

CPA: The "Coolest Profession Around"

The Unique CPA ·

2025/11/04

When Bob Doyle stepped into the role of CEO at the Michigan Association of CPAs, the world shut down three weeks later. Instead of retreating, Bob drew on his background in engineering and association leadership to reimagine what it means to be a CPA. On Episode 236 of The Unique CPA, he tells Randy he subsequently borrowed a pair of white sunglasses, embraced the "Coolest Profession Around" mantra, and set out to shatter the stereotype of accounting as dull. From Bob's sneakerhead sons helping him

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41:14

Beyond the Bottom Line: People-First Leadership

The Unique CPA ·

2025/10/28

Lori Zukin's path began in a small-town family drugstore, where work and love blurred together behind the counter. Years later, after earning a PhD in industrial and organizational psychology, she found herself coaching leaders at Booz Allen Hamilton and, eventually, guiding the transformation of Baker Tilly's executive team. On Episode 235 of The Unique CPA, Lori shares how a single phone call, received in the shadow of personal loss, sparked a partnership that would reshape a major accounting

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255 results

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