PODCAST

Future of Consumer Marketing

The Global Talent Co.

The future of consumer marketing is brought to you by The Global Talent Co.

business marketing

All Episodes

45:26

Scaling Zumper to 78M Annual Visitors w/ Anthemos...

Future of Consumer Marketing ·

2025/03/19

In this episode of The Future of Consumer Marketing, Brett speaks with Anthemos Georgiades, CEO and founder of Zumper, a rental platform that has raised over $180 million and transformed the way people find apartments. With roots in London and now fully American, Georgiades shares the gritty journey of building a marketplace startup in the competitive rental tech space, revealing candid insights about marketing, survival, and the evolving landscape of consumer acquisition.Key Topics

39:02

"We Want Fans, Not Customers": WeRoad's Tribal...

Future of Consumer Marketing ·

2025/03/13

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Fabio Bin, CMO of WeRoad, one of Italy's fastest-growing travel startups. WeRoad organizes group trips for millennials who don't know each other, creating a unique solution to modern social isolation while revolutionizing travel experiences. Fabio shares how WeRoad grew from 250 travelers to 100,000 annually by building a distinctive brand personality, leveraging content-first marketing strategies, and creating

33:52

From 0 to 2M Users: Fable's Creator-First Growth Story

Future of Consumer Marketing ·

2025/03/12

In this episode of The Future of Consumer Marketing, Corey Maran shares how Fable evolved from a book club platform to a comprehensive social reading app with 2 million users and 70,000 book clubs. By focusing on measurement, activation metrics, and creator partnerships, Fable has built a sustainable growth engine that cuts through the noise of mega social platforms to create meaningful community engagement around reading.Topics Discussed: Building and scaling a holistic growth marketing strategy

43:32

From 2 Cabins to 80: Scaling a Hospitality Brand...

Future of Consumer Marketing ·

2025/03/06

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Julian Trautwein, CEO and Co-Founder of Raus, a venture-backed outdoor hospitality brand that's raised over €11 million. Raus is redefining the hospitality experience by bringing stressed city dwellers into nature through their tech-enabled, off-grid cabins. As a former early Airbnb employee in Europe, Julian brings unique insights on building a category-defining hospitality brand that owns its supply, maintains brand

30:00

Inside Fissler: a 180-Year-Old Brand's Modern...

Future of Consumer Marketing ·

2025/02/13

In this episode of The Future of Consumer Marketing, our host Roman Kirsch interviews Thordt Clausen, Director of Global Marketing at Fissler, a 180-year-old premium cookware brand generating €750 million in revenue. From their headquarters in rural Germany, Fissler has achieved remarkable success in Asian markets, with Korea accounting for nearly 50% of their global business. The conversation reveals how a traditional European brand maintains premium positioning while adapting to rapid

35:35

GoPro's 15-Year Marketing Chief: Stories from Day Zero

Future of Consumer Marketing ·

2025/01/31

In this episode of The Future of Consumer Marketing's ICON SERIES, Rick Loughery, VP of Global Marketing and Communications at GoPro, shares how they built one of the world's most iconic consumer tech brands. As one of GoPro's earliest employees, Rick reveals how they transformed a simple wrist-mounted camera for surfers into a global brand that changed how we capture life's most exciting moments. Through their pioneering approach to user-generated content, influencer partnerships, and niche

47:47

How LAP Coffee Built a Community So Strong, Kanye...

Future of Consumer Marketing ·

2024/12/19

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Ralph Hage, Founder of LAP Coffee (Life Among People). LAP Coffee is revolutionizing the European coffee market by creating a lifestyle brand that merges micro-retail efficiency with community-driven marketing. In Berlin, where McCafe dominates with 70% market share, LAP Coffee is carving out a new category by focusing on affordable premium coffee, authentic community building, and data-driven product development

33:55

FINN's Strategy for 50% Organic Traffic in a New...

Future of Consumer Marketing ·

2024/12/19

In this episode of The Future of Consumer Marketing, Jan Hansen shares how FINN is transforming car ownership through their subscription model. With over 22,000 customers and a team of 300 people, FINN has pioneered a fully digital car subscription service that includes everything from insurance to maintenance. Through their focus on trust-building and customer experience, they've created a new category at the intersection of e-commerce, subscription economy, and electric mobility.Topics

28:40

How Levels Built a 600K Email List with 80% Open Rates

Future of Consumer Marketing ·

2024/12/19

In this episode of The Future of Consumer Marketing, Ben Grynol, Head of Growth at Levels, shares how they're pioneering the consumer metabolic health movement by transforming medical devices into consumer wellness products. Through their innovative approach to content marketing and community building, they've built a highly engaged audience of nearly 600,000 newsletter subscribers with 65-80% open rates. The company has redefined how to build a market from scratch by focusing on education,

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Future of Consumer Marketing

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