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PODCAST

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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing

business marketing

All Episodes

29:46

SEO: The 3 Must-Do eCommerce SEO Audits with Silvia...

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2023/04/26

Silvia Martin is an independent SEO consultant, founder of Trebole and judge of both the European Search Awards AND the UK Search Awards. Silvia is all about helping businesses improve their online presence, findability, search traffic and (most importantly!) organic revenue.In this episode we discuss:Tools to perform a link auditWhy and how to do a tech auditHow often we should audit our SEOPowerful AI tools you need to useWhat to do with the data from your SEO auditsBook your free 1 hour

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40:09

SEO: Process Driven vs Outside of the Box Strategies...

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2023/04/19

We are joined by Rob Stanbury, Senior SEO Consultant at Spec Digital – a PPC and SEO consultancy that helps clients all over the world through coaching, consulting, strategising and delivering business growth through Google. He spends his days working on how best to improve their eCommerce client’s SEO traffic… and most importantly revenue.In this episode we discuss:Where to start with upgrading your SEOAI integrationSteps to take around process driven tacticsHow to get started with SEOResources for

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32:44

SEO: Master Your Website Migration with Montserrat Cano

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2023/04/12

I’m chatting with SEO expert Montserrat Cano. She is an International SEO and Digital Marketing consultant whose core skill set is Technical SEO – so an awesome guest to help you make sure your next site move doesn’t screw up any of your SEO power.In this episode we discuss:The pros and cons of performing a site migrationReusing and improving your current website assetsMinimising risk when updating SEOIncluding alt text to optimise SEOIs a website migration the right move for your business? Book

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27:53

SEO: The Zero Waste 101 of Content Marketing with...

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2023/04/05

Krissie is the CMO and founder at Kollectify, the zero waste digital marketing agency for Shopify Businesses. Today we explore SEO from a planet-first perspective, and how it can fit with better SEO performances. Enjoy this conversation with Krissie as she shares some fascinating insights into the carbon footprint of our content marketing.In this episode we discuss:Reducing our carbon footprintOptimising brand websites to deliver better SEOHow simplifying user experience can increase

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35:36

Email Marketing: Maximise Your 2023 Email Performance...

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2023/03/29

Komal Helyer knows email marketing inside out from working to grow email marketing platforms for the last 15 years. She’s also a brand ambassador for the Women in Tech forum, and Chair of the Email Council at the DMA.In this episode we discuss:Being smarter and more transparent with consumer dataGetting the most out of our email campaignsOptimising website design for dark mode and mobilePractical applications for AIHow and when to use automationDeliverability and security Get 30% off Omnisend for

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38:42

Email Marketing: Stop the Weekly Newsletters with...

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2023/03/22

We are joined by Emil Kristensen, who is CMO at eCommerce CRM system Drip. Before that he was CMO and co-founder at Sleeknote – so he’s been helping us all improve our email marketing for a decade! He talks about the current problem with email newsletters and an alternative plan that you can try today.In this episode we discuss:The benefits of doing away with weekly newslettersBe hyper specific with your targeted messagingIdentifying customers’ pain pointsPractical tips for drafting genuine and

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34:02

SMS Marketing: The Key to Success with SMS with Kerri...

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2023/03/15

Kerri McDonald co-founded her agency The Greenhouse in 2020 to help eCommerce brands improve their email and SMS channels. They’ve already helped over 30 brands to generate over $50m via email and SMS alone. Prior to founding The Greenhouse, she was Director of Marketing for a beauty brand where she grew eCommerce sales from $2m to $25m in just 3 years.In this episode we discuss:Implementing SMS into your marketing campaignsThe right time to start expanding your reachThe various uses for SMS… and

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41:03

Email Marketing: Lazy Email Marketing with Gabe...

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2023/03/08

For the second time on the show, we are joined by Gabe Gabe Macaluso, the Director of Customer Success at Omnisend. Prior to that he was on the Bronto team at Netsuite – so Gabe’s got some serious eCommerce email pedigree! It was a refreshing conversation to hear Gabe unpack how to optimise your existing email content.In this episode we discuss:Improving the marketing methods you’re already usingUpdating your email content to achieve low-effort, high-performance resultsRepurposing already existing

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38:03

Email Marketing: High Converting Flows for Luxury...

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2023/03/01

Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004, including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. She now runs her own consultancy, Hannah Spicer Consulting, specialising in email marketing for an equally impressive list of luxury and fashion brands.In this episode we discuss:How to overcome some of the challenges with email marketing for luxury and premium brandsWhat you can do with abandoned cart and

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40:40

Attribution: AI Media Buying with Triple Whale's...

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2023/02/22

In this episode, we continue our exploration into marketing attribution and delve into the work of AI Media Buying. We are joined by a self-confessed Meta Ads junkie, Rabah Rahill, who is the CMO at Triple Whale. The eCommerce Operating System manages analytics, attribution, and creative for your Shopify store in one place, and currently sits across 7,000 stores.In this episode we discuss:The foundations of economics 101: those with the best margins will always winThe top 3 things that the best

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33:08

Attribution: The Art and Science of Testing with Jo...

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2023/02/15

Jo is the COO at Sweet Analytics, an analytics suite where you can bring all your data together to get a single customer view, and benchmark against the industry. Prior to joining Sweet Analytics Jo spent 18 years working at big name retailers in the UK across the fashion and furniture sectors.In this episode we discuss:The basics that you need in place before you even start thinking about attributionWhy it's important to get the numbers rightHow to avoid the common pitfalls Jo has seenThe danger of

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40:54

Attribution: Is GA4 all you need? with Jill Quick

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2023/02/08

Jill Quick is an analytics consultant and trainer at The Coloring In Department. Originally a client-side marketer, she’s been helping brands of all sizes to get to grips with their measurement strategy since 2011. We’re all starting to get to grips with GA4 – but is it all we need?In this episode we discuss:Why attribution doesn’t need to be so complicatedBeing clear on who you are presenting the data toWhy User Acquisition and Traffic Acquisition are key reports to monitorHaving the right

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27:14

Attribution: Customer Journey Based Attribution with...

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2023/02/01

We are joined by Marketing Attribution Expert Jo Young. Jo is the Managing Director at UniFida, a team of data driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995!In this episode we dive into why marketing attribution shouldn’t be scary – it tells you how everything is working. We discuss getting your first-party data in order, how attribution helps you understand the customer

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35:04

Google Ads Bidding Strategies Explained with Jonny Hyams

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2023/01/27

Jonny Hyams is the head of client services at Digital Gearbox, driving sales and great ROAS for their clients across Google Ads and other channels. This is a bonus episode because we have so much to cover in Google Ads at the moment. In this special episode, we explore what affects everything on this topic… bidding strategies.Jonny talks about the different types of strategies, including Manual, Maximise Impressions, Maximise Clicks, Maximise Conversion and Maximise Conversion Value. We also discuss

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35:44

Google Ads The Changes to Google Keywords Ads in 2023...

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2023/01/25

Imogen Collins is Head of Delivery at Genie Goals, an award-winning agency driving results for ambitious eCommerce brands like mamas and papas, Smythson, Karl Lagerfeld, and Biscuiteers. Imogen has been helping brands improve their search engine marketing since 2013!Imogen talks about the key changes to Google Keywords ads in 2023. We unpack how Ad formats have changed greatly, the new goal-based campaign type Performance Max (aka PMax)keeping an eye on ROAS (Return on Ad Spend), responsive text ads

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35:59

Google Ads 3 Ways to Improve Keywords ROAS with...

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2023/01/18

Nicki Eggie leads the Paid Advertising team at Reload Digital, Europe’s number 1 rated digital marketing agency for eComm and retail brands! Go team Reload!!Since 2009 the clients they’ve helped include everyone from Wrangler and L’Occitane to Emma Bridgewater and Harper Collins!Nicki is sharing 3 ways to use Audiences to increase the performance of your Google Ads Keywords Campaigns.Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox***SURVEY

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32:12

Google Ads YouTube Ads, the time is now! With...

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2023/01/11

Charlotte Sheridan is the founder of The Small Biz Expert a digital marketing agency based in London handling both Google and Facebook Ads.We're discussing why you should be considering YouTube ads as part of your top of funnel marketing this year. And Charlotte's giving us the 101 on what you need to know before you get stuck in. including ad formats, placements, targeting and more.Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox***SURVEY

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35:01

Google Ads Google Shopping Campaigns in 2023 with...

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2023/01/04

Nick Trueman is the founder of Spec Digital, and host of the Winning with Shopify Podcast. He's also a true Google Ads geek!Nick is sharing exactly what's happening on Google Shopping Campaigns - and what you need to know to make them work for you this year. Including Performance Max, Standard Shopping Campaigns, SmartShopping and much more.Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox***SURVEY TIME*** Let us know what you think here:

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30:00

Content Marketing: Create your Blog Creation...

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2022/12/28

Sarah Falcon is the VP of marketing at Object Edge where she leads marketing strategy and execution – including driving high performing content marketing. Sarah gets to work across a number of industries including both B2B and B2C eCommerce.We'll be discussingWhy is blog content important on an eCommerce site?Why do we need a system to drive our blog content?How to build your blogging checklistHow to find the people to deliver your blogging checklistHow to optimise your blogging once you’ve got your

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29:22

Content Marketing: eCommerce Growth via Podcast Guesting

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2022/12/21

Noémi Beres AND Gabor Kazai are the founders and owners of Podcast Connections, a podcast booking agency who specialise in helping their clients get on the right podcasts to grow their brand awareness, generate engagement, and (of course) acquire more customers.We're discussing how you can leverage this powerful channel for your eCommerce brand.Episode sponsored by Klaviyo***SURVEY TIME*** Let us know what you think here: https://keepopt.com/survey deadline = 29 Feb 2024****Get all the links and

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292 results

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