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PODCAST

Freedom Focus Photography

Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success.Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business.Since making the leap into photography in 2010 and quickly scaling her business to six

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All Episodes

34:01

Serving the LBGTQ+ Community with Lisa Peterson

Freedom Focus Photography ·

2023/05/23

193 - Pride Month is coming up. For the entire month of June, the LGBTQ+ community celebrates the freedom to be themselves. You might be tempted to post an image on Instagram of a dog with a rainbow bandana and proclaim yourself to be LGTBQ+ friendly. #ally #pridemonth #equality #loveislove Please don't do that, says Lisa Peterson of Pawsh Photography in Minneapolis, my guest on this week's episode of the Hair of the Dog podcast. Lisa, a member of the LGBTQ+ community, shares her unique

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49:07

The Coaching Journals pt. 1

Freedom Focus Photography ·

2023/05/16

192 - Welcome to the Coaching Journals! Today, we're launching a new podcast series in which we're airing coaching calls between Heather Lahtinen and two members of the Hair of the Dog's Elevate community. Elevate is our next-level program where you get one-on-one contact with Heather and her team of coaches. In six months, you will learn how to set goals, take specific actions to benefit your business, get feedback, and refine and repeat. We invited our Elevate members to enter to

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44:04

Crisis Management with Heather Lahtinen

Freedom Focus Photography ·

2023/05/09

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57:59

Ninja Productivity with Heather Lahtinen

Freedom Focus Photography ·

2023/05/02

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50:10

Take Back Your Time with Sara Monika

Freedom Focus Photography ·

2023/04/25

189 - It's time for a reality check.Yes, you can do it all but do you have to?No! Guys, my life changed the day I figured out all the things in my business that I didn't want to do. Could I do them? Yes. Were they filling me with joy and satisfaction? No. Were they letting me spend time with my family and take all the trips I love to take? Oh hell to the no. Sara Monika, a documentary wedding photographer and photography educator in Ontario, Canada, figured it out too. She realized she

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62:23

Overcoming Imposter Syndrome with Shelley Paulson

Freedom Focus Photography ·

2023/04/18

188 - Do you feel like you're just faking it sometimes? When you think to yourself "I am not good enough" or "I'll never be as good as Blabla," you are hearing imposter syndrome take over in your brain. And let me tell you, I do it too. I have left sessions wishing I had planned better, realizing I missed that shot or thinking I screwed the whole thing up. My good friend Shelley Paulson does it too – and she's been in the business for almost 20 years! Shelley, one

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51:04

3 Strategies for Smoother Sales with Karinda Kinsler

Freedom Focus Photography ·

2023/04/11

Like Nicole, Karinda Kinsler's soul dies a little whenever a client doesn't order artwork.Since we know how defeating that feels, today's podcast is here to help you avoid that experience.Karinda is an equine photographer based in Montgomery, Texas, but her clients come to her from all around the country, paying a premium price for her sessions. Through those sessions she's refined her sales process to a place where she regularly makes $6,000 sales, and she's sharing three

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44:05

What's New in Commercial Pet Photography with...

Freedom Focus Photography ·

2023/04/04

186 - If you're a regular listener to this podcast, you know I'm a big fan of gratitude and acknowledging our wins. And holy cow, am I full of wins and gratitude today. J. Nichole Smith and I are still soaring from all the wins we counted at Global Pet Expo, where we re-introduced the pet industry to Animalhaus Stock Photography. Global Pet Expo is one of the biggest pet-industry trade shows and to get in, you have to be either an exhibitor or a buyer. It is seriously exclusive and we

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46:05

Turning Dread to Motivation with Heather Lahtinen

Freedom Focus Photography ·

2023/03/28

185 - Do you know what Occam's razor is? Basically, it's the principle that the simplest explanation is most likely the right one. When we get wrapped up in fear and dread -- some of us get paralyzed into inaction -- the best solution may be the easiest one. Take our friend Heather Lahtinen, for example. She looked at her YouTube channel, realized she needed to update a bunch of videos and got struck by an intense feeling of dread. It would be a time-consuming task, especially with an

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77:45

The 5 Biggest Mistakes with Kaylee Greer

Freedom Focus Photography ·

2023/03/21

184 - Get your sparkle pants on. This episode is going to be a doozy. There are few pet photographers who don't know who Kaylee Greer is. The brilliantly creative mastermind behind Dog Breath Photography and the author of Dogtography, Kaylee's energy is 24-7 overflowing and infectious. Listen to this woman giggle and your day instantly gets better. Here's the thing, though: She has struggled with her business – pricing, setting boundaries, comparing to the competition, all the

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29:30

Heather Changes My Life in 20 Minutes

Freedom Focus Photography ·

2023/03/14

183 - Do you ever have those days when you just don't feel like there's enough time to get everything done? Yeah, me neither. LOL! LIES! Some days, I feel like my to-do list looks like Santa's list in those kids' Christmas movies. Yours probably feels pretty similar. That feeling like I never have enough time? That's a limiting belief -- and it doesn't serve me to work from a place of stress and lack. To help me change this belief, there's no one better in the

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51:30

Let's Get some Press with Zoe Hiljemark

Freedom Focus Photography ·

2023/03/07

182 - I know it's nice to think you can just put up a website, post a few times on Instagram and get found by tons of clients. I sure wish it was that easy. It isn't. You have to actively market your pet photography business to get found. One of the best ways to do that, according to Zoe Hiljemark, is local PR. Public relations. AKA earned media. We're talking about getting your name and work out there in your community through local news media, from newspapers to TV stations and

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54:10

Hacking your Mind for Success with Johl Dunn

Freedom Focus Photography ·

2023/02/28

181 - Oooh, sometimes don't you want to just punch something? It's so easy to get frustrated when you're running a business, especially a photography business where you get to wear all the hats … photographer, marketer, accountant and on and on.There are more constructive things we can do, though, to ease our stress load and take action in our business. Johl Dunn joins me on this week's podcast episode to talk about the ways we bind ourselves up in fear, which prevents us from

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55:56

Tax Deductions and Retirement Savings with Tiffany...

Freedom Focus Photography ·

2023/02/21

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32:03

A Marketing Strategy No One is Doing with Heather...

Freedom Focus Photography ·

2023/02/14

179 - There is no such thing as "competition." Every pet photographer has a different style, a different approach, a different attitude toward doing business. That's why it's OK to make friends with other photographers in your area. Heather Lahtinen and I both run educational websites to make you a better photographer and a better businessperson. Sure, you could say we're competitors but we make it work and send each other clients. Just like Heather did when she was one of

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51:02

DSLR vs Mirrorless with Charlotte Reeves

Freedom Focus Photography ·

2023/02/07

178 - Do you know what the biggest difference between DSLR and mirrorless is? There's no mirror!Ummmm … duh, Nicole. That's why they call it "mirror-less." But really, when you make the switch to mirrorless, you might even be holding your shutter release button down and thinking the whole time "I got a lemon! This thing isn't doing anything." Meanwhile, you just loaded 8,362 images onto your memory card because you didn't hear a thing. Haha! Can a memory

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47:50

When is an Investment Worth it with Heather Lahtinen

Freedom Focus Photography ·

2023/01/31

177 - Heather Lahtinen likes to save money. She doesn't like to spend money. She's an accumulator. Heather is back for another episode to talk about money, mindset shifts and how she was convinced to spend $18,000 on coaching for herself. Oh yeah, that does sound like a lot of money, doesn't it? I mean, it's a new compact car. Or a travel trailer to go see the world. Or a motorcycle. Hmmm … I think I want to see Heather on a motorcycle. This episode is all about what it takes

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56:17

Serving through Grief with Angela Schneider

Freedom Focus Photography ·

2023/01/24

176 - I promise today's episode about end-of-life pet photography isn't as depressing as it might sound. So many of us dive into pet photography with the vision of rolling around on the ground and having some serious snuggles and giggles with happy, healthy dogs and horses and all the animals. That's what Angela Schneider thought, too, even though she had been through the agonizing loss of her beloved boy, Shep. When she noticed that one-third of her clients at Big White Dog

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32:53

10 Timeless Photography Business Lessons

Freedom Focus Photography ·

2023/01/17

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47:50

Content Marketing with Tavia Redburn

Freedom Focus Photography ·

2023/01/10

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