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PODCAST

Freedom Focus Photography

Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success.Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business.Since making the leap into photography in 2010 and quickly scaling her business to six

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All Episodes

40:04

REPLAY: 300 - Why Our Photography Inquiry Process is...

Freedom Focus Photography ·

2025/12/30

[REPLAY] This episode originally aired July 2025. 300- Your photography inquiry process that’s been being taught for years is broken. In this episode, Nicole and Heather unpack a bold new approach to make your services easier to book and your client experience smoother from the very first click. What to Listen For: Why the traditional inquiry process is brokenThe psychology behind why clients bounce without bookingHow your website is sabotaging your bookings (and how to fix it)The impor...

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41:34

REPLAY: 279 - The Hidden Reason You're Stuck

Freedom Focus Photography ·

2025/12/23

[REPLAY] This episode originally aired February 2025. 279 - Have you ever caught yourself procrastinating, undercharging, or shying away from marketing your business? It’s not laziness—it’s Success Intolerance. In this episode, we uncover why success can feel unsafe and how to rewire your brain to embrace the next level of your business. What to Listen For: What success intolerance is and why it keeps photographers stuckWhy your brain sees growth as a threat, even when you want it...

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47:31

REPLAY: 274 - How Your Voice Impacts Sales with Tracy...

Freedom Focus Photography ·

2025/12/16

[REPLAY] This episode originally aired January 2025. 274 - You’ve heard it before: “People do business with those they know, like, and trust.” But Tracy Goodwin is here to flip that script. According to Tracy, trust isn’t enough anymore—it’s all about connection and authenticity. In this episode, we dive deep into how your voice shapes the client experience, influences their decisions, and can even increase your income by up to 90%! This is a must-listen for any photograph...

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15:26

When an Event Fails

Freedom Focus Photography ·

2025/12/09

320 - Ever walked away from an event or promotion feeling like you “should” have done better? In this episode, Susie had a goal, didn’t hit it, and instead of spiraling… she transformed it into . If you’ve ever questioned whether you’re “cut out” for this business, this episode is for you.What to Listen ForThe mindset shift that turned “I only sold two” into “This was wildly successful.”Why numbers don’t tell the full story and how to spot hidden wins.How Susie reframed her results in seconds after

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15:38

Photography Competition Isn’t Personal

Freedom Focus Photography ·

2025/12/02

319 - Scrolling Instagram and feeling like every photographer in your area is booked solid… except you? This episode breaks down what’s really happening when photography competition triggers that spiral — and how to shift your mindset so you can get back to serving, creating, and growing. What to listen for: The surprising emotional chain reaction your brain creates when you see photographers who look “busy” onlineWhy competition feels threatening even when it technically isn’tThe #1 thought...

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35:01

11 Website Mistakes for 2025

Freedom Focus Photography ·

2025/11/25

318 - Your images are gorgeous… but your website? That might be another story. In this episode, I’m walking you through a practical photography website audit so you can spot the gaps that are turning dream clients away—often before they ever inquire. We’ll talk design, messaging, mobile, SEO, and what to fix first to book more high-value sessions.What to listen for:The simple copy test that instantly reveals if your messaging is way too genericWhy too much text sends today’s skim-happy visitors

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29:59

Sales Energy Makeover

Freedom Focus Photography ·

2025/11/18

317 - Ever worry you sound “salesy” when talking about your pricing? In this episode, we dive deep into sales energy—what it is, why it matters, and how it can completely change your client experience. Inspired by Heather’s real-life adventure at a used car lot, you’ll learn why the words you say matter far less than the energy behind them. What to Listen For ✔Why a “used car salesman vibe” has nothing to do with selling ✔ The surprising comment that set the tone for the entire car-buying exp...

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49:25

The Road to Confidence

Freedom Focus Photography ·

2025/11/11

316 - What if the secret to unstoppable confidence wasn’t about never failing but being willing to feel embarrassed along the way? In this week’s conversation, Heather and Susie unpack what it really takes to believe in yourself, even when the road gets rocky. Literally. What to Listen For The powerful mindset shift that helped Susie finally believe in herselfWhy confidence comes after action, not before itHow a muddy 4x4 adventure turned into the ultimate business metaphorThe question Heathe...

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34:10

When “Doing It Right” Still Fails

Freedom Focus Photography ·

2025/11/04

315 - You did it all right, the call flowed, you connected, you nailed the pricing talk, and then… nothing. In this episode, Heather and I unpack what to do when a client ghosts you even after your best effort, how to stay curious instead of crushed, and why “doing it right” doesn’t guarantee a yes (and why that’s actually a good thing).What to Listen For:Heather’s 3 phases of the client journey and why phase 3 is the “Wait… what?!” momentThe truth about doing everything “right” and why that doesn’t

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28:10

Bait and Switch

Freedom Focus Photography ·

2025/10/28

314 - Ever felt a twinge of guilt when offering products after a model call or charity session? You’re not alone. In this week’s episode, Heather and I dive into one sneaky thought that’s quietly killing your photography sales, the fear of pulling a “bait and switch.” We’ll talk about what that really means, why your brain might think you’re doing something shady, and how to shift your mindset so you can confidently sell without hesitation. What to Listen For: What the term “bait and switch” ...

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34:54

Why You're Hiding From Your Clients

Freedom Focus Photography ·

2025/10/21

313 - Let’s be honest, marketing your business can feel terrifying. 🙈 The thought of putting yourself out there? Instant heart palpitations. But what if visibility didn’t have to feel like self-promotion? In this week’s episode, Nicole and Heather uncover the fears that keep photographers hiding behind their cameras and how to shift your mindset so visibility feels like service, not bragging. What to Listen For The real reason photographers say “I don’t know how” to marketHow fear of

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25:19

Find Your Purpose (and Your Price)

Freedom Focus Photography ·

2025/10/14

312 - Do you ever feel like the odd one out because you’re not chasing six-figure revenue? You’re not alone, and you’re not doing it wrong. This week, we dive into how to uncover your true motivation, avoid resentment, and create a photography business that fuels your soul while still honoring your time and value. What to Listen For:A simple test to know if money is your main driver—or just fuel for your missionThe happiness threshold: why security matters more than “more”The sneaky sign you’re

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51:23

When $250K Isn’t Enough

Freedom Focus Photography ·

2025/10/07

311 - What would make someone walk away from a $250K legal career to photograph dogs? For Kelly McNamara, it wasn’t a midlife crisis, it was clarity. In this episode, Heather sits down with Kelly to uncover the unexpected tools (including an AI version of Heather!) that helped her trade courtroom stress for creative freedom and build a business that lights her up.What to Listen ForThe $250K “golden handcuffs” keeping Kelly stuck and what finally made her break freeHow following every business “rule”

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35:32

Black-Tie Lessons for Your Business

Freedom Focus Photography ·

2025/09/30

310 - Ever tried buying a black-tie dress online and decided “hard pass” once you saw the return policy? Yep, same. In today’s episode, we turn that frustration into a masterclass on your photography client experience. Where’s the friction? What’s confusing? And what tiny tweaks convert more inquiries into bookings (without feeling pushy)? Let’s make your process easy. What to Listen For:The dress-shopping disaster that exposed the #1 sales killer in your business (and how to fix it)The quick

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39:15

$70 Pancakes with Heather

Freedom Focus Photography ·

2025/09/23

309 - What do limited releases, “cooked” plush waffles, and personalized packaging have to do with your photography business? Everything. Heather and I break down how experience design turns ordinary products into premium purchases—and how you can copy the right pieces for your studio.What to Listen ForA secret that instantly makes clients crave what you offer.Why putting limits on access can actually increase demand.The one line that flips “overpriced” into “worth it.”How your personal values can

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44:54

Turning Shelter Shoots Into Income with Adam Goldberg

Freedom Focus Photography ·

2025/09/16

Today I’m chatting with my friend Adam Goldberg of AGoldPhoto, a studio pet photographer, shelter-dog hype man, and the brain behind “Second Shot.” He started in shelters back in 2013, built a thriving studio, and is now circling back to his roots with a model that funds adoption photos through brand sponsors. It’s smart, generous, and wildly scalable.If you love the idea of photographing rescue pets but struggle to find the time with your adulting responsibilities and bills, this one’s for you.What

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62:24

The 8K Sale Breakdown

Freedom Focus Photography ·

2025/09/09

Ever wonder what separates a $500 sale from an $8,000 sale? In this episode, Heather sits down with three Elevate photographers, Marcie Fry, Katie Carmickle, and Jessica Wasik, who each closed an $8K sale in the same week. You’ll hear their journeys, the marketing that worked, and what ACTUALLY made this sale possible. Spoiler alert, it wasn’t a specific pricing strategy.What to Listen ForHow three different photographers each closed $8K+ sales in one weekThe early struggles—charging $25, $100, or

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101:36

Why Bookings Feel Hard with Heather Lahtinen

Freedom Focus Photography ·

2025/09/02

306 - If you’ve ever wondered why inquiries go silent or potential clients disappear, you’re not alone. But here’s the thing: the real reason isn’t your pricing, your competition, or even the economy. In this week’s episode, Heather breaks down the surprising truth behind why clients aren’t booking—and how you can turn it around starting today.What to Listen For:The simple reason clients don’t book (and why it’s not your pricing).How to take action daily and build unstoppable momentum.The difference

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26:27

Stop Playing it Safe!

Freedom Focus Photography ·

2025/08/26

305 - You might think you’re avoiding certain business moves because they’re “not the right time” or “too complicated.” But what if the real reason is that you’re avoiding a feeling? In this conversation, Heather shares her own breakthrough about risk, safety, and the emotions we’re unwilling to feel — and how that awareness can change everything.What to Listen For:How your self-concept influences your willingness to take risksThe connection between “safety” values and growth plateausWhy avoiding

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37:15

Self-Concept = Sales Confidence

Freedom Focus Photography ·

2025/08/19

304 - The fastest way to change your photography business? Change the way you see yourself. In this episode, Heather and I break down the self-concept shifts that help you introduce yourself confidently, market without second-guessing, and invest in your growth like a CEO. If you’ve ever felt like an imposter, struggled to get results from courses, or shamed yourself for “not doing enough,” this conversation will free you up to start making real progress.What to Listen For:The hidden role your

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