PODCAST

Performance Delivered

Steffen Horst

Insider Secrets for Digitial Marketing Success

business marketing

All Episodes

35:04

Jean-Michel Boujon | The Critical Steps of Brand...

Performance Delivered ·

2021/11/10

Many early-stage companies make the mistake of jumping right into performance marketing – using paid advertising to try and generate sales and grab market share. They fail to invest in building their brand first. The result is that their marketing is less effective because there is insufficient brand awareness, reputation, or loyalty to convert potential customers. Jean-Michel Boujon is a veteran brand builder. The SVP of Global Marketing at Outdoorsy, he has over 16 years of experience and

28:55

Chris Willis | Leverage Expansion Marketing for...

Performance Delivered ·

2021/11/03

Don’t overlook the importance of investing in your expansion sales pipeline. New business is important for any company, but conversion rates are often low and closing timelines can be drawn out. Expanding business with existing clients is key to growth, and it requires its own set of considerations and tactics. In this episode, Chris Willis gives a comprehensive guide to expansion marketing. The CMO at AI content analytics firm Acrolinx, Chris has over 20 years of experience growing tech

27:10

Dennis Behrman | Build Your Own High-Performance...

Performance Delivered ·

2021/10/27

Whether you are a startup or established company, building your marketing team is the most critical factor in determining success or failure. Knowing how to build a high-performance team isn’t difficult, and it doesn’t have to be a gamble. Dennis Behrman is a Vice President of Marketing and Growth with extensive experience creating marketing teams for a variety of different businesses and objectives. He has established a system that is able to consistently find and hire the right people,

25:23

Michael O'Connell | How To Get Better (And Faster)...

Performance Delivered ·

2021/10/20

Today on the show we welcome Michael O’Connell, Vice President of Marketing at AnyRoad to talk with us about how to use experiential marketing to create 1st-party data collection for digital marketing. Experiential marketing is when brands use experiences to invite customers to experience the brand. Michael is a B2B marketing and demand generation professional specializing in leveraging data and results driven marketing technology. He says, “Marketing has changed from when I started. So

30:43

Keith Hagen | A "Real-Life" Simple Do-It-Yourself Way...

Performance Delivered ·

2021/10/13

On this episode of Performance Delivered, we welcome guest Keith Hagen to talk with us about powering incremental improvements with insights.Keith is the Vice President of Digital Marketing at SelectHub. SelectHub offers a streamlined solution to company stakeholders for enterprise software product evaluation, vendor sourcing, and IT procurement. Keith says, “getting the customer insights as to what our audience wanted helped us narrow down what we needed to do.” Listen as he shares:A

31:50

Miguel Adao | Make Your Marketing More Compelling

Performance Delivered ·

2021/10/06

Your ideal B2B customers are inundated with marketing material. You’re tired of wasting resources on spray-and-pray marketing. How do you cut through the clutter and get in front of the right people at the right time with the right message? Miguel Adao joins us on this episode to explain how you can revamp your marketing to better connect with your ideal customers. The Senior Vice President of Marketing at KloudGin is on a mission to bring the emotional power of B2C marketing into the B2B

32:43

Kirby Wadsworth | How Selling to The Wrong Customer...

Performance Delivered ·

2021/09/29

On this week’s episode of the Performance Delivered Podcast, we talk to Kirby Wadsworth,Chief Marketing Officer at Ionir. Kirby has more than two decades of marketing leadership in both large enterprises and smaller startups with experience in targeting, segmentation, and ICP.Today, we’re talking to him about effective ways to approach targeting.Kirby says, “It doesn’t matter how many leads you generate, it’s how many conversations you start with targeted accounts.”Listen in as we

29:05

Stephanie Cox | The Shortcut to Finding the Best...

Performance Delivered ·

2021/08/25

Today on the show we welcome Stephanie Cox to talk with us about how agencies can benefit from adopting SaaS solutions for their clients. Stephanie has over 15 years of marketing experience, with companies such as Salesforce and Project Lead the Way. She’s also the host of the REAL Marketer's podcast. Stephanie is the President of Lumavate, a leading no code mobile app platform that enables marketers to quickly publish apps with no code required. Listen in as we discuss:The shortcut to

26:50

Dan Dillon | The One Best Way to Spend Your Ad...

Performance Delivered ·

2021/08/18

On this week’s episode of the Performance Delivered Podcast, we talk to Dan Dillon. He is a strategic marketing and communications executive with over 20 years’ experience in high growth software. Dan serves as the CMO of Reveal Mobile, a company that provides location-based marketing and analytics. Today we are talking with Dan about geofencing marketing, and location-based advertising to extend retailers’ reach, as well as:The post pandemic impact on retail shopping—it’s not what you

28:32

Sam Erdheim | The Number One Way To Get Your Emails...

Performance Delivered ·

2021/07/28

On this week’s episode of the Performance Delivered Podcast, we talk to Sam Erdheim, VP of Corporate Marketing at GuidePoint Security. Sam has two decades of experience across all facets of marketing and product management for enterprise software companies, with 15 years focused on cybersecurity.Today we sit down with him to talk about digital marketing in 2021, and:Directing, differentiating, and solving problems with your contentHitting the right target with your content every timeWhere

30:46

Charity Araoz | Top-Performing SaaS Marketers - What...

Performance Delivered ·

2021/07/21

On this week’s episode of our Performance Delivered Podcast, our guest is Charity Araoz. Referred to as the Warrior of Marketing, Charity has over 20 years of experience, and serves as the Vice President of Marketing at PCS Software, an AI-driven transportation management platform. The energy, fun, and even the uncertainty in the marketing courses she took in school attracted Charity to the field. Today on the show she’ll tell us how a transition in 2011 led her to her marketing home. We’ll

30:26

Kevin O’Connor | 6 Tools for Content Marketing Success

Performance Delivered ·

2021/06/30

On this week’s episode of the Performance Delivered Podcast, our guest is Kevin O'Connor. Kevin is the Marketing Director at Scripted, an online marketplace that connects businesses with freelance writers who write content from blogs to white papers. Kevin will lead us through the aspects of working with freelance writers to develop a solid content marketing plan. Tune in now to find out…Which type of writer you need for your project The key points to include in your content briefHow to

25:39

Chris Raniere | The Critical Element Missing In...

Performance Delivered ·

2021/05/19

On this week’s episode of the Performance Delivered Podcast, we talk to Chris Raniere of Lumanu, about influencer marketing. Chris has worked in and alongside both billion-dollar organizations and start-ups in B2B and B2C markets, with roles ranging from Director to CEO.Chris is a returning guest, so we welcome him back to talk about changes in the influencer marketing landscape, as well as, The friction points for creators and brandsThe difficulty in connecting creators with brandsThe

29:37

Gal Borenstein | The Surest Way To Build Digital...

Performance Delivered ·

2021/05/12

On this week’s episode of the Performance Delivered Podcast, we chat with Gal Borenstein, CEO and Founder of the Borenstein Group. Gal is a recognized international digital B2B and B2G branding expert and an accomplished strategist in digital branding, marketing, social media, advertising, online reputation management, and public relations matters. Gal says, “Trust isn’t something that is given, trust is something that has to be earned, especially in the digital arena.” Today we talk with

35:46

Alex Caragiannides | Lead Generation Secrets for...

Performance Delivered ·

2021/05/05

Our special guest on this week’s episode of the Performance Delivered Podcast is Alex Caragiannides. Alex is the Founder of BSM Vault, the social media and digital marketing agency built to serve real estate agents. He helps real estate professionals build their brand awareness and introduces automation software to solve their problems with the ultimate goal of driving more leads.We chat about sales funnels focused on nurturing, as well as:How marketing professionals tend to use LinkedIn in

33:26

Luke Shankula | Digital Marketing Strategies for...

Performance Delivered ·

2021/04/07

Our special guest on this week’s episode of Performance Delivered is Luke Shankula, CEO of Paragon Digital Marketing Group. Luke is a leading mortgage marketing expert who aims to help people systemize their work and go beyond lead generation. Besides running a successful seven-figure mortgage marketing agency, Luke is a Facebook Ad Expert and Mortgage Appointment Generator. We chat about utilizing Facebook Ads, as well as:Luke’s start as a mortgage lenderImproving the quality of lending

30:58

Dr. Joseph Sallustio | How to Withstand the Rapid...

Performance Delivered ·

2021/03/31

On this week’s episode of our Performance Delivered Podcast, we speak with Dr. Joseph Sallustio. He is the Executive VP and Chief Operating Officer at Claremont Lincoln University, a nonprofit Graduate University that provides Master's degree programs online to engage in positive social change. Joe is one of the nation's foremost online higher education experts and has led a broad range of educational institutions, including regionally accredited nonprofit and for-profit universities, and a

29:58

Maggie Mistovich | Strategic & Holistic Approaches to...

Performance Delivered ·

2021/03/24

On this week’s episode of Performance Delivered, we speak with Maggie Mistovich, the Vice President of Marketing at TextUs, a leading business-class text messaging software. TextUs is the world's first real-time communication platform designed to dramatically improve how businesses communicate with their leads, candidates, and customers. Maggie has over 15 years of experience directing marketing programs in a variety of industries and holds an MBA from the University of Colorado Denver, as

30:31

Kayla Elliott | Building Personal Relationships with...

Performance Delivered ·

2021/02/17

Our special guest on this week’s episode of Performance Delivered is Kayla Elliott, VP of Marketing at PC Matic and the Founder of ell Consulting. She is skilled in social media management, public relations, digital advertising, and content creation, holds a Master's degree in Business Administration, and currently helps small businesses that do not have a marketing or a key person in house to thrive. Kayla says, “Reinforce building those relationships. Realistically, over the last year, we

29:12

Kenneth Burke | How to Make Your First Million...

Performance Delivered ·

2021/02/03

Our special guest on this week’s episode of Performance Delivered is Kenneth Burke, the VP of Marketing at Text Request, a software company that helps businesses increase profits through powerful text messaging software. He’s received awards for his work in psychological research and sales, and has helped dozens of businesses, from pre-launch startups to billion-dollar companies, achieve their goals.Kenneth says, “At the end of the day, the North Star should be what's bringing you the most

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Performance Delivered

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