PODCAST

Performance Delivered

Steffen Horst

Insider Secrets for Digitial Marketing Success

business marketing

All Episodes

25:29

AI Personas Explained: The Secret to Better SaaS...

Performance Delivered ·

2026/01/15

AI has made content creation faster than ever — but for most B2B SaaS teams, it has also made messaging more generic, not more effective.In this episode of Performance Delivered: Insider Secrets to Marketing Success, host Steffen Horst is joined by Christopher Silvestri, Founder of Conversion Alchemy, to break down how SaaS companies can use AI personas, synthetic research, and AI-assisted workflows without losing clarity, differentiation, or brand voice.They explore why most messaging

38:32

Building a Brand That Moves People with Natasha...

Performance Delivered ·

2025/11/06

In this episode of Performance Delivered, host Steffen Horst speaks with Natasha Nikolaeva, founder of StretchIt, a leading wellness app and workplace platform helping people improve flexibility, mobility, and mindfulness through movement.Natasha shares her journey from practicing corporate law to becoming a wellness entrepreneur — and how she turned a personal struggle with back pain into a purpose-driven business that empowers people and organizations to move, feel better, and thrive.She

31:18

AI Meets PR: How Artificial Intelligence Is...

Performance Delivered ·

2025/10/30

Artificial intelligence is rapidly changing how audiences search, discover, and engage with information — and that means PR is evolving, too. In this episode, Jackson Wightman joins Steffen Horst to unpack how AI is reshaping media visibility, credibility, and the future of public relations.From Google’s shrinking search dominance to the rise of AI-driven “answer engines,” Jackson explains why earned media now plays a critical role in what AI surfaces and how brands can adapt before the

31:10

Trust as a Growth Driver in B2B: Insights from...

Performance Delivered ·

2025/09/11

Trust is one of the most overlooked yet powerful drivers of business growth. In this episode of Performance Delivered: Insider Secrets for Digital Marketing Success, host Stefan Horst speaks with Kristin Oelke, founder of Bright Rock Services and author of Trust: Unlocking B2B Growth in Today’s AI World.Kristin shares why trust erosion is the hidden growth killer, how companies can uncover blind spots, and what leaders can do to embed trust into every part of their business strategy.If

33:32

Human-First SEO Skills in the Age of AI

Performance Delivered ·

2025/09/04

AI is transforming SEO, but the skills that make great marketers remain timeless. In this episode, Steffen Horst sits down with Lindsie Nelson (Symphonic Digital) and Andreas Voniatis (Arteos) to explore how empathy, validation, and adaptability can keep SEO strategies both smart and human-first.What You’ll Learn in This Episode:Why chasing algorithms is the wrong approachHow empathy sharpens SEO decisionsThe value of cross-channel collaboration in AI searchHow to validate AI insights with

29:21

The Modern CMO Challenge with Karl Van den Bergh

Performance Delivered ·

2025/08/28

In this episode of Performance Delivered: Insider Secrets for Digital Marketing Success, host Steffen Horst explores the evolving challenges of the CMO role with Karl Van den Bergh, Chief Marketing Officer at Illumio.Karl shares insights from his 25+ year career leading marketing, product, and GM roles across startups and billion-dollar tech companies. Together, they unpack:Why the CMO role is uniquely difficult in today’s business environmentHow to build credibility and trust with boards

25:50

Mastering Positioning & Messaging in the Age of AI...

Performance Delivered ·

2025/08/21

📝 Episode DescriptionIn this episode of Performance Delivered – Insider Secrets for Digital Marketing Success, host Steffen Horst is joined by Lori Stout, CMO of Bigleaf Networks.Lori shares how marketers can blend AI-driven insights with customer feedback loops to sharpen positioning and messaging in a fast-changing landscape. From leveraging advisory boards and user groups to setting AI guardrails, Lori explains how to keep authenticity at the center of your marketing while using AI to

33:22

The Future Is Manual? How AI Is Redefining Paid...

Performance Delivered ·

2025/08/14

In part two of Performance Delivered: Insider Secrets for Digital Marketing Success, host Steffen Horst continues his conversation with marketing experts Navah Hopkins (Microsoft) and Shawn Walker (Symphonic Digital) on how AI is transforming paid search strategy.They dive into:When to use AI vs. manual campaign managementHow to differentiate your brand when competitors use similar AI toolsTesting AI in new accounts without risking core campaignsWhy clean data and human oversight are

30:58

The Future Is Manual? How AI Is Redefining Paid...

Performance Delivered ·

2025/08/07

AI is everywhere—predictive bidding, dynamic creative, campaign forecasting—but is it really replacing human strategy, or just enhancing it?In this episode of Performance Delivered: Insider Secrets for Digital Marketing Success, host Steffen Horst is joined by two industry leaders: Navah Hopkins, a seasoned strategist now at Microsoft, and Shawn Walker, Chief Marketing & Strategy Officer at Symphonic Digital.Together, they unpack how AI is reshaping paid search campaigns—from landing

30:04

Kurt Uhlir on How AI Is Reshaping Marketing Teams

Performance Delivered ·

2025/07/31

In this episode of Performance Delivered, host Steffen Horst sits down with Kurt Uhlir, CMO at EZ Home Search and a veteran of more than 80 funding rounds and exits, to explore how AI is redefining modern marketing teams.From cutting down content production costs to empowering leaders to be more hands-on, Kurt shares how AI isn’t replacing talent—but rather multiplying its impact. Whether you’re managing an in-house team or partnering with agencies, this episode will help you think more

27:55

The End of SEO as We Know It? Rethinking Metrics in...

Performance Delivered ·

2025/07/24

Are your SEO metrics stuck in the past? In part two of our AI + SEO series, guest host Ximena Cordon (Head of Marketing at Symphonic Digital) is joined once again by Lindsie Nelson (Head of SEO at Symphonic) and Andreas Voniatis (Founder of Artios) to challenge the way we think about measuring SEO success in an AI-powered world.With the rise of zero-click search and tools like ChatGPT and Google AI Overviews, traditional metrics like CTR and traffic are losing their relevance. In this

25:45

How to Measure Marketing Effectiveness and Align on...

Performance Delivered ·

2025/07/17

Grant Johnson on How to Measure Marketing Effectiveness and Align on KPIsEpisode of Performance Delivered – Insider Secrets for Digital Marketing SuccessIn this episode, Steffen Horst chats with Grant Johnson, Chief Marketing Officer at Chief Outsiders, about how companies—especially mid-market B2B SaaS brands—can better define, measure, and optimize their marketing performance.Grant shares his Marketing Performance Assessment framework, which helps companies evaluate their effectiveness

22:41

Mission Meets Market: How Customer Understanding...

Performance Delivered ·

2025/07/10

In this episode of Performance Delivered, Steffen Horst is joined by Elizabeth Eberle, SVP of Marketing at Spoiler Alert—a CPG tech company helping brands turn excess inventory into revenue. Elizabeth shares how understanding your customer at a deeper level can transform not only your messaging, but your product and go-to-market strategy.Whether you’re building a mission-driven brand, launching a SaaS product, or simply trying to better connect with your audience—this episode offers a

26:30

Legacy Brands: How to Conquer New Markets with Daphne...

Performance Delivered ·

2025/06/26

In this episode of Performance Delivered, Steffen Horst speaks with Daphne Johnson, CEO and Growth Advisor at Daphne, about how legacy brands can successfully conquer new markets. Daphne shares her extensive experience working with Fortune 100 brands like Verizon, American Express, and Yahoo, and discusses foundational strategies such as understanding customer needs, identifying problems worth solving, and leveraging partnerships and technological innovations like AI. Daphne also delves

27:25

Beyond the First Click: Janet Jaiswal on Building...

Performance Delivered ·

2025/06/12

In this episode of Performance Delivered, host Steffen Horst welcomes Janet Jaiswal, Global VP of Marketing at BlueShift, to unpack what it truly takes to engage customers in today’s competitive B2B SaaS market. With a wealth of experience in senior marketing roles, Janet dives into the strategies that move the needle—from the first interaction to long-term retention.They explore how AI can proactively reduce churn, why personalized communication drives loyalty, and how to turn everyday

38:20

AI vs Search: What Happened (and What Comes Next)

Performance Delivered ·

2025/06/05

In this episode of Performance Delivered, Steffen Horst sits down with Lindsie Nelson and Andreas Voniatis to explore how AI is reshaping the way people discover information—and what it means for marketers.They break down the real impact of AI on search behavior, why users are shifting from keywords to conversations, and which industries are feeling the change most. From client sentiment to the rise of zero-click searches, this episode unpacks whether SEO is still a growth lever—or now just

25:06

Scaling Global Marketing with Colin Clark, Global CMO...

Performance Delivered ·

2024/11/12

In this episode of Performance Delivered: Insider Secrets for Digital Marketing Success, host Steffen Horst talks with Colin Clark, Global CMO at Dunlop Protective Footwear. Colin shares his journey from working with brands like the Chicago Cubs and Under Armour to scaling Dunlop’s marketing initiatives globally. He discusses the unique challenges of marketing across 75 countries with a small team, and how Dunlop customizes campaigns for both B2B and B2C segments. Discover how Dunlop

25:49

Moving Your Brand Out of the Friend Zone: Strategies...

Performance Delivered ·

2024/11/05

In this episode, Doug Zarkin shares insights on how brands can deepen their relationship with consumers, moving beyond mere friendship to foster true brand love. He discusses the importance of human empathy in customer service, the brand value equation, and the significance of storytelling in marketing. Doug emphasizes the need for consistency in customer interactions and how understanding consumer insights can lead to more effective marketing strategies.On this episode, We'll talk

29:17

E206 Growing Small Businesses Through Digital...

Performance Delivered ·

2024/10/29

Title: Insider Secrets for Digital Marketing Success Part 3In this episode, we dive into the critical aspects of business operations and advertising strategies. Discover why jumping straight into campaign management can be a costly mistake and learn the essential questions you need to answer before spending your marketing budget. Our guest shares insights on customer value, conversion rates, and the importance of having a solid foundation of business metrics. Plus, we discuss the

30:20

Growing Small Businesses Through Digital Advertising:...

Performance Delivered ·

2024/10/24

Title: Insider Secrets for Digital Marketing Success Part 2In this episode, join Steffen Horst and digital marketing expert Navar Hopkins in Part 2 of their insightful series on how small businesses can thrive through digital advertising. Discover the essential strategies for effective advertising, explore the latest ad channels like local service ads and DemandGen, and learn how to avoid common pitfalls. With over 15 years of experience, Navar shares her expertise on budget allocation,

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