x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Ecommerce Roadmap

Susan Bradley: E-commerce Expert

Join Susan Bradley on The Ecommerce Roadmap. Each week, we"ll take you behind the scenes of real stores where you"re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce

business entrepreneurship

All Episodes

33:01

163. Get Sales Now

The Ecommerce Roadmap ·

2023/05/16

Today I’m chatting with Sylvie Roy the founder of Eclair Lips. Sylvie is sharing the story of how she used a templated event that she pulled from the “Get Sales Now” unit inside of the Inner Circle Classroom. Last month Sylvie used the “Mystery Box” event (formerly called “ninja event). Her goal was to make some sales and get rid of some labels for products that she had discontinued. You’ll love hearing how Sylvie used this event and ultimately had her highest sales day ever. In fact, her revenue

en

23:58

162. Build a massive Audience with a Brand video

The Ecommerce Roadmap ·

2023/05/09

Many Ecommerce store owners are surprised when they learn that they need a massive audience to keep growing and reach their long term sales goals. It’s not uncommon for higher volume stores to reach millions of people every month. They’re highly visible. Even when you’re a new-ish Ecommerce store owner, you’ll need to make yourself visible to 100,000 - 200,000 people every month in order to create awareness for your products. It might seem daunting, but the truth is it’s not that hard, or

en

25:29

161. How to build an SEO Funnel

The Ecommerce Roadmap ·

2023/05/02

Have you heard of an SEO Funnel? We talk about the Sales Funnel all the time, but we haven’t talked about how you can create an SEO Funnel. Until now. Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising. Most of us understand the sales funnel where we've got our cold, warm, and hot traffic filtering down the funnel to the purchase goal. You can apply that same method of thinking to SEO

en

53:42

160. Become a Marketing First store owner

The Ecommerce Roadmap ·

2023/04/25

This episode is full of “aha” moments. One of the most powerful things you can do for your business is to become what I call a “Marketing First” Store Owner. It sounds fancy, but really it means that you prioritize marketing over all the other “things” that take up your work hours. Today we’re talking about what a Marketing First store owner does - and how to stay on track I invited one of my favorite Inner Circle Members, Melissa Davies, to join me today. When I think of a Marketing First

en

21:24

159. The powerful work that will get you to your goals

The Ecommerce Roadmap ·

2023/04/18

What can I work on that will really move the needle in my business. What’s the work that will get me closer to my goals, keep me on track, and lead to long term success? This is the question that swirls around in almost every store owner's head - all the time. For years we’ve been giving our Inner Circle Members the exact work they must do in order to get sales. More often than not, their progress comes in baby steps, and sometimes that’s really hard to see. That’s when many people start to wonder

en

22:06

158. How to get control of your $

The Ecommerce Roadmap ·

2023/04/11

Today I’m talking with my good friend Ciara Stockeland about how store owners like us can get control of our cash, understand our financials, and finally stop sweating about our cash flow. I am a big fan of Ciara’s because she’s a long time Retailer turned Profit First Expert. That’s important, because she understands inventory based businesses, and how common it is for us to struggle with cash flow because we are continually buying inventory or raw materials. We’ve both seen too many smart store

en

14:13

157. A 10 minute checkup you should do today

The Ecommerce Roadmap ·

2023/04/04

Did you know that your Returning Customer rate is like a thermometer for your business? It helps you evaluate the health of your business, and when you understand this, you’ll use it to determine what your business needs right now. Last week, I shared how I’ve noticed that store owners often are unclear about two metrics that kind of sound like the same thing, but they’re not Returning Visitors vs Returning Customers On last week’s episode of the podcast, I shared that by focusing on your

en

13:39

156. A 10 minute tip you don't want to miss

The Ecommerce Roadmap ·

2023/03/28

This week I’m sharing a little tip that will help you see what you have to do at a glance. There’s some confusion for many store owners around these two metrics. We were talking about how to make a solid plan to grow your business, and I’ve realized that I need to clear it up. This is helpful for every store owner - if you’re just starting, or if you’ve been growing your business for a while. Here’s why this is important to you:These are important metrics for you to know because ONE will show you

en

14:06

155. The kiss of death. Are you doing this?

The Ecommerce Roadmap ·

2023/03/21

You’ll want to listen to today’s episode because it could have a big impact on your sales - so come join me and find out if you’re doing this thing that I think is the kiss of death. I’m talking about asking people to make decisions and email marketing, and how you can get more people clicking through your emails and actually landing on your site. For the last few weeks, I've been knee deep in calls. Office Hours with my Mastermind Group, and Strategic Planning Workshops with a second small group

en

16:30

154. A Hot tip that will make you money

The Ecommerce Roadmap ·

2023/03/14

I want you to meet Claudia Howard. Claudia is a Shopify and a Klaviyo Expert, and her 1:1 Coaching calls in the Inner Circle are in high demand. Last month Claudia joined us at my Mastermind Retreat in Mexico. She was there to support our Mastermind members, and she taught us a few trick to make even more money with our emails. When she shared this money making tip, I knew that we had to do a whole episode of the Podcast on her hot tip that will make you $$$. Claudia’s favorite app for increasing

en

27:32

153. Move the Needle in 60 mins

The Ecommerce Roadmap ·

2023/03/07

When I work with a client 1:1, there’s one question that’s almost always on my client’s list of problems to solve. “Can you help me figure out what I need to focus on?” As business owners, we’ve all felt the stress of having enough time to get everything done. We can’t make more time, and so every one of us is hyper aware of the fact that we need to spend our time on the right work. Work that moves the needle. Most of us are so buried in the work of our business, it’s hard to “see” the big picture

en

16:42

152. Growth Strategies from my Mastermind (Part 2)

The Ecommerce Roadmap ·

2023/02/28

Meet Ann Chikahisa: Chikahisa Studio Ann is such a great example of what’s possible when you get focused and become a “Marketing First” store owner. She is a jewelry designer and sells her high end pieces to customers all over the country. When we met, Ann’s sales came exclusively from wholesale and in person shows. A few years later, Ann has grown high volume sales on her website, and created a community of collectors that anxiously await her new designs. Listen in and learn how she has scaled her

en

15:18

151. Growth Strategies from my Mastermind (Part 1)

The Ecommerce Roadmap ·

2023/02/21

Last week I had the luxury of escaping winter and going on a 3 day retreat with some incredibly talented, successful store owners. They’re all members of my Mastermind Accelerator program. It’s a very small group of 6 and 7 figure store owners. These women are already successful - There are 15 store owners in the Group, and the combined annual revenue of the members is close to $10Million. Even though they have learned what it takes to find their audience and get conversions, , different stages of

en

24:07

150. Grants can Grow your Business [Insider Secret]

The Ecommerce Roadmap ·

2023/02/14

Today I sat down with long time Inner Circle Member Crystal Lovelle. Crystal is the Founder of https://www.littleblackboxbakedgoods.com/ Besides having an amazing website, Crystal is super smart and a strategic thinker, so when she posts in our group, I listen. A few weeks ago, I asked our Members to share their wins, and Crystal reported that her online sales are up 82% this year. Given that it’s been a tough year for some, I wanted to know more - and Crystal gave us all a breakdown of what she

en

29:42

149. How to become Memorable

The Ecommerce Roadmap ·

2023/02/07

My friend Bonnie is a well known Artist and Educator. She’s a (famous) Surface Pattern Designer. I can spot her work a mile away. She’s memorable. I teach people how to grow their online sales, so when I realized that Bonnie and I have several clients in common, I was a little surprised.Why are product business owners learning Surface Pattern Design? And then I had a lightbulb moment. I’m so inspired by what it makes possible for us.When you listen to this conversation I had with Bonnie about

en

05:28

Sales Every Day: Do this and get on track

The Ecommerce Roadmap ·

2023/02/03

This week I’m doing something a little different on the Podcast. I’m going to give you one strategy a day for 5 days in a row. It's a strategy that will get you closer to creating predictable, reliable sales every day, week, month. All year round. Each episode is super short - and I’m going to give you one thing to do each day. At the end of the week, you’ll be 5 steps closer to being able to count on the sales you want every day, whether you’re just starting out, or you’re looking for significant

en

03:49

Sales Every Day: See the 4 metrics I track every week

The Ecommerce Roadmap ·

2023/02/02

This week I’m doing something a little different on the Podcast.I’m going to give you one strategy a day for 5 days in a row. It's a strategy that will get you closer to creating predictable, reliable sales every day, week month. All year round.Each episode is super short - and I’m going to give you one thing to do each day.At the end of the week, you’ll be 5 steps closer to being able to count on the sales you want every day, whether you’re just starting out, or you’re looking for significant

en

05:53

Sales Every Day: What they don’t tell you about...

The Ecommerce Roadmap ·

2023/02/01

This week I’m doing something a little different on the Podcast. I’m going to give you one strategy a day for 5 days in a row. It's a strategy that will get you closer to creating predictable, reliable sales every day, week, month. All year round. Each episode is super short - and I’m going to give you one thing to do each day. At the end of the week, you’ll be 5 steps closer to being able to count on the sales you want every day, whether you’re just starting out, or you’re looking for significant

en

06:04

Sales Every Day: Want reliable revenue? Most people...

The Ecommerce Roadmap ·

2023/01/31

This week I’m doing something a little different on the Podcast.I’m going to give you one strategy a day for 5 days in a row. It's a strategy that will get you closer to creating predictable, reliable sales every day, week month. All year round.Each episode is super short - and I’m going to give you one thing to do each day.At the end of the week, you’ll be 5 steps closer to being able to count on the sales you want every day, whether you’re just starting out, or you’re looking for significant

en

05:05

Sales Every Day: Stop the emotional rollercoaster

The Ecommerce Roadmap ·

2023/01/30

Get off the emotional rollercoaster This week I’m doing something a little different on the Podcast.I’m going to give you one strategy a day for 5 days in a row. It's a strategy that will get you closer to creating predictable, reliable sales every day, week month. All year round.Each episode is super short - and I’m going to give you one thing to do each day.At the end of the week, you’ll be 5 steps closer to being able to count on the sales you want whether you’re just starting out, or you’re

en

311 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...