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PODCAST

Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it"s what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.

arts fashion & beauty

All Episodes

23:54

497: Reach Seven-Figures in Two Years without Going...

Beyond The Technique Podcast ·

2023/07/24

We have Ashley Thomas here today to share how she grew her salon from four team members to now a team of twenty-five. How she earned seven-figures in two years of operations. How she moved from a 1200 square foot salon to a 6500 square foot salon and self-funded the buildout. How she has a 20% profit margin! The list goes on with how inspiring this woman is and how much she’s doing to grow her team’s culture and revenue. Enjoy! WATCH ON YOUTUBE: https://youtu.be/TwuYRKD37Qg JOIN mya

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23:32

496: How to Develop an Apprenticeship Program, with...

Beyond The Technique Podcast ·

2023/07/17

Have you tried to implement an onboarding or training program for new talent but wish there was more consistency to your program? We have Mallory Seisser here today to share her expertise on this topic! Mallory is a Salon Owner, Industry Educator, and Salon Owner Professor with Pip University! This topic is so near and dear to her because growing new professionals is one of her top priorities for her company. So much so, Mallory needs to either open a second salon location or find a larger salon

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30:52

495: The Secrets to Successful Nail Services!

Beyond The Technique Podcast ·

2023/07/10

We have first-time guest and nail industry giant, Erica Schlabach here today! Erin is the Owner of Erica’s ATA—a seven-figure E-file manufacturer and nail tech education company. She’s here today to share her vision for where the nail industry is going and what ways we can grow our nail business within our salons and spas. This is a must listen even if you don’t offer nails! WATCH ON YOUTUBE: https://youtu.be/INMq9HcZdrQ JOIN mya! joinmya.com APPLY FOR OUR SEVEN-FIGURE SALON OWNERS

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24:12

494: Meet the Creator of Crie Natural, Aminah Lawson!

Beyond The Technique Podcast ·

2023/07/03

Have you ever seen a need for your craft and decided to put the energy toward solving that need? That’s exactly what Aminah has done by creating her own naturally textured product line. Learn about her industry journey, her salon three-day workweek and her mission to help owners discover their values that become the filter for their lives and businesses! WATCH ON YOUTUBE: https://youtu.be/XWuvoW_bcR8 JOIN mya! joinmya.com APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND:

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27:07

493: Ending the Stigma Associated with Mental Illness

Beyond The Technique Podcast ·

2023/06/26

We have first-time guest and award-winning Salon Owner, Laura Watkins here. She is passionate and has found a renewed purpose to her beauty industry career—and that is raising awareness about mental health and having the deeper conversation about mental illness. She opens up about her own journey and how that’s impacted on her team and her salon and spa business. This episode is a must listen for all industry professionals! WATCH ON YOUTUBE: https://youtu.be/fKpdmgs6Yik JOIN mya! joinmya.com

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26:20

492: Build A Successful Bridal Business, with...

Beyond The Technique Podcast ·

2023/06/19

She’s back! We have returning guest and industry expert, Jennifer Alvarez, here to educate us on how to ramp up and build a successful bridal business. Jennifer is a sought-after business coach, salon owner, and national educator. She’s the creator of the Bridal Bootcamp and Bridal Badass curriculum! She’s always transparent and authentic and we know you’ll love this episode! WATCH ON YOUTUBE: https://youtu.be/PkFayT1waFY JOIN mya! joinmya.com APPLY FOR OUR SEVEN-FIGURE SALON OWNERS

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24:32

491: The New Generation of Stylists

Beyond The Technique Podcast ·

2023/06/12

Join us today as we dive into who the new generation of stylists are, what they want most, and how best to manage their career journey. We have first-time guests, Jan Hill and Kari Dollins joining us from award-winning Eden Salon and Spa to share their incredible story and their insights on the new generation of stylists! WATCH ON YOUTUBE: https://youtu.be/w9W7sLgrCbs JOIN mya! joinmya.com APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND:

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35:40

490: The Future is Hybrid, with Multi-Location Salon...

Beyond The Technique Podcast ·

2023/06/05

Multi-Location Salon Owner and Founder of Beauty Business Guides, Michelle Wheatley, is here today to share her insights on running a hybrid salon business model. There’s not just one way to offer a hybrid model. It’s asking yourself, what can I do to elevate my top performers once they’ve hit their ceiling at my salon? WATCH ON YOUTUBE: https://youtu.be/ZYrj3tUXvyk JOIN mya! joinmya.com APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: https://joinmya.com/salon-group-mastermind-sessions

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32:57

489: Create Your Own Product Line, with JBK Wellness...

Beyond The Technique Podcast ·

2023/05/29

What if you could have your own branded products on your shelves for less than $1,000 and have the return be an upwards of $4000? You’d be in, wouldn’t you? We would too! Today, we have Co-Founders, Dr. Jenelle Kim and Craig Nandoo here to share their background and how they’ve helped brands such as Whole Foods and Nordstrom carry their own products utilizing the collaborative manufacturing partnership with JBK Wellness Labs. Don’t forget to click on our links below to learn more! WATCH ON YOUTUBE:

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21:05

488: Double Your Salon Revenue, with Heather Mack!

Beyond The Technique Podcast ·

2023/05/22

First-time guest, Heather Mack, joined us today to share how she’s become a large fish in a small pond. Meaning, she’s a dominating presence in her community. As a result, her salon had over a 77% increase in revenue in one year! Learn who she partnered with to ensure profitable operations and what she’s focused on to grow her team and revenue. WATCH ON YOUTUBE: https://youtu.be/pROgF5FY7JQ JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA

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32:34

487: The State of The Industry with Susan Haise!

Beyond The Technique Podcast ·

2023/05/15

Are you wondering what the most progressive salons and spas need to be doing to be among the top performing in our industry? Great! You’re in the right place. We are featuring Industry Giant, Susan Haise, who is the CEO of SIX beauty industry brands. Susan is an epic leader who is always pushing towards greatness. Her brands are prestigious and her love for people has propelled her businesses to be among the most successful in our country. When you’re around Susan, you’re learning and growing. Enjoy

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26:57

486: You Can Have It All, with Angela Pantaleone!

Beyond The Technique Podcast ·

2023/05/08

Learn from award-winning Salon Owner, Angela Pantaleone, as she shares how her vision to combine beauty, lifestyle, health, and wellness has come to life in her brand Coterie 17. Her multimillion-dollar business includes a hair salon, spa, nails, and café. Her brand and story will inspire you to live out your dreams! WATCH ON YOUTUBE: https://youtu.be/7y4csQsx_hQ REGISTER FOR MYA’S WEB EVENT ON SOCIAL MEDIA: https://joinmya.com/webinar JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram:

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18:27

485: Introducing the Rx Brochures, with Tara Miller

Beyond The Technique Podcast ·

2023/05/01

Today we are featuring award-winning Salon Owner and STAMP Honoree, Tara Miller! She is here to share two of her innovative marketing programs that have increased retails sales by over 100%! Tara’s salon is growing, and she’s got big goals! You will be inspired by her vision and excited to implement similar programs in your salon! WATCH ON YOUTUBE: https://youtu.be/SQIkTzMKOoQ REGISTER FOR MYA’S WEB EVENT ON SOCIAL MEDIA: https://joinmya.com/webinar JOIN mya! joinmya.com LET’S CONNECT! BTT

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31:48

484: Four Ways to Sell Your Salon, with Danise Keilitz

Beyond The Technique Podcast ·

2023/04/24

Danise was an award-winning salon owner who has owned four salons in three different States! She’s here to share her journey and her insights on how she built and sold four unique salon brands. Now, her passion is to help salon owners create seven-figure businesses with unfailing processes and systems so your future is profitable, and your succession plan will be successful. WATCH ON YOUTUBE: https://youtu.be/LVp4PJ5KRdA REGISTER FOR MYA’S WEB EVENT ON SOCIAL MEDIA:

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36:36

483: Soul Salt, with Lyn Christian

Beyond The Technique Podcast ·

2023/04/17

The best version of yourself is within you. You have an incredible three-brain connection between your brain, heart, and gut. When you align them, you have the power to live to your fullest potential. As a result, people are 11% happier and 32% more engaged in their lives! Learn even more when you press play on today’s podcast with returning guest and Bestselling Author, Lyn Christian! WATCH ON YOUTUBE: https://youtu.be/vUJZMTWedRM REGISTER FOR MYA’S WEB EVENT ON SOCIAL MEDIA:

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20:45

482: Radical Salon Growth, with Nick DiGenova

Beyond The Technique Podcast ·

2023/04/10

First-time guest and award-winning Salon Owner, Nick DiGenova, is here to share how he increased his revenue by over 50% by removing double-booking, eliminating the five-day workweek, offering a full hour lunch break, and only open two Saturdays per month. His approach to service pricing and color projects are both inspiring and scary for those of us who feel nervous to pivot so drastically. He’s here to share this his radical moves have paid off and provided an incredible lifestyle for his family

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27:12

481: Five Ways You’re Sabotaging Your Social Media,...

Beyond The Technique Podcast ·

2023/04/03

Join us today as we dive into social media flubs that might be holding you back from the engagement and exposure you desire for your business. Kelsey Shumway shares her insights and what we’re doing really well as an industry and what we are leaving on the table that is holding us back! Share this with owners you know that want to build their brand both within and outside of our industry. WATCH ON YOUTUBE: https://youtu.be/x32YuAzYKZ8 REGISTER FOR MYA’S WEB EVENT ON SOCIAL MEDIA:

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27:03

480: Digital Product Sales without The Headache of...

Beyond The Technique Podcast ·

2023/03/27

Today we have the pleasure of connecting with Randy Cotton, the CEO of Salon Interactive. What an awesome opportunity we have with their technology to reach our clients who have never purchase products from us in the salon. Learn what earning opportunities you have and how this free tool can help you compete with Amazon! WATCH ON YOUTUBE: https://youtu.be/FlUa3qFRf0o JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram:

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26:47

479: Grow Your Team, with Susan Wos!

Beyond The Technique Podcast ·

2023/03/20

Don’t rest on your recruiting efforts—you always have to have this funnel open. One of the great takeaways from talking to industry expert and recruiting software CEO, Susan Wos. Today you will hear about her industry journey and why her fascination with matchmaking and relationships has led to launching Enlightened Hire! If you’re looking to grow your salon or spa team, this episode is for you. Wait until the end to hear about the free offer from Susan! WATCH ON YOUTUBE:

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25:49

478: How to Overcome New Salon Ownership Challenges

Beyond The Technique Podcast ·

2023/03/13

Less than six months ago, Anna Johnson, purchased Atelier Studio in San Jose, California. Today we learn about how the transition of ownership took place and what obstacles and epiphanies she's faced as a new salon owner. Whether you are new or a seasoned salon owner, you will take away great tips from Anna! WATCH ON YOUTUBE: https://youtu.be/FsQNlCBrLX4 JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram:

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208 results

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