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PODCAST

Medical Spa Insider

American Med Spa Association - AmSpa

AmSpa Founder and CEO, Alex Thiersch, takes an in-depth look at today"s aesthetic entrepreneurs and what makes them successful.

business entrepreneurship

All Episodes

52:17

Leveraging Your Medical Spa’s Vertical Real Estate

Medical Spa Insider ·

2023/08/16

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Mitra Silva, founder of medical interior design firm Simour Design. They discuss how medical spas can utilize their vertical real estate to level up profitability, efficiency and the patient experience. Their conversation covers: Designing for your business workflow to maximize profitability and efficiency; Using every inch of real estate with vertical square footage; Allocating space based on your practice’s budgetary breakdown; Costs of

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48:04

Storm Watch: Building a Team, Business and Nationwide...

Medical Spa Insider ·

2023/08/09

In this week's episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Kathy Taranto, managing partner at AesthetiCare Medspa and MINT Aesthetics. They discuss how her business has grown over time, the partnership that has built a network of medical aesthetic clinics across the country, and the practices that make her team successful. Their conversation includes: Her history in aesthetics, growth and expansion; Teaming up with Cosmetic Physician Partners; How to increase your buying power and

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01:00:07

Storm Watch: Strategizing for Aesthetic Success with...

Medical Spa Insider ·

2023/08/02

This week, AmSpa President and COO, Cathy Christensen, speaks with Bryan Durocher, founder of Essentials Spa Consulting and Durocher Enterprises. They discuss how he got his start in the beauty industry and business education, finding the right mix of services for your medical spa, and the business strategy he shares with clients. Their conversation includes: The perspective he brings to his clients; What’s changed in the advice he shares today; Good practices of medical spa memberships; Having a

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34:27

Aestheticians and Human Connection in Medical Spas

Medical Spa Insider ·

2023/07/26

In this week’s episode, AmSpa COO, Cathy Christensen, speaks with Heather Hickman, VP of education at Dermalogica. They discuss the role of aestheticians in medical spas and what practices should look for in a skin care line. Their conversation includes: The value that aestheticians bring to medical spas; Skills that an aesthetician needs to be elevated in a medical spa field; An aesthetician’s role in safety and pre-treatment care; Dermalogica’s MediSpa Professional Accreditation program; What to

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54:14

How a Marketing Pioneer Masters Search Traffic and...

Medical Spa Insider ·

2023/07/19

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Bill Fukui, senior VP of business development at MedShark Digital. One of the most experienced medical and dental marketers, Fukui details the ways digital marketing has evolved since he first entered the field in 1995 and shares best practices for medical spa owners who want to get more leads from search traffic. Their conversation covers: The beginnings of the SEO model and adapting marketing practices; Challenges for practitioners trying to

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56:37

Approaches to Medical Weight Loss: Working with...

Medical Spa Insider ·

2023/07/12

In this week’s episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Dr. Brittny Williams Howell, board-certified vascular surgeon and CEO of Morph Med Spa in Ridgefield, Connecticut. They discuss medical weight loss programs, the effectiveness of weight loss solutions and the financial implications of working with a compound pharmacy vs. health insurance. Their conversation covers: Elements of a sustainable weight loss journey; Comparing the effectiveness of medication for weight loss; The science

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31:42

Understanding the Legal Landscape with Semaglutide

Medical Spa Insider ·

2023/07/05

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Patrick O’Brien, JD, of AmSpa and ByrdAdatto, to discuss the legal concerns with compounded semaglutide and its name-brand drugs. They talk about the basic legal implications of Ozempic and recent lawsuits, compounding pharmacy issues and general guidelines for navigating this area of the law. Their conversation includes: How compounding pharmacies began compounding semaglutide; Patent protections for the name-brand manufacturer; Semaglutide

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41:00

Solving Financial Mysteries with the Data in Your...

Medical Spa Insider ·

2023/06/28

This week, AmSpa COO, Cathy Christensen, is in conversation with Christin Trujillo and Jessica Nunn, co-partners of Maven Financial Partners. They discuss the benchmarks in medical spa financials, setting aesthetic practices up for success and their upcoming master class event. Their conversation includes: The story that financial data tells; Industry-wide trends from their benchmarking report, in context; The experts and reports you need on your side; How to know when you can raise prices, move to

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37:01

One Provider’s Experience Prescribing Semaglutide

Medical Spa Insider ·

2023/06/21

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Taylor Siemens, NP-C, founder of Aesthetic Care NP and clinical director of Vitalyc Medspa. They discuss medical weight loss programs and protocols for offering semaglutide in your aesthetic practice. Their conversation includes: Semaglutide’s history and current usage; Controversy over supply and compounding; Determining whether someone is a candidate for the medication; Following FDA guidelines and designing a protocol; Health screening,

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53:45

Marketing Over the Life Cycle of Medical Aesthetic...

Medical Spa Insider ·

2023/06/14

In this week’s episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Cameron Hemphill, founder and CEO of Growth99. They talk about the start-up, growth, mature and exit phases of medical aesthetics and how to effectively market your practice. Their conversation covers: Preparing for market situations to mitigate risk; Setting up a digital foundation when opening a medical aesthetic practice; Client retention recommendations for the growth phase; Where to invest in marketing for the aesthetic

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42:10

Single Room Success, Scaling and the Next Stage of...

Medical Spa Insider ·

2023/06/09

This week, AmSpa COO, Cathy Christensen, speaks with Shawna Chrisman, NP, about her “case study” journey in aesthetics since founding Destination Aesthetics in 2011. They talk about her business' growth and where she’s going as a leading woman in aesthetics. Destination Aesthetics’ evolution and mission; Current trends within her patient spending; How to pivot and where to invest when you see a revenue decrease; Why she decided to scale her medical spa; The next stage in Chrisman’s

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31:37

Innovative Hiring for Modern Medical Spas

Medical Spa Insider ·

2023/06/05

In this week’s episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Bree Black, co-founder of Job Snob. They discuss their specialized medical spa job board, recruitment in aesthetics, and more. Their conversation covers: The value of a database and job board for the aesthetic industry; Which roles are suited for concierge recruiting; Job Snob’s signature recruitment process; How to attract and retain the best talent; What’s important to medical spa employees; Turnover and the status of the job

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50:49

Franchise Development with VIO Med Spa: from Single...

Medical Spa Insider ·

2023/05/24

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Ryan Rao, chief development officer, and Ryan Rose, CEO, of VIO Med Spa. They discuss what drew them into medical aesthetics, how they launched the VIO Med Spa franchise, and what advantages franchising brings for owners. This conversation covers: How they evolved from a single unit med spa to launching a franchise; Creating a comprehensive guest experience; Challenges and bootstrapping during the pandemic; Generational differences in adopting

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42:30

Ready for a Possible Recession, Part 2

Medical Spa Insider ·

2023/05/17

In this week’s episode, AmSpa COO, Cathy Christensen, continues her conversation from an April 2023 primetime webinar with industry experts Beto Casellas of Synchrony; Paul Edwards of CEDR HR Solutions; Kaeli Lindholm of KLC Consulting; Lauren Olson, PA-C, of Radiance Medical Aesthetics & Wellness; Alex R. Thiersch, JD, of AmSpa; and Christin Trujillo of Maven Financial Partners. They discuss the present economic concerns and offer strategies to medical spa owners shoring up their businesses. In

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33:40

Ready for a Possible Recession, Part 1

Medical Spa Insider ·

2023/05/10

In this discussion from an April 2023 webinar, AmSpa’s COO, Cathy Christensen, speaks with Beto Casellas of Synchrony; Paul Edwards of CEDR HR Solutions; Kaeli Lindholm of KLC Consulting; Lauren Olson, PA-C, of Radiance Medical Aesthetics & Wellness; Alex R. Thiersch, JD, of AmSpa; and Christin Trujillo of Maven Financial Partners. These industry experts discuss the present economic concerns and offer strategies to medical spa owners shoring up their businesses. In Part 1, they cover: How economists

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42:43

An HR Expert’s Guide to Conflict Resolution

Medical Spa Insider ·

2023/05/03

In this episode, AmSpa’s COO, Cathy Christensen, speaks with Paul Edwards, CEO and founder of CEDR HR Solutions. They discuss how businesses can recognize, resolve and prevent conflict in the workplace, drawing on Edwards’ over 30 years of experience as a manager and business owner. Their conversation covers: Understanding the baggage we have when giving feedback; How conflict can look at different stages of management; What kinds of conflict occur, with examples; The first steps to resolving

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01:02:42

Greatest Hits: Finding Medical Spa Success Through...

Medical Spa Insider ·

2023/04/26

This week, we revisit our conversation with Hermine Warren, DNP, APRN, CANS, owner of Facialogy Medical. She took the leap into the world of aesthetics almost 20 years ago and hasn't looked back since. In this podcast, Warren shares her tips for success, including why she recommends an entire year of aesthetic training before you start injecting. They discuss: How Warren made her way into the aesthetics arena; Connecting with her patients as a participant in the field; The

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45:02

Greatest Hits: Small Business Marketing at a Big...

Medical Spa Insider ·

2023/04/06

This week we revisit our conversation with Hally Pinaud, VP of product marketing at Podium. She spoke on all things marketing in the medical aesthetic space, covering: The power of online reputation management; How to arm small businesses to compete in the age of Amazon; The need to be innovative to market in the medical spa industry; Consumer research around local businesses; How small business owners feel about their prospects going forward in 2022; The consumer focus on ease of doing business,

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27:39

MSS23 On-site Member Spotlight Marathon: Lindsay...

Medical Spa Insider ·

2023/03/29

In this Medical Spa Show edition of Medical Spa Insider’s Member Spotlight series, AmSpa’s Membership Relationship Development Specialist Michela Bailey sits down with Lindsay Perkins, FNP-C, APRN, MSN, of Spa Trouvé; Cameron Moskos, PA-C and her team from Cameo Facial Aesthetics; and Ally Rucker, NP, of Spa Trouvé. Bailey hears about their Vegas and MSS experiences, covering: Their travel skin care lineup; The people, support and empowerment at MSS; Dinner reservations and entertainment in

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24:07

MSS23 On-site Member Spotlight Marathon: Roxanne...

Medical Spa Insider ·

2023/03/23

In this Medical Spa Show edition of Medical Spa Insider’s Member Spotlight series, AmSpa’s Membership Relationship Development Specialist Michela Bailey sits down with Roxanne White, NP-C, MSN, of Radiance by Roxanne; Kat Lofley, DNP, APRN, CNM, WHNP-BC, of Renewal Aesthetics and Sexual Wellness; and Vrinkley Pruna, MSN, NP, of Shape & Skin Medical Spa and Weight Loss. Bailey learns about their MSS experiences, including: Why they keep coming back to MSS; Their Vegas club and food preferences; The

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213 results

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