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PODCAST

Renegade Marketers Unite

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

business marketing

All Episodes

52:06

374: ABM on the Cheap

Renegade Marketers Unite ·

2023/12/08

Low budget and high ROI expectations? No problem. This episode of Renegade Marketers Unite is all about how B2B CMOs are building, optimizing, and tracking ABM programs with low-to-no budget. Tune in as Julie Kaplan of CareMetx, Olga Noha of SplitMetrics, and Julie Feller of U.S. Legal Support share their top tips for setting up an ABM program that maximizes results without maxing out your team. We’ll cover how to find your target audience, how to align with Sales, the must-haves of a

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02:53

Tuesday Tips: When You’re a Company’s First CMO

Renegade Marketers Unite ·

2023/12/05

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Sangeeta Prasad, Chief Marketing Officer of Slalom To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

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45:30

373: Architect of Influence: The Inaugural CMO's...

Renegade Marketers Unite ·

2023/12/01

How do you CMO at a B2B org that’s never had a CMO before? In this episode, we explore this unique challenge with Sangeeta Prasad, Slalom’s first-ever CMO (and it’s not her first rodeo either, she was also inaugural CMO at Russell Reynolds). Tune in to learn how Sangeeta masterfully approaches the inaugural CMO role, blazing the path for marketing to drive business growth. The conversation covers how to transform frustrations into quick wins, how to balance brand and demand, and how to get

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02:46

Tuesday Tips: Unleash Your PR Potential

Renegade Marketers Unite ·

2023/11/28

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Peter Finter, Michelle Boockoff-Bajdek, Jan Deahl, Michelle Gaines, Dean Nicolls, and Steven Nghe To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

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46:16

372: The GenAI Genie: Unbottling Versatile AI Use Cases

Renegade Marketers Unite ·

2023/11/24

What are you using AI for? According to CMO AI advisor Nicole Leffer, that’s the wrong question to ask. Instead, CMOs should be asking, “What are we not using AI for, and how can we?” Nicole is CMO Huddles’ favorite GenAI genie. She returned to a recent CMO Huddles Bonus Huddle to share a wide range of use cases for GenAI, from copywriting to image generation, from landing page analysis to strategic insights. This is an episode dedicated to optimizing your team’s time and your strategic

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06:58

Tuesday Tips: Budget Planning for 2024

Renegade Marketers Unite ·

2023/11/21

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Marshall Poindexter, Ali McCarthy, Jeff Morgan, Joy Neely, Grant Johnson, and Katrina Klier To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

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48:11

371: The First 90 Days: Quick Wins, Curveballs, and...

Renegade Marketers Unite ·

2023/11/17

The success of a CMO’s first 90 days starts before day one, and its impact extends well past that 3-month mark. In this episode, we explore how to get that first 90 right with CMOs Jamie Gier of DexCare, Bernd Leger of Cornerstone OnDemand, and Isabelle Papoulias of BackBox, who at the time of this interview were freshly into or just out of their own first 90. Tune in as we explore the step-by-step methodology behind a fruitful first 90 days in the CMO role. We’ll cover topics like how to run

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05:29

Tuesday Tips: Departmental Design for Marketing...

Renegade Marketers Unite ·

2023/11/14

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Carlos Carvajal, Peter Neiman, Ian Howells, Katrina Klier, Grant Johnson, and Deidre Hudson To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

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29:05

370: B2B Marketing Greatness: 10 Dares for 2024

Renegade Marketers Unite ·

2023/11/10

We triple dog dare you to be more daring marketers in 2024. To be growth drivers. To stop playing it safe. In this fantastic Drew on Drew episode, the two Drews discuss how the B2B realm is overdue for a shakeup in 2024, with 10 daring marketing moves that will get you there. This is especially pertinent in today’s current climate, with a significant number of companies eliminating the CMO role altogether as the recession continues to put pressure on budgets. Tune in to learn where to focus your

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03:05

Tuesday Tips: Become a Personal Branding Pro

Renegade Marketers Unite ·

2023/11/07

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Chip Rodgers, Gabi Zijderveld, Jan Deahl, Nisha Bagepalli, Lesley Davis To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

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58:14

369: The Long-Game: Connecting B2B Brand to B2B Revenue

Renegade Marketers Unite ·

2023/11/03

Over 90% of your buyers are not in-market today. So how do you make sure that you’re at the top of their list whenever they decide it’s time to buy? Enter brand, the powerful component of every company looking to impact long-term growth and drive revenue. In this episode, we explore how CMOs are using brand as a strategic lever in their long-term revenue generation strategies, how they get brand buy-in across the org, and how they measure brand’s impact on growth. Learn why every brand

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03:37

Tuesday Tips: Leading Your Marketing Team

Renegade Marketers Unite ·

2023/10/31

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Dave Bornmann, Carlo Cadet, Marshall Poindexter, Julie Kaplan, and Deidre Hudson To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

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35:31

368: Leveraging LinkedIn for Leading CMOs

Renegade Marketers Unite ·

2023/10/27

If there’s a social media platform where a CMO can gain substantial influence, LinkedIn is the one. So how can marketers get their voices out there? Enter Beth Granger, your LinkedIn Guru, who joined a CMO Huddles Career Huddle to share her top tips for networking and connecting on the popular business platform. Beth works with organizations and individuals who want to grow their businesses through referrals and unleash the power of LinkedIn. Tune in as she shares her exclusive insights into

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06:10

Tuesday Tips: Building Culture Hybrid Style!

Renegade Marketers Unite ·

2023/10/24

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Chandar Pattabhiram, Jakki Geiger, Ellina Shinnick, JD Dillon, Fredrik Carlegren, and Sheraun Britton-Parris To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community:

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45:58

367: Cybersecurity for CMOs: Bad Bots, Breaches,...

Renegade Marketers Unite ·

2023/10/20

Bad bots, security breaches, and deceptive phishing schemes—oh my? That’s right! There are a lot of dangers out there in the often-murky waters of cybersecurity, and marketers need to be ready. That’s why we brought 3 cybersecurity CMOs on the podcast. Tune in as Dan Lowden of BLACKBIRD.AI (previously HUMAN Security), Laura MacGregor of CIS, and Michael Callahan of Salt Security (formerly Acronis) shed light on these digital threats and share how B2B marketers can stay ahead of them. We cover

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04:04

Tuesday Tips: Crafting Winning PR & Earned Media

Renegade Marketers Unite ·

2023/10/17

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: La Toya Hodge, Jamie Gier, Gabi Zijderveld, and Sara Larsen To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

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51:13

366: How B2B CMOs Fill Their Funnels

Renegade Marketers Unite ·

2023/10/13

The road from cold lead to engaged prospect can be long, winding, and notoriously hard to trace. But the top of the funnel is a good place to start. In this episode, three seasoned CMOs delve into their techniques for nourishing the top of their funnels and the nuances of lead assessment and qualification. Discover the power of impactful content and learn the triggers that send a qualified lead to Sales. Tune in to hear from our special guests Jeff Morgan of Elements, Andrés Roselló of Cognex,

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05:56

Tuesday Tips: Managing and Investing In your MarTech...

Renegade Marketers Unite ·

2023/10/10

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Adriel Sanchez, Marca Armstrong, Susan Ganeshan, Ellie Ahmadi, Kevin Ruane, Grant Johnson, Heidi Bullock, Julia Goebel, Tara Robertson, and Melanie Marcus. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our

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41:25

365: Human vs. AI: Surprising Content Test Results

Renegade Marketers Unite ·

2023/10/06

10 weeks. 60 blog posts. 3 authorship sources: Humans, AI, and Hybrid. These were the conditions put to the test in a quest to answer the age-old question: Who writes better, humans or AI? To hear the results, tune in to this interview with Michael Brenner and his team at Marketing Insider Group, who ran this test in partnership with Renegade.com and CMO Huddles. There was a clear winner in terms of site traffic and rankings (Humans! cough, cough), but also undeniable evidence that hybrid is the

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05:27

Tuesday Tips: Building a Great B2B Marketing Department

Renegade Marketers Unite ·

2023/10/03

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Dan Lowden, Sara Larsen, Christopher Willis, Victoria Godfrey, Michael Welts, Khalid El Khatib, and Brad Cohen. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community:

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