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PODCAST

Renegade Marketers Unite

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

business marketing

All Episodes

48:56

514: The Business of Expertise: Why Positioning Beats...

Renegade Marketers Unite ·

2026/04/17

Most marketers believe great work leads to great business. David C. Baker would disagree. In this episode, Drew Neisser sits down with The Business of Expertise author to unpack what really separates thriving expert firms from struggling ones. From positioning and pricing power to the myths of growth and creativity, this is a candid, no-BS look at what it actually takes to build a successful expertise-based business. If you're a B2B CMO trying to sharpen your company's positioning (and

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46:58

513: Humor as a Leadership Tool

Renegade Marketers Unite ·

2026/04/10

Do humor and serious leadership belong in the same room? Most leaders default to staying "professional" and miss one of the simplest ways to build connection and improve communication. In this episode of Renegade Marketers Unite, Drew Neisser talks with Jan McInnis about how leaders can use humor effectively—without telling jokes or trying to be someone they're not. The conversation reframes humor from something perceived as risky to something practical: A tool leaders can use to make

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47:59

512: Finding and Winning Your Next CMO Role

Renegade Marketers Unite ·

2026/04/03

A tough CMO job search can mess with your confidence fast. The search runs longer than expected. A role looks right on paper, then gets murkier as the conversations unfold. The company says it wants growth, but the real issue may be churn, product, or a CEO still figuring out what kind of marketing leader the business needs. That's what makes this market hard. You are not only trying to tell a strong story about yourself. You are also trying to judge whether the opportunity in front of you

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51:20

511: Failing Well Beats Playing It Safe

Renegade Marketers Unite ·

2026/03/27

Too many companies treat every failure the same. That makes people more cautious, more guarded, and less willing to take the smart risks innovation requires. Amy Edmondson argues that not all failures deserve the same label. Some are preventable. Some come with complexity. Then there is intelligent failure, the kind that comes with thoughtful experimentation in new territory and produces the learning that moves innovation forward. In this episode, Drew Neisser brings in Harvard Business

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27:42

510: AEO, SEO, and the New Fight to Shape the Answer

Renegade Marketers Unite ·

2026/03/20

Search is starting to behave differently. More buyers are asking AI tools direct questions, getting synthesized answers, and making decisions without following the old click path. That creates a new challenge for marketers. Content now has to be structured to show up in the answer. In this "Drew-on-Drew" episode, host Drew Neisser pulls together what surfaced in recent CMO Huddles Strategy Labs around Answer Engine Optimization (AEO) and focuses on the questions marketing teams are already

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49:03

509: The Real Work of Customer Obsession

Renegade Marketers Unite ·

2026/03/13

Most companies say they put customers at the center of their business. Few actually operate that way. In this episode of Renegade Marketers Unite, Drew Neisser talks with JD Dillon (Tigo Energy), Carlos Carvajal (Anaqua), and Nikhil Chawla (Resilience) about what it takes to turn customer voice into real organizational change. Together, they unpack what customer-centric leadership looks like in practice—from retention programs and executive briefings to listening to real sales calls and

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51:44

508: Autonomous Transformation: The Strategy Shift...

Renegade Marketers Unite ·

2026/03/06

AI is forcing a leadership choice. You can treat it like a stack of use cases and end up with a lot of motion and a little progress. Or you can start with a clear vision of the future you want, make strategy visible, and use that to align decisions across the business.  In this episode, Drew Neisser talks with Brian Evergreen, author of Autonomous Transformation, about why the AI conversation so often collapses into tools and use cases, and how leaders can pull it back to vision, outcomes, and

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52:17

507: When Org Design Shapes Strategy

Renegade Marketers Unite ·

2026/02/27

Marketing org design isn't an HR exercise. It determines whether your team spends the year reacting… or actually executing. In this episode of Renegade Marketers Unite, Drew sits down with Charles Groome (Insightful) and Heather Adkins (Trimble) to unpack what a 2026-ready marketing organization really looks like. Spoiler: It's not built around functional silos. Instead, they explore campaign-led team structures, mindset-driven hiring, and operating systems designed for speed,

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51:02

506: Positioning as a Growth Lever

Renegade Marketers Unite ·

2026/02/20

Feature-and-function decks aren't winning anymore. In this episode of Renegade Marketers Unite, Drew sits down with Bob Wright (Firebrick) to break down how B2B CMOs can use positioning to drive growth, shorten sales cycles, and stand out in crowded markets. They unpack why product-first stories fail, how to get to "one voice" across the company, and what it really means to own a key business problem that buyers care about. In this episode: The three biggest positioning mistakes:

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43:19

505: Making Reputation Measurable (and Defensible)

Renegade Marketers Unite ·

2026/02/13

Many CMOs face the same dilemma: You're asked to prove "brand," then told brand tracking is too expensive. So you invest in analyst relations, adjust PR, navigate layoffs, or shift strategy without a reliable way to show how those moves affect market perception.   RepuTracker was built to solve that problem. Developed for members of the CMO Huddles Leader program, RepuTracker provides a monthly, evidence-based view of your company's reputation so you can see whether it's rising, slipping, or

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51:55

504: Intentional AI Adoption

Renegade Marketers Unite ·

2026/02/06

AI is now a standing agenda item. It shows up in QBRs, board packets, and 2026 budget plans with a big expectation stamp on it. CMOs are being asked to operationalize it fast, prove value in workflows, and keep risk, governance, and tool sprawl under control. To get specific about what to prioritize next, Drew brings together Guy Yalif (Webflow), Andy Dé (Lightbeam Health Solutions), and Kevin Briody (DisruptedCMO). Together, they focus on how CMOs can move from scattered experiments to

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56:37

503: The Framemaking Sale: Building Buyer Decision...

Renegade Marketers Unite ·

2026/01/30

Most marketers worry about whether buyers trust their brand. Brent Adamson, author of The Framemaking Sale, argues that the actual issue sits somewhere else: Buyers do not trust themselves. In this episode, Drew sits down with Brent to challenge three big assumptions: That more supplier trust is the answer, that buyers have a neat journey to map, and that customer centricity is always the right north star. In this episode: Why decision confidence matters more than supplier trust

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49:57

502: Unlocking B2B Intelligence with AI Workflows

Renegade Marketers Unite ·

2026/01/23

If AI is only helping you write copy, you are leaving real leverage on the table.  Every marketing team is buried in invisible busywork; a trail of repetitive, manual steps hiding inside every task. So what happens when you take one of those messy workflows, map every step, and rebuild it? In this episode, Drew talks with Dave Brong (Level Agency) about how CMO Huddles transformed a messy, 10-step post-meeting grind into an automated system that transforms hundreds of conversations into

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54:11

501: A Marketing Budget the C-Suite Believes In

Renegade Marketers Unite ·

2026/01/16

Growth targets keep climbing while cost lines tighten, and planning season starts to feel very personal for CMOs. AI threads through every conversation, zero-based thinking pulls against last year's baseline, and the goalposts never seem to hold still. So the job becomes building a budget you can walk into the room with, own, and defend with conviction. To get there, Drew brings together Andrew Cox (Forrester), Lisa Cole (2X), and Alan Gonsenhauser (Demand Revenue). The conversation centers on

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25:26

500: B2B Marketing Moves from the 2025 Super Huddle

Renegade Marketers Unite ·

2026/01/09

Nine years in. 500 episodes later. Hundreds of CMOs on the mic. A deep well of marketing wisdom for anyone brave enough to draw from it. This milestone episode is a celebration of the bold B2B ideas, experiments, and hard-earned lessons that have filled the show from day one. Thank-you to every marketer who has listened, shared, and dared to try something new because of what they heard here. Recorded live at the 2025 Super Huddle, Drew's conversations with Udi Ledergor, Denise Persson and

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50:52

499: The Event ROI Reality Check

Renegade Marketers Unite ·

2026/01/02

Events sit at the crossroads of joy and heartburn for B2B marketers. The magic of getting customers together in real life is real, and so is the pain when sales skips the pre-work and ROI gets fuzzy. With every dollar under scrutiny, CMOs are treating events as strategic bets that have to earn their spot on the plan. In this episode, Drew talks with Charles Groome (Insightful), Jamie Gier, and Lorie Coulombe (Equity Shift) about how they decide which events to do, design experiences people

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49:58

498: Leading Teams Through the AI Learning Curve

Renegade Marketers Unite ·

2025/12/26

AI is now part of the job, whether your team feels ready or not. Some folks jump in with prompts and pilots; others stay on the sidelines while the pace keeps picking up. How do you turn that mix into a team that understands AI, uses it well, and gets stronger with every experiment? Drew talks with Jakki Geiger (Arango), Betsy Daitch (Canoe Intelligence), and Grant Johnson (Chief Outsiders) about what it takes to uplevel AI skills across marketing. They get into hiring for AI-forward talent,

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50:37

497: AI in B2B Marketing: Wins, Misses, Next Moves

Renegade Marketers Unite ·

2025/12/19

GenAI now sits inside content workflows, SDR outreach, and competitive intelligence. Marketing teams are seeing real wins and real growing pains, and the open question is where to focus next. To answer that, Drew brings together Kelly Hopping, John McKinney (Cornerstone Licensing), and Brian Hankin (Altium Packaging) to share the AI plays they are running right now and how they're leading the charge. Here's how: In this episode: Kelly shows how AI weaves through content, SDR workflows,

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33:08

496: How B2B Brands Actually Grow

Renegade Marketers Unite ·

2025/12/16

When it comes to marketing, everyone has opinions—but few have proof. That's where Professor Byron Sharp steps in. In this episode, Drew sits down with the globally renowned marketing scientist and author of How Brands Grow to unpack what B2B marketers are getting wrong, what they should measure instead, and why focusing only on in-market buyers is a recipe for decline. Byron drops truth bombs on: Why mental availability drives physical availability (not the other way around) How

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54:00

495: Teams Built for Growth and Grit

Renegade Marketers Unite ·

2025/12/12

Recruiting great marketers is tough work. Sustaining performance, growth, and energy over time demands deliberate choices. Those choices shape the culture, the pace, and the results your team can sustain through whatever comes next. To see how this plays out across very different orgs, Drew talks with Dan Lowden (Blackbird.AI), Marni Puente (SAIC), and Amy King (Relias) about the teams they've built and the systems that keep them performing. They break down who they hire first, how they set

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615 results

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