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PODCAST

Creative Juice

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it"s like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You"ll learn exactly how to gain control, clarity, and confidence in your music career.

music marketing

All Episodes

32:51

EP264: How to Make Music Marketing Work For You

Creative Juice ·

2023/04/04

Despite what gurus, playlisters, and "promo" companies broadcast to the internet, there is no one size fits all strategy for growing a fan base! Proper music marketing strategies depend heavily on the artist in the driver's seat... In this episode of Creative Juice, Jack and Ed talk through a variety of "what if" strategy scenarios that come up in discussions with IndieX artists to help you discover the starting point for your music marketing! Learn about how to drive new listeners to streaming

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43:54

EP263: Tools and Processes to 10x Your Music Business...

Creative Juice ·

2023/03/28

Now more than ever, artists have more tasks to focus on and more hats to wear! Between making music, rehearsing and touring, managing social media and promotions, it's no surprise that you might struggle to get everything done RIGHT... In this episode of Creative Juice, Jack and Ed dive deep into the tools, strategies, and processes that we use at our music marketing agency with our clients and their teams to help them 10x their productivity. Learn about creating content in a way that doesn't feel

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36:29

EP262: Socia Media Advertising tips From A Music...

Creative Juice ·

2023/03/21

Social media advertising is constantly evolving and there's a ton of outdated or plain bad advice circulating online from influencers and gurus. It's tough to know what advice to follow or ignore to advertise your music effectively... So in this episode of Creative Juice, Jack and Ed run down a slew of social media advertising tips sourced directly from the brains of our IndieX music marketing agency team! From campaign setup and budgeting, to targeting, creatives, and beyond, gain insight from

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58:23

EP261: Financing Your Music Career without a Record...

Creative Juice ·

2023/03/14

There's always talk in music circles saying that artists can seek out investors for financing their music business, but little talk about how to actually do it. The discussion stops at the possibility of finance outside of record deals and glazes over the practical steps... So in this episode of Creative Juice, we're joined by special guest Wendy Day to talk about what artists need to know about investors and music industry finance today! Learn directly from Wendy's experiences in finding

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21:29

EP260: How To Capitalize On Your Momentum and Sell...

Creative Juice ·

2023/03/08

When artists have upward movement in their career, whether it's a hit song, a sync placement, a viral video, or a big tour, they often look ahead and aim to capitalize on their success. But what steps do you take to actually channel momentum and strike while the iron is hot in your career? In this episode of Creative Juice, we welcome back IndieX Account Strategist and Marketer Ande Hunter for a case study story about capitalizing on the Billboard chart success of a new client at our agency! Take

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22:00

EP259: 4 Things to Know About Advertising Your Music...

Creative Juice ·

2023/02/28

The advertising landscape online is constantly changing. Artists that want to make the most of using paid traffic for their music need to stay on top of what's working now! In this episode of Creative Juice, Jack and Ed unpack the advertising trends and strategies that we're testing and employing with our artist clients at IndieX, so that you can apply them to your music career! Learn how to leverage your content for maximum advertising impact, where TikTok Ads work best for artists, and how to

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58:58

EP258: Taking Your Music From the Studio to the...

Creative Juice ·

2023/02/21

When bringing new music into the world, the most impactful releases seem to weave a seamless narrative even from the first moments of creativity in songwriting. But more often than not, marketing is left as an afterthought instead of a part of the creative process itself. How can artists overcome this hurdle AND stay inspired and focused? In this episode of Creative Juice, we welcome back Casey Cavaliere from The Wonder Years and The Record Process podcast to discuss taking your music from the

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27:25

EP257: How a Music Marketing Agency Runs Marketing Tests

Creative Juice ·

2023/02/14

Conventional online marketing wisdom tells us to "test everything" but it's not as common to hear what artists should actually be testing, how to do it, and why! So in this episode of Creative Juice, Jack and Ed open up the hood to teach you the dedicated testing processes that we use at our music marketing agency, IndieX! Get a crash course in Testing 101 so that you know how to confidently plan a test in your own marketing and use the results to make the marketing for your music stronger. If

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45:33

EP256: The State of Independent Music in 2023

Creative Juice ·

2023/02/07

Independent music has never been stronger! In 2023, independent artists have more power, leverage, and resources at their fingertips than they realize... In this episode of Creative Juice, Jack and Ed welcome Kyle "Circa" Lemaire back to the podcast for a chat about the state of independent music in 2023 and the opportunities that indies around the globe can take advantage of! Gain insight into indie market share growth, the process of creating social media content that works in 2023, and how

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28:26

EP255: Why Social Media and Streaming Work Together

Creative Juice ·

2023/01/31

Scrolling Instagram for more than a few moments will undoubtedly land you in a deluge of posts, Stories, and Reels of artists promoting their music. How do you stand out and actually grow? In this episode of Creative Juice, Jack and Ed are joined once more by IndieFounder Coach Jesse Gillenwalters to discuss the melting pot of social media and its relationship to streaming growth. Learn the cultural impact of great content on social media and why the right kind of engagement opens the floodgates

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26:26

EP254: How To Grow on Spotify in 2023

Creative Juice ·

2023/01/24

Looking to grow your Spotify listeners, streams, and followers? Paid advertising can get you on your way to success...but with so much information about social media advertising, finding the best starting point can be a challenge... In this episode of Creative Juice, Jack and Ed are joined by IndieX Account Strategist and IndieFounder Coach Jesse Gillenwalters to about growing on Spotify and Instagram using paid traffic! Hear from Jesse about the successes we're seeing with IndieFounder students'

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24:25

EP253: SImple Tricks To Make Your Fans Love You

Creative Juice ·

2023/01/17

A common bond that many artists share is the struggle to get fans to engage with them beyond listenership. Many musicians build audiences but many more fail at creating experiences to retain those fans... In this episode of Creative Juice, Jack and Ed unbox a few simple, but effective tricks to encourage your fans to engage, support, and fall in love with you and your music. Learn how to take your fans, subscribers, and customers from disengaged listeners to active advocates and surprise them with

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32:46

EP252: The Art of Storytelling and Your Artist Brand

Creative Juice ·

2023/01/10

Shared stories are what drive real connection between people. Behind every business with a great brand is great storytelling and for artists that are on the fence about sharing their stories, it's time to face the facts: You can't build a brand for your music without storytelling! In this episode of Creative Juice, Jack and Ed discuss the art of storytelling and how successful artists leverage storytelling beyond their songs to make an impact on their fans. Learn what big and small businesses

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19:20

EP251: Our Music Marketing Predictions for 2023

Creative Juice ·

2022/12/27

As 2022 comes to an epic close, it's time to start looking ahead to what the new year will bring to music marketing and the music industry as a whole! In this episode of Creative Juice, join Jack as he runs down his predictions for 2023 on the future of independent music, AI, marketing tools, and more! If you want to make 2023 the best year for your music career, this episode will get you fired up and inspired to set your goals and charge ahead into the new year! RESOURCES: Learn Top Music

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16:19

EP250: Content, Creativity, and Music Marketing in 2023

Creative Juice ·

2022/12/20

What's to come in 2023 in the music industry is anybody's guess, but we've got a few ideas and predictions... In this episode of Creative Juice, Ed unpacks his thoughts and predictions for the new year around social media, content, creativity, and where to build your audience! If you want to get a head start on planning out your goals for 2023, Ed's predictions will give you quite a few areas to think about! RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO! Join Us In The

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40:43

EP249: Launching a Digital Event and Offer with Dame...

Creative Juice ·

2022/12/13

A lot of questions pop up in creative circles about how to launch digital products and how artists can build a revenue stream by leveraging their content. In a world with endless free content, there are no easy answers but there are strategies to follow... In this episode of Creative Juice, Jack and Ed sit down with our special guest Damien Ritter to discuss the successful launch of filmmaker and comedian, Bigg Jah's web series "The Lesbian Homie Season 2" as a digital event and offer! Learn from

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21:04

EP248: Jump Start Your Online Merch Store To...

Creative Juice ·

2022/12/06

Artists with sizeable audiences online have a few important levers that they can pull to unlock record-breaking growth in their business. Oftentimes, they just need to focus on the right things... In this episode of Creative Juice, Jack and Ed share the processes and strategies that we utilized to help a new artist client ramp up their e-commerce growth at our agency, IndieX! Learn how we tap into a large audience for fast email list growth, create sales offers for rapid revenue generation, and

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25:47

EP247: How To Use The Holidays To Your Advantage In...

Creative Juice ·

2022/11/29

The music industry might "shut down" during the holidays, but you don't have to! The reality is that the holiday season is a perfect time to engage your fans in creative ways... In this episode of Creative Juice, Jack and Ed chat about the trope that the music industry goes dark in December and why artists shouldn't follow suit! Learn about the strategies that our artists at the IndieX agency are using to engage their fans throughout the holidays from offers, and sales to giveaways and contests,

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23:02

EP246: Tapping Out Your TikTok and Instagram Content

Creative Juice ·

2022/11/22

Despite current music industry chatter, artists DON'T need to chase virality with each and every social media post they create. In fact, you might find your next best social media move by looking at what you've already done... In this episode of Creative Juice, Jack and Ed discuss tactics for making the most out of your videos on TikTok and Instagram and how to avoid spinning your wheels seeking your next viral moment! Learn how to repurpose your content tastefully and effectively for maximum impact

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19:18

EP245: Last Minute Black Friday Tips for Musicians

Creative Juice ·

2022/11/15

Did you know that 30% of all retail sales occur between Black Friday and Christmas? This upcoming sales period is a massive opportunity for artists...don't miss it! In this episode of Creative Juice, Jack and Ed run down a list of tips and best practices for musicians that need a last minute jumpstart for a Black Friday 2022 strategy! Learn the 4 pillars of a successful Black Friday sales promotion and how to craft an offer for your fans even if you're just getting started. Scrambling to get your

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308 results

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