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PODCAST

Remarkable Content with Ian Faison

Caspian Studios, Ian Faison

Marketing lessons from Hollywood, B2C, B2B and beyond! “A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.” - Oprah and Tom Hanks, simultaneously Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.

business marketing

All Episodes

00:38:15

Wild at Heart: B2B Marketing Lessons from the Palme...

Remarkable Content with Ian Faison ·

2023/11/22

Have you ever daydreamed about running your marketing off the rails and blazing your own trail? A trail that feels so true to your company yet so outside the bounds of what B2B marketing normally looks like? It probably feels way too risky. You’ll think, “I’ll alienate my audience.” OR you might find your true audience. Your ride or die audience. And wouldn’t that be worth the risk? Today, we’re looking at the 1990 movie Wild at Heart starring Nicholas Cage and Laura Dern; the movie our guest, Steve

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01:01:26

The Bear: B2B Marketing Lessons from the Emmy...

Remarkable Content with Ian Faison ·

2023/11/16

Corner! Sharp! Behind! For anyone who’s ever worked in a restaurant, you know these words mean a lot. It’s your language. For marketers, this is more like KPIs, ABM, ICP, Demand Gen. Using the lingo, the jargon, the correct terminology, is a powerful tool when you’re trying to reach and resonate with your target audience. You want to speak their language.This means doing some market research to learn industry terms and how they’re used. This will also tell you a lot about what your audience cares

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00:39:34

Bluey: B2B Marketing Lessons from the Hit Children’s...

Remarkable Content with Ian Faison ·

2023/11/14

Selling to multiple customer personas is tricky. Can your marketing appeal to all of them at once? You probably think, “Well, each persona has different pain points and things they care about.” But once you start thinking about all of the personas as just being people, you realize that they do care about the same things. Success at work, their family, and their quality of life, to name a few. So when you can appeal to the things your prospects care about most, you unlock the secret to creating an

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00:34:29

Zach Bryan: B2B Marketing Lessons from the Hit Song...

Remarkable Content with Ian Faison ·

2023/11/09

Marketers are trained to create targeted content for specific personas. But creating a message that’s open to interpretation is a highly effective strategy that strikes a cord across personas.Because your audience will fill in the blank with how the message is meaningful for them. So instead of speaking to pain points specific to one role, speak to the human pain points. Maybe your product is a solution for a task that takes too much time or is overly complex, for example. Nobody likes feeling like

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00:59:04

The Serialized Content Framework: How to drive...

Remarkable Content with Ian Faison ·

2023/11/07

B2B marketers aren’t creating serialized content. But you should be. We felt so strongly about this that we literally wrote a book about it. Well, not “we”. Ian wrote it. And we’re sharing key insights from that book with you in this episode of Remarkable. Because you, the B2B marketer, could be capitalizing on a more efficient content strategy proven to boost sales and improve ROI. Stop making one-off pieces of content. Make a series and make marketing not only easier and more productive for you,

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00:23:13

Remarkable Roundup: Winning B2B Content Strategies...

Remarkable Content with Ian Faison ·

2023/11/01

It’s easy to feel like you’re on your own lonely marketing island. You’re so focused on what you’re doing that your process starts to feel stale. Wouldn’t it be helpful to hear how other marketers are driving sales?Especially if those marketers are at companies like G2, Deel and Gigster; successful names in B2B that know what works, and are pushing the envelope for what B2B content could look like. That’s what we’re bringing to you this week. In this episode, we’re wrapping up Season 3 by

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00:48:36

The Hacker Chronicles: B2B Marketing Lessons from the...

Remarkable Content with Ian Faison ·

2023/10/27

Hear us out. A children’s book, a novella, a fictional crime podcast, but make them B2B. Because B2B marketing doesn’t have to be a webinar, a blog post, an email newsletter… Every B2B company does those. Today we’re challenging you to rise above the noise and make radically different content. In this episode, we’re learning from a company that has created B2B content as all three: children’s book, novella, and fictional crime podcast. That company is Tenable. We’re chatting with their CMO and Chief

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01:01:49

Inception: B2B Marketing Lessons from the Academy...

Remarkable Content with Ian Faison ·

2023/10/26

Imagine this: possessing the power to not only understand your customers' deepest desires but also plant ideas in their minds, making them believe it was their idea from the very start.It may sound like something straight out of a dream, but it may not be as far-fetched as it seems. See, the genius of Christopher Nolan's Inception conceals marketing insights if you look close enough. It's the marketing movie you never knew was about marketing.While we can't offer you a PASIV device to enter your

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00:39:51

One, Ten, One Hundred: B2B Marketing Lessons from...

Remarkable Content with Ian Faison ·

2023/10/19

You don’t need to have an unlimited budget to make remarkable marketing content. In fact, it's better if you're working under some constraints. We have proof.The folks over at Wistia did a little experiment they called One, Ten, One Hundred. They made an ad for the same product (Wistia’s Soapbox video recorder) on three different budgets: $1,000, 10,000 and 100,000 dollars, to see which one would perform best. And in this episode, we’re giving you the inside scoop on what they found. You’ll be

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00:42:45

Taylor Swift: B2B Marketing Lessons on Brand Voice...

Remarkable Content with Ian Faison ·

2023/10/12

Nailing down your brand voice is tough. Especially when you’re writing content for videos, blogs, Instagram, Twitter, TikTok…we could go on forever. Because a strong brand voice helps you stand out, drives brand affinity, and improves conversion rates. But where do you even start? What tone do you use? How wordy or concise should you be? We have answers for you. We’re tuning in to the Queen of brand voice today: Taylor Swift. Along with VP of Brand, Content and Communications at ZoomInfo, Meghan

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00:50:30

Mad Men: B2B Marketing Lessons from the Peabody...

Remarkable Content with Ian Faison ·

2023/10/11

You can learn a lot by looking at the past. Especially at an era that shaped how we think of marketing today. Today, we’re traveling back in time. And we’re doing it in style.Come with us to Madison Avenue in the 1960s, a formative time for advertising and marketing. It was the “Mad Men” that walked so the 21st Century marketers could run. And even though we’re equipped with technology, AI and all sorts of new digital tools, many of the cares and struggles feel familiar. But we’re not just turning

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00:49:38

Air: B2B Marketing Lessons from Nike’s Creation of...

Remarkable Content with Ian Faison ·

2023/10/05

Fans of your brand are one step away from becoming advocates for your company. Help them cross that line by sweetening the deal.Because if you can get fans to talk about why they love doing business with you, it’s the most effective way to do marketing; word of mouth is an extremely powerful tool proven to make sales. According to a Nielsen report, “92% of consumers around the world say they trust word-of-mouth or recommendations from friends and family, above all other forms of advertising.” And

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00:46:34

The Matrix: B2B Marketing Lessons from the Academy...

Remarkable Content with Ian Faison ·

2023/10/03

Wake up. There’s a glitch in the matrix. That’s because we’re seeing deja vu - your campaigns are starting to look the same. Need some fresh ideas? We’re here for you.But in reality (what is reality anyway?) you don’t have to come up with the freshest never-before-seen content. You just have to pull from all of your favorite pieces of content. Take the inspiring bits. All of them. And put them together to make something new.See, the creators of The Matrix, the Wachowski’s, even said they took “every

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00:46:26

The Muppets: B2B Marketing Lessons from Muppet Theory...

Remarkable Content with Ian Faison ·

2023/09/27

Are you a chaos muppet or an order muppet? Knowing the answer to this very important question can help you unlock your B2B marketing potential. Here’s why.There’s magic chemistry that happens when a chaos muppet joins forces with an order muppet. (Replace the word “muppet” with “marketer” in this instance.) It’s like a marketing power couple. You need the wildly outside-of-the-box thinking of the chaos side tempered with the composed, organized, planning mind of the order side to create truly

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00:52:49

Taylor Swift: B2B Marketing Lessons from The Eras...

Remarkable Content with Ian Faison ·

2023/09/20

Picture this: tens thousands of fans screaming from the top of their lungs for more content from you, the B2B marketer.It may sound more like how people react to superstars like Taylor Swift; there are tactics she uses in her branding that inspire intense fandom, like how Swifties can wear red lipstick, make beaded bracelets or decode hidden messages in her Instagram posts to own a bit of her brand for themselves. It’s all a part of a culture that Taylor Swift and her team of amazing marketers have

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00:42:24

“Archer”: B2B Marketing Lessons from the Emmy-Winning...

Remarkable Content with Ian Faison ·

2023/09/13

If your audience isn’t engaging with your posts, they’re not opening your emails and your webinars are empty, it’s time to tweak your marketing strategy.Your marketing strategy has become a pattern; a pattern your customers are used to. They know what’s coming, so they tune it out. And the last thing you want to be is part of the noise.So we’re going to show you how to pattern interrupt. According to a Mailchimp article, pattern interrupt is “a neuro linguistic programming (NLP) tactic used to

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00:50:21

The Office: B2B Marketing Lessons from the Benihana...

Remarkable Content with Ian Faison ·

2023/09/06

Characters in your B2B marketing are polished, smooth, suave, always smiling. They never feel awkward, even when they’re asking for more budget or getting negative feedback. Stop that.Let your characters be and feel awkward in those moments. Because you want your audience to think, “Oh, they get me.” And because we’ve all felt awkward at work. Today, we’re taking notes from a show that has made us all cringe: The Office. Alison Herman wrote for The Ringer that cringe comedy resonates with the

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00:48:07

Work Flows: B2B Marketing Lessons from ClickUp’s...

Remarkable Content with Ian Faison ·

2023/08/30

B2B content feeling a little limp and lifeless? We have the answer. The one thing that will give it life, improve brand recall, and make it universally appealing: Put it to music. A Harvard study found that music is truly a universal language. Harvard correspondent Jed Gottlieb says, “Across societies, music is associated with behaviors such as infant care, healing, dance, love”...and work. And listening to music activates wide swaths of the brain, especially areas related to emotion. Simply put,

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00:38:05

Rick and Morty: B2B Marketing Lessons from Dan...

Remarkable Content with Ian Faison ·

2023/08/23

Does it feel like you’re flailing for ideas every time you’re starting a new campaign? It’s good to have a place to start every time. To have a framework for your story that gives you loose benchmarks to meet so you’re not starting from scratch every time. It’s the answer to all the hard and repetitive work that goes into storytelling. It’s the antidote to marketer’s block. It’s marketing, codified.Rick and Morty co-creator Dan Harmon came up with the “Story Circle,” an 8-step journey the

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00:38:42

Murder in HR: B2B Marketing Lessons from the Original...

Remarkable Content with Ian Faison ·

2023/08/16

It’s time to take a risk with your B2B content marketing. To create a top of funnel piece of content that’s truly unique. Because it’s easy to resort to the “safe” conventional strategies and industry jargon. With everyone using AI tools to pump out B2B content, you can’t afford to make one more thing that just fades into the crowd. So what if instead of a webinar or a slide deck, you made a murder mystery starring Kate Mara from House of Cards and Stranger Things’ Brett Gelman? We’re referring to

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