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PODCAST

The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)

Mat Siltala & Dave Rohrer

The Digital Marketing Podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.

business management & marketing

All Episodes

22:55

E60 – What is Agile Marketing

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/08/05

What is Agile Marketing? So it doesn't matter if you call it Agile Marketing, Agile for Marketing or just Agile - it is clearly something that more Marketing teams are looking into and often implementing. If you AREN'T using Agile you likely are in the typical "Waterfall Planning or Model". This is where you follow the steps you see below over 6,9 or 12 months. Agile typically happens in "Sprints". You will be having daily scrums or quick weekly meetings, using something like Jira perhaps, and

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20:37

E59 – Content Calendar Examples & Templates –...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/07/29

Content Calendar Examples & Templates You often hear that you need a content plan or content calendar but what it looks like, how it works, and what works for your team/company likely will be different than what works for others. Every company has different hurdles and issues for pushing content and social updates live so why would someone think that a single type of calendar would work for everyone? That is where we did some digging thanks to Ian's team content calendar post spurred the idea

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25:33

E58 – How to Grow a Digital Marketing Team

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/07/22

How to Grow a Digital Marketing Team The episode dives into three main topics around building either an in-house digital marketing team or building a digital marketing agency team. The examples the guys dig into can be applied for just about any skill set, so it doesn't matter if you are hiring an email, paid search, social media, SEO, web developer or something else the methods to grow your team should help you! So quickly what are the three areas? Hiring - Dig into some hiring lessons learned

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23:04

E57 – Pitch Deck Best Practices

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/07/15

Pitch Deck Best Practice Podcast Whether you an agency pitching new business, an in-house marketer pitching your project to a boss/CEO or if you are pitching your business idea to VCs it is likely you will create a pitch deck at some point. As a marketer and especially as an SEO you spend as much of your time trying to get budget and projects approved as you do actually working on those projects. So when would someone possibly need a pitch deck? There are many reasons and here are just a few of

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22:05

E56 – How Should a Business Handle Holidays (Blogging...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/07/08

What is Best Practice for Posting on Holidays? The TL;DR Version - It Depends. As Mat says during the show, what you do and how you handle each holiday will DEPEND. Every month and quarter there is at least one holiday that can impact a business' normal hours, operations and sales. Depending on your business you may have to think about one or more physical locations, multiple social media accounts and of course your website. Even on holidays, you need to make sure customers and prospects are taken

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22:33

E55 – Is There Value in Twitter Chats?

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/07/01

Is There Value in Twitter Chats? Twitter often gets a bad rap these days (sometimes it deserves it and other times maybe not so much). There is however one great thing about it even some 10+ years later, people from all over the world can connect. This ability to connect at anytime allows for Twitter Chats. If you haven't ever participated in one or just followed one we recommend you do it. To get started check out any of these hashtags: #ppcchat #semrushchat #blogchat #B2BChat From some great

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23:29

E54 – What is Your Time Worth?

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/06/25

What is Your Time Worth? Time is Money! In this episode we were again happy to have Jenny join in on the discussion around managing time and getting your worth. As we winded through the episode we hopped around the topic of time management, all the ways that agencies and consultants bill, and different ways to calculate your "hourly worth". In the end some things are easy to quantify but others like the time on Social Media (see Facebook Groups & Forums) and attending conferences (What is the Long

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22:41

E53 – What Does Going Viral Mean (in 2018)?

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/06/17

How Do You Define Going Viral? At one point there was the Digg Effect and more recently there was the Pinterest Effect. Over time the definition of "Going Viral" has changed but the guys dig into and break out how from one industry to another things are very different. There is of course a mention of Social Meowdia - which there should be! Overall the guys really dig into some ways to think about "going viral" and how to calculate it for your business or project. Some of the things you should

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21:11

E52 – How to Ride the PR Wave

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/06/10

How to Take Advantage of a PR Wave PR can come in many forms and the guys dig into some ways to take advantage of it in some manner. One big story and example that they dig into is "Kiss Guy" and how he got called up on stage and rocked it for Foo Fighters. He ended up getting tons of press and used it to create a YouTube channel and promote his own playing without being salesy. There are a number of things he did with his instant PR that you can learn from. Best Place to Work or other awards you

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21:21

E51 – Should Businesses Use Facebook Groups?

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/06/03

Should Businesses Use Facebook Groups? The guys cover the idea of using and participating in Facebook Groups to help drive business or awareness of your business. Note we don't recommend just going into groups and spamming them or dropping links or only promoting yourself. Be a GOOD community and group member! Whether you want to learn about something digital marketing related, find local groups to promote your business, learn about some new industry/skill - there is likely a number of local or

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23:44

E50 – What Social Network Should My Business Be On?...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/05/20

What Social Network Should My Business Be On? In recent weeks there have been stories about Elon Musk and pub chains such as Wetherspoons with its 900 or so locations taking themselves off of Facebook or all Social Media. So should your company do that? Should you be on all or any Social Media platforms? Simon Heseltine jumps into the conversation this week and the guys talk about how to approach the question "What Social Network Should My Business Be On?". This episode also takes a bit of a turn

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22:58

E49 – What is GDPR and Does it Matter to You? W/...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/05/13

What is GDPR and Does it Matter to You? The first thing to do is talk to your lawyer. The second thing to do is to talk your lawyer. If you have a Digital Knowledge Manager, perhaps make them the point person to get all of this rolling by May 25th, 2018. Yes, the deadline is May 25th people! Beyond that the team digs into what GDPR is, what it means for those in the US (Canada and really anyone outside of the EU too), and what you should look to do prior to the May 25th, 2018 deadline. Yes

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20:56

E48 – Why a Business Should Blog

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/05/06

Why a Business Should Blog The guys dig into some reasons why you and really any business should be doing at least some blogging. They dig into some reasons why, some ideas on what to blog about and much more. Some of the stats that Dave mentioned from the infographic/article below: Visitors – The average company that blogs receive 55% more website visitors SEO benefit – Companies who blog receive 97% more links to their website. Brand awareness – 70% of consumers learn about a company through

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26:18

E47 – How Your Brand Can Reduce the Risk of...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/04/29

Episode 47 - How Your Brand Can Reduce the Risk of Reputation Nightmares w/ Simon Heseltine This week Simon Heseltine joins the guys to dig into the topic of reputation management and managing employees on Social Media. It seems that almost every week there is a new story about a small or large business having a reputation management issue on Twitter or Facebook so our goal is to help you avoid joining those ranks. Listen to hear examples of what went wrong, ways to monitor your

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21:26

E46 – How to Make the Best Content In the World

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/04/22

How to Make the Best Content In the World Mat is giving a talk with Kevin Gibbons of BlueGlass at the Zenith Social Media Marketing Conference in late April. This episode is part session preview and part new material as we dug into some content marketing case studies that you won't hear at the conference from Mat. We also go beyond those case studies and talk one off projects, scheduling, breaking an infographic apart and much more. Content Marketing Case Study The guys dig into what was done well

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19:49

E45 – WordPress Plugin Performance & Security

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/04/15

WordPress Plugin Performance & Security This week the guys dig into WordPress Plugin Performance and WordPress Security. From people having 30 plugins to having 3 different sliders to not using plugins and updating really old plugins and allowing malicious code to get into their site - there is a ton that can happen to your site. So if you are worried about WordPress security or not sure what you should worry about, give a listen! Just a few things to watch and look at for your site: Too Many

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24:12

E44 – What is Martech and Why Martech Matters with...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/04/08

What is Martech and Why Martech Matters with Scott Brinker Not sure what is Martech or if you even have a Martech Stack. A stack? What in the world is a Martech Stack or Marketing Stack? Don't fret, this episode is for you. Even if you read that and know EXACTLY what we are talking about we should have some nuggets for you this week as well. So how do you manage the constant change in technology and digital marketing? How to approach selecting a new technology (CRM, Bid Management, Landing Page,

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21:59

E43 – Podcasting Best Practices & Lessons

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/04/01

Podcasting Best Practices & Lessons To celebrate our first year of podcasting (plus or minus a few weeks) we thought now was a great time to look back at our first 42 episodes. Also to show that even after a year we ran into sound issues due to an unstable VOIP connection so even after a year we are still trying to overcome technical issues that popup out of nowhere. So hit play on this episode and follow along as the guys review what has worked, not worked, and some of what they have learned from

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19:00

E42 – How to React to Google Algo Updates

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/03/25

How to React to Google Algo Updates Neither Dave or Mat will admit to being "storm chasers" or "algo chasers" but they still have to pay attention to what Google does. If you are reading this we imagine you also are in the same boat as them! So what to do? This episode digs into a recent March 2018 update as an example case to walk through what they do, how they do it, and what you should pay attention to for your business(es) as well. Get some tools, resources and ideas on how to monitor and react

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21:25

E41 – Link Bait Product Marketing

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/03/18

Link Bait Product Marketing Not all content marketing or digital projects are you expect. In this episode the guys dig into some online and offline ways to leverage ideas and "fake" products to help reach your goals. There are tons of examples of companies doing this every month but for this episode the guys cover some by Adidas, O'Reilly Auto Center, KFC, and Nadia Cakes. So get ready to get your creative juices flowing and give a listen and then check out the examples below. Australia Tourism

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