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PODCAST

XChateau Wine Podcast

Robert Vernick, Peter Yeung

A podcast delivering wine perspectives ex-chateau. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights. Hosted on Acast. See acast.com/privacy for more information.

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All Episodes

37:16

Building import and distribution pipes w/ Gabe...

XChateau Wine Podcast ·

2021/09/08

Breaking into the US market for alcohol has always been hard. Archaic rules such as the 3-tier system and differing regulations by state make it a complex web of rules and regulations to be in compliance. The increasing consolidation of the distributor channel has made it even harder for smaller players to enter. MHW's goal is to make that simpler, giving producers the ability to enter the market and take control of their own destiny. They provide outsourced importation, distribution, and

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33:42

Crypto and Wine w/ Jeff Andrews & Ray McKee, Trothe...

XChateau Wine Podcast ·

2021/09/01

Jeff Andrews was such a crypto fan that he built 4 crypto mining rigs in his family’s winery lab. A mini-meltdown of one of the rigs didn’t diminish his enthusiasm, making it a no-brainer for Trothe, the new winery based on the best blocks of the 1,300 acres of the Andrews Family Vineyards in the Horse Heaven Hills in Washington State, to accept crypto right out of the gate. Jeff and winemaker Ray McKee talk about their passion for crypto, the process for accepting it as payment for wine, and the

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49:58

Exporting the King of Wines w/ Valentina Abbona,...

XChateau Wine Podcast ·

2021/08/25

Growing up in a small town of ~700 people made Valentina Abbona, 6th generation vintner and Export and Marketing Manager for her family’s winery, Marchesi di Barolo, want to explore the world. Stints in the US, India, and China ultimately led her back to the family business and managing wine exports. Valentina talks about the history of Barolo exports, including becoming “The King of wine, wine of Kings,” how she approaches new markets, and the differences between markets around the world.

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37:50

Engineering Wine Criticism w/ Jeb Dunnuck,...

XChateau Wine Podcast ·

2021/08/18

Becoming a wine critic sounds like a dream for many. However, even though the cost and effort of setting up a website and putting out information have declined dramatically, doing the work of becoming a professional is no easy task - the time and effort it takes to taste and review thousands of wines a year is daunting. Jeb’s journey from aerospace engineer to reviewer of The Wine Advocate to being the Editor-in-Chief of jebdunnuck.com highlights the passion required for the journey. Jeb talks

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46:53

More Voices in Wine w/ Esther Mobley, San Francisco...

XChateau Wine Podcast ·

2021/08/11

Esther Mobley, Wine Critic for the San Francisco Chronicle, thought writing would be more of a passion than a career. Yet, she’s one of two full-time wine writers for newspapers in the US. Esther discusses how being at a newspaper differs from a wine magazine, the changing wine critic landscape, the impact of wine scoring, and even gives some tips for budding wine bloggers and influencers. She believes that “More voices are great” when it comes to wine writing and celebrates when there’s a new

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51:54

The Wine Critic Evolution w/ William Kelley, The Wine...

XChateau Wine Podcast ·

2021/08/04

The retirement of Robert Parker marked a major change in the role of the wine critic that had been building over time. William Kelley, Reviewer of Burgundy, Champagne, English Sparkling, and Madeira for The Wine Advocate (“TWA”), gives us his thoughts on how the wine critic landscape is changing and why, the impact wine critics have on the market, and the role of TWA. Dig deep into the mind of a wine critic on this episode of XChateau. Detailed Show Notes: William’s backgroundHe ran a tasting

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46:48

Bringing Wine to Life w/ Jacki Strum, Wine Enthusiast...

XChateau Wine Podcast ·

2021/07/28

Growing up around wine has not dimmed the passion Jacki Strum brings to her work as President of Wine Enthusiast Media. In the first of a series on the evolution of the wine critic, Jacki tells us about how Wine Enthusiast has expanded its platform from print into web, social media, podcasts, and even Tik Tok. As well as how they assess wines (blindly) as a wine critic and how those ratings are used to help people buy wine. We really get under the hood of the wine media business in this episode

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44:15

Charting the Wine Media Landscape w/ Natalie MacLean,...

XChateau Wine Podcast ·

2021/07/21

Natalie MacLean, a podcaster and writer based in Ottawa, Canada, has been bringing people into her wine world for over 20 years. With two books, a newsletter with over 300,000 subscribers, a mobile app, and the Unreserved Wine Talk podcast, Natalie’s main focus is on perfecting her food and wine pairing courses - The Wine Smart Course and an upcoming course on wine and cheese. Natalie tells us about how she built her personal brand, the most effective marketing channels she’s used, and where her

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49:51

What People Want from Fine Wine w/ Pauline Vicard,...

XChateau Wine Podcast ·

2021/07/14

Getting at the heart of what consumers want is essential for any business, but a vastly understudied area in the world of fine wine. Pauline Vicard, Executive Director of ARENI Global, follows up her interview on Episode 28 and shares with us their latest research on the fine wine consumer - “The Future of Fine Wine Consumers 2021.” We explore the role of fine wine merchants, how and why consumers buy fine wine, and the key attributes of fine wine brands. The work covers the US, UK, China, and

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37:07

Marketing to Millennials w/ Damien Wilson, Sonoma...

XChateau Wine Podcast ·

2021/07/07

Part two of our interview with Damien Wilson, Hamel Family Chair of Wine Business at Sonoma State University, focuses on what wineries can do to align their brand, marketing messages, and how they sell wine to Millennials. From hospitality to various marketing channels, with social media, Damien provides examples of what works and tips on what to do. This episode also includes a “lightning round” where Damien and Peter discuss some of the major trends in wine marketing. Detailed Show

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42:46

Millennials & Wine w/ Damien Wilson, Sonoma State...

XChateau Wine Podcast ·

2021/06/30

With values and attitudes formed around the turn of the 21st century, Millennials want fulfilling careers, are more into environmental and social causes, and grew up in the social media era. Damien Wilson, Hamel Family Chair of Wine Business at Sonoma State University, explains who Millennials are, what drives their buying habits, and the brand loyalty of the group. This is the first part of a two-part series on marketing to Millennials. Detailed Show Notes: Damien’s backgroundMid 1980’s - worked

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36:12

Discovering Zinfandel w/ Carole Meredith, UC Davis &...

XChateau Wine Podcast ·

2021/06/23

One of the world’s leading grape geneticists, Carole Meredith, Professor Emerita of UC Davis and owner of Lagier Meredith winery, has spent decades identifying and profiling grape varieties. It was so interesting that the interview has been split into two episodes. Episode 55 covers the background of Ampelography and DNA profiling as well as the definitions of key terms such as variety, clone, and hybrid. In addition, this episode features the stories of how she uncovered the history of Zinfandel

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40:17

Grape DNA Profiling w/ Carole Meredith, UC Davis &...

XChateau Wine Podcast ·

2021/06/16

One of the world’s leading grape geneticists, Carole Meredith, Professor Emerita of UC Davis, and owner of Lagier Meredith winery, has spent decades identifying and profiling grape varieties. It was so interesting that the interview has been split into two episodes, this one about the background of Ampelography and DNA profiling as well as the definitions of key terms such as variety, clone, and hybrid. The second episode features how she uncovered the history of Zinfandel and how wineries use DNA

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54:13

What’s Next for Argentina? Why, Malbec...w/ Laura...

XChateau Wine Podcast ·

2021/06/09

Laura Catena, Managing Director of Catena Zapata, Founder of the Catena Institute, and Owner of Luca Winery, used to frequently get asked, “What’s next for Argentina after Malbec.” While Argentina has diversity in wine, its core calling card, quality, and diversity can also reside in Malbec. From storied beginnings to becoming a new classic, Laura shares with us the stories of the history of Malbec, how Argentina and the Catena family have elevated it with tastings, books, and scientific research,

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52:33

Alentejo the Last Frontier of Europe w/ João Gomes de...

XChateau Wine Podcast ·

2021/06/02

“The last frontier of Europe,” “A pristine region,” “A mosaic of soil varieties and temperatures” are all ways João Gomes de Silva, Board Member of Sogrape, describes the Alentejo wine region. João tells us about the evolution of Portugal’s wine industry, the complexity of the Alentejo wine region, and how the industry has been promoting and building the brand of Alentejo wine. From “seasoning” to amphora, there’s plenty to get excited about with Alentejo and its wines! Detailed Show

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54:57

Selling Uruguayan Tannat w/ Christian Wylie, Bodega...

XChateau Wine Podcast ·

2021/05/26

“Ura-what?, Ura-where?” Selling Uruguayan Tannat has many challenges, recognizing both the country and the signature variety not well known globally. However, Christian Wylie, General Manager of Bodega Garzón, and owner Alejandro Bulgheroni have risen to the challenge. So much so that the late, famed wine writer Steven Spurrier once said that “Garzón achieved iconic status in less than a decade.” Hear all about the journey for Garzón and Uruguayan Tannat in general on this episode of

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48:42

Mailing Lists for European Wineries w/ Kevin Sidders,...

XChateau Wine Podcast ·

2021/05/19

For the first time, European wineries can have direct relationships with customers, and lovers of many European wineries can consistently secure access to their favorite wines via the VinConnect platform. Founder and President, Kevin Sidders, explains how VinConnect works, tells us some of the unique, rare wines that have been offered, and all the reasons how VinConnect benefits their winery partners. Not a new way of buying wine, but bringing the American direct-to-consumer experience to European

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49:02

One Year Anniversary - Live on Clubhouse

XChateau Wine Podcast ·

2021/05/12

When Robert & Peter started the XChateau Wine Business podcast, the idea was to try and build a community around the business of wine. Part of that has been engaging with our listeners, as well as our guests. While it has happened on an ad hoc basis, we wanted to do it more proactively for our 50th Episode / One Year Anniversary. We recorded our 50th episode live on Clubhouse to have a broader interaction with former guests (Juliana Colangelo, Lauren McPhate, and Maureen Downey), other guest

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36:07

Drink Better Wine w/ Heini Zachariassen, Vivino

XChateau Wine Podcast ·

2021/05/05

Focused on helping the casual wine consumer buy better wine, Vivino has spent over 10 years building its database of wines, creating a structured tastings database, and network of merchants to make buying better wine more convenient. Heini Zachariassen, founder and CEO, tells us about the journey, what Vivino is up to today, and where it’s going. A must-listen for anyone interested in wine. Detailed Show Notes: Heini’s backgroundborn in the Faroe Islands, with only ~50,000 people and no wineAn

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57:24

The Future of Sommeliers w/ Mia Van de Water MS,...

XChateau Wine Podcast ·

2021/04/28

Having gone through the most difficult period in history with an unprecedented shutdown during the Covid pandemic, restaurants and their sommeliers and beverage directors are in a new world and need to evolve. Mia Van de Water MS, of Cote Korean Steakhouse and the United Sommeliers Foundation, explains everything that has happened in the world of wine and restaurants. From the scandals at the Court of Master Sommeliers to the pivots restaurants have done during Covid to the work of the United

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207 results

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