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PODCAST

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

If you"re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they own

health & fitness fitness

All Episodes

21:47

550. [Live Coaching Call Replay] // Why You Shouldn’t...

The Fitness Business Podcast with Erin Dimond and... ·

2024/07/05

We wanted to create a different style of episode based on feedback we get from our students inside of IFCA so what you'll be hearing today is two specific clips from my office hour calls. Specifically we'll dive into niching your offer in the beginning and how to share both personal and business content on social media. Let us know if you enjoy this style and we'll definitely make more of them! Time Stamps: (0:00) Different Style of Episode (3:40) Niching Down vs Broadening Your Scope (10:00)

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06:27

549. 3 Biggest Productivity Killers to STOP Doing (if...

The Fitness Business Podcast with Erin Dimond and... ·

2024/07/01

We all want to get more done in less time and most if not all of that comes down to succumbing to productivity killers and distractions. In this episode, I'm going to share how I start my day and why priming your body is important, how to avoid productivity killers, why planning your week on Sunday is a game changer, and a bonus tip at the end you don't want to miss. Time Stamps: (0:27) Stopping 3 Productivity Killers (1:20) Jumping Straight Into Work vs Priming Your Body (3:22) Weekly Setup

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18:14

548. How I Created a Viral Reel W/ 1M+ Views & 35k+...

The Fitness Business Podcast with Erin Dimond and... ·

2024/06/27

If you tuned into the last episode, I mentioned we'd be talking about content virality in today's episode and that's exactly what we are going to do! With my first post with the intention of going viral (with help from Erin of course), this post officially passed 1 million views and a shit ton of other impressive metrics. We'll talk about exactly how I did it, how you can too, and give you some actionable frameworks you can start using today! Time Stamps: (0:08) Recently Went Viral (1:30) The

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06:37

547. How to Use Alex Hormozi’s Content System to Grow...

The Fitness Business Podcast with Erin Dimond and... ·

2024/06/24

We might have finally cracked the code on this content game and excited to share with you from a high level standpoint in this episode how we are approaching content in 2024 and how you can do the same. I recently had a post go viral (which I'll explain more in the next episode) and this post is just one that collectively has reached over 1.3 million people. I'll talk about how to create a system, how to look at your entire funnel of content from short form to long form, and more! Time Stamps:

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45:39

546. Learn How Jeff Went From a Full-Time Teacher,...

The Fitness Business Podcast with Erin Dimond and... ·

2024/06/20

If you're currently working a full time job in the side hustle phase of your business with a family, we hope this inspires you for what's possible if you keep going. Our IFCA client Jeff recently quit his teaching job after making over 6 figures in his business. He is now putting his full attention and commitment into the business, optimizing his "middle of the funnel", and spending more time with his family especially in the morning. We hope you take a ton away from this great interview! Time

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40:08

545. HRT Use In Females, Weight Loss Resistance...

The Fitness Business Podcast with Erin Dimond and... ·

2024/06/17

Returning guest to the show Jason Theobald, Founder of Scooby Health, joins me today to get super nerdy on some more advanced health, body composition, women's health topics. If you've been wanting an in depth conversation on topics like HRT in females, post birth control syndrome, and use cases for semaglutide and whether it's a fad or here to stay, this episode is for you! Time Stamps: (0:32) Jason The OG (2:24) Use of HRT in Females (10:17) Weight Loss Resistance (18:32) Semaglutide (27:22)

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22:58

544. The 3 Prerequisites To Running Ads & How To...

The Fitness Business Podcast with Erin Dimond and... ·

2024/06/13

Jordan has recorded a few episodes on ads but I (Erin) wanted to give you my take and my perspective on them as well. I wanted to start with what I believe you should have dialed in with your business before you start running ads or you'll just be burning money which you don't want. I'll also explain the importance of customer lifetime value, why Starbucks is the king of it, and how to improve it in your business as well. Time Stamps: (0:31) Life Update (2:15) Made A Post Recently (3:33)

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46:17

543. Multi 6 Figure Power Couple Nick & Hailey Share...

The Fitness Business Podcast with Erin Dimond and... ·

2024/06/10

We have two incredible human beings on the podcast today and one even works with us! Nick and Hailey Bland are both weight loss coaches for parents and Nick joined our team as a success coach and had a great idea of being on the show so you could get another perspective of a husband/wife duo in business with kids and how they do it all. We go through some tactical stuff around scheduling and communication but also the mindset of early business success, dealing with insecurity, and finding admiration

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09:15

542. 10 Business + Life Lessons From $30m In Sales //...

The Fitness Business Podcast with Erin Dimond and... ·

2024/06/06

After crossing the 30 million dollar mark, being a husband and father, currently in the best shape of my life, and living a life that makes me the happiest I've ever been, I reflected on the past 10 years and what I wished I would have known at 25. Today's episode are those 10 lessons. From dealing with haters to niching down to making your first 100k, I hope these lessons are helpful for you and your life/career. Time Stamps: (0:39) 10 Lessons In Business and Life (1:31) #1: Haters (2:59) #2:

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09:40

541. How to Use ‘Pattern Interrupts’ To Make Your...

The Fitness Business Podcast with Erin Dimond and... ·

2024/06/03

If you want to make your content less boring and actually have people watch, today's episode and tactics are going to really help stop the scroll. Vying for people's attention is harder than ever these days and there are proven tactics and strategies you can use to gain an edge. We'll talk about those strategies and how to approach the same topics everyone is talking about in an interesting way. Time Stamps: (0:35) Pattern Interrupts and Being Less Boring (1:23) Saying Something In An

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12:21

540. 4 Steps to Operate Legally as An Online Health /...

The Fitness Business Podcast with Erin Dimond and... ·

2024/05/30

If you've been dragging your feet when it comes to the legal side of your business or ready to hire assistant coaches but not sure how to structure their contract legally, we have you covered in today's episode! We'll cover everything from getting started with filing your LLC and EIN to your scope of practice when it comes to nutrition recommendations to how to properly construct an assistant coach's contract in the event they leave. Time Stamps: (0:37) The Legal Side of Business (1:35) Used

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49:49

539. Benefits of Evolving and Upgrading Your Coaching...

The Fitness Business Podcast with Erin Dimond and... ·

2024/05/23

Our arguably most frequent guest is back on the show and I'm so excited to talk to him about leveling up coaching skills and creating a deeper level of impact for individuals. Will Grazione is back and with 14 years of experience in the coaching space, he's one of the most trusted coaches in our opinion. We talk about how Will keeps going after 14 years in the space, advice to new parents, going from coaching predominately bodybuilders to more functional health cases, the art of diet breaks (which

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57:03

538. Scaling a 7-Figure Bodybuilding Coaching &...

The Fitness Business Podcast with Erin Dimond and... ·

2024/05/20

I've been looking forward to this interview and catching up with a really good friend and former roommate Justin Mihaly and he's been absolutely crushing it recently. We've had Justin on a couple times but so much has happened since that time with an exploding podcast and his coaching team, I wanted to have him back on to inspire anyone looking to build something epic. We talk about his recent rebranding, spill the tea on the bodybuilding haters, the role of visualization and manifestation, and

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14:30

537. How To Leverage Partnerships to Build a...

The Fitness Business Podcast with Erin Dimond and... ·

2024/05/16

If you're wanting to get your first 10 clients but don't currently have the cash or audience to leverage, I'm going to share a powerful strategy to leverage your current network and prospect for potential partnerships. Entrepreneurship is about getting innovative and this strategy might just be the out of the box spark you need for your business. Time Stamps: (0:41) Starting Your Business (1:21) Picture a Ven Diagram (2:48) Starting With Network (4:16) Going Full Time Math (5:37) 219 Leads

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14:17

536. 10 Apps + Software ‘Must Haves’ To Streamline +...

The Fitness Business Podcast with Erin Dimond and... ·

2024/05/13

When it comes to running an online business, your tech stack is critical and you want it to be efficient, streamlined, and easy to use. We've tried so many apps and types of software over the years and in today's episode, I wanted to boil it down to the 10 essentials (plus a few more) that we know, like, and trust. Whether you're just starting out or wanting to scale to 7 figures and beyond, today's episode will help! Time Stamps: (0:06) All Our Tools and Software (1:15) Trainerize (3:20)

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14:49

535. Working With Your Menstrual Cycle As A Female...

The Fitness Business Podcast with Erin Dimond and... ·

2024/05/09

If you struggle during every week that special time comes once a month, trust me you aren't alone. I've been a woman for 36 years and a business owner for over 10 years and I've developed some rock solid strategies for working and leading around my menstrual cycle. In this episode, I'm going to share my struggles and strategies with you and please let me know if this resonates or you have any tips to add! Time Stamps: (0:49) My Current Reality (1:49) 3-4 Days A Month Still Suck (4:04) Tracking

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11:32

534. The Three Types of Programs You Should Sell //...

The Fitness Business Podcast with Erin Dimond and... ·

2024/05/06

You've probably heard a lot of business coaches talk about only having one offer and if you follow that advice, you're missing out on a lot of revenue and impacting lives at a deeper capacity. In today's episode, we'll go over the 3 offers you need to grow and scale the business you dream of and how to set these offers up well so prospective clients understand what you provide. Time Stamps: (0:23) Who We Are (1:03) The Myth of “One Offer” (1:53) What You Should Not Do (3:08) Your Front End Offer

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18:19

533. A Raw Honest Look Inside 12 Years of...

The Fitness Business Podcast with Erin Dimond and... ·

2024/05/02

While initially putting together thoughts and ideas for this episode thinking I was going to talk about how business isn't linear… the numbers show a different story (for my/our business at least). After 12 years of data and coming off of a 8 million dollar year approaching the same amount revenue this year, we have reps to be able to zoom out and not be emotional when it comes to peaks and valleys. This is what we see a lot of coaches struggle with is looking at the month to month and dejected when

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09:40

532. My ‘Calm + Focus’ Morning Routine + 3 Hacks to...

The Fitness Business Podcast with Erin Dimond and... ·

2024/04/29

If you've felt constant stress and anxiety when it comes to life or approaching your work, I hope this episode helps as I have found a recipe and formula that works for me when I'm feeling this way. I was recently having dreams about a business problem and woke up at 2 am full of energy. I ran this morning routine, felt amazing afterwards, and crushed it and I want you to steal what resonates with you. I'll also share the HAULT formula I learned to address why you might be feeling this way and why

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03:52

531. A 3 Minute Lead Gen Secret

The Fitness Business Podcast with Erin Dimond and... ·

2024/04/25

The next 3 minutes after you press play will get you unstuck if you've been stagnant with lead generation when it comes to your content creation. We have a BRAND NEW IG Growth Funnel that can help you sign 10+ clients in 90 days. Check it out here! (1:10) First You Must Solve A Problem (2:08) Growing Predictably (3:17) Ad Strategy and AI Software Again to Check Out This Free Masterclass, Click Here! ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free) (Community)

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