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PODCAST

The Digital Slice

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

business management

All Episodes

28:21

Episode 70 - Marketing Is A Participation Sport

The Digital Slice ·

2022/10/04

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Brooke Chapman as they chat about everything the owner of a small business needs to know about marketing. Well, that might be a tiny bit of an overstatement, but they do cover a lot of ground as Brooke drops value bomb after value bomb. Brooke Chapman is the Executive Director for ThreeBy3 and 9Boxes. Brooke has a proven track record of delivering strong commercial results for large

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42:38

Episode 69 - Stand Out And Get Media Attention With A...

The Digital Slice ·

2022/09/21

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Mickie Kennedy as they chat about using the press release to stand out and get media attention. Mickie Kennedy founded eReleases 23 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He is an expert at helping small businesses increase their visibility and credibility, and he’s here with Brad today to share some

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36:13

Episode 68 - Be A Nerd And Gather Your Business Data...

The Digital Slice ·

2022/09/09

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Brian Walker talk about making data-driven decisions. Not every business needs to be present on every social media platform or run every different type of ad. Business owners need to gather and analyze their data to make intelligent moves. Brian leads the operations and strategy for a team of SEM, SEO and CRO experts providing digital tactics for SaaS and

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38:32

Episode 67 - Double Your Revenue In 90 Days

The Digital Slice ·

2022/08/31

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Simon Severino as they chat about how business owners go to market. How they enter a market. How to win a market. How to stay in the market. And how to enjoy crushing it in the market. Simon Severino is the CEO of Strategy Sprints, Europe’s leading remote Growth Advisory. His global team of Certified Strategy Sprint coaches does only one thing: Double the revenue of businesses in 90 days. Simon

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41:50

Episode 66 - Automate Your Gifting Program With AI

The Digital Slice ·

2022/08/16

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Rabi Gupta, CEO of Evabot discuss Rabi’s mission to improve and accelerate the way corporate relationships are built. When Rabi moved to Silicon Valley, he realized the importance of building relationships using gifts but got frustrated by the lack of technological innovation in the space. So, he and his team came up with the idea of using AI to solve the

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53:59

Episode 65 - Find Your Purpose, Get Happy And Make...

The Digital Slice ·

2022/08/09

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Courtney Smith Kramer are talking about finding your purpose and how it relates to our quest for happiness as an individual and as a brand. Success is currently defined in today’s paradigm as an outcome of achievement, status and recognition, which of course, we all deserve. Still, without purpose, we are left with a constant chase for happiness. Courtney

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55:42

Episode 64 - Using Digital Ads To Expand Your Reach...

The Digital Slice ·

2022/08/02

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Meredith Kallaher talk about using Facebook and Instagram ads to expand your business' reach and explode your sales. Meredith talks about how business owners can communicate the value of their offers, move prospects along their customer journey quickly, and much more.

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49:23

Episode 63 - Being a Tattoo Is One Option When...

The Digital Slice ·

2022/07/19

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Clint White chat about Clint's unique approach to business building and smart growth. And, how tattoos, really, are akin to all the products and services we consume. Clint’s unique approach to business building and smart growth got him recognized as a Crain’s New York Business Top Entrepreneur, he was also presented with a Communication Arts Award of

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48:40

Episode 62 - The Ins And Outs of Programmatic Marketing

The Digital Slice ·

2022/06/07

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Lewis Rothkopf, President of Martin, talk about programmatic marketing. How marketers know if their programmatic marketing is working. What metrics we should be paying attention to. How small businesses can compete with industry behemoths. And, much more.

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01:12:00

Episode 61 - To The Metaverse And Beyond!

The Digital Slice ·

2022/05/27

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Mitch Jackson, chat about Web3 and the Metaverse. Mitch has been practicing law since 1986 and, quite possibly, looks at the Metaverse and Web3 a little differently than most. He’s also got some great tips for business owners who want to plant their flag in the Web3 and Metaverse spaces early, to stake their claim. Listen in as Mitch Jackson, “The

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28:46

Episode 60 - Don't Be Afraid Of Taking Daily Risks To...

The Digital Slice ·

2022/05/02

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Anna Kostroun, CMO at NewRocket talk about your marketing team's secret weapon, throwing spaghetti on the wall to see what sticks, trusting your gut and why women ought to be able to kick back and put their feet up on the conference room table.

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32:28

Episode 59 - Your Email Newsletter Doesn’t Have To Be...

The Digital Slice ·

2022/03/25

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Jared Loftus, COO of Rasa.io talk about a new tool that uses artificial intelligence to personalize your email newsletters. Listen in to learn how to make your email less boring and more relevant to your readers. Really. Who doesn’t want to create less boring email that results in more engagement?

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39:58

Episode 58 - Be The Change You Want To See! Starting...

The Digital Slice ·

2022/02/03

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Christian LeFer chat about changing the world through the formation of nonprofits. And, Christian's discovery of a way to get the IRS to act quickly on your nonprofit application.

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24:33

Episode 57 - Distribute & Monetize Your Videos

The Digital Slice ·

2021/12/30

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Rob Balasabas talk about many things, including Rob's new job at Uscreen, a robust video monetization, and distribution platform. Rob manages the Uscreen Affiliate Program, as well as Uscreen’s Influencer and Brand Partner Relationships. Rob is a content creator at heart and publishes tutorial videos and livestreams on his personal Youtube Channel and social profiles. Listen to

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41:57

Episode 56 - Level Up Your Employee Advocacy Game To...

The Digital Slice ·

2021/03/23

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Jonathan Baldock talk about the importance of employee advocacy, LinkedIn best practices, and more. Jonathan works in an advisory role for SocialHP. With 10 years of experience at LinkedIn, serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, Hershey's, IBM, and more, he is highly skilled in social sharing best practices, social media recruitment, sales, and

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42:46

Episode 55 - Digital Advertising During The Global...

The Digital Slice ·

2021/03/02

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Carrie Gottschalk as they chat about how businesses could be using digital advertising to grow their business during the global pandemic. Carrie talks about whether businesses should be holding back and maintaining the status quo when it comes to digital advertising. And, she talks about what you need to know before you start throwing money at the wall to see if it sticks. Carrie is a highly

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36:48

Episode 54 - Personalized Messaging Is Our Savior

The Digital Slice ·

2021/02/10

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Today’s podcast is a really great discussion I had with Mike Betzer. At the time we recorded the podcast, Mike was Senior VP and General Manager of Khoros. The very next day Mike’s title was changing and there was a planned internal announcement. Public announcements are taking place as we release today’s podcast and Digital Slice listeners are some of the first people to hear this really exciting news. Mike has been

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37:31

Episode 53 - Being A Thrifty Marketer

The Digital Slice ·

2020/10/30

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Vivek Nair as they chat about what it means to be a Thrifty Marketer. Vivek is an experienced marketing executive with a proven track record of setting up successful marketing teams and running programs on tight budgets. After starting his career as a business development executive in 2005, He pivoted and became a marketer in 2006. Vivek says his career can be summed up by the phrase - From

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42:55

Episode 52 - Using Social Media To Grow Your Business...

The Digital Slice ·

2020/07/01

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In today's episode of The Digital Slice Podcast, Brad shares a recording of a virtual presentation he gave at the Resilience 2020 Global Virtual Conference, titled Using Social Media To Grow Your Business During A Crisis. 2020 has been a year of crisis for business owners and marketers alike. Of course, we’ve been devastated by the COVID-19 Coronavirus for most of the year and, more recently, our attention has been

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01:12:43

Episode 51 - What's New In Camtasia 2020?

The Digital Slice ·

2020/06/25

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Gord Isman as they chat about what's new in Camtasia 2020. Gord Isman helps small businesses and entrepreneurs grow their business using online video. Gord has developed a wide variety of video skills in order to be able to help entrepreneurs, small business owners, and YouTubers achieve their video creation goals and solve their content marketing challenges. Gord offers clients both

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